Helios

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description

Helios corporate presentation

Transcript of Helios

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Hardly 200 Retailers in a country of 5 million HNI

Largely independent retailers

Grey market leading to rampant discounting and unethical practices

Mostly small sized retail outlet with limited space for many brands

Astronomical rise in real estate rentals deterring businessmen and brands from investing in quality retail destination in watches.

Premium Watch Scenario – India.

The premium market needs an organized retail platform to take

the big leap. China, Singapore

validate this.

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The contemporary Multi brand chain.

Obsessed with watches

Destination store for International

premium brands : 40+ brands

Showcasing every brand story &

building merchandise

authority

Targeting to a discerning global

consumer.

Benchmark in Customer services

& Delight

Penetrating top 20 urban Indian

towns in next 5 years

Our Vision for HELIOS: Developing Retail for Premium & Luxury Watches in India

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Product category offering Brand portfolio

Heritage

Premium/high fashion

Mainstream

Fashion

• Movado, Baume & Mercier, Raymond Weil,

Milleret , Frederique Constant, Victorinox

• Emporio Armani, Hugo Boss, GC, Cerruti,

Xylys, Morellato, Paco Rabanne, Roberto

Cavalli, Chronotech,

• Titan, Citizen, Seiko

• Guess, Esprit, Diesel, Police, Kenneth Cole,

DKNY, Pierre Cardin , Fossil, Tommy

Hilfiger, FCUK, Storm,

Helios – brand portfolio

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Re-defined benchmark in terms of customer experience-25% repeat purchaseLarger stores (2000 sq. feet) in the best locations across India-South Ex, 100 feet Road, Banjara Hills, CG Road, Sector 17, Koramangala, Jayanagar

Re-defined benchmarks in terms of customer experience-25% repeat purchase

Expanded the market-30% of walk-ins are first-time entrants into the premium-watch market

Appreciated by the connoisseur- Average time spent in store is 45 minutes

Zoning-differentiation between segments

Dedicated seating area-100 sq. feet

Helios – The Differentiators

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Store Facade

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Store Interior

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Exclusive area for Premium Brands

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Exclusive area for Premium Brands

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Private viewing lounge

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I am impressed with the collection of Watches. Unique and par with global watch stores.

Excellent collection & presentation. Very detailed guidance by the staff

Good Customer Care and peaceful atmosphere

Too good sales staff. Ultimate in Sales and Pampering customer. Keep it up

Great showroom, good collections and a Truly good idea from Titan..

Store is located at a very accessible place. I like the ambience very much and very friendly sales staff..

Customer Speak

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25 stores by 2011- Delhi NCR (8) , Blr (6). Mumbai (5), Hyderabad (2), Chennai (2), At present:3 stores – Bangalore (2), Chandigarh. Superlative response.

Plan to roll out to 75 stores, 20 towns by Mar 2012

Dedicated shop-in-shop for few select brands/ partnershipsSignificant Marketing, PR & brand building investments in increasing awareness built into the plan

Future Plans

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A platform to explode growth in this segment

• Seen in other Asian countries

• Access to new customers

Zero compromise on customer experience-display and availability

Financial strength to invest in merchandise

Exclusive shop-in-shop display

Transparent, ethical approach to business

An innate understanding of Indian consumer

A track-record of successful partnerships- Seiko, Fossil, Tommy Hilfiger

What do we offer…

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Transparent and open company

Value Relationships

Professional management, strong Corporate governance

Believe in winning by delighting customers

Strong faith in Brands, Retailing

Willing to learn from our partners

Titan as a Partner

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Looking forward to a long term partnership