Heineken Red Star Soul Uses Social Media to Create a Premium Brand Experience

3

description

Article examines Heineken's successful use of social media combined with VIP invitation only concerts with rising and established celebrities including, Common, Ludacris, Melanie Fiona, T-Pain, Big Boi, Mickey Factz and Nas. Written by Edward Cates for Savoy Professional's Fall/Winter 2009 issue.

Transcript of Heineken Red Star Soul Uses Social Media to Create a Premium Brand Experience

Page 1: Heineken Red Star Soul Uses Social Media to Create a Premium Brand Experience
Page 2: Heineken Red Star Soul Uses Social Media to Create a Premium Brand Experience
Page 3: Heineken Red Star Soul Uses Social Media to Create a Premium Brand Experience

HEINEKEN PowerPoint template€¦ · HEINEKEN MALAYSIA BERHAD (formerly known as Guinness Anchor Berhad) 40 FRANS ERIK EUSMAN President of HEINEKEN Asia Pacific. Joined Heineken in

HEINEKEN PowerPoint template€¦ · HEINEKEN MALAYSIA BERHAD (formerly known as Guinness Anchor Berhad) 40 FRANS ERIK EUSMAN President of HEINEKEN Asia Pacific. Joined Heineken in

Heineken ppt

Heineken ppt

Heineken summary

Heineken summary

Leadership heineken

Leadership heineken

Heineken Coverage

Heineken Coverage

Heineken - Study Case

Heineken - Study Case

Heineken Holding N.V. Annual report 2010 - Jaarverslag.com · PROFILE. Heineken Holding N.V., which holds 50.005% of the issued share capital of Heineken N.V., heads the Heineken

Heineken Holding N.V. Annual report 2010 - Jaarverslag.com · PROFILE. Heineken Holding N.V., which holds 50.005% of the issued share capital of Heineken N.V., heads the Heineken

HEINEKEN N.V. C R · “HEINEKEN N.V.” COMPANY REPORT PAGE 3/42 Company Overview Company Description The Heineken N.V. Company was established in 1864 by the Heineken family, growing

HEINEKEN N.V. C R · “HEINEKEN N.V.” COMPANY REPORT PAGE 3/42 Company Overview Company Description The Heineken N.V. Company was established in 1864 by the Heineken family, growing

HEINEKEN CHINA - Esker Inc€¦ · ABOUT HEINEKEN CHINA HEINEKEN China, based in Shanghai, is a subsidiary of HEINEKEN, the world's most international brewer and leading developer

HEINEKEN CHINA - Esker Inc€¦ · ABOUT HEINEKEN CHINA HEINEKEN China, based in Shanghai, is a subsidiary of HEINEKEN, the world's most international brewer and leading developer

HEINEKEN MALAYSIA BERHADHEINEKEN Group : Heineken N.V. and its subsidiaries and associated companies, collectively Heineken International : Heineken International B.V., Person Connected

HEINEKEN MALAYSIA BERHADHEINEKEN Group : Heineken N.V. and its subsidiaries and associated companies, collectively Heineken International : Heineken International B.V., Person Connected

Sustainability Report 2014 Heineken ireland · Welcome to our 2014 Sustainability Report HEINEKEN Ireland is very proud to be the leading supplier of premium, high quality beer and

Sustainability Report 2014 Heineken ireland · Welcome to our 2014 Sustainability Report HEINEKEN Ireland is very proud to be the leading supplier of premium, high quality beer and

NOT AN INCH BACK! Heineken UK€¦ · Tiger Heineken® Sol Desperados Amstel Moretti Organic volume YoY growth ytd 2014 . 19 Winning in key cities with premium brands On-trade CGA/Off-trade

NOT AN INCH BACK! Heineken UK€¦ · Tiger Heineken® Sol Desperados Amstel Moretti Organic volume YoY growth ytd 2014 . 19 Winning in key cities with premium brands On-trade CGA/Off-trade

Heineken: Legendary Journey - WordPress.com · Experiential Marketing ... Heineken had no specific differentiation strategy. In consumer’s eyes, Heineken was just another beer in

Heineken: Legendary Journey - WordPress.com · Experiential Marketing ... Heineken had no specific differentiation strategy. In consumer’s eyes, Heineken was just another beer in

Heineken Italy Winning in Italy · Milan, Italy | May 8-9, 2018 | Heineken N.V. Heineken Italy Winning in Italy Søren Hagh Managing Director Heineken Italy. 1 Summary Complex and

Heineken Italy Winning in Italy · Milan, Italy | May 8-9, 2018 | Heineken N.V. Heineken Italy Winning in Italy Søren Hagh Managing Director Heineken Italy. 1 Summary Complex and

HEINEKEN Inputs

HEINEKEN Inputs

HEINEKEN Company

HEINEKEN Company

Heineken ucl presentation

Heineken ucl presentation

Ppt Heineken

Ppt Heineken

Heineken Holding Annual Report 2009 - KU Leuven · HEINEKEN HOLDING N.V. ANNUAL REPORT 2009 6 HEINEKEN N.V. The shares of Heineken N.V. are traded on Euronext Amsterdam, where the

Heineken Holding Annual Report 2009 - KU Leuven · HEINEKEN HOLDING N.V. ANNUAL REPORT 2009 6 HEINEKEN N.V. The shares of Heineken N.V. are traded on Euronext Amsterdam, where the

160613 DMI Heineken Case Study - uniroma1.it · 1 HEINEKEN CASE STUDY Case Study Brand: Heineken Campaign: Heineken Cities of the World Date: June - November 2014 Media Channels:

160613 DMI Heineken Case Study - uniroma1.it · 1 HEINEKEN CASE STUDY Case Study Brand: Heineken Campaign: Heineken Cities of the World Date: June - November 2014 Media Channels: