Healty food restaurant

Final Examination

BUSINESS FEASIBILITY STUDY

Made Padmi S (3094702)

Eka Darmadi L (3094802)

Levina Rolanda T (3094804)

Niki Jayanthi (3095803)

Rafika Wendy S (3095807)

Zaynab M (3112715)

Yongjing S (3112737)

Faculty of Business and Economics

University of Surabaya

2012

MARKETING ASPECTS

Business Review

1. Change

Nowadays, there are some diseases threaten people that caused by unhealthy food

and environment such as diabetes mellitus, cholesterol etc and pollution in

metropolitan city. From those phenomena, therefore people become more concern

on choosing healthy food and beverages. However, in Surabaya, there are still not

so many café which sell healthy food and beverages. Moreover, in today’s

emerging economy condition in Indonesia especially in Surabaya it opens the

business opportunity and growing economic welfare to Surabaya people.

Therefore, Green Palace comes to meet and fulfill this need with healthy yummy

food and beverages.

2. Customer

Green Palace customers are those people whom concern about healthy yet

delicacy; those people are coming from the middle up class which fond of to

maintain their health by consuming healthy foods and beverages with quality. But

this also means to give the opportunity to other people who want to try and have

the experience of healthy yummy foods and beverages.

3. Competitor

Green Palace bringing concept of healthy yummy café, it serves healthy yummy

foods and fresh fruit juice which is the first in Surabaya, but it has a competitor

The Harvest. The Harvest serves beverages and pastry.

4. Company

Owner : Group

Name : Green Palace

Address : JL. Ir. Soekarno (beside Cak Har)

Business Type : Café with healthy yummy foods and

beverages

Main Product : pastry and juice

MARKET SEGMENTATION

Market segmentation is defined in some aspects, as the following:

Geographically

We split our customers by two types,

a. dine in customers

the dine in customers are included of those customers whom coming and

enjoying our foods and beverages into GREEN PALACE cafe.

b. the hospital customers

the hospital customers meaning that GREEN PALACE and some big

reputation hospitals like Surabaya International Hospital, Siloam Hospital,

Mitra Keluarga Hospital, Husada Utama Hospital, William Booth Hospital

etc, we make partnership with these hospitals as the main supplier for the

foods for those patients in these hospitals. Here the following are the list

of hospitals in Surabaya, which GREEN PALACE will gain some of them

as our corporate customers:

the data taken from http://docnetters.wordpress.com/2011/01/31/daftar-

nama-alamat-rumah-sakit-di-surabaya-berdasar-wilayah/

Surabaya Areas Name of Hospital

East Surabaya 1. RSUD Muh. Soewandi

http://docnetters.wordpress.com/2011/01/31/daftar-nama-alamat-rumah-sakit-di-surabaya-berdasar-wilayah/

http://docnetters.wordpress.com/2011/01/31/daftar-nama-alamat-rumah-sakit-di-surabaya-berdasar-wilayah/

Jl. Tambak Rejo No. 45-47, Surabaya Telp. (031) –

3717141

2. RSU Haji

Jl. Manyar Kertoadi, Surabaya Telp. (031) – 5947760

3. RSB St Melania

Jl. Tambaksari No. 7, Surabaya Telp. (031) – 5032854

4. RSB Pura Raharja

Jl. Pucang Adi No. 12 – 14, Surabaya Telp. (031) –

5022151

5. RS Siloam Gleneagles

Jl. Raya Gubeng No. 70, Surabaya Telp. (031) – 5031333

6. RS Gotong Royong

Jl. Manyar Kartika IV No. 2 – 6, Surabaya Telp. (031) –

5947572

7. RSA & B Siti Aisyah

Jl. Pacarkeling No. 15A, Surabaya Telp. (031) 5035053

8. RS Putri

Jl. Arief Rachman Hakim No. 122, Surabaya Telp. (031)

– 5999987

9. RS Surabaya Internasional

Jl. Nginden Intan Barat B Telp. (031) – 5993211

10. RSJ Menur

Jl. Menur No. 120, Surabaya Telp. (031) – 5021635

North

Surabaya

1. RSAL Tanjung Perak

Jl. Laksdya M Nasir No. 56, Surabaya Telp. (031) –

3293536

2. RS AAL

Jl. Moro Krembangan, Surabaya Telp. (031) – 3291092

3. RS AL Pal

Jl. Taruna No. 66 – 68 Ujung, Surabaya

4. RSB Adi Guna

Jl. Alun-alun Rangkah No. 1 – 3, Surabaya

Telp. (031) – 3711851

5. RS Muhammadiyah

Jl. KH M Mansyur No. 180 – 182, Surabaya Telp. (031) –

3522980

6. RS Al-Irsyad

Jl. KH M Mansyur No. 210 – 214, Surabaya Telp. (031) –

3531223

7. RS Pelabuhan

Jl. Kalianget No. 1 – 2, Surabaya Telp. (031) – 3294801

South

Surabaya

1. RSAD

Jl. Ksatrian No.17, Surabaya Telp. (031) – 5681635

2. RSAL. Dr. Ramelan

Jl. Gadung No. 1, Surabaya Telp. (031) – 843 8153

3. RSB Kartika Jaya

Jl. Ngagel Jaya Utara 2AB, Surabaya Telp. (031) –

5042395

4. RS Bhakti Rahayu

Jl. Ketintang Madya I No. 16, Surabaya

Telp. (031) – 8291799

5. RS Bhayangkara

Jl. Jend. A. Yani No. 116, Surabaya Telp. (031) –

8292227

6. RS Griya Husada

Jl. Dukuh Pakis No. 2, Surabaya Telp. (031) – 5617163

7. RS Sumber Kasih

Jl. Menganti Kedurus No. 38 – 40, Surabaya Telp. (031) –

7663986

8. RS Islam Surabaya

Jl. Jemursari No. 51 – 57, Surabaya Telp. (031) –

8437784

9. RS Islam Surabaya

Jl. Jend. A. Yani No. 2 – 4, Surabaya Telp. (031) –

8281744

Central

Surabaya

1. RS Mata Undaan

Jl. Undaan Kulon No. 19, Surabaya Telp. (031) –

5343806

2. RS Darmo

Jl. Raya Darmo No. 90, Surabaya Telp. (031) – 5676253

3. RS Katolik St Vincentius A Paulo

Jl. Diponegoro No. 51 Telp. (031) – 5677562

4. RS Penyakit Dalam Mukti Mulia

Jl. Kayoon 1 – 3 – 5, Surabaya Telp. (031) – 5345426

5. RS William Booth

Jl. Diponegoro No. 34, Surabaya Telp. (031) – 5678917

6. RS. Mardi Sentosa

Jl. Demak No. 443, Surabaya Telp. (031) – 3555821

7. RSUD Dr. Sutomo

Jl. Prof Dr. Mustopo No.68, Surabaya Telp. (031) –

5020079

8. RS Husada Utama

Jl. Prof. Dr. Moestopo No. 31 – 33 – 35, Surabaya

Telp. (031) – 5017975

9. RS Adi Husada Undaan Wetan

Jl. Undaan Wetan No. 40 – 44, Surabaya Telp. (031) –

5321256

10. RS Adi Husada Kapasari

Jl. Kapasari No. 97 – 101, Surabaya Telp. (031) –

3764555

11. RS Lanu Surabaya

Jl. Serayu No. 17, Surabaya

West Surabaya 1. RS Marinir Gunung Sari

Jl. Golf No. 1, Surabaya telp. (031) – 5663539

2. RS Islam

Jl. Raya Benowo No. 5, Surabaya Telp. (031) – 7406293

3. RS Mitra Keluarga

Jl. Satelit Indah II, Surabaya Telp. (031) – 7345333

Demography

In targeting the market by the demography, we target our customers from the age

range from Population in Surabaya with age 15-75 are about 1.988.878 people

(taken from BPS). Nowadays, the market segment of our product is about

population in Surabaya with the middle-up scale. Population of Surabaya with the

expenditure ≥ Rp 900.000 (middle-up scale): 49,79 %.

Psychographic

In targeting its market in psychographic segment, our product is targeting people

from middle up class and who aware about healthy life and healthy food. People

who want to make their life healthier and keep it.

POSITIONING

We have a motto, “healthy green” by this tag line our company position its products

as product which embrace a philosophy of being healthy products which use all fresh

ingredients and nutritious for the body. It uses high quality ingredients and without

using any artificial sweetener, coloring, and free of preservative. It makes healthy

food and beverage yet delicacy is embraced as well.

POTENTIAL MARKET

Green Palace is the only one cafe which offers the Surabaya people with healthy

foods and beverages. The customers can enjoy our fresh and healthy foods and

beverages in our cafe with calming and relaxing ambiance. We also offer high quality

products.

