Heidelberg goes digital! · The global print production volume. ... The folding carton market –...
Transcript of Heidelberg goes digital! · The global print production volume. ... The folding carton market –...
Capital Markets Day
April 10, 2018 | Frankfurt
Heidelberg goes digital!
Subscription
Digital
Packaging
Smart
Print Shop
© Heidelberger Druckmaschinen AG
Agenda
9:00 Welcome
9:30 Strategy | Rainer Hundsdörfer, CEO
9:45 Smart Print Shop | Stephan Plenz, CTO
10:05 Digital Packaging | Montserrat Peidro-Insa, Head of Digital Print
10:25 Q&A
10:45 Break
11:05 Digital Business Models | Ulrich Hermann, CDO
11:25 Customer perspective | Moritz Weig, Managing Proprietor of WEIG Packaging
11:45 Q&A
12:05 Growth Financing | Dirk Kaliebe, CFO
12:25 Wrap up + Q&A
© Heidelberger Druckmaschinen AG
2016 2019
The global print production volume. Is growing.
Source: Heidelberg estimate – August 2017, industry statistics, PIRA, Jakkoo Pöyry, Primir (GAMIS), Global Insight Digital: Only Digital Production Devices are taken into consideration ----- *Base Year 2009
409 417 427
€bn
2022
Sheetfed
Flexo
Digital
Others
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Our potentials. Growth through digital transformation and
technology leadership.
* Accessible market for Heidelberger Druckmaschinen, excluding postpress
Consumables
€8 bn*
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Digital
Packaging
Digital
€2.5 bn**
Sheetfed offset
€2.4 bn*
Smart
Printshop
Addressable market
Heidelberg
solution
Sub-
scription
Growth
potentials
© Heidelberger Druckmaschinen AG
Our medium term targets. Sustainable & profitable growth
• Digital print portfolio (€ +200 million) • Digital business model (equipment– consumables – service:
€ +250 million) • Digital platforms (€ +50 million)
• Digital business model / Volume growth (€ +50 million)
• Cost efficiency (operational excellence: € +50 million)
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Group targets by 2022:
• Sales volume of up to € 3 billion
• EBITDA between € 250 and 300 million
• Net profit > € 100 million
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Growth opportunities: approx.
€ 200 million sales potential in 5 years
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Print Production Volume. Stable in Commercial – growth in Packaging & Label.
Heid
elb
erg
s
Ta
rge
t s
ec
tio
n
166 165 164
108 117 126
111 108 107
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+0,8% +0,6%
2022
427
2019
417
27
2016
409
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-0,8% p.a. -0,4% p.a.
-0,2% p.a. -0,1% p.a.
Commercial Packaging Label Others
Development of the global Print Production Volume by
segments (PPV in €bn)
Source: Heidelberg estimate – August 2017, industry statistics, PIRA, Jakkoo Pöyry, Primir (GAMIS), Global Insight Digital: Only Digital Production Devices are taken into consideration ----- *Base Year 2009
Packaging Folding Carton
Flexibles
Commercial Catalogs
Advertising
Financial / Legal
Directories
Label Labels
+2,7% p.a. +2,6% p.a.
+3,4% p.a. +3,3% p.a.
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Heidelberg goes digital. Simply Smart.
Increased availability
and productivity
Navigated and
autonomous Printing
Innovative ways of
cooperation
Process Optimization
Push to Stop
eCommerce
Heidelberg Assistant
Subscription
Performance Plus
Predictive Monitoring
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Automation and integration on a new level. Prinect. Driving the Smart Print Shop.
Equipment Consumables
Service Customer
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Today
15 touchpoints
1. Estimating
2. Job creation in MIS including job ticket
3. Prepress PDF processing or native artwork
4. Imposition
5. Proofing and customer approval
6. Plate imaging
7. Production planning
8. Plate sorting and delivery to the pressroom
9. Assignment of ink and paper
10. Press including production data acquisition
11. Postpress including production data acquisition
12. OK sheet approval
13. Quality control
14. Packaging and shipping
15. Billing
Reducing touchpoints. Prinect. Driving the Smart Print Shop.
With Prinect
4 touchpoints
1. Estimating (end-to-end) 2. Planning 3. Press and postpress 4. Shipping and billing
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Big Data & real-time transactions. The Heidelberg Cloud: the largest PMI database.
