HEINEKEN EXPERIENCE

The Museum at the Heart of Amsterdam

(or Where the Story Started)

2013By Dimitar Trendafilov

Established in 1863 by Gerard Heineken.

Quality and Innovation Improved the

Product.

1940 + – the Real Branding Started - the

Star got Smaller and the E’s started

Smiling.

2001 - The Museum was Opened.

2013 - №93 in the Interbrand’s Top Brands

List (value: $4.3 billion).

Address:Stadhouderskade

Video Introduction

Pieces of History? –

It’s Mandatory!

The First Transport System

…

a bit Smelly, but undoubtedly Useful for the 4th

Dimension of the

Experience.

The Prints are Everywhere Displaying the Brand’s Long Experience in Advertising

The Awards

Every Alchemy Needs its Vessel

Co-Branding and Augmented Reality

May be after 007 Beers the

Sky may Fall

The Tale is in Detail

Heineken’s Everywhere and at Any Time

Nothing’s Bigger than the Logo

The Star is Getting Brighter

360º

Heineken Relaxation and Entertainment

From Bottle Fillingto Bottle Emptying

The Place where Two Passions Meet …

and Match.

Eventually, It’s All about the Community and Having Fun!

Following the Red

Star……You’ve Just Discovered that Every Powerful Brand Has Its Own ‘Magic’

(5th) Element!

Brand it Responsibly, Enjoy it Globally!

The Heinek-END!