Table 1 Surabaya population based on age and gender

Source: Surabaya City Central Board of Statistic BPS Kota Surabaya

Percentage for the age 15-64 year

Total of Surabaya people whom aged from 15-64 : Total Surabaya

population= 1,921,321/2,599,796= 73,8%

Table 2 Number of population based on gender in Surabaya

Sub district Male Female Total

Central Surabaya

01 Tegalsari 56.291 56.418 112.709

Age

Rangemale female total

0-4 107,315 102,191 209,506

9-May 100,202 95,281 195,483

14-Oct 91,782 89,943 181,725

15-19 122,949 141,972 264,921

20-24 155,841 173,873 329,714

25-29 157,667 160,583 318,250

30-34 130,121 125,968 256,089

35-39 104,345 105,256 209,501

40-44 88,412 85,254 173,666

45-49 70,249 65,009 135,528

50-54 48,843 47,275 96,118

55-59 39,611 36,553 76,164

60-64 29,622 31,559 61,181

65-69 18,719 21,619 40,338

70-74 12,621 15,317 27,938

75+ 10,614 14,003 24,167

total 1,288,118 1,311,678 2,599,796

02 Genteng 32.105 32.714 64.819

03 Bubutan 55.489 54.966 110.455

04 Simokerto 48.908 49.265 98.173

Total Population of Central Surabaya 386156

North Surabaya

05 Pabean Cantika 44.242 42.671 86.913

06 Semampir 90.679 88.810 179.489

07 Krembangan 58.115 57.703 116.818

08 Kenjeran 50.809 49.440 100.249

09 Bulak 15.636 15.328 30.964

Total population of North Surabaya 514433

East Surabaya

10 Tambaksari 102.410 102.290 205.330

11 Gubeng 73.312 73.955 147.267

12 Rungkut 40.865 40.128 80.993

13 Tenggilis Mejoyo 25.064 24.677 49.741

14 Gunung Anyar 20.515 20.075 40.590

15 Sukolilo 45.007 44.346 89.353

16 Mulyorejo 35.226 35.221 70.447

Total population of East Surabaya 683721

Surabaya South

17 Sawahan 105.966 105.720 211.686

18 Wonokromo 89.751 88.183 177.934

19 Krangpilang 31.948 31.061 63.009

20 Dukuh Pakis 27.199 26.693 53.892

21 Wiyung 26.995 26.584 53.579

22 Wonocolo 37.470 36.932 74.402

23 Gayungan 20.896 20.384 41.244

24 Jambangan 19.232 18.868 38.100

Total population of South Surabaya 713846

West Surabaya

25 Tandes 49.957 43.184 93.141

26 Sukomanuggal 45.225 44.119 89.344

27 Asemrowo 16.770 15.991 32.761

28 Benowo 18.062 17.595 35.657

29 Lakarsantri 20.689 30.258 50.947

30 Pakal 15.862 15.502 31.364

31 Sambilkerep 22.287 21.909 44.196

Total population of West Surabaya 377410

Total population of Surabaya 2.675.566

Sumber: Surabaya City Central Board of Statistic BPS Kota Surabaya tahun 2004

Total number of population in Central Surabaya age from 15-60

Percentage of potential market x population of central Surabaya

= 73,8% x 386,156= 284,983 people

Total number of population in West Surabaya age from 15-60

Percentage of potential market x population of West Surabaya

= 73,8% x 377,140= 278,329 people

Percentage of population in West and Central Surabaya

Total of the population in West and Central Surabaya/total

population of Surabaya x 100%= 21%

Table 3 Percentage of Expenditure of Household

Expenditure Surabaya Surabaya

Center North East South West

<200.000 1,25 3,13 0,39 0,59 0,82 1,05

200.000 – 299.999 8,44 10,94 3,75 3,63 3,94 5,41

300.000 – 399.999 18,91 17,19 7,58 7,18 11,24 11,23

400.000 – 499.999 12,97 17,97 11,48 10,73 11,38 12,42

500.000 – 599.999 12,97 12,11 11,02 11,91 12,28 11,94

600.000 – 699.999 10,78 8,59 9,61 10,98 14,06 11,06

700.000 – 799.999 7,66 6,25 9,61 11,06 8,48 8,91

800.000 – 899.999 4,84 3,26 9,3 12,16 8,71 8,36

900.000 – 999.999 5,00 3,91 4,92 5,07 4,69 4,75

1.000.000 – 1.124.000 5,47 3,26 6,25 6,93 4,54 5,43

1.125.000 – 1.249.999 3,28 2,99 4,38 2,53 4,91 3,76

> 1.250. 000 8,44 10,42 21,72 17,23 14,96 15,66

Amount 100 100 100 100 100 100

Source: Surabaya City Central Board of Statistic BPS Kota Surabaya

Potential market for the central Surabaya with the expenditure more than Rp

1.250.000,00 is 8.44% x 284,983= 24,053 people

Potential market for West Surabaya with the expenditure more than Rp

1.250.000,00 is 14.96 % x 278,329= 41,638 people

The total number of potential market with expenditure of more than Rp 1,250,000

in Surabaya is 24,053 + 41,638= 65,691 people

Market Share

Prediction of the monthly coming customers/total potential market in Surabaya x

100%= 2,490/65,691 x 100%= 3.79 %

Our market share prediction is assumed by we will get 83 customers daily, thus

monthly customers whom coming are 2,490 customers.

Market Growth Prediction

Table 4 Population Growth in year 2002-2007

Year Male Female Total % Growth

2002 1262284 1266184 2529468 -

2003 1337982 1321584 2659566 0,051

2004 1353886 1337780 2691666 0,012

2005 1377951 1362539 2740490 0,018

2006 1399385 1384811 2784196 0,016

2007 1421510 1407976 2829486 0,016

Source : Surabaya Dalam Angka 2008 page. 73

The average of population growth in Surabaya

(0.051+0.012+0.018+0.016+0.016)/6 = 0.0226

Prediction of the upcoming year :

The formula of prediction for year x

(1+ average growth) *total number of population in a year before

Year 2011 =(1 + 0,0226)* 3025693 = 3033560

Year 2012 =(1 + 0,0226)* 3033560 = 3041447

Year 2013 =(1 + 0,0226)* 3041447 = 3110184

Year 2014 =(1 + 0,0226)* 3110184 = 3180475

Year 2015 =(1 + 0,0226)* 3180475 = 3252354

Year 2016 =(1 + 0,0226)* 3252354 = 3325858

Year 2017 =(1 + 0,0226)* 3325858 = 3401023

Year 2018 =(1 + 0,0226)* 3401023 = 3477887

Year 2019 =(1 + 0,0226)* 3477887 = 3556488

Year 2020 =(1 + 0,0226)* 3556488 = 3636865

The prediction of population surrounding our cafe of West and Central Surabaya in year:

Tahun

Population

percentage

Total population of

Surabaya

Prediction of the

Population

2013 21% 3110184 653139

2014 21% 3180475 667900

2015 21% 3252354 682994

2016 21% 3325858 698430

2017 21% 3401023 714215

2018 21% 3477887 730356

2019 21% 3556488 746862

2020 21% 3636865 763742

Selling Prediction of our products:

With the assumption of yearly purchasing amount of each customer will spend

about Rp 400,000 and with market share of 3.79% from the population of West and

Central Surabaya.

Year

Prediction of market

Share Prediction of Population The customers Total Selling (Rp)

2013 3.79 % 653139 24,752 9,900,800,000

2014 3.79 % 667900 25,313 10,125,200,000

2015 3.79 % 682994 25,885 10,354,000,000

2016 3.79 % 698430 26,470 10,588,000,000

2017 3.79 % 714215 27,068 10,827,200,000

2018 3.79 % 730356 27,680 11,072,000,000

2019 3.79 % 746862 28,306 11,322,400,000

2020 3.79 % 763742 28,945 11,578,000,000

TOWS analysis GREEN Palace

STRENGTHS

- We are not only selling but also

educating people by giving

explanation about the benefit of our

fruit and vegetables products.

- Provides some nutritionists so that

customers can share their problems

and nutritionist will solve their

problem.

- GREEN Palace brings the natural

atmosphere. For example, some of

the places surrounded by grassland.

- Provides a mini garden

- Guarantee services. When our

employees don’t give smiling face

to the customers, they (customers)

have the right to get a voucher.

OPPORTUNITIES

- As there are few competitors,

GREEN Palace can lead the market

share

- There is a possibility to control

upstream and downstream phase

(from production to product

distribution).

WEAKNESSES

- Play safe. GREEN Palace doesn’t

heavily rely on mass media or

electronic to advertise our products.

We are only doing campaign or

“Goes to xxx (such as hospital,

community of physicians) program

to promote our products.

THREATS

- Some customers don’t care about

healthiness issue. It’s our duties to

open their mindset that our products

(even consist of natural ingredients)

have yummy taste.

MARKETING MIX STRATEGIES

Product and Price

Products Prices

Potato Buns Rp 7,000

Carrot Cake Rp 275,000 (22cm); Rp 35,000 per slice

Tomato Cake Rp 50,000 (20x10); Rp 25,000 per slice

Apple Juice Rp 18,500

Sunkist Juice Rp 15,000

Avocado Juice Rp 24,000

Strawberry Juice Rp 35,000

Tomato Juice Rp 18,000

Pear Juice Rp 15,000

Guava Juice Rp 15,000

Kiwi Juice Rp 35,000

Mango Juice Rp 18,000

Dragon Fruit Juice Rp 15,000

Carrot Juice Rp 15,000

Egg Plant Juice Rp 15,000

Star Fruit Juice Rp 15,000

Sour Sop Juice Rp 15,000

Japanese Mustard Juice Rp 15,000

Cucumber Juice Rp 15,000

Broccoli Juice Rp 15,000

The selection of these prices is based on the selection of target market

that targeted to the middle upper class.

Promotion

GREEN PALACE distributing brochures at various places, such as mall, some

crowded places, and many others. GREEN PALACE also uses website, blog,

and social networks such as Facebook and Twitter to promote the products.

Moreover, the customers can write their critics and recommendations through

those media, which have aim to improve GREEN PALACE performance and

to know what customers’ desire. In addition, GREEN PALACE uses

relationship marketing which is an effort and a way to connect with customers

from time to time.

GREEN PALACE has PROMOTION PROGRAMS such as MEMBERSHIP

and DISCOUNT PROGRAM, VIP member or privilege card to customers. To

be a member, customers must have once minimum purchase of Rp 500,000.

Besides, they also corporate with BCA and Mandiri Bank, where customers

can use BCA or Mandiri credit card to get 10% discount for all GREEN

PALACE products.

In addition, we establish our website: www.greenpalace.cjb.net

Place

GREEN PALACE is located in Jalan. Ir.H.Soekarno (Beside CakHar Soto)

with the atmosphere of home interior wood and green trees that adds to the

elegance of these outlets, outlets coolness, cleanliness is superb, and the

http://www.greenpalace.cjb.net/

quality of the arrangement, a varied range of products and unique, classy

service quality. The following are our contacts:

Telephone number (031) 5936721

Email:[email protected]

Facebook:www.facebook.com/Green_Palace

Twitter: @Green_Palace

Marketing Budget

Promotions Unit

Price per

unit

Total

price

X-Banner PVC (60 X 160 cm) 3 85,000 255,000

Roll banner (85 X 200 cm) 4 340,000 1,360,000

Permission to set up the banner (city gov't) 3 178,500 535,500

Newspaper ad at Jawa Pos ( display full color on

Sunday) 4 99,500 398,000

Brochures (A5 full color) 5000 900 4,500,000

Speedy Unlimited office package 12 750,000 9,000,000

TOTAL

16,048,500

HUMAN RESOURCE ASPECT

Legal entity : Sole partnership

Vision : Perfection in healthy and quality bakery products and beverages

Missions : To indulge the customers with yummy, healthy and high quality

bakery products and beverages

Core value :

o Integrity Trustable and obey the business ethics

Employees in Green Palace have to be :

mailto:[email protected]

http://www.facebook.com/Green_Palace

http://www.twitter.com/

Honest

Consistent

Fair

Dedicated

Trustable

o Teamwork work together to achieve company’s goals

Employees in Green Palace have to :

Think positive and open for advices

Empathy

Care to each other

Communicative

Organizational design:

Organization design of Green Palace is mechanistic design but they also adapt a part

of organic design, because this company gives the specialized job and for some

employees, the organic design is used to adjust with the market trend.

