THE REMARKABLES How to Win with Word-of-Mouth Marketing

2008

2008

•  Facebook surpasses MySpace

•  Twitter #22 social networking site

•  1rst iPhone released

2013

•  4 billion views/day

•  1.1 billion users

•  50 million users

More than

98% of Non-Profits  are on Facebook

MDG Advertising, 2012

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!"#$·%&·%'·%·()!A body of practices, procedures, and rules used by those who work in a discipline

Heartbeats

•  We3ite/blog content •  SEO •  Email marketing •  Press releases •  Online advertising •  Social media updates

Remarkables

We Seth Godin

Remarkables •  Cut through online noise

•  Recruit new customers

•  Inspire actions & activities

•  Connect with influencers

•  Tell a story

•  Increase attention

•  Improve web presence and SEO

“Safe is risky and risky is safe.” – Seth Godin

Do Something Amazing!

•  A beauti5l, shareable crowd5nding site •  Donors received a Certificate of Purchase

•  Raised $32 million

•  2.5 million YouTube views •  90,000 petition signatures

Be Bold

•  Activity book teaching elements of inbound marketing best practices

•  Inspires 5n in an (overly) serious industry

•  25,000 downloads

What do Remarkables have in

Common?  

Remarkables…

• Touch us emotionally

• Offer a compelling story arc

• Provide new, surprising information

• May have heroes and villains

Remarkables…

• Make us laugh (sometimes)

•  Inspire us

• Reflect trends in popular culture

• Are highly shareable

8ps for making

Remarkables  

Change the

Medium  of the message

RIFF  on what the Web loves

•  Vine has more than 40 million users

•  Great for mobile-based campaigns

•  Making a vine video is a relatively easy ask

Enable  user contributions

Build  something use5l

Inspire  others

Campaign

Killers!  

Hello, Anyone Out There? You don’t have an engaged, motivated audience.

Problem Technique Your Remarkable is plagued by technical glitches.

Your Idea Sucks Enough said.

How to Measure

Remarkables  

•  Set clear campaign objectives

•  Match objectives with measurable, online actions

•  Top referring sites are key—keep an eye on them

•  Measure campaign success against conversion rates

•  Measure social media uptake

D%"* +# R",'') W%r-?

Doubled Website Traffic Covered in top industry blogs

National media coverage

Fully-funded project

capulet.com

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