Heinz, Nestle, Abbott Breaking Rules Misleading Mothers · Heinz, Nestle, Abbott Breaking Rules...
Transcript of Heinz, Nestle, Abbott Breaking Rules Misleading Mothers · Heinz, Nestle, Abbott Breaking Rules...
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Press ReleaseHeinz, Nestle, Abbott
Breaking RulesMisleading Mothers
Dr Arun Gupta and BPNI Team
31st July 2013
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Key Provisionsof the IMS Act, 1992 As Amended in
2003
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Prohibits All forms of Promotion of Baby Foods for Babies Under the Age of Two Years
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Bans Advertising
By print mediaBy electronic mediaBy any other method
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No Gifts and Free Samples
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Donation of Products, Educational Materials or Equipments Not Allowed
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No Picture of Mother, Baby, Cartoons on Cartons, Labels and Tins
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Use of Educational Materials or Advertisements for Giving Incorrect or Incomplete Information Prohibited
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Display of Posters, Calendars or Other Promotional Materials in Hospital, Chemist Shop Banned
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No Sponsoring and giving payments to Healthcare Workers and Their Associations
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Prohibits Providing Commission to Company Staff to Increase Sales
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CURRENT VIOLATIONS
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e-Marketing
Advertising Misleading InformationPromotion with Health claimsOffering discounts/Gifts
◦ http://www.babyoye.com◦ http://www.healthkart.com◦ http://www.hoopos.com◦ http://www.firstcry.com
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ADVERTISEMENTS
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Advertisements of Infant Milk Substitutes and Infant Foods
http://www.healthkart.com/product/nestlé‐nan‐pro‐infant‐formula‐powder‐stage‐1‐refill‐pack/BAB032?productReferrerId=9&productPosition=1/18
http://www.babyoye.com/nestle‐cerelac‐stage‐1‐wheat‐apple‐refill‐300‐gms.html
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Advertisements of Feeding Bottles
http://www.babyoye.com/baby-feeding/cleaning-accessories-1.html
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PROMOTION
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Promoting Cereal Foods at 4 months
http://www.babyoye.com/heinz-breakfast-creamy-oat-porridge-cereal-125-g.html 31 st press conference ppt pdf\Heinz front page.pdf
4+ Months
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Promotion of Infant Formula with Health ClaimsNAN PRO 1
PreBlend:-A protein blend containing whey protein.NAN Pro 1 is predominant in
whey protein. Whey proteins are easy to digest. The protein content is suitably modified toreduce the overload on infant’s kidneys.
Immunonutrients:-Nutrients like Nucleotides, Zinc, Selenium, Vitamin A and C support the immune system.
Bifidogenic:-Bifidobacteria are predominant in the gut of infant fed on breast milk. NAN Pro 1contains a combination of nutrients that
support the growth of bifidobacteria. A healthy gut flora helps in supporting the immune system.
LA/ALA:-LA (omega 6 fatty acid {FA} & ALA (omega 3 FA) are precursors of ARA and DHA which are important for defence system.
PreBlend:-A protein blend containing whey protein.NAN Pro 1 is predominant in
whey protein. Whey proteins are easy to digest. The protein content is suitably modified toreduce the overload on infant’s kidneys.
Immunonutrients:-Nutrients like Nucleotides, Zinc, Selenium, Vitamin A and C support the immune system.
Bifidogenic:-Bifidobacteria are predominant in the gut of infant fed on breast milk. NAN Pro 1contains a combination of nutrients that
support the growth of bifidobacteria. A healthy gut flora helps in supporting the immune system.
LA/ALA:-LA (omega 6 fatty acid {FA} & ALA (omega 3 FA) are precursors of ARA and DHA which are important for defence system.
http://www.babyoye.com/nestle‐nan‐pro‐1‐infant‐formula‐refill‐400‐gms.html
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Features:
‐Helps the development of brain and memory centre ‐Folic acid for brain cells growth ‐Ideal for DNA synthesis and brain cell growth ‐Helps strengthen baby's cellular immunity‐A special blend of omega 3 and 6 fatty acids, Choline, iron, taurine, iodine, folic acid and zinc‐Supports immunity, bone growth
Features:
‐Helps the development of brain and memory centre ‐Folic acid for brain cells growth ‐Ideal for DNA synthesis and brain cell growth ‐Helps strengthen baby's cellular immunity‐A special blend of omega 3 and 6 fatty acids, Choline, iron, taurine, iodine, folic acid and zinc‐Supports immunity, bone growth
Advance Infant Formula with Health Claim
http://www.babyoye.com/abbott-similac-advance-infant-formula-stage-1-400-gm.html
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Offering Discounts
http://www.firstcry.com/farlin/farlin‐wide‐neck‐feeding‐bottle/16797/product‐detail
13 % Discount
10 % Discount
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Gifts & Discounts with Heinz Cereals for 4+ of Infants
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Misusing Health Care System
Nestle Start Healthy and
Stay Healthy
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Conducting Seminar/ Symposium for Doctors