.

Formalization:

Component Implementation

1. Formalization The rules are made to manage the employees’ performance and set

the disciplined workforce. Those rules are :

1. Working days for employees are from Monday to Sunday,

working hours per day is 8 hours. For the employees beside

chef, waiter& waitress, carriers, security officers, and cashier,

the working hours are 09.00 AM – 06.00 PM

2. There are 2 shifts per day, from 09.00 AM – 06.00 PM and

12.00 AM – 09.00 PM ( for chef, waiter& waitress, carriers

security officers, and cashier)

3. The break time for employees is 1 hours, did by turns

4. Employees will get penalty if they are absent without any

permission. The penalty will be :

a. 1st warning : verbally accost

b. 2nd

warning : give the warning papers

c. 3rd

warning : fired

5. In the working hours, smoking is not allowed

6. In the working hours, employees have to wear the clothes

required by the company

7. Every employee will get maximal 12 days off in a year

8. In the working hours, employees are not allowed to leave the

store without permission

2. Decision Making

(centralization or

decentralization)

Centralization

Decisions are made by the owners, for examples:

Choose the person in charge on operational matters

Determine the machine that need to be changed and

recommend it to operational department

Decentralization

Decisions that a made by leader of work unit like accounting

supervisor, such as :

- Decisions that related to daily activities

- Solve employees’ problems

Organizational Chart :

Number of employees :

1. Owner 7 persons

2. Operational Supervisor 1 person

3. Marketing staff 1 person

4. Waiter and waitress 10 people

5. Carriers 2 people

6. Purchasing staff 2 people

7. Warehouse staff 1 person

8. Security officer 2 people

9. Executive chef 1 person

10. Chef 2 people

11. Accounting Supervisor 1 person

Owner

Operational

Supervisor

Marketing staff

Waiter and Waitress

Carrier

Purchasing staff

Warehouse staff

Security officer

Executive Chef

Chef

Accounting

Supervisor

Cashier

12. Cashier 2 people

JOB DESCRIPTION AND SPECIFICATION

1. OWNER (7 OWNERS)

JOB DESCRIPTION

Position Number

Position Owner Work unit -

Report to - Department -

Job type Managerial Received

report from

Operational

supervisor,

Executive chef,

and accounting

supervisor

The Purpose of Position

Lead, control and monitor all the companies and make important decisions.

Varies of Jobs

Types of job Description

Determine company’s purposes and

strategies

Plan purposes and actions to

achieve it

Determine information related to company’s

activity

Design companies procedures,

policies, and rules

Make tactical and strategic decision Make decisions and

authorizations

Inform all the company’s activities and

strategies

Direct all employees to

understand company’s

purposes and how to achieve it

Determine working standards

Make working standards for

each department

Evaluate performance of each department’s

manager

Identify the achieved target

and disciplined of the

employees

Monitor all the operational activities

Periodically monitor

Preside all meetings

Make sure that all the meetings

are in line with the purposes

Do recruitment and evaluate employees’

performance

Hire new employees and

evaluate the work of

performance

Train the employees Give training to employees to

enhance their skill

Do payroll function Give compensation to

employees (wages or salaries)

Varies of Duties

Duties Description

Follow all the company’s procedures,

policies and rules

Tone of the top

Do the authorization and make

decisions

Concern the needs of company

Ask for the completeness of

documentation of all activities that is

done by each department

Contact each department

Inform all important things to

employees

Inform all information to all level of

employees

Use the right and formal Indonesian

language

To make the information more clear

and polite

Wear neat clothes Wear shirt, long trousers and shoes

Varies of Responsibilities

Responsibilities Description

Responsible to make decision and

authorization

For the decisions that have been

made and will be made in future

Responsible for all the operational

activities

Responsible for all the activities,

departments and resources

Responsible to the company

development

Monitor the growth and risks;

identify the opportunities

JOB SPECIFICATION

Varies of Competencies

Variable Competencies

Ability Can lead the company and coordinate managers to

achieve the goals

Can identify the risks and opportunities of the

company

Skill Can communicate with foreign languages, especially

English and Chinese

Knowledge Has sufficient knowledge about management,

resources, and products

Has knowledge about accounting and operational

systems

Attitude Wise, skeptic, objective and assertive

Working Environment

Work place Equipment

All the place in Green Palace Office equipment

2. OPERATIONAL SUPERVISOR (1 SUPERVISOR)

JOB DESCRIPTION

Position Description Number

Position Operational supervisor Work unit -

Report to - Department -

Job type Managerial Received

report from

Marketing staff,

purchasing staff,

warehouse staff

and security

officer

Purpose of Position

Manages all activities related to operations and development of company

products

Varies of Jobs

Types of Jobs Description

Control the sales and expenditure activities

Receive report from sales and

purchasing staff

Control the production process Monitor the production process

on kitchen

Predict product’s price

Predict the price based on the

analysis

Report all the information related to

operational activities to owner

Information that related to

sales, purchasing, production

process

Varies of Duties

Duties Description


policies and rules

Tone of the top

Do the authorization and make

decisions

Concern the needs of company

Inform all important things to

employees

Inform all information to all level of

employees


language


and polite

Wear neat clothes

Wear shirt, long trousers and shoes



Responsible to make decision and

authorization

For the decisions that have been

made and will be made in future

Responsible for all the operational

activities

Responsible for all the sales,

expenditure and production process

Responsible for the plans and

strategies that have been made or

implemented

All the strategies have to be done

based on the plans

POSITION SPECIFICATION



Ability Can lead and motivate the subordinates to work well

Can monitor and control the operational activities

effectively and efficiently

Skill Can communicate with foreign languages, especially

English and Chinese

Knowledge Has sufficient knowledge about management,

resources, and products

Has knowledge about operational systems and product

flow

Attitude Wise, skeptic, objective and assertive

Physical Requirement

Physical

Requirement

Description

Stamina Physically and mentally healthy, free from drugs

Sex Male and female

Height Minimum 170 cm for male and 160 cm for female

Weight Minimum 65 kg for male and 50 kg for female

Physic Able

Eyes Not color-blind or other disability

Age 45 Maximum

Experience

Types Time horizon

Had experience before At least 2 years

Working Environment


All the place in Green Palace Office equipment

3. ACCOUNTING SUPERVISOR ( 1 SUPERVISOR)

JOB DESCRIPTION

Position Number

Position

name

Accounting Supervisor Work unit Finance and

accounting

Report to Managing director Department Finance and

accounting

Job

description

Managerial Received

report from

Supervisor

finance and

accounting

Educational Background

Formal Informal

Bachelor on Management who

had courses such as marketing,

human resource, logistic etc

-

Purpose of Position

Coordinate the finance and accounting department in company effectively and

efficiently.

Varies of Jobs

Jobs Description

Manage the financial information Prepare financial statement

accurately

Make a financial statement

Give report about our profit

and loss

Varies of Duties

Duties Description

Obey the company’s procedures,

policies and rules

Accounting staff has to follow

procedures, policies and rules


language


and polite

Obey the working hours rules

Accounting Staff has to come to the

required place and time

Wear neat clothes

Wear shirt, long trousers and shoes

Direct finance and accounting

supervisor, and cashier

Direction is related to finance

information, company’s vision and

mission

Inform the unusual things to

managing director

Unusual things are about illegal act,

fraud, etc.

Make the report to managing director

The report is about activities in

finance and accounting department



Responsible for the relevancy of

financial statement

Financial statement has to relevant

with the real situation

Responsible for the financial

statement

Financial statement has to follow the

standards

Responsible for financial reporting

Financial statement is directed to

managing director

JOB SPECIFICATION



Ability Can Make a financial Statement

Can analyze financial Statement

Skill Fluent in Indonesia and English

Knowledge Know the accounting standards ( ex : IFRS )

Attitude Discipline, objective, assertive, and cautious

Physical requirement

Physical

requirement

Description


Sex Male and female



Physic able


Age 40 Maximum


Formal Informal

Bachelor on Accounting Major Have followed accounting software

course

Experience

Types Time horizon

Accounting Staff At least 3 years

Working Environment

Workplace Equipment

3x4 m office Computer, printer, office supplies,

papers

WORKING STANDARDS

Quantitative standards

Standard Description

Budget No variance in budget

Cost efficiency Decrease inefficient cost

Qualitative standards

Standards Description

Relevancy of financial

statement

The financial statement is made based on the real

transactions

Financial analysis Make excellent analysis of financial statement and

projection for future financial statement

4. EXECUTIVE CHEF (1 CHEF)

JOB DESCRIPTIONS

Position Number

Name of

Position

Executive Chef Unit of Work Production

Report To Owner Department Production

The Nature of

Work

Technical Receiving Report Chef

Job Purpose

To facilitate the company’s production activities and give information to

customers about the healthy-side and nutrition facts of the products

Variety of Tasks

Name of Tasks Description

Produce all Green Palace’s

products

Green Palace makes products in

accordance with the standards

Using the production equipments

correctly

Using all production equipments

appropriate with the method and its

usefulness

Report any broken equipments Reporting to the owner

Ensure the cleanliness of the

workplace

The officers did their job with a clean

and neat, not contaminate the workplace

Serve information directly to the

customers

Information about the healthy-side and

nutrition facts of the products

Variety of Duties

Name of Duties Description

Obliged to obey all procedures,

policies, and regulations

Obey all procedures, policies, and

regulations

Mandatory to use Bahasa

Indonesia

Intended to deliver information clearly

and politely

Obliged to comply with working

hours regulations

Present at specified time and place

Mandatory well-dressed and

polite

Using shirt, trousers, and shoes

Obligated to follow the given

directions

Directives given regarding the operation

and overall corporate vision and mission

Shall inform the things that

deviate to owner

The things that deviate associated with

deviant behavior, fraud, and violations

Required to provide information

to the owner about production

process

Report the amount of production per day

and how many defect items and events

that occur on the production

Obliged to wear masks and

gloves when entering the

production room

Reflect the hygienic and production

processes are not contaminated by

bacteria

Obliged to inform if there is a

broken machine

Information given to the owner

Variety of Responsibilities

Name of Responsibilities Description

Responsible for the production

process

Ensure the smooth of production

process

Responsible for the goods

produced

Intermediate goods, finished goods, and

defect goods


equipments

Use and maintain production equipment,

not using the production equipment by

carelessly

JOB SPECIFICATION

Variety of Competencies

Variable Type of Competence

Ability - Able to operate the operational equipments

- Able to produce finished goods

- Able to give explanation about nutrition facts to the

customers

Expertise - Expert in cooking

- Expert in making bread, buns, cakes, tarts, etc.

