Heineken Corporate Magazine - HHH

7/30/2019 Heineken Corporate Magazine - HHH

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FRISS

Passionate, Flamboyant, Multi-talentedErica Terpstra -



For the last decades, Beijing summerswere typically very hot and humidwhile wind was almost non-existent.The surrounding bowl-shaped areamade the situation worse since it isvery hard for pollution to escape the

city. Rapid industrial developmenthad lead to a very dry and unhealthyenvironment in Beijing. By 2001, theair quality was almost three times asbad as the maximum level pollutionthe WHO prescribes. Something hadto be done to create an atmospherewhere the Olympic athletes couldsafely practise their sports.

The city of Beijing has started aprogram to tackle this dire situationMeasures have been taken to lowethe emissions of the millions of vehicleof the city. Their immense contributioto the poor air quality is reduce

by improved fuel quality. The largpolluting factories around the cithave been moved to less populatedareas and big investments havbeen made in public transport. Thesmeasures have already lowereemissions and lead to cleaner aduring the Summer Olympics.

Index

Beer can definitely be part of a healthylife style. This is the case today aspeople all over the world enjoy a vastvariety of beers. Beer is part of cultureand should be consumed properly.All companies supplying beer needto be aware that Corporate SocialResponsibility (CSR) needs to beimplemented to assure the proper useof alcohol.

Heineken is the leader when it comesto taking action to prevent alcoholabuse. Heineken uses online media toinvolve consumers and educate themon responsible drinking. In addition,they strive to make responsibleconsumption more concrete andvisible than ever before. This involvesfor example working with governmentsto promote responsible drinking.

www.enjoyheinekenresponsibly.com

How To Love A Beer

Passion For Quality - Clear Skies

After the great success of the Turin Winter Olympics the Holland Heineken Househas reopened its doors for the Gamesin Beijing. Thousands of people cometo the HHH including sport personalities,enthusiasts, journalists and businesspeople. It is a place of cheer andreection yet also for people from acrossthe world to establish connections.

The National Agricultural ExhibCentre, location of the HHH, is onthe four largest exhibition centreBeijing and has been used for 300 events. The incredible builhas the capacity of six football - and that’s only show oor. This spwill be the playing eld for culand business exchange betweenNetherlands and the world.

National Agricultural Exhibition Cen

In Short

The HR ChallengeNew HR techniques imported from Europe toChina - solving an ongoing issue that challengesan entire workfoce.

A portrait about the chairwoman of the NOC*NSF, a cornerstone ofDutch culture. This inluential woman shares her views on life, sports andthe Beijing Olympics.

Erica Terpstra

Hot ShotsOlympiads you need to know. All eyes will be on thesenational heroes, who will be going for nothing but gold.

Live the Heineken Way 2

Heineken World Update 8

Streets of Holland 10

A Cultural Beer Brew 12

Business Role Models 14

Holland Heineken House

EDITOR’S NOTE

This magazine has been created by a group of sevenInternational Communications and Media (ICM)students from the Utrecht University of Applied Sciences.

We have a lot to offer you; whether you are interestedin the Dutch - Chinese culture and relationships, theNOC*NSF, the latest business developments; TRIPLE H has it.

If you simply like an upgrade on the Olympicfavourites or some background information aboutthe architects that created The Nest; it’s all here.

To introduce one of the articles: on page 3 you can readhow Heineken applies its 3 values to daily life situations.

We wish you a nice stay at the Holland Heineken

House and hope you will enjoy reading this magazine.



As a swimmer

Erica Terpstra won

2 medals at the

Olympics of 1960

and 1964. These

days Ms. Terpstra

is chairwoman

of the Dutch

Olympic

Committee.

E riCaTerpstra

On March the 24th, at the birthplace ofthe Olympics in Greece, the Olympictorch started its relay around the world.The “Journey of Harmony” is 137.000 ki-lometres long, includes 6 continents, 40countries and more than 20.000 carriers.After it was lit in Greece the ame went

over to Beijing to start its journey pastthe old silk route. This paid respect to theancient relations China had with its sur-rounding regions for millennia. After a tour through Europe and the United States theame even made its way up to the roof of

the world, the Mount Everest. When thetorch arrived back in China the tour was abruptly interrupted on May 12 bythe horrendous Great Sichuan earth-quake causing over 80.000 casualties.Out of respect for the victims the relaybegan with a moment of silence and

a donation relief on May 14. The relaywas suspended for a couple of daysand continued afterwards to nally litthe Olympic ame in Beijing.

