Hearglass 1pg 2 8-17

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HEARGLASS a potential lifestyle changer for the hearing impaired: Eyeglass platform incorporating hearing aids (“HA”) o full audible sound spectrum HiFi o directional hearing experience, superior to traditional HAs o Bluetooth/WiFi capabilities for hands-free music streaming, telephony Key applications: hearing disability/enhancement, and hearing loss prevention (military, trades), health monitoring/fitness tracking, AR/VR Key complaints with today’s HAs HEARGLASS Solution Distortion from truncated audio spectrum Preserves full audible spectrum Hard to hear amid ambient noise Directional mic Limited/no user tunability Smartphone or remote-tuned at will Expensive and unergonomic batteries Rechargeable like smartphone Missed audio lost forever “What” button replays last 3 seconds High ~$4K avg cost + batteries and loss Subscription: $450 hardware + $50/mo Target Market: Begin with dissatisfied HA owners and their relatives NIH estimates 28.8MM US adults could benefit from using HAs Worldwide HA sales in 2015 exceeded $20Bn, with 500MM people hearing impaired Sales/Marketing Strategy: OEM technology licensing for 3 rd party product incorporation PR, social media channels and influencer endorsement E-comm to bypass incumbent channels (HA unit cost ~$60 sells for ~$4,000) Opportunistically and innovatively partner with eyeglass/HA and healthcare industries, AR/VR OEMs Primary Competitors: 6 major high-end HA manufacturers worldwide with relatively stagnant technology – HEARGLASS a first mover with its patent-pending analog/digital hardware and software Competitive Advantage: 2 US patents awarded, 3 pending foreign applications and additional patents pending. Clear functional benefits to users provide first mover advantage and support direct-to-consumer distribution Current Tech Status: Initial prototypes (v4) successfully tested with hearing-impaired users, incl. celebrities Use of Proceeds: Advance R&D, user testing, product launch Key Team: Peter Sprague: Chairman – National Semiconductor, Aston Martin, Advent Corporation and Wave Systems Janet Baker: Founder Dragon Systems, developed speech recognition dictation technology, in Apple Siri, etc Nolan Bushnell: Atari, Inc. and Chuck-E-Cheese founder, author of “Finding the Next Steve Jobs” Wayne Boyle: Turtle Beach Dir. of Engineering; 28 years inventing solutions for complex audio problems Jason Chang: Private equity investor Bateleur Capital, investment banking Credit Suisse, Morgan Stanley Company Profile: hearglass.com Industry: Lifestyle Computing Founded: 2014 Contact: Peter Sprague, Chairman [email protected] +1.917.667.4773 Jason Chang, CFO [email protected] +1.917.576.2795 Financial Information: Funding Stage: Seed Cash Equity: $1.5MM Pre-Money Valuation: $20MM Capital Seeking: $4-7MM Team: Peter Sprague Janet Baker Nolan Bushnell Wayne Boyle David Berten Jason Chang Peter Frishauf Rasmus Holm-Jorgensen Mary Howard

Transcript of Hearglass 1pg 2 8-17

Page 1: Hearglass 1pg 2 8-17

HEARGLASS a potential lifestyle changer for the hearing impaired:

Eyeglass platform incorporating hearing aids (“HA”)

o full audible sound spectrum HiFi

o directional hearing experience, superior to traditional HAs

o Bluetooth/WiFi capabilities for hands-free music streaming, telephony

Key applications: hearing disability/enhancement, and hearing loss prevention

(military, trades), health monitoring/fitness tracking, AR/VR

Key complaints with today’s HAs HEARGLASS Solution

Distortion from truncated audio spectrum Preserves full audible spectrum

Hard to hear amid ambient noise Directional mic

Limited/no user tunability Smartphone or remote-tuned at will

Expensive and unergonomic batteries Rechargeable like smartphone

Missed audio lost forever “What” button replays last 3 seconds

High ~$4K avg cost + batteries and loss Subscription: $450 hardware + $50/mo

Target Market:

Begin with dissatisfied HA owners and their relatives

NIH estimates 28.8MM US adults could benefit from using HAs

Worldwide HA sales in 2015 exceeded $20Bn, with 500MM people hearing impaired

Sales/Marketing Strategy:

OEM technology licensing for 3rd party product incorporation

PR, social media channels and influencer endorsement

E-comm to bypass incumbent channels (HA unit cost ~$60 sells for ~$4,000)

Opportunistically and innovatively partner with eyeglass/HA and healthcare industries,

AR/VR OEMs

Primary Competitors: 6 major high-end HA manufacturers worldwide with relatively stagnant technology – HEARGLASS a

first mover with its patent-pending analog/digital hardware and software

Competitive Advantage: 2 US patents awarded, 3 pending foreign applications and additional patents pending. Clear

functional benefits to users provide first mover advantage and support direct-to-consumer distribution

Current Tech Status: Initial prototypes (v4) successfully tested with hearing-impaired users, incl. celebrities

Use of Proceeds: Advance R&D, user testing, product launch

Key Team:

Peter Sprague: Chairman – National Semiconductor, Aston Martin, Advent Corporation and Wave Systems

Janet Baker: Founder Dragon Systems, developed speech recognition dictation technology, in Apple Siri, etc

Nolan Bushnell: Atari, Inc. and Chuck-E-Cheese founder, author of “Finding the Next Steve Jobs”

Wayne Boyle: Turtle Beach Dir. of Engineering; 28 years inventing solutions for complex audio problems

Jason Chang: Private equity investor Bateleur Capital, investment banking Credit Suisse, Morgan Stanley

Company Profile: hearglass.com Industry: Lifestyle Computing Founded: 2014

Contact: Peter Sprague, Chairman [email protected] +1.917.667.4773 Jason Chang, CFO [email protected] +1.917.576.2795

Financial Information: Funding Stage: Seed Cash Equity: $1.5MM Pre-Money Valuation: $20MM Capital Seeking: $4-7MM

Team: Peter Sprague Janet Baker Nolan Bushnell Wayne Boyle David Berten Jason Chang Peter Frishauf Rasmus Holm-Jorgensen Mary Howard