Knowledge - Have good understanding all the healthy-side of the

products in the company including the nutrition facts

- Understand the use of production machines

Behavior Careful, thorough, and discipline

Education

Formal Informal

High school / vocational school -

Physical Requirements

Physical

Requirements

Description

Stamina Physically and mentally healthy, free drugs

Gender Male and female

Height 165 cm for male and 150 cm for female

Weight 65 kg for male and 50 kg for female

Body Not a physical disability

Eyes Not interfere with vision or color blindness

Experiences

Type Period

Making bread, cakes, cookies, etc. 1 year

Working Environment

Place Equipment

Production room (kitchen) Masks and gloves

JOB PERFORMANCE STANDARD

The Variety of Quantitative Standards

Types of Standards Description

Produce all Green

Palace’s products

It is success if the amount of bread and cake are

finished according to the number of tasks assigned

by the operation supervisor

Report any broken

equipments

It is success if no tools are broken or not suitable to

be used to operate in the process of making cakes

The Variety of Qualitative Standards


Use the production

equipments correctly

It is success if there is low-level damage or no

damage to production equipment

Ensure the cleanliness

of workplace

It is success if the workplace is not dirty and not

make the product are not hygienic

5. CASHIER (2 STAFFS)

JOB DESCRIPTIONS

Position Number

Name of

Position

Cashier Unit of

Work

Finance

Reports To Finance supervisor Department Finance

Nature of

Work

Administration Reports

From

-

Purpose of Position

Collects payment from customers

Variety of Tasks

Name of Task Description

Receiving and storing of customer payments In form of cash, debit or credit

Doing verification and cross checking

between cash received and stored.

Completed with supporting

documents to ensure the

accuracy and reliability of

data.

Carry out the distribution administration of funds in

accordance with other support

for tax payments, logistics and

HR

Provide sales documents to customers (such

as invoice)

Sales documents given to

customers who book over the

phone or come directly to the

company.

Given the whole document to the accounting

officer

All documents of the

transaction are given to the

bookkeeper to be archived.

Variety of Duties


Required to provide information to the

financial supervisor

Information in the form of sales

transactions that occurred in Harvest

Gives daily transaction to the book

keeper

Daily sales

Mandatory to use Bahasa Indonesia Intended to deliver information

clearly and politely


hours regulations


Mandatory well-dressed and polite Using cleaning service uniform and

shoes


directions

Directives given regarding the

operation and overall corporate

vision and mission

Shall inform the things that deviate to

the Financial Supervisor

The things that deviate associated

with deviant behavior, fraud, and

violations


Name of responsibility Description

Responsible for any payments

received

Money coming in and the goods sold

should be the same.

Responsible for documentation of

each transaction and the transaction

itself

Each transaction should be

documented

JOB SPECIFICATION


Variables Competencies

Ability Be able to use accounting software

Skill Can communicate well with customers

Be able to communicate in foreign language,

especially English

Knowledge Having a good understanding of the goods and the

price offered by the company.

Attitude Objective, thorough, accurate, responsive, disciplined

Physical requirement

Physical

requirement

Description


Sex Male and female



Physic able


Age 40 Maximum

Education

Formal Informal

Diploma in accounting or

management

-

Working Environment

Place Equipment

All of the Harvest regions Stationeries, papers, and folders


Quantitative Standards


Receive and store cash or

other than cash receipts

Successful if there is no loss or excess in cash

receipts

Verification of Receipt The amount of revenue earned in accordance

with the transaction made

Qualitative Standards


Distribution No errors for the financial distribution

Completeness of

documents

No documents are missing from each transaction

6. CARRIERS (2 STAFFS)

JOB DESCRIPTION


Position Carriers Work unit -

Report to Marketing Staff Department -

Job type Technical Received

report from

Office assistants,

waiter or waitress

Purpose of Job

Delivers products in the right time and place

Varies of Jobs

Types of job Description

Finding an effective way around Surabaya Carriers have to find the best

way (not in a complex route)

to do their job

Good attitude in servicing customers Politeness, nice, and adroit

Have to come at store at the commencement

time, starts from 8 am or depends on their

shift time

Couriers should have

flexibility considering loaded

order

Inspecting vehicle for operation Before starting their activities,

they should check their

motorcycles

Loading and unloading products Couriers have to prepare their

products properly before they

deliver products to customers

Varies of Duties

Duties Description


policies, and rules

Tone of the top

Use the right and formal Indonesian To make the information more clear

language and polite

Wear neat clothes

Wear shirt, long trousers, and shoes



Responsible for all relations with

clients and businesses

Maintain good relationship, especially

in servicing customers and within

company

Responsible for keeping excellent

inventory of all baked goods at certain

locations to prevent food waste

Related with the professional due care

of couriers. It means each courier

should maintain the quality of

products

Responsible for cleanliness and

maintenance of company vehicles

Couriers have to clean their vehicles

regularly

JOB SPECIFICATION



Ability Must have valid driver license, SIM A and C,

especially SIM C

Skill Can communicate foreign languages, especially

English

Knowledge Has sufficient knowledge about company’s products

and some streets in Surabaya

Attitude Polite, respect, and adroit


Physical

Requirement

Description


Sex Male and female



Physic able


Age 40 Maximum


Formal Informal

High school graduated -

Experience

Types Time horizon

carrier at least 1 year

Working Environment


All the place in Green Palace Motorcycle

7. PURCHASING STAFF (2 STAFFS)

JOB DESCRIPTION


Position Purchasing Staff Work unit -

Report to Operational staff Department -

Job type Technical Received

report from

-

Purpose of Job

Replenishing and fulfilling stock and special order

Variety of Job

Types of Job Description

Review purchase order claims and contracts

for conformance to company policy

Contracts with supplier have to

in line with company’s

procedures

Meets with vendors to negotiate improved

pricing, product quality, and delivery

If possible, they have to get

lower price with high quality

of materials from suppliers

Coordinate with suppliers to ensure on-time

delivery

Raw materials have to arrive in

the warehouse on time

Maintain a bidders’ list, vendors’ file, and

such other records as are needed for the

efficient operation of the purchasing

function.

Purchasing staff have to

understand about the trend of

raw material price, character of

supplier, and record it to the

company master file

Keep informed of current developments in

the field of purchasing, prices, market

conditions and new products

Related with the decision to

choose proper supplier

Variety of Duties

Duties Description


policies, and rules

Tone of the top


language and polite

Wear neat clothes Wear shirt, long trousers, and shoes



Responsible for obligating the use of

purchase orders to commitments for

the procurement of raw materials

Purchasing is the one who approves

the purchase requisition (from other

departments) become purchase order

Responsible for the review and

approval of new vendor

-

Responsible for making the final

determination of supply sources,

quantities purchased, delivery

schedules, and price negotiations

-

Responsible to purchase all raw

materials at the lowest possible total

end cost, considering the guidelines of

prices, service, quality, delivery and

reliability

-

Responsible for considering the

appropriateness of prepayments

Purchasing has to collaborate with

cashier in term of determining the

down payment to supplier

JOB SPECIFICATION

Varies of competencies


Ability Ability to gather information regarding the type and

specific raw material needed by company

Bachelors Degree in a related field. Post Graduate

training or certification in supply chain is a plus point


English

Knowledge About purchasing methods and procedures

Attitude Adroit


Physical

Requirement

Description


Sex Male and female



Physic able


Age 40 Maximum


Formal Informal

Diploma graduated in economy -

Working Environment


All the place in Green Palace Computer, table, and folder, and

peripherals

8. WAREHOUSE STAFF (1 STAFF)

JOB DESCRIPTION


Position Warehouse Staff Work unit -

Report to Operational Staff Department -

Job type Administration Received

report from

-

Job Purpose

Loading and unloading trucks, order picking, wrapping products, packing,

labeling shipping and receiving

Variety of Jobs

Types of Jobs Description

Responsible for quality control. No damaged

raw material is accepted in

Warehouse staff should not

accept any damaged products

from supplier

Move raw materials to warehouse storage -

Keeping a record of all materials stored

within the warehouse

Maintaining the inflow and

outflow of all materials

Variety of Duties

Duties Description


policies, and rules

Tone of the top


language and polite

Wear neat clothes

Wear shirt, long trousers, and shoes



Maintaining stock balances, price

lists, and other documentations

Maintaining a record of damaged

materials, pricing lists, inventory

level, and material requisition

documents

JOB SPECIFICATION



Ability Capable of completing the necessary documents

Ability to complete all the required paperwork


English

Time management skills

Knowledge Strong analytical and mathematical capabilities

Understand about warehouse management

Attitude Adroit, polite


Physical

Requirement

Description


Sex Male and female



Physic able


Age 40 Maximum


Formal Informal

High school -

Experience

Types Time horizon

Warehousing At least 2 years

Working Environment


All the place in Green Palace Pallet, stackers, folder, stationeries

9. SECURITY OFFICER (2 STAFFS)

JOB DESCRIPTIONS

Job Identity Number

Name of

Position

Security officer Unit of Work Operational

Report To Operational Staff Department Operational

The Nature of

Work

Technical Receiving Report -

Job Purpose

Maintain security and prevent the incidence of company that are not

expected by the company

Variety of Tasks

Name of Tasks Description

Maintain the security of company Avoid any theft, robbery and violence

which can cause harm to the company

Regularly patrolled Patrol around the company to ensure

there are no errors or oil leakage, etc.

Helping customers in parking Because Green Palace’s parking is not

large, so this is a security officer job

Report all the incidents to

operational staff

Events associated with fraud, violations,

vandalism, etc.