Respect - Torch for Tribute

Enjoyment - A Giant Leap

Portrait

With almost half of theNetherlands below sea level,the Dutch always had toght against the water tryingto reclaim the land. Mostof the country is divided insmall islands by an elaboratesystem of narrow waterways.For over a thousand yearsDutch farmers have beenusing an ingenious way todeal with all these obstacleson their farmland.

Fierljeppen, literally far-leaping, is a techniqueto jump over these smallwaterways using a 8 to 10metre long pole. When facedwith a ditch, the farmers brake

into a long run, plant oneend of the poll in the middleof the water and hold on tothe other end. The leveragingeffect will get them easily tothe other side without eventouching the water. Over the years, the necessity for Fierljeppen decreased and itevolved into a sport enjoyedby a lot of Dutch farmers. Thesport is starting to get somefollowers in the United Statesand Japan and some peopleare trying to turn it into anOlympic sport.



THE NOC*NSF

The NOC*NSF is the umbrella sorganization of the Netherand was founded in 1993 afmerge of NOC and NSF. NDutch National sports associaare attached to the NOCwhich is the Dutch representat the International OlyCommittee (IOC). The NOCsets the main requiremenDutch athlete must fulll in ordparticipate at the Olympic Ga

The Committee, with Terpstra at the top, strives fopromotion and improveme(top-) sports in the Netherlanhas a strong position througthe entire Dutch society, the elds of amateur fooplayers to the inuential posin politics. Before the start of eOlympics, all the Dutch Olyathletes switch from their

sports association to the NOC

“I don’t know anybody who livesso intensively, she always seems

to be full of energy. Never haveeen her in a bad mood and she

ls me all the time how happy she says Ms. Ada Kok, close friend

d former swim colleague about Ms.rpstra. This energy became Ms.

rpstra’s trademark when she start-her swim career in the early six-

s at the club HZ&PZ, the Hague.e was fast, very fast, and with her

bitious attitude Ms. Terpstra wentthe Olympics of 1960 in Rome. Four

ars later, at the Olympics of Tokyo,e took a bronze and silver medal

ck to the Netherlands.

UDIES AND CAREER. Terpstra started a study in Sinol-

y in this period and although herssion for Chinese culture and lan-

age never vanished, she did notaduate due to a busy time with

orts, her husband and children. Af-the early sixties Ms. Terpstra left

e world of athletes and became atch teacher for Chinese students,

followed by a small careerin sports-journalism. Her

life changed when in 1977she became a member of

the House of Commons forthe liberal party VVD, only

to leave at 2003 as one of the most popular politi-

cians ever.

MOTHER OF ALLATHLETESMs. Terpstra found herself back in

sports as she got elected as chairwom-an of the NOC*NSF, which is her cur-

rent position. She profiled herself asthe always-enthusiastic and motivat-

ing ‘mother’ of all athletes. Presentat all major events, cheering, scream-

ing and encouraging. Most people de-scribe her as flamboyant, spontaneous

and friendly. As close friend Margriet

de Koning says, also playfully refer-ring to Ms. Terpstra’s posture: “From

the very moment the Olympics start,you will see a huge, screaming orange

spot at the stands.”

BUDDHISMDue to her deep interest in Sinology,

Ms. Terpstra was highly impressed byBuddhism. She started to appreciate

and study this way of life and became

very well acquainted with all aspects.However, she does not want to be

called a Buddhist: “I am an everlastingstudent of the principals.” Friend Ada

Kok thinks the fascination originatesfrom her parents, Ms. Terpstra herself

says it comes from a former life, asshe believes in reincarnation

BOYCOTTWhile more and more countries de-bated the possibility of a boycott, Ms.

Terpstra was one of the few thatdared

to take a clear statement. At asports ministers conference in

Slovenia, March 17th, she wasasked about her opinion: “To bur-

den sports with this is the wrongway. It really has to be for the

politicians. And I have anotherconcern: Keep your hands off my

athletes! ” Ms. Terpstra was highlyrespected among athletes for tak-

ing this position.

KEEPING UPIt seems like the NOC*NSF chair-woman has a never-ending source

of energy to stay motivated andfulfil all aspects of her time-con-

suming function. However, friendMargriet de Koning is sometimes

afraid of the consequences of Ms.Terpstra’s extremely busy life. One

might wonder where the energyand motivation comes from. How

can a single person represent anentire country? How does she in-

spire so many people by just talk-ing to them?