More than 10.000 Heidelberg
machines and 15.000 Prinect
modules connected
Big Data combined with central
analytical and predictive logic to
provide the base for Heidelberg’s
Predictive Monitoring
Performance Plus
Heidelberg Assistant: Expert know-how at your
fingertips
Transparency about availability
and performance of
your print shop
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Benchmark analyze – for more performance. The Heidelberg Cloud: the largest PMI database.
Global benchmark1 – OEE 10.000 over average net impressions
1) Results based on avg. values from Oct17-Dec17 15
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Administration
Individual configuration
Smart Print Shop – full transparency. Heidelberg Assistant.
Print Shop
Availability and productivity of
equipment
Shopping
Matching consumables and service
parts
Support
Access to service contracts
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Print Production Volume – Sheetfed. Growth markets Packaging & Label.
Heid
elb
erg
s
Ta
rge
t s
ec
tio
n
150 150 152
52 57 63
65 77 88
142132
124
2019
417
2016
409
+0,8% +0,6%
2022
427
-2,3%
p.a.
-2,0%
p.a.
+3,0%
p.a.
+3,0%
p.a.
+0,1%
p.a. +0,4%
p.a.
Sheetfed Flexo Digital Others
+6,0%
p.a.
+4,4%
p.a.
Development of the global Print Production Volume by
technology (PPV in €bn)
Source: Heidelberg estimate – August 2017, industry statistics, PIRA, Jakkoo Pöyry, Primir (GAMIS), Global Insight Digital: Only Digital Production Devices are taken into consideration ----- *Base Year 2009
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Technology leadership – for packaging & label printing. The new Speedmaster generation.
XL 145 and XL 162
CX 75 and XL 75
CX 102 and XL 106
XL 75 Anicolor
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Technology leadership. We have to completely change our mindset.
Today we initiate processes and
start them actively.
“Push to Start”
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Technology leadership. We have to completely change our mindset.
Tomorrow processes run autonomous.
We only interrupt if necessary.
“Push to Stop”
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Push to Stop is part of the new Speedmaster generation. The patented Intellistart 2 makes the difference.
New Intellistart 2 with Intelliguide
Calculates the fastest make-ready strategy
Guides the operator through the individual steps on
the press
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More than 400 installed machines using Push to Stop. Acket increased productivity by 20%*.
* Compared to a competitive machine
Tom Acket: “I’m a big fan of numbers: measuring means knowledge. We document the performance of our presses using scoreboards, and we’re always right up there in any benchmark studies. Our long-standing experience with Heidelberg products has been only positive, and we don’t expect that to change with our three Speedmaster XL 106 machines. Our latest flagship is a Speedmaster XL 106-6 with double coating. It is equipped with the latest Push to Stop technology and in this way shows the operator the quickest means to the end. Together with the ability to perform the makeready processes in parallel thanks to Hycolor Multidrive, it has enabled us to improve our productivity by 20% in comparison with an older machine from the another supplier. So we are optimally prepared for the future.“
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More than 400 installed machines using Push to Stop. Czech printer Triangl significantly increases OEE.
Speedmaster XL 106-8-P Installed: Feb 2015
Average run length: 10,000 sheets
after 24 months 172 million/ OEE 54%
March 2017 7,6 million/ OEE 58%
Speedmaster CX 102-5+L Installed: Feb 2017
Average run length: 4,400 sheets
March 2017 5,9 million/ OEE 50%
90 mil p.a.
70 mil p.a.
Overall Equipment Effectiveness (OEE) 23
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Print Production Volume – Digital. Strong growth in Packaging & Label.
Heid
elb
erg
s
Ta
rge
t s
ec
tio
n
150 150 152
52 57 63
65 77 88
142132
124
+0,8% +0,6%
2022
427
2019
417
2016
409
-2,3%
p.a.
-2,0%
p.a.
+3,0%
p.a.
+3,0%
p.a.
+0,1%
p.a. +0,4%
p.a.
Sheetfed Flexo Digital Others
+6,0%
p.a.
+4,4%
p.a.
Development of the global Print Production Volume by
technology (PPV in €bn)
Source: Heidelberg estimate – August 2017, industry statistics, PIRA, Jakkoo Pöyry, Primir (GAMIS), Global Insight Digital: Only Digital Production Devices are taken into consideration ----- *Base Year 2009
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Leading digital technology. The Fire-line portfolio.
Versafire
Primefire
Labelfire
Omnifire
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A brief story about digital adoption. Now it is the turn for packaging.