Variety of Duties

Duties Description




regulations


Indonesia


and politely

Obliged to comply with working Present at specified time and place

hours regulations


polite

Using security uniform and shoes


directions




deviate to operational staff



Required to maintain security

company in accordance with

hours worked

Do not fall asleep while keeping the

security


of all events that happened to

operational staff

Information about activities or events


Name of Responsibility Description

Responsible to company security Everything that happens with the

company

JOB SPECIFICATIONS


Variable Type of Competencies

Ability - Ability to maintain security in a long time

- Able to deal with undesirable events

- Ability to make decisions

Expertise - Expert in communicating

- Expert in martial arts

Knowledge - Have knowledge about martial arts

- Understand the company's safeguards system

Behavior Objective, discipline, thorough, decisive, brave, and

skeptical


Physical

Requirement

Description


Sex Male

Height Minimum 170 cm

Weight Minimum 65 kg

Physic Well build


Age 40 Maximum

Education Background

Formal Informal

High school graduated -

Experiences

Type Period

Had experience as a security officer 1 year

Working Environment

Place Equipment

A room (1 x 2 meters) Torch, stationery, papers, and folders




Patrol It is done three times a day

Reporting the incident It is done everyday



Company security No damage, violence, and theft in the company

Helping customers Customers satisfaction in obtaining a parking lot

10. CHEF (2 CHEFS)

JOB DESCRIPTIONS

Position Number

Name of

Position

Chef Unit of Work Production

Report To Executive Chef Department Production

The Nature of

Work

Technical Receiving Report -

Job Purpose

To facilitate the company’s production activities

Variety of Jobs

Name of Jobs Description

Produce all Green Palace’s

products

Green Palace makes products in

accordance with the standards

Using the production equipments

correctly

Using all production equipments

appropriate with the method and its

usefulness

Report any broken equipments Reporting to the executive chef


workplace



Variety of Duties





regulations


Indonesia


and politely


hours regulations



polite

Using shirt, trousers, and shoes


directions




deviate to executive chef




to the executive chef about

production process




Obliged to wear masks and

gloves when entering the

production room



bacteria

Obliged to inform if there is a

broken machine

Information given to the executive chef


Name of Responsibility Description


process

Ensure the smooth of production process

Responsible for the goods

produced

Intermediate goods, finished goods, and

defect goods


equipments

Use and maintain production equipment,

not using the production equipment by

carelessly

JOB SPECIFICATIONS



Ability - Able to operate the operational equipments

- Able to produce finished goods

-

Expertise - Expert in cooking

- Expert in making bread, buns, cakes, tarts, etc.

-

Knowledge - Have good understanding of all the products in the

company

- Understand the use of production machines

-

Behavior Careful, thorough, and discipline

Education

Formal Informal

High school / vocational school -

Physical Prerequisites

Physical Demands Description

Stamina Physically and mentally healthy, free drugs




Body Not a physical disability

Eyes Not interfere with vision or color blindness

Experiences

Type Period

Making bread, cakes, cookies, etc. 1 year

Working Environment

Place Equipment

Production room (kitchen) Masks and gloves




Produce all Green

Palace’s products

It is success if the amount of bread and cake are

finished according to the number of tasks assigned

by the executive chef

Report any broken

equipments


be used to operate in the process of making cakes



Use the production

equipments correctly




of workplace



11. MARKETING STAFF (1 STAFF)

JOB DESCRIPTION


Position Marketing staff Work Unit Marketing

Report to Owner Department Marketing

Job type Managerial Report from -

Job Purpose

Control the sales and marketing process to achieve sales target ; enlarge target

market effectively and efficiently

Variety of Jobs

Jobs Description

Control the marketing activities

Does the control from planning till

promotion process

Make the right strategies and

market segmentation

Designs tactical strategy for marketing

process

Analyze potential competitors Determine potential competitors

Predict product’s price Predict the price based on the analysis

Report the marketing related

information to to the owner

Information that related to promotion

process, marketing strategies etc

Inform all important information

to the owner

Information are related to strategic and

the action need to be taken

Find the information related to

marketing demand from the

activities

Based on the needs of the activities

Find the best ways to make

promotion effectively and

efficiently

Monitor the competitors and customers

and make the best ways for promotional

advertisement

Variety of Duties

Duties Description




regulations

Use the right and formal

Indonesian language

In order to make the information clearly

and politely

Obey the working hours

regulations

To be present at specified time and place

Wear neat and polite clothes Wear shirt, long trousers and shoes

Inform the unsual things to the

owner

The things associated with the growth of

the company such as: significant decline

of revenue, growth etc

Required to maintain good

communication with customers

Communication in way of promotion

and maintain good company image


of all events that happened to

owner

Information about activities or events


Responsibility Description

Responsible to achieve the

marketing target

Responsible to the owner

Responsible for the plans and

strategies that have been made

and implemented

All strategies have to be done

successfully as based on the plans

Responsible for all the activities

on marketing

All activities which have done by the

marketing staff

Responsible to

JOB SPECIFICATIONS



Ability Can create marketing innovation

Can make innovative strategies

Can predict the customers’ want and need

Skill Fluent in english and Indonesian

Excellent in negotiation (price and promotion)

Good in operating computer

Knowledge High analytical thinking over the price

Know very good market needs and demands

Know very well to do marketing in effectively and

efficiently

Posses knowledge in target market and marketing best

strategies

Attitude Creative, innovative, dicipline, objective


Physical

Requirement

Description

Stamina Physically & mentally healthy, no drugs & addiction

Sex Male and female

Height Minimum 170cm for male, 160cm for female

Weight Minimum 65 kg for male, 50 for female

Eyes Not color-blind or other disabilities

Education Background

Formal Informal

Bachelor on management (marketing) -

Experience

Type Time horizon

Experinced on marketing 1 year

Working Environment

Work Place Work Equipment

A room (1 x 2 meters) Computer, printer, stationeries

The green house shop


Quantitative Standards

Type of Standards Description

Report checking The report shows whether company reaches

progress or even any decline happnes and also

development of the company as well.

Target achievement Development on marketing segmentation

Development on company’s sales and revenue

Qualitative Standards

Type of Standard Description

Marketing plan Goals have to be achieved

Competitor analysis Can overcome the changes and compete with the

competitors

Monitoring Effectively and efficiently using the resources

Strategic determination Strategies made based on the vision and mission

Price determination Price made has to be profitable and accepted by all

market segment

Report All the activities are approved and known by the

owner

12. WAITER AND WAITRESS (10 STAFFS)

JOB DESCRIPTIONS

Position Number

Name of

Position

Waiter or waitress Unit of Work Production

Report To Finance people Department Production

The Nature of

Work

operational Receiving Report -

Job Purpose

To show to customers about hospitality and attract customers and give

information to customers about the healthy-side and nutrition facts of the

products

Variety of Jobs

Name of Jobs Description

Report any broken equipments Reporting to the owner


workplace



Serve information directly to the

customers

Information about the healthy-side and

nutrition facts of the products

Make customers close and give

friendly service

To make the customers satisfied and

happy of our products

Variety of Duties

Duties Description




regulations

Use formal and right Indonesian So the information will be delivered

clearly and politely


hours regulations


To be well-dressed and polite Using shirt, trousers, and shoes

Have to follow the given

directions

Directions given regarding the operation


deviate to owner




to the owner about how the

situation in the shop




Obliged to be friendly and honest To be helpful, proactive and friendly to

serve the customers

Have to maintain the clean

environtment



bacteria


Tasks Description

Responsible for satisfying the

customers

These activities like serve with heart and

friendly ways

Responsible for keeping healthy

and clean store

These activities like cleaning the store

frequently

Responsible for giving the

product knowledge to the

customers

These activities like actively inform the

customers who needs more help and

knowledge about our products

JOB SPECIFICATION



Ability - Able to give satisfactory service

- Able to serve any kind of customers

- Able to maintain clean and healthy store

- Able to give explanation about nutrition facts to the

customers

Expertise - Expert in remembering the order from the customer

- Expert in serving the customers, etc.

- Expert in giving service

Knowledge - Have good understanding all the healthy-side of the

products in the company including the nutrition facts

- Know how to attract customers

- Know about health terms and can transfer it to

customers

Behavior Friendly, Careful, thorough, and discipline

Education

Formal Informal

High school, D1 or vocational school -

Physical Prerequisites

Physical Demands Description

Stamina Physically and mentally healthy, free drugs and

addiction




Body No physical disability

Eyes Not color-blind

Experience

Became sales promotion girl/boy

Working Environment

Place Equipment

Green house shop Stationary, table sheets




New customers Gaining more new customer

Report any broken

equipments


be used to operate in the process of making the

pastry

Report any satisfied

and well served

customers

It is success if there is no compalint from the

customers regarding the service



Use the equipments

correctly




of workplace



TECHNICAL ASPECT

A. Location

Green Palace is the only bakery shop which sells healthy and yummy bread in

Surabaya. Green Palace also provides place for customer who wants to enjoy

dishes in the cozy café. Besides enjoying bread and beverages, customers will

get more information about the ingredients, benefit of material used, and

consultation for healthy life style. Green Palace is located in Jl. Ir.H.Soekarno,

beside Soto Ayam Lamongan Cak Har, telp : (031) 5936721. As the owner

consider about cost and efficiency, place for production and café are located

in the same place. Green Palace also wants to provide bakery that fresh from

the oven.

Variable to decide the location :

1. Availability of raw materials

For the raw material, Green Palace uses high quality material from

Indonesia. Apparently, location doesn’t play an important role related to

availability of raw material, since all the materials are ordered from

supplier with Halal certificated. For the delivering process, Green Palace

uses land transportation like vehicles. For delivery from outside Surabaya

which took quite a long time, Green Palace always do forecasting for

material used to avoid lack of raw material. Indeed, location is not related

significantly to the availability of raw material.

2. Marketing location

Marketing location of Green Palace is in Jl. Ir.H.Soekarno, beside Soto

Ayam Lamongan Cak Har. As we know, marketing and production

location are located in the same place. This location is chosen because we

see the potential market in this new place. Since Jl.Ir.H.Soekarno is a new

business district in East Surabaya, Green Palace will get the attention of

Surabaya people.

3. Availability of human resource

Green Palace can recruit more employees because the location of Green

Palace is near with residential like Semolowaru, Nginden, etc. Green

Palace has 25 labors.

4. Water and electricity facility

Every company will use water and electricity facility. This facility is

facilitated by PLN and PDAM Surabaya.