ENERGY OUT OF HAPPINESSThe answer, according to Ms. de

Koning, lies in her youth. As ayoung girl, little Erica went to her

father and asked “I am so happy,what should I do?” Her father said

that she would be successful if sheshares that happiness with people

around her. And that is exactlywhat Ms. Terpstra still does; she

gets energy out of happiness, andshares it with everybody around

her. This motivates her and keepsher going for many years to come.

So, next time you watch a game inBeijing, look up to see that ‘orange

spot’ doing what she does best: herwork.



New York, USA.In May of this year Amstel Light,

one of the most popular imported beer from

Holland, launched anadvertising campaignthat drew a lot of at-tention. The ad wassupposed to conveyemotions related toAmsterdam hencethe slogan “One

Dam Good Beer.”Heineken, owner of Amstel, wants tocommunicate thefree-nature of theAmsterdam culturewhich resides inthe beer that theybrew.

Cardiff, Wales.,000 people cheered for their favorite team ate Millennium Stadium in June as the best Rugbyams in Europe went to battle. The Heinekenup is Rugby’s Champions League and is theost important Rugby title in Europe. This year theeineken Cup was lifted by the Irish team Mun-er, the runners-up were Toulouse from France. It

was a clashof the titansyet the Irishprovedto be thestronger

teambeatingToulousewith16 – 13.

Auckland, New Zealand.In January this year history was writ-ten when the rst German won the

Heineken Tennis Open in Auckland.Philipp Kohlschreiber fought throughand won by 7-6, 7-5 over JuanCarlos Ferrero. The former number one Juan Carlos Ferrero could notpersist as Kohlschreiber never gaveup and just had the upper hand.

Guangzhou, China.Heineken BV and AP Breweries havedecided to expand its businessin China by constructing a newbrewery in the Guangzhou. Thismove will strengthen brands such

as Heineken and Tiger especiallyin the Jiangsu, Shanghai andHainen markets. The investmentwill cost an estimated 82 mil-lion US dollars - not much whenconsidering China’s futurepotential. The brewery will becompleted in 2009.

Maharashtra,India.Tiger beer is well known beer in Asia Pacicwith distribution in over 60 countries. Tiger

will now also be brewed in India. APBALBreweries have taken on the responsibilityto maintain quality and reputation. PresentDutch brewing experts are momentarilykeeping an eye on operations and havealready implemented over 200 qualitychecks for the process. Tiger beer has shotup in popularity amongst locals.

Johannesburg,South Africa.To challenge SABMiller’s dominance Heineken willteam up with the owners of Guinness, Diageo PLC. The

joint venture is going to build a brewery on the outskirof Johannesburg. Tom de Man, Heinekens regionalpresident of Africa and the Middle East said: “WithAfrica now Heineken’s fastest growing region and theHeineken brand growing 70 percent in South Africa,there is no better time to invest in growth.”

Heineken World Update

Sao Paulo, Brazil.In February, Heineken went on a tour through Latin America showcasing the famous Champi-ons League Trophy. The Tour starts in Sao Paulo and nishes in Mexico City in April. As both theChampions League and Heineken beer is increasing in popularity, Heineken is using the tour as an opportunity to stimulate brand awareness and its communications. Thousands of peopletravel to see the trophy as it is escorted through the streets.

A closer look at some of Heineken’s recent world-wide operations

Global Overview



The Dutch show their support for sports even on their bicycles

Streets of Holland Before Big Games



f beer flowed like a river how would these cultures swim to the other side?

he Netherlands and Chinave vastly different culturescluding the way they enjoy er. There is though anteresting similarity involving

llions of dollars.

ER WINS ANCIENT BATTLESe infamous general Zhang Fei onceote how he tricked his enemy in mak-

their commander believe his infan-to be drunk in battle, resulting in the

conquering of an oblivious Wu Kingdom. Yet thi s h appened in the year 221 AC,however, the last two centuries wereactually responsible for industrializedbrewing techniques. In 1903, an Anglo-German settlement wanted to produce a

lager suited for expatriates and soldiers,later this brewery would supply beer forthree wars, it will be owned by four coun-tries and today it would be China’s num-ber-one local brew: Tsingtao. So beer hastingled the taste-buds of Chinese peoplefor millennia, although branded beershave only recently become popular.

