Brief

Redesign and rebrand ‘Hellfire’ beer label for use at Creative Network’s events in 2013.

Considerations

Innovative – different to other beer labels

Eye-catching – if it was on a shelf it should stand out and have a presence

Memorable – people remember the brand so next time they come to the event they recall the

label and branding

Contemporary – modern, up-to-date, it should reflect the nature of the events

Target Audience

Industry – a range of people from the creative industries from design and advertising agencies, community arts groups to individual artists, etc.

Alumni – ex students from Leeds College of Art

Academic Staff – Programme leaders, tutors, senior management team etc

Students

Tone of voice

It should be innovative, professional and considered whilst portraying the College as a leader in art, design, media and communications education.

Background

Leeds College of Art runs an event programme – Creative Networks (CN) for those working in the arts, cultural and creative fields, and of course you, our students. We are the biggest network of this type in the region.

In the past the events have featured a wide range of artists, academics and designers including designer Jimmy Choo, artist David Shrigley, Patrick Burgoyne – Editor of Creative Review, street artist James Jessop, photographer Kevin Cummins and academic Kate Oakley.

Mandatory Requirements

The design of the label must include the creative networks logo

The Leed’s Bewery sticker on the neck of the bottle should not be changed or adjusted in anyway

Label must be produced at a size 86 x 57 mm and produced digitally in CYMK.

Deliverables

A beer bottle label for use at creative network events designed and produced to the required specifications and ready for print.

Studio Deadline

11th January 2013

Thomas Squire Responsive OUGD503 Hellfire

Hellfire

BA (Hons) Graphic Design

Leeds College of Art