Green Palace

Jl.Ir.H.Soekarno, Surabaya

B. Layout

Land of Green Palace is 1000 m2 which consists of :

Parking lot for vehicles and motorcycles

Security post place for security officers who monitor and control

safety of Green Palace

Service area place for customer to dine in

Display bakery

Restroom for customer only

Management office place for management to do administrative

activities, monthly meeting, etc

Raw material warehouse warehouse for raw material of bakery and

beverages

INITIAL INVESTMENT

PRODUCTION AREA

No Item Supplier Amount Useful Life/

Year Price/ Unit Total

1 Convection Oven PT Mesin

Maksindo Surabaya 3 20 Rp 30.100.000 Rp 90.300.000

2 Mesin Mixer Horizontal

(Capacity: 45 kg)

PT Mesin


3 Dough Moulder PT Mesin


4 Dough Divider PT Mesin


5 Dough Sheeter PT Mesin


6 Up Right Freezer PT Mesin


7 Chest Freezer -28 °C PT Mesin


8 Blender PT Mesin

Maksindo Surabaya 3 5 Rp 700.000 Rp 2.100.000

9 Bread Slicer PT Mesin


10 ”Tube Gas” 60 kg UD. WONOKOYO

PRIMA GAS 3 5 Rp 390.000 Rp 1.170.000

11 Table Toko Panca Jaya

Surabaya 1 5 Rp 1.500.000 Rp 1.500.000

12 Chair Toko Panca Jaya

Surabaya 10 5 Rp 85.000 Rp 850.000

13 TV 21”

Hartono

Elektronika

Surabaya

1 8 Rp 700.000 Rp 700.000

14 Stand Fan

Hartono

Elektronika

Surabaya

2 5 Rp 200.000 Rp 400.000

15 Exhaust Fan

Hartono

Elektronika

Surabaya

2 8 Rp 350.000 Rp 700.000

TOTAL Rp 217.020.000

INITIAL INVESTMENT

CAFÉ

No Item Supplier Useful Life

/ Year Amount Price / Unit Total

1 Air Conditioner Hartono Elektronika

Surabaya 8 2 Rp 1.500.000 Rp 3.000.000


Surabaya 5 8 Rp 150.000 Rp 1.200.000


Surabaya 5 20 Rp 85.000 Rp 1.700.000

4 Sofa Toko Panca Jaya

Surabaya 8 3 Rp 2.500.000 Rp 7.500.000

9 TV Flat Hartono Elektronika

Surabaya 10 1 Rp 5.175.000 Rp 5.175.000

10 Freezer Hartono Elektronika

Surabaya 10 1 Rp 2.500.000 Rp 2.500.000

11 Stove PT Mesin Maksindo

Surabaya 10 1 Rp 2.500.000 Rp 2.500.000

12 Microwave PT Mesin Maksindo

Surabaya 8 1 Rp 1.250.000 Rp 1.250.000

13 Frayer PT Mesin Maksindo

Surabaya 5 1 Rp 1.250.000 Rp 1.250.000

14 Dispenser PT Mesin Maksindo

Surabaya 5 1 Rp 960.000 Rp 960.000

15 Blender PT Mesin Maksindo

Surabaya 5 2 Rp 700.000 Rp 1.400.000

16 Meat Cutting

Machine

PT Mesin Maksindo

Surabaya 8 1 Rp 3.750.000 Rp 3.750.000

11 Vacum Cleaner PT Mesin Maksindo

Surabaya 3 3 Rp 250.000 Rp 750.000

Total Rp 32.935.000

INITIAL INVESTMENT

OFFICE ROOM

No Item Supplier Useful Life /

Year Amount Price / Unit Total

1 Bookcase Toko Panca Jaya

Surabaya 8 1 Rp 500.000 Rp 500.000

2 Owner Table Toko Panca Jaya

Surabaya 5 1 Rp 1.500.000 Rp 1.500.000

3 Owner Chair Toko Panca Jaya

Surabaya 5 1 Rp 1.250.000 Rp 1.250.000

4 Staff Table Toko Panca Jaya

Surabaya 5 2 Rp 750.000 Rp 1.500.000

5 Staff Chair Toko Panca Jaya

Surabaya 5 2 Rp 150.000 Rp 300.000

7 Guest Chair Toko Panca Jaya

Surabaya 5 2 Rp 85.000 Rp 170.000

8 Fax Machine Hartono Elektronika

Surabaya 8 1 Rp 1.500.000 Rp 1.500.000

9 Telephone Hartono Elektronika

Surabaya 5 2 Rp 250.000 Rp 500.000

10 TV 21” Hartono Elektronika

Surabaya 9 1 Rp 1.500.000 Rp 1.500.000

11 Printer Hartono Elektronika

Surabaya 5 2 Rp 700.000 Rp 1.400.000

12 Computer Hartono Elektronika

Surabaya 10 2 Rp 5.000.000 Rp 10.000.000


Surabaya 5 1 Rp 960.000 Rp 960.000

15 Paper Shredder Hartono Elektronika

Surabaya 5 1 Rp 750.000 Rp 750.000

Total Rp 21.830.000

EQUIPMENT YEAR 2013

No Item Amount Unit Price / Unit Total

1 Ink Supplies 18 Bottle Rp 150.000 Rp 2.700.000

2 A4 Paper (Bola Dunia 80

gr) 5 Ream Rp 30.000 Rp 150.000

3 A3 Brown Envelope 10 Pcs Rp 30.000 Rp 300.000

4 Ballpoint 50 Pcs Rp 2.300 Rp 115.000

5 Receipt book 100 sheets 10 Unit Rp 2.500 Rp 25.000

6 Scissors 5 Unit Rp 3.000 Rp 15.000

7 Glue 5 Unit Rp 5.000 Rp 25.000

8 Office tapes 100 Unit Rp 2.000 Rp 200.000

9 Staples 5 Unit Rp 15.000 Rp 75.000

10 Drinking Water Gallons

(refill) 25 Gallons Rp 8.000 Rp 200.000

11 Hand Soap 30 Pcs Rp 3.600 Rp 108.000

12 Sabun Cuci Piring 50 Pcs Rp 8.000 Rp 400.000

13 Toilet Deodorizer 24 Box Rp 7.500 Rp 180.000

14 Straw 25 Wraps Rp 5.500 Rp 137.500

15 Box (for bread) 60 Ream Rp 11.000 Rp 660.000

16 Box (for meal) 40 Ream Rp 14.000 Rp 560.000

17 Tissue 10 Box Rp 85.000 Rp 850.000

18 Lamp 100 Pcs Rp 35.000 Rp 3.500.000

19 Table cloth 20 Pcs Rp 8.100 Rp 162.000

20 Kitchen cloth 20 Pcs Rp 9.500 Rp 190.000

21 Tissue Box 10 Pcs Rp 10.000 Rp 100.000

22 Soap Case 10 Pcs Rp 3.500 Rp 35.000

24 Mirror 1 Pcs Rp 150.000 Rp 150.000

25 Clock 5 Pcs Rp 60.000 Rp 300.000

26 Exbanner 1 Pcs Rp 60.000 Rp 60.000

27 Door mat 4 Pcs Rp 20.000 Rp 80.000

28 Trash bin 10 Pcs Rp 50.000 Rp 500.000

29 Mop 10 Pcs Rp 7.500 Rp 75.000

30 “MCK”/Bath, wash, toilet

Equipment 3 Set Rp 100.000 Rp 300.000

31 Toilet Tissue 6 Box Rp 85.000 Rp 510.000

32 Bucket 5 Pcs Rp 8.900 Rp 44.500

33 Fork 30 Pcs Rp 5.000 Rp 150.000

34 Tea spoon 20 Pcs Rp 3.000 Rp 60.000

35 Spoon 30 Pcs Rp 3.500 Rp 105.000

36 Plate 30 Set Rp 10.000 Rp 300.000

37 Saucer 5 Pcs Rp 10.000 Rp 50.000

38 Salt and pepper shaker 10 Pcs Rp 5.000 Rp 50.000

39 Stainless thermos 1 Pcs Rp 450.000 Rp 450.000

40 Ice cube tongs 3 Pcs Rp 5.000 Rp 15.000

41 Bowl 15 Pcs Rp 7.500 Rp 112.500

42 Soup spoon 20 Pcs Rp 20.000 Rp 400.000

43 Food Pan 1 Pcs Rp 110.000 Rp 110.000

44 Big plate 15 Pcs Rp 20.000 Rp 300.000

45 Cutting board 2 Pcs Rp 35.000 Rp 70.000

46 Knife 5 Pcs Rp 89.000 Rp 445.000

47 Pan 2 Pcs Rp 125.000 Rp 250.000

48 Bamboo tray 5 Pcs Rp 45.000 Rp 225.000

49 Soy sauce bottle 5 Pcs Rp 60.000 Rp 300.000

50 Sponges 10 Pcs Rp 2.000 Rp 20.000

51 Electric home fragrance 4 Pcs Rp 60.000 Rp 240.000

52 Glass cleaner (refill) 5 Pcs Rp 12.000 Rp 60.000

53 Porcelain cleaner 5 Pcs Rp 10.000 Rp 50.000

54 Dish soap 10 Pcs Rp 15.000 Rp 150.000

55 Floor cleaner 10 Pcs Rp 15.000 Rp 150.000

56 Drinking water 5 Box Rp 14.000 Rp 70.000

57 Broom 5 Pcs Rp 15.000 Rp 75.000

58 Plastics (1 kg per pcs) 5 Pcs Rp 5.000 Rp 25.000

59 Plastic bag 10 Pcs Rp 7.500 Rp 75.000

60 Water dispenser 3 Pcs Rp 50.000 Rp 150.000

61 Bread, Pastry & Cup Cake

baskets 100 Pcs Rp 20.000 Rp 2.000.000

62 Tray 15 Pcs Rp 15.000 Rp 225.000

63 Tongs 15 Pcs Rp 35.000 Rp 525.000

64 “Tube Gas” 1 Pcs Rp 95.000 Rp 95.000

65 Frayer 1 Pcs Rp 1.250.000 Rp 1.250.000

66 Mask 20 Pcs Rp 35.000 Rp 700.000

67 Gloves 240 Pcs Rp 9.000 Rp 2.160.000

68 Cool Box 3 Pcs Rp 200.000 Rp 600.000

69 Glass 100 Pcs Rp 10.000 Rp 1.000.000

70 Sauce bowl 50 Pcs Rp 10.500 Rp 525.000

71 Salad bowl 50 Pcs Rp 65.000 Rp 3.250.000

72 Ice Cream spoon 200 Pcs Rp 2.200 Rp 440.000

73 Ice Cream glass 200 Pcs Rp 9.000 Rp 1.800.000

74 Toothpick 50 Box Rp 2.000 Rp 100.000

TOTAL Rp 31.834.500

INITIAL INVESTMENT

GREEN PALACE

No Keterangan Unit Useful Life / Year Total Cost

1 Land 1000 m2 - Rp 1.850.000.000

2 Building 300 m2 25 Rp 750.000.000

3 Car 1 unit 10 Rp 150.000.000

Total Rp 2.750.000.000

D. Raw Material Supplier

Most of the Green Palace’s suppliers are chosen from Surabaya and there are some suppliers from other

cities and overseas such as Netherland and Rusia. The suppliers’ lists are shown as bellow:

