heinz boards

4
REBECCA TIPPING BRIEF THREE- HEINZ MODULE CODE- OUGD301 BRIEF- COMPETITION BRIEF TO MAKE HEINZ MORE APPEALING AS A BRAND, GIVE IT AS MUCH RECOGNITION AS THE HEINZ TOMATO KETCHUP RANGE. RATIONALE- MAIN CONCEPT AND DRIVE FOR THIS BRIEF WAS THE TARGET AUDIENCE. I WANTED TO PRODUCE SOMETHING THAT WAS SUITABLE TO PROMOTE TO THE SPECIFIC SECTOR. INSPIRED BY THE 1920’S.

description

design boards heinz

Transcript of heinz boards

Page 1: heinz boards

REBECCA TIPPING

BRIEF THREE- HEINZ

MODULE CODE- OUGD301

BRIEF- COMPETITION BRIEF TO MAKE HEINZ MORE APPEALING AS A

BRAND, GIVE IT AS MUCH RECOGNITION AS THE HEINZ TOMATO

KETCHUP RANGE.

RATIONALE- MAIN CONCEPT AND DRIVE FOR THIS BRIEF WAS

THE TARGET AUDIENCE. I WANTED TO PRODUCE SOMETHING

THAT WAS SUITABLE TO PROMOTE TO THE SPECIFIC SECTOR.

INSPIRED BY THE 1920’S.

Page 2: heinz boards

REBECCA TIPPING

BRIEF THREE- HEINZ

MODULE CODE- OUGD301

SMALL FLYERS HAVE A WATERCOLOUR ILLUSTRATION I CREATED

SOMETIHNG BLACK AND WHITE OLD STYLE.

Page 3: heinz boards

REBECCA TIPPING

BRIEF THREE- HEINZ

MODULE CODE- OUGD301

THE RATION VOUCHER BOOK INSPIRED BY THE LINES THERES NO NEED

TO RATION. GIVING THE AUDIENCE A REASON TO BUY PRODUCTS

WHICH ARE COMPLIMENTED WITH HEINZ SALAD CREAM. I CHOSE PROD

UCTS WHICH MAKE UP PLOUGHMANS WHICH IS RELATED TO AN OLD MEAL.

Page 4: heinz boards

REBECCA TIPPING

BRIEF THREE- HEINZ

MODULE CODE- OUGD301

PERFERATED RATION BOOK FRONT AND BACK WITH ALL ORIGINAL DE

TAILS OF AN ORIGINAL 1920S BOOKLET.