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Add traceability elements to each product
Add security features to each box against black market
Compliance with special regulations (ie. Pharma 2019)
Produce on demand – minimize inventories
Fast reaction to last minute changes
Quick prototyping and agile product development
Segmented product offering and message for maximum sales impact
Differentiation and best shelf appeal
Quick time to market to adapt to consumer demand
Personalized experiences to gain customer engagement
Brands generate demand for digitally printed jobs. Now it is the turn for packaging.
Sales
effectiveness
Supply chain
efficiencies
Additional
security
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Heidelberg industrial digital print production. Primefire 106.
Accelerating business growth
through
dependable high quality performance
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Dependable high quality performance. Primefire 106.
Control of
>12 billion drops per sheet.
Industrial inkjet printing up to 75
x 106 cm format
size with full flexibility.
Water based inkjet system
with Swiss
Ordinance conformity. Best conditions
for low migration products.
Top quality at
run length 1
Pantone color gamut coverage of
~95% due to Heidelberg
Multicolor Technology
7 process colors. Cyan, magenta, yellow, black, orange,
green, violet.
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Publishing
houses
Field of application. Primefire 106.
Folding carton
converters
Pharma
converters
Calendar,
Poster and
Cards producers
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The folding carton market. Primefire 106.
Applications
with high
finishing
Applications
with low
finishing
small
medium
volume
large
Pharma
OTC
Wine &
Spirits
Cosmetics
and Body
care Specialties
Pharma
Technically Home Care
Food & Dairy products Drinks
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The folding carton market – potential. Primefire 106.
Applications
with high
finishing
small
medium
volume
large
Pharma
OTC
Wine &
Spirits
Cosmetics
and Body
Care Specialties
Pharma
Technically Home Care
Food & Dairy products Drinks
Total folding carton market expected to be 1,200 to 1,400 companies by 2022
Final Primefire fits 35% of companies.
Addressable market of ~550 machines
(penetration rate = 1.3 machines/company
Primefire MVP* fits about
15% companies.
Addressable market of
~180 machines
*Minimum viable product
Applications
with low
finishing
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Industrial digital printing on track. Primefire 106.
December 2015 – First 1c print
June 2017 – 1. beta unit installation finished
Folding carton converters
May 2016 – Drupa launch
Jan 2018 – 2. beta unit installation finished
Pharma converters
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Booked out for the next two years – global presence. Primefire 106.
#1 #1 #5 #1 #2 #5 #6 #1 #1
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Label printing. Digital label business is growing.
Market is changing
2/3 of all label presses sold in Europe are digital
presses
Digital printing already holds about 10% share
(value) of label business
Inkjet printing is expected to grow faster than the
electrophotography because of its greater potential
for development
Almost half (46%) of respondents to the FINAT
Digital Survey 2017 confirm that 100% of digitally
produced jobs require further processing
Source: FINAT Digital Label Study 2017 and Smithers Pira 2017
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From the file to the finished label in only one pass. Gallus Labelfire 340.
First industrial digital inline converting system
Jointly developed by Gallus and Heidelberg
Innovative UV drop-on-demand inkjet technology
Leading-edge performance with 50m/min at 1,200 dpi
More than 18 machines already sold to customers worldwide
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New standard for cost efficiencies. Gallus Labelfire 340.
Lowest total cost for high quality labels
Assumptions:
€ 0.01 click, per color, 2 clicks per print frame
Run-length: 20’000 labels
Competitor (press and finishing equipment): labor, setup time & waste
4c+1x white, Low Coverage 94 x 72mm
EPM Mode 142 x 45mm
4c, Avg. Coverage
144 x 84mm
4c, High Coverage 94 x 72mm
0,00
2,00
4,00
6,00
8,00
10,00
12,00
14,00
HP 6800 +ABG Digicon
GallusLabelfire 340
Total Cost per 1000 Labels [EUR]
0,00
2,00
4,00
6,00
8,00
10,00
12,00
14,00
HP 6800 +ABG Digicon
GallusLabelfire 340
Total Cost per 1000 Labels [EUR]
0,00
2,00
4,00
6,00
8,00
10,00
12,00
HP 6800 +ABG Digicon
GallusLabelfire 340
Total Cost per 1000 Labels [EUR]
0,00
5,00
10,00
15,00
20,00
HP 6800 +ABG Digicon
GallusLabelfire 340
Total Cost per 1000 Labels [EUR]
Competitor Competitor Competitor Competitor
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