RAW MATERIALS

2014

No Item Supplier Usefu

l Life Time Price / Unit Amount Unit Total / month

1 High protein flour

(Bogasari)

PT Sari Pangan

Sejati Surabaya 10 Day

Rp

164.000 1 sack Rp 492.000

2 Medium protein flour PT Sari Pangan

Sejati Surabaya 2 Week

Rp

54.500 1 sack Rp 109.000

3 Eggs

PT Indoperkasa

Multi Sukses

Surabaya

5 Day Rp

15.500 50 kg Rp 4.650.000

4 Sugar Sugar Group

Company 2 Week

Rp

9.500 100 kg Rp 1.900.000

5 Vegetable oil

PT Indofood

Sukses Makmur

Pasuruan

5 Day Rp

11.400 10 liter

Rp

684.000

6 Vanilla extract

PT Arta Boga

Cemerlang

Surabaya

5 Day Rp

10.000 10 Sachet

Rp

600.000

7 Vanilla paste

PT Arta Boga

Cemerlang

Surabaya

5 Day Rp

10.000 4 kg

Rp

240.000

8 Vanilla powder

PT Arta Boga

Cemerlang

Surabaya

5 Day Rp

15.000 4 kg

Rp

360.000

9 Food flavouring

PT Arta Boga

Cemerlang

Surabaya

5 Day Rp

16.000 3 kg

Rp

288.000

10 Yeast flour, maizena,

wheat flour

Pride Food

Cameroon 2 Week

Rp

87.000 10 kg

Rp

1.740.000

11

Milk (liquid, powder,

sweetened condensed

milk)