GLOBAL BRAND FOUNDATIONSIn the Netherlands, beer became popularin the 1300’s mostly due to partnershipswith barley farmers in Germany andalso because it was safer to drink thanwater. During the Dutch trading golden

era, micro-brewing gained popularityas merchants, sailors and traders werestationed at central areas like harbors.Later in the early 1800’s larger brewer-ies such as Heineken started to expandbusiness to different ports like the portof Rotterdam. Since then two patternsdeveloped: one that beer has become an

integral part of Dutch culture andthe second being that the Nether-lands has inherited massive globalbrewing companies. Composer FrankZappa once said “You can’t be a realcountry unless you have a beer andan airline. …at the very least youneed a beer.”

HOW DO THEY DO IT?The role that beer plays inboth Dutch and Chineseculture lies at oppositepoles. The Dutch drink beer

in small glasses on a verysocial level and seek taste

superiority. Drinking beerin China is also seen as so-

cial yet their satisfaction is createdthrough the context not the liquid.

That’s why in the Netherlands one

nds not only specialized beer barsbut you will also discover that mostbars only have beer and wine as achoice. Here the beer is paramountand result is social enjoyment. TheChinese would rather drink beermuch slower and over longer periodslike an extensive dinner. The notori-ous Chinese mao-tai is preferred asthe catalyst when wanting to stim-ulate dialogue and increase socialpleasure; this is for instance seenat business gatherings or karaokeexcursions. Interestingly, in China,imported beer is seen as the bestwhereas in the Netherlands smallerbreweries are respected for taste.

...AND THE DUTCH?The Dutch love to sit outside a ca-fé’s terrace - opposite a waterway -

enjoying the seldom seen sun. Thenotion of hanging out in bars anddrinking amid loud music exist onlyin the most commercialized areasof large Chinese cities. A group of Chinese friends would rather drinksome beers during a conversationalevening dinner, thereafter wine and

spirits are brought to hand.

A WIN-WIN SITUATIONWith the ever increasing purching power, the Chinese will be ato spend more on foreign brands cluding beer. The Chinese are

just sp ending mor e on beer but aconsume more. In essence, capiism is enticing demand for beer awith each new brand the Chinese thirstier for a foreign taste, yet thway they consume beer won’t cha

over night. The Dutch think of bas part of society where the Cnese see beer as a social instrumeMany things will change for Chinathe future, including their beer cture, and if the Dutch continue thprominence in global beer supyou might just hear “biertje” echofrom the back of a bar in Beijing.

Culture



arable crop will be necessary. That relatesto a size of Brazil; farmland that is notavailable on Earth. In contrary, in Chinaland erosion is strongly increasing.

DUTCH INGENUITYScientists and farmers from the Nether-land developed a system which has manyadvantages towards traditional farming:

Greenhousing in urban areas. Currently,the Dutchmen in cooperation with Ameri-cans are therefore working in Shanghaiand Beijing to construct the Greenhouses.Due to a sophisticated in-house agricul-tural system farmers are anyway alreadyable to strongly increase the per m2 pro-duction of vegetables. Instead of the regu-

lar 2-3 kg harvest these closed systems al-low up to 17 kg per square meter, feedingway more people than before.

CITY GREENHOUSEThe ecological plan foresees 5 story highbuildings where fast growing plants suchas salads and herbs and sensitive plantssuch as berries and tomatoes could becultivated. Dutch scientists say that thebigger these greenhouses get the more ef-cient they become. Economic plants are

produced with a fraction of land, waterand energy usage of regular arable cropland. Transportation costs are reduceddue to being close to the local markets. In-cluding even animals, such systems couldbecome self-sustaining and independent.

IT’S ALREADY OPERATINGThis still ripening technology has already entered the market. Ducooperation between Dutch and companies this greenhouse temight solve a fundamental prothe Chinese and the entire world

Massive containerships roaming theseas of China are a clear sign of its booming ecomomy. More andmore of these big boats sail off tothe Kingdom of the Netherlands. Thistrading relationship is not a recent development though. It has beengrowing for over 300 years.

The formation of a small fort onTaiwan in 1624 launched a fragile traderelationship between the two countries.Chinese silk, popular in Holland, wastraded in large quantities. This periodended very sudden in 1662 when agigantic 25.000 men strong Chinesearmy forced the 2000 Dutch settlers toleave the island.

It took till 1728 for the Dutch tradersto set foot on Chinese soil again.The city council of Canton, currentlyGuangzhou, granted European tradersa thirteen quarters on a tiny island totrade tea and porcelain. These foreigner quarters, called Hongs, were thebasis for present-day Hong Kong. Thestruggles between China and Englandended the frail trade relationship in the1850’s. Trade between Holland andChina was virtually impossible for over a century.

