Heist.Digital | Social Media Content Marketing

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We know the web.

Transcript of Heist.Digital | Social Media Content Marketing

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We know the web.

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Lead Generation We are a group of creative people. We generate leads in a connected world.

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Our Process

Creative

Design/StrategyContent Strategy.Web Design.Branding.Video & PhotographyConversion Optimization

Digital Marketing

Drive TrafficPaid Search MarketingSEO & Search MediaSocial MediaEmail & CRM

Technology

Digital ExperiencesUser Interface Online Sales FunnelMobile ResponsiveeCommerce

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Our WorkWhat we’ve done.

With every year of experience our awesomeness keeps increasing.

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Digital + Mobile Strategy

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The Goal.We partnered with Trex to grow the brand online. Including a new response website. The sales goal was $2m per month and we reached $1.7m by Q3.Chart: We started with a ad spend of $20k/mo which eventually grew to over $100k/mo

$100k

$2M

$1.7M

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Conversion Strategy + Sales Funnel

We made it easier for the customer to shop by style and size. And we connected customers with their installer network, generating leads and driving

sales.

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The Strategy.Drive traffic from Google Adwords & Google organic search results. Integrate site with Pinterest (home improvement ideas) to increase social signals.

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The Results.#1 rankings on Google for targeted search terms driving significant traffic to the site.

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Responsive WebsiteWe improved engagement and conversions. Defending their title as industry leader.

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720%Return on Investment

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Strategy + Digital Marketing

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OlukaiWe partnered with OluKai to create a responsive eCommerce website design with integrated digital marketing.

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Vision + HonorInspired by the founder’s vision we developed a brand story online that would honor the brand’s

history and stay true to the founder’s philosophy.

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The Challenge.eCommerce websites make it difficult to replicate the feeling of actually picking up, holding, and trying on a product.

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The Solution.Large imagery to enhance the important details like the rich textures of the materials.

Along with lifestyle imagery and storytelling to portray the brand story and build value.

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Mobile First.We developed an advanced dealer locator that pin-points the user’s exact location when using a mobile phone. It lists the closest retailers in order to help drive foot traffic to OluKai’s stores.

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Search Engine Marketing.We leveraged search engines to drive traffic and enhance brand exposure.

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Remarketing.We remarketed to prospects with mobile optimized emails to deliver product stories and inspire the consumers to engage.

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350%Increase in Sales

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Digital Campaign

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DogswellWe partnered with Dogswell to create a digital marketing campaign and design a responsive website.

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The Strategy. We launched a digital campaign to promote their new Chicken Breast Jerky Treats. We used social

media to engage fans with a grassroots approach to sharing content.

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Microsite.A home for social content, promotions, product information, and the central hub for the campaign.

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Driving Traffic.We launched targeted paid advertising, social media, and email marketing to broadcast the new product.

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$3MIn Online Sales

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Brand + Digital Marketing

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Royal Hawaiian Orchards

We partnered with Royal Hawaiian Orchards to create a healthy macadamia brand and digital marketing strategy.

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The Basic Beliefs: Live Well. Live Long. Live Aloha. We developed a logo package, two custom hand-drawn fonts,

followed by editorial, and product photo shoots.

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The Packaging.We translated the brand into a packaging system that felt fresh, authentic, healthy, hand-crafted & high-end.

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The Niche.Most macadamia nuts are served as dessert treats but this is a healthy brand for the on-the-go consumer.

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User-Friendly Design.The UI needed to be functional and intuitive but still have those rich visuals. The perfect balance was found and the site was brought to life.

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Digital Presence

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Search Engine Marketing & Social Media

We developed a creative social strategy to tell the brand story.

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eCommerce Experience

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Success.In just a few short months the products were being sold in prestigious

retailers like Bed Bath & Beyond, Walgreens and Albertsons.

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Why Us?

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“We Know What We’re

Doing”

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ChrisThe architect with a bird’s eye view who will design

a strategic blueprint.

BenThe technological genius who will quarterback the team to execute the plan.

SonyaThe copy writer with an edge who will tell your brand story and make you sound awesome.

TerryThe designer who will

package your brand and make it look pretty.

The Crew.

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The Illusives.

MarcosThe illusive developer

that codes your website in the wee hours of the

morning.

StacyThe illusive production assistant that will make sure your creative team remains laser focused on

your project.

JonathanThe crazy search engine expert with a Mountain Dew addiction who will

make sure you dominate Google.

TonyThe visual magician that

will make sure your photography and videos

look sexy.

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We Stay Connected...

Experts in strategy, marketing, design, and technology.

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Let’s get started!

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The Budget. $3,000/mo

Start-Up PackageResearch/Strategy

Content/Design

Launch/Test

ManagementLess than $10k

(Ad Spend)

Optimize Conversion

$5,000/mo

Growth PackageResearch/Strategy

Content/Design

Launch/Test

Management$10k-$25k

(Ad Spend)

Optimize Conversion

$10,000/mo

Enterprise PackageResearch/Strategy

Content/Design

Launch/Test

Management$25k+

(Ad Spend)

Optimize Conversion

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The Milestones.Week 1Kick-Off Meeting, Research, Strategy, Creative Sessions

Week 2Landing Page, Development, User Interface, Graphic Design

Week 3Creative Writing, Photography, Technology Integration

Week 4Launch, measure results, gather behavioral data

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We know the web.