HEATING AND CHANGING BEHAVIOUR, By Angela Murphy and Charlie Acton, Camden Council
Transcript of HEATING AND CHANGING BEHAVIOUR, By Angela Murphy and Charlie Acton, Camden Council
Heating and Changing BehaviourAngela Murphy/Charlie ActonHASC Sustainability Strategy Team
Heating and Changing Behaviour
Camden Housing Sustainability• Make housing stock energy
efficient• Reduce carbon emissionsBy:• Keeping heat in (insulation)• More effective heat provision• Changing behaviour for
energy efficiency
So that we:• Make warmth affordable
for our residents- to safeguard their health and welfare
Organisations involved…
Heating and Changing Behaviour
Camden Housing Heating Pool• Camden bulk buys gas• 12,000 residents• Charged a flat rate
Problem• No incentive to save energy• Windows open = heat waste• 30% higher consumption• Residents have no control
over what they pay
Heating and Changing Behaviour
Heat Meters•Measure individual consumption for heat and hot water•Pay for what you use
• Camden get better information on heat use• Researchers can calculate the effectiveness
of behavioural interventions
•Residents have more control of their budgets
What’s on the screen?
The techy bit
Resident turns heating on
Energy consumption data transmitted to heat meter and screen in “real time”
Resident can see monitor their energy consumption
Data transmitted wirelessly to the Energy Hive & back
Heat (and Gas) Metering• Combination of individual charging and metering can result in energy
use reductions of up to 30%
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Heating and Changing Behaviour
Behaviour Change Research – Impact of Social Norms
Conventional behaviour change research – assumes:
• People behave rationally x
• People are influenced to change behaviour by relevant factors (like information) only x
Behavioural economics:• Studies impacts of other
factors on decision making• Social, cognitive, emotional • Social norms, priming,
defaults…
However…
• Research conducted at Camden over 15 months
• Looked at the effect of social norms on the energy consumption of residents in 569 metered households
Behaviour Change Research – Impact of Social Norms
• Result - 6% reduction in energy use for the social norms groups over the 15 month period
Successes :• 6% cut in consumption for £3 per resident cost• Collaborative work with academic institutions• Invested interest of EU – the Internet of Things• Understanding of behaviours & more
knowledge of heating diagnostics
Shortcomings:• What next ? Utilising the data –who ?• Resources required• Strategic fit – making connections
Barriers:
•Introducing change•Doing this in the public arena•Time, people, doing it well•Problems with existing heating systemsEnablers :•Camden council - forward thinking•GLA – the Mayor’s funding•Academic investment / supportFuture:•Continue to explore opportunities•Opportunities for research (IoT, behaviour change)