The trade was nally re-establishedin the 1970’s and increased ever since.

Chinese clothing and computer partsare traded for Dutch livestock andbeer. Nowadays, China is the secondbiggest exporter to the Netherlands.Holland and the People’s Republic ofChina have a very strong relationshipthat will surely keep on growing over the upcoming years.

“China offers enormous growth potential”- Dr. Martin Brudermüller

The postdoctoral chemist Martin Brudermüller works for BASF, the leadingchemical company in the world. He started his career in 1988 workinghimself up to become member of the Board of Executive Directors in 2006.He leads operations in the Asian market, which in 2010 shall represent 10percent of its global sales and earnings. Mr. Brudermüller states that BASF “isconvinced that China offers enormous growth potential”. Maybe thereforehe travels 2/3 of his time, his working eld reaching from India to South Korea

and from China to New Zealand.

Business

China is changing. Whetherit concerns the increasedamount of needed energy, the

growing middle class population orthe upward usage of transportation,all these and many other sectors arecurrently under strong development.They all put the far-east country in

front of a big challenge. The Sum-mer Olympics in Beijing in 2008 poseonly one example of how serious theChinese are taking this progress. Itis a product of their fast economicgrowth.

A NEW ERAIn comparison to Western countriesChina only recently started develop-ing and researching new technolo-gies. Even though the history of

the country is unique in its kind, interms of sciences, economy or envi-ronmental protection China needs toadjust. Therefore foreign investorsare gladly seen: they bring new ideasand thus help China to enter a newera.

THE ROLE MODELOne of the inevitable problems Chinawill have to overcome is the nour-ishment of currently growing mid-dle class population. An average citythese days needs an arable crop landof ten times its own size. By the year2035, 70% of the population of Chinawill live in cities (in December 2006it was 44%), which results in evergrowing farmland. By the year 2050one billion hectare additional land of Urban Greenhou



E CHALLENGE

45thousand wholly foreign ownedenterprises (WFOEs) settled inChina in 2005. Yet, in spite of the

ssive size of the country’s workforce andgrowing numbers of young graduates

ailable on the market, the demand foralied professionals has skyrocketedd can hardly be met. Thus, today, onethe main concerns for HR professionalsmains to recruit and retain talentedployees. This succinctly summarizeshuman resource dilemma that China isrently facing.

WHAT’S THE BIG DEAL?This situation led to a stafng shortage thatis indeed so severe that some industriescould hire each qualied candidate forseveral available jobs. For companieswilling to hire, there is sometimes nothingto do but getting into contact with overseasChinese or expatriates. Furthermore,with the Chinese educational systememphasizing technical skills, only 10percent of up to 4 million new universitygraduates have managerial or businessknowledge. Given the current market,human resource practitioners in modernChina have become much more involvedin companies’ top management levels. Asa result, as urgent as these issues are,human resource management requiresinnovative thinking and creative solutionsto tackle the challenge efciently.

THINK FURTHER Yet, recruiting is only the tip of the HR

iceberg, and employees’ aspirations arechanging. Nowadays, paying more is nolonger a means of retaining people. Manyyoung executives would rather give upa well-paid job requiring them to workon weekends and holidays for a more“human” organization, stressing work-family life balance. So as to keep youngtalents, rms should focus on translatingtheir business strategies into peoplestrategies, by creating motivating jobs,allowing job enlargement, job enrichment,plus skill and task variety. In such a fastgrowing market, rms should think aboutbuilding, and not only buying a competitiveworkforce. A workforce that would evolveaccordingly with its environment, leadingto both individual and organizational high-performance work practices.

KEEP RUNNINGInitiatives such as offering employees adynamic career path or rewards programs

will not only retain people but also develop andnurture their individual effort. Similarly, manyemployees won’t leave a good company wherethey know they are well cared for. A companythat shows its values to his employees and re-gards them on an individual level will be seenas a good employer. A key practice in retainingtalents would be to provide professionals withhealth insurance. In other words, companiesshould ensure that their reward programs en-courage the type of employee performance thatwill contribute to develop their business.

A LESSON TO BE LEARNEDThe human resource dilemma in China raisedconcerns even amongst the departments of theBeijing municipal government, that has drawnup a plan to ensure sufcient and competentstaff will be found for the Olympic Games,taking advantage of the XXIX Olympiad tocreate a pool of talent for the city’s future.

CHINA: TACKLING THE CHALLENGE

Architects Jacques Herzog & Pierre de Meuron

oth Jacques Herzog and Pierre de Meuron took the step to the Asian world. Having accom-

plished numerous projects in Europe and America they won the public voting in 2002 for theNational Stadium of the Summer Olympics in Beijing 2008. The result is the Nest as the Chinese

call it, according to Jacques Herzog “maybe the most important construction of our career”.

he Stadium mixes both Chinese and European culture and stands for security and home on

he Chinese site and a pot which embraces the audience on the architecture’s site.

Jean-François van Boxm

007 of Beer Brands

This CEO claims that the one thinloves is to relax at home with a lager and watch a James Bond mVan Boxmeer is a man with a misas he wants to reposition the Heinbrand world wide.

“At the turn of the 20th century, i

a competitive advantage to have right brewer. Now everybody can ma decent beer. At Heineken we hour own yeast that grows in our labs. We still pay tremendous atteto making the product as good acan and we still do a lot of reseand development to make shebetter and to make other marginprovements. However, because ttechnologies are readily availablebattle is now about what the b

represents.”HRa country where the economy is

ng as fast as China’s, one wouldagine changes in demand for thepe of workforce. These changesad to an alarming situation in China

the country had grown so fast, itertook the development of Humansources.



Mark Huizinga

Chen Zhong

Sports

The most successful gymnast in China would have to be LiXiaopeng. He has won 15 world titles including two gold min Sydney and 2 at the World Cup. Li started at the age ofhis parents motivated and trained him, not knowing that aLausanne World Championships in 1997, he would becomeChina’s youngest champion; he was only 16. At the 2004Olympics in Athens, Li Xiaopeng could only achieve bronzeclaims he will bring back at least two gold medals on home

Liu Xiang was the rst athlete to achievethe “triple crown” of athletics in thehistory of China. At the Super GrandPrix in Lausanne on July 2006, Liu seta new world record in the 110-metrehurdles, with a time of 12.88 seconds.On this day the spectating crowd wentwild and so did the Chinese people – astar was born. This brilliant athlete haswon 11 WorldTitles so far andwill come to the

Olympics to getsome more.

Chen Zhong ghts in the 72 kilo category and has claimed twoOlympics Gold medals. Previously a basketball player, Zhong switchedto Taekwondo in 1995. At the 2000 Sydney Olympics, she kicked outfour opponents in one morning, and took China's rst Olympic goldmedal in Taekwondo. After her victory at the National Championshipher vision of gold at the Beijing Olympics became evident. Althoughshe claims to be an introvert outside the ring, her opponents still fear

her every move.

At age 35, Mark Huizinga had won two World titles, ve European titles, numerous Dutch champion-ships and three Olympic medals. Also being an ofcer for the Royal Dutch Air force he combines his

love for sports as a judoka which he started at the age of four. He made an astonishing debut in 1996were he took home a bronze medal in men’s under 90kg class. At the Summer Games of 2000, he wasawarded gold when he defeated heavyweight ‘Carlis Honorato’ by Ippon.

This champ is denitely a force to be recon with, as he prepares for his last Olympics. His ultimate goalis to close his career with a consecutive fourth Olympic medal. Something that no male judoka hasever accomplished before.

Otherwise known as ‘The Flying Dutchman’ or ‘Hoogie’ thislegendary athlete maneuvers his 6 .4 foot body in water like a true dolphin. Pieter van den Hoogenband rst gotnoticed during the European junior competition. At age18 PVDH blew everyone away in Atlanta where he man-aged to get fourth place. The highlight of the Dutch swim-mer was in 2000, during the games of Sydney. On the 100

and 200 meter freestyle Pieter won botha gold medal and established two World

Records. Finally after eight years, Van denHoogenband’s 100 meter freestyle recordof 47.84 seconds was broken by Frenchswimmer Alian Bernard with 47.50 seconds.

Originally born in Chher early years w

spend in playinwith friends ancompeting onreational levelSince her natiotransfer, she bcame the rst

champ since 1during the Europ

championships awon various titles.

rently Li Jiao belongthe Top 10 of female

players. Her debut atOlympics will surely ca

stir as already dubbed of the favorites.”

Olympiads that guarantee action. Both China and the Netherlands expect gold from these renowned athletes...

Li Xiaopen

Liu Xiang



无数的啤酒发烧友不可能是错误的

务

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