Nestle Rungkut

Surabaya 5 Day

Rp

10.000 8 kg

Rp

480.000

12 Salt PT Sumatraco

Surabaya 1

Mont

h

Rp

1.000 1 kg

Rp

1.000

13 Margarine

PT Indofood

Sukses Makmur

Pasuruan

10 Day Rp

12.500 10 kg

Rp

375.000

14 Shreddered beef Saudaraku Bekasi 10 Day Rp

25.000 7 kg

Rp

525.000

15 Food colouring

PT Arta Boga

Cemerlang

Surabaya

1 Week Rp

70.000 7 Sachet

Rp

1.960.000

16 Buttons mushroom Indogrosir

Surabaya 5 Day

Rp

14.000 3 kg

Rp

252.000

17 Straw mushroom Indogrosir

Surabaya 5 Day

Rp

56.000 3 kg

Rp

1.008.000

19 Coconut Indogrosir 1 Day Rp 2 kg Rp

Surabaya 9.500 570.000

20 Peanut Indogrosir

Surabaya 5 Day

Rp

75.000 3 kg

Rp

1.350.000

22 Chives Indogrosir

Surabaya 3 Day

Rp

30.000 1 kg

Rp

300.000

23 Corn Indogrosir

Surabaya 1 Day

Rp

15.000 5 kg

Rp

2.250.000

24 Lettuce Indogrosir

Surabaya 1 Day

Rp

10.000 1 kg

Rp

300.000

25 Tomato Indogrosir

Surabaya 3 Day

Rp

30.000 3 kg

Rp

900.000

26 Seaweed sheets Indogrosir

Surabaya 10 Day

Rp

50.000 1 kg

Rp

150.000

27 Onion Indogrosir

Surabaya 3 Day

Rp

16.000 1 kg

Rp

160.000

28 Green vegetable Indogrosir

Surabaya 1 Day

Rp

3.000 1 kg

Rp

90.000

29 Sweet corn Indogrosir

Surabaya 1 Day

Rp

18.750 6 kg

Rp

3.375.000

30 Potato Indogrosir

Surabaya 2 Day

Rp

9.000 8 kg

Rp

1.080.000

31 Red beans Indogrosir

Surabaya 5 Day

Rp

16.900 5 kg

Rp

507.000

32 French fries (frozen

food) PT Farmhouse 3 Day

Rp

22.000 8 kg

Rp

1.760.000

33 Cinnamon powder Indogrosir

Surabaya 3 Day

Rp

10.000 1 kg

Rp

100.000

34 Carrot Indogrosir

Surabaya 2 Day

Rp

37.500 3 kg

Rp

1.687.500

35 Pandan leaves Indogrosir

Surabaya 5 Day

Rp

13.500 2 kg

Rp

162.000

36 Ginger Indogrosir

Surabaya 5 Day

Rp

20.000 3 kg

Rp

360.000

37 Lime Indogrosir

Surabaya 3 Day

Rp

4.500 2 kg

Rp

90.000

38 Almond

PT Arta Boga

Cemerlang

Surabaya

1 Week Rp

24.500 3 kg

Rp

294.000

39 Gelatin Swallow Group

Pandaan 2 Week

Rp

1.800 120 Sachet

Rp

432.000

40 Caviar chocolate Alam Coklat

Tanggerang 1 Week

Rp

20.000 5 kg

Rp

400.000

41 Chocolate powder Alam Coklat

Tanggerang 1 Week

Rp

10.000 5 kg

Rp

200.000

42 Milk Cooking

Chocolate

Alam Coklat

Tanggerang 3 Day

Rp

50.000 5 kg

Rp

2.500.000

43 Green Tea Indogrosir

Surabaya 2 Week

Rp

80.000 1 kg

Rp

160.000

44 Sausage (Bernardi) PT Eloda Mitra

Sidoarjo 5 Day

Rp

40.000 10 pack

Rp

2.400.000

45 Tomato & chilli sauce PT Heinz ABC 10 Day Rp

16.000 10 kg

Rp

480.000

46 Thousand Island sauce PT Heinz ABC 10 Day Rp

30.000 4 kg

Rp

360.000

47 Raisin

PT Arta Boga

Cemerlang

Surabaya

2 Week Rp

11.500 5 kg

Rp

115.000

48 Sugar-apple jam Western Mulberry 1 Week Rp 5 kg Rp

4.000 80.000

49 Blueberry jam Western Mulberry 1 Week Rp

24.000 5 kg

Rp

480.000

50 Strawberry jam Western Mulberry 1 Week Rp

1.000 5 kg

Rp

20.000

51 Durian jam Western Mulberry 1 Week Rp

6.700 5 kg

Rp

134.000

52 Pinapple sauce Western Mulberry 1 Week Rp

16.000 5 kg

Rp

320.000

53 Apple sauce Western Mulberry 1 Week Rp

16.000 5 kg

Rp

320.000

54 Peach sauce Western Mulberry 1 Week Rp

16.500 5 kg

Rp

330.000

55 Oregano tea Indogrosir

Surabaya 2 Week

Rp

60.000 2 kg

Rp

240.000

56 Strawberry powder

PT Arta Boga

Cemerlang

Surabaya

1 Week Rp

27.000 5 kg

Rp

540.000

57 Strawberry cream

PT Arta Boga

Cemerlang

Surabaya

1 Week Rp

27.000 5 kg

Rp

540.000

58 Pandan extract

PT Arta Boga

Cemerlang

Surabaya

1 Week Rp

5.500 5 kg

Rp

110.000

59 Caramel

PT Arta Boga

Cemerlang

Surabaya

1 Week Rp

48.000 4 Box

Rp

768.000

60 Mocca PT Arta Boga

Cemerlang 1 Week

Rp

20.000 2 kg

Rp

160.000

Surabaya

61 Beef Rumah Daging

Olahan Saudaraku 1 Day

Rp

35.000 3 kg

Rp

3.150.000

62 Chicken Rumah Daging


Rp

35.000 3 kg

Rp

3.150.000

63 Beef Bacon Rumah Daging


Rp

35.000 3 kg

Rp

630.000

64 Orchid Butter Happy

Salad Oil

PT Arta Boga

Cemerlang

Surabaya

1 Week Rp

40.500 3 kg

Rp

486.000

65 Squid PT Sekar Laut

Tbk. Jakarta 2 Day

Rp

52.000 2 kg

Rp

1.560.000

66 Tuna PT Sekar Laut

Tbk. Jakarta 3 Day

Rp

78.000 3 kg

Rp

2.340.000

67 Danish Pastry

Margarine

PT Arta Boga

Cemerlang

Surabaya

1 Week Rp

15.750 1 kg

Rp

63.000

68 Puff Pastry

PT Arta Boga

Cemerlang

Surabaya

2 Week Rp

600.000 1 Pack

Rp

1.200.000

69 White butter

PT Indofood

Sukses Makmur

Pasuruan

1 Week Rp

13.000 2 kg

Rp

104.000

70 Salmon PT Sekar Laut

Tbk. Jakarta 2 Day

Rp

90.000 3 kg

Rp

4.050.000

71 Sandwich Spread

PT Arta Boga

Cemerlang

Surabaya

1 Mont

h

Rp

150.000 2 liter

Rp

300.000

72 Tuna/Beef/Chicken

spread

PT Arta Boga

Cemerlang

Surabaya

2 Week Rp

47.000 1 liter

Rp

94.000

73 White Sprinkle

PT Arta Boga

Cemerlang

Surabaya

5 Day Rp

20.000 2 kg

Rp

240.000

74 Bread Improve

PT Arta Boga

Cemerlang

Surabaya

2 Week Rp

890.000 1 Box

Rp

1.780.000

75 Choco Chips Alam Coklat

Tanggerang 5 Day

Rp

20.000 1 kg

Rp

120.000

76 White Chocolate Alam Coklat

Tanggerang 1 Week

Rp

15.600 5 kg

Rp

312.000

77 Jelly powder Swallow Group

Pandaan 2 Week

Rp

14.000 8 kg

Rp

224.000

78 Banana Hokky Surabaya 1 Day Rp

2.500 3 kg

Rp

225.000

79 Strawberry Hokky Surabaya 2 Day Rp

16.000 8 kg

Rp

1.920.000

80 Kiwi Hokky Surabaya 2 Day Rp

19.500 5 kg

Rp

1.462.500

81 Orange Hokky Surabaya 5 Day Rp

11.000 5 kg

Rp

330.000

82 Peach Hokky Surabaya 2 Day Rp

18.500 2 kg

Rp

555.000

83 Apple Hokky Surabaya 2 Day Rp

50.000 8 kg

Rp

6.000.000

84 Pinapple Hokky Surabaya 2 Day Rp

6.000 3 kg

Rp

270.000

85 Lychee Hokky Surabaya 2 Day Rp

17.700 3 kg

Rp

796.500

86 Lemon Hokky Surabaya 5 Day Rp

90.000 3 kg

Rp

1.620.000

87 Melons Hokky Surabaya 2 Day Rp

10.000 8 kg

Rp

1.200.000

88 Avocado Hokky Surabaya 3 Day Rp

28.000 8 kg

Rp

2.240.000

89 Soursop Hokky Surabaya 2 Day Rp

15.000 3 kg

Rp

675.000

90 Watermelon Hokky Surabaya 3 Day Rp

12.000 10 kg

Rp

1.200.000

91 Cappucino powder PT Kopi Kapal

Api 1 Week

Rp

62.000 4 Box

Rp

992.000

92 Espresso powder PT Kopi Kapal

Api 1 Week

Rp

48.000 4 Box

Rp

768.000

93 Syrup Western Mulberry 2 Week Rp

90.000 10 kg

Rp

1.800.000

94 Brown sugar Indogrosir

Surabaya 3 Day

Rp

13.500 2 kg

Rp

270.000

95 White bread PT Nippon

Indonesia 1 Day

Rp

9.000 7 kg

Rp

1.890.000

96 Bread flour

PT Arta Boga

Cemerlang

Surabaya

10 Day Rp

87.000 8 kg

Rp

2.088.000

97 Pepper - 2 Week Rp

1.000 1 kg

Rp

2.000

98 Tiramisu PT Arta Boga

Cemerlang 3 Day

Rp

100.000 3 kg

Rp

3.000.000

Surabaya

99 Baking Soda

PT Arta Boga

Cemerlang

Surabaya

1 Week Rp

40.000 5 kg

Rp

800.000

100 Oreo - 1 Week Rp

32.500 3 kg

Rp

390.000

101 Honey Madu Nusantara 10 Day Rp

40.000 5 Bottle

Rp

600.000

102 Cheese Belanda 1 Week Rp

17.500 12 kg

Rp

840.000

103 Slice cheese Belanda 1 Week Rp

19.500 8 kg

Rp

624.000

104 Mozarella chesse Belanda 1 Week Rp

19.500 4 kg

Rp

312.000

105 Burger buns

PT Arta Boga

Cemerlang

Surabaya

2 Day Rp

1.500 80 pcs

Rp

1.800.000

106 Mayonaise

PT Arta Boga

Cemerlang

Surabaya

5 Day Rp

30.000 5 kg

Rp

900.000

107

Seasoning powder

(BBQ, cheese, roasted

corn, etc.)

PT Arta Boga

Cemerlang

Surabaya

1 Week Rp

15.000 5 kg

Rp

300.000

108 Spaghetti

PT Arta Boga

Cemerlang

Surabaya

1 Week Rp

420.000 3 Box

Rp

5.040.000

109 Tea bags PT Sinar Sosro

Surabaya 1 Week

Rp

7.500 3 Pack

Rp

90.000

110 Mineral Water (aqua) PT Tirta 2 Week Rp 4 Box Rp

Investama 44.500 356.000

111 Soft Drink (coke,

sprite, fanta)

Coca Cola

Company

Rungkut Sier

Surabaya

1 Week Rp

34.000 3 Crates

Rp

408.000

112 Tea bottle PT Sinar Sosro

Surabaya 1 Week

Rp

30.000 4 Crates

Rp

480.000

113 Yogurt

PT Arta Boga

Cemerlang

Surabaya

3 Day Rp

8.000 7 liter

Rp

560.000

114 Oat Meal - 2 Week Rp

36.000 7 Tin

Rp

504.000

115 Diet sugar (Tropicana

slim) - 2 Week

Rp

45.000 7 Box

Rp

630.000

116 Rice - 3 Day Rp

5.500 3 kg

Rp

165.000

117 Flavouring powder

PT Arta Boga

Cemerlang

Surabaya

2 Week Rp

54.000 2 box

Rp

216.000

118 Soft ice cream milk

powder

PT Arta Boga

Cemerlang

Surabaya

1 Week Rp

45.000 7 kg

Rp

1.260.000

119 Ice cream cone

PT Arta Boga

Cemerlang

Surabaya

1 Week Rp

233 200 Pcs

Rp

186.680

120 Stabilizer Emulsifiaer

Mix

PT Arta Boga

Cemerlang

Surabaya

3 Day Rp

38.400 3 liter

Rp

1.152.000

121 Soft Ice Cream powder

PT Arta Boga

Cemerlang

Surabaya

3 Day Rp

44.000 3 kg

Rp

1.320.000

122 Coffee PT Kopi Kapal

Api 5 Day

Rp

4.800 5 Box

Rp

144.000

123 Plastics (packaging) UD Anugrah

Abadi Surabaya 2 Week

Rp

750.000 1 sack

Rp

1.500.000

TOTAL Rp

111.923.180

1 Month: 30 Days

1 Month: 4 Weeks

Assumption: the usage of raw materials is equal every month

COOPERATION CONTRACT

Green Palace has a contract with suppliers as follows:

1. PT Santoso Makmur Abadi Surabaya

Green Palace makes contract with PT Santoso Makmur Abadi Surabaya for

Bogasari flour products (5 years).

2. PT Sari Pangan Sejati Surabaya (Main Supplier)

Green Palace makes contract with PT Sari Pangan Sejati Surabaya for

Bogasari flour products (4 years).

3. PT Indoperkasa Multi Sukses Surabaya (Main Supplier)

Green Palace makes contract with PT Indoperkasa Multi Sukses Surabaya for

eggs (5 years).

4. UD Sumber Dadi Surabaya

Green Palace makes contract with UD Sumber Dadi Surabaya for eggs (5

years).

5. Sugar Group Company

Green Palace makes contract with Sugar Group Company for sugar (5 years).

6. PT Indofood Sukses Makmur Pasuruan

Green Palace makes contract with PT Indofood Sukses Makmur Pasuruan for

vegetable oil and margarine (5 years).

7. PT Arta Boga Cemerlang Surabaya

Green Palace makes contract with PT Arta Boga Cemerlang Surabaya for

vanilla extract, vanilla paste, vanilla powder, food flavorings, food colouring,

almond, raisin, strawberry powder, strawberry cream, pandan extract,

caramel, mocca, orchid butter happy salad oil, danish puff pastry, sandwich

spread, tuna/beef/chicken spread, white sprinkle, bread improve, bread flour,

tiramisu, baking soda, burger buns, mayonaise, seasoning powder, spaghetti,

yogurt, flavouring powder, milk ice cream powder, ice cream cone, emulisfier,

and soft ice cream (5 years).

8. Pride Food Cameroon

Green Palace makes contract with Pride Food Cameroon for yeast flour,

maizena, and wheat flour (5 years).

9. Nestle Rungkut Surabaya

Green Palace makes contract with Nestle Rungkut Surabaya for milk (5

years).

10. PT Sumatraco Surabaya

Green Palace makes contract with PT Sumatraco Surabaya for salt (5 years).

11. Saudaraku Bekasi

Green Palace makes contract with Saudaraku Bekasi for shredded beef (5

years).

12. Indogrosir Surabaya

Green Palace makes contract with indogrosir for vegetables.

13. Swallow Group Pandaan

Green Palace makes contract with Swallow Group Pandaan for gelatine and

jelly powder (5 years).

14. Alam Coklat Tanggerang

Green Palace makes contract with Alam Coklat Tanggerang for chocolate (5

years).

15. PT Eloda Mitra Sidoarjo

Green Palace makes contract with PT Eloda Mitra Sidoarjo for sausage (3

years).

16. PT Heinz ABC

Green Palace makes contract with PT Heinz ABC for tomato, chilli, and soy

sauce (5 years).

17. Western Mulberry

Green Palace makes contract with Western Mulberry for varians of jam (5

years).

18. Rumah Daging Olah Saudaraku

Green Palace makes contract with Rumah Daging Olah Saudaraku for canned

food (3 years).

19. Madu Nusantara

Green Palace makes contract with Madu Nusantara for honey (3 years).

20. PT Sekar Laut. Tbk Jakarta

Green Palace makes contract with PT Sekar Laut. Tbk Jakarta for seafood

product (3 years).

21. PT Sinar Sosro Surabaya

Green Palace makes contract with PT Sinar Sosro Surabaya for tea bottle and

tea bags (5 years).

22. PT Tirta Investama

Green Palace makes contract with PT Tirta Investama for drinking water (5

years).

23. Coca Cola Company Rungkut Sier Surabaya

Green Palace makes contract with Coca Cola Company Rungkut Sier

Surabaya for soft drinks (5 years).

24. PT Farmhouse

Green Palace makes contract with PT Farmhouse for frozen French fries (5

years).

25. PT Kapal Api

Green Palace makes contract with PT Kapal Api for coffee (5 years).

26. UD Anugerah Abadi Surabaya

Green Palace makes contract with UD Anugerah Abadi Suarabaya for plastics

packanging (5 years).

27. PT Nippon Indonesia

Green Palace makes contract with PT Nippon Indonesia for white bread (5

years).

28. Hokky Surabaya

Green Palace makes contract with Hokky Surabaya for fruits (3 years).

Capacity

Production Capacity of “Green Palace” in one day (Early 2014)

Type Production Capacity Times each production

Bread ± 1 Year 268 pcs

Cup Cake ± 1 Year 79 pcs

Cookies ± 1 Year 109 cookies

Pastry ± 1 Year 142 pcs

Ice Cream ± 1 Year 23 ice cream

Green Palace production Limitation:

1. The bread color should be perfect

2. Dimension of the bread should be remaining the same.

3. Quality and constant taste for long period

4. Good Packaging

Solution to minimize the limitation:

1. Every employee should have training and basic skills.

2. Maintenance the machine every 2-3 years

3. Have a protocol to set the temperature while cook.

Business Authority

To build a business in Indonesia, in this case we as “Green Palace” need an

authority that issued by local government to make sure that our business run

legally. (Process for Indonesian People)

1) NPWP (Nomor Pokok Wajib Pajak)

a. NPWP is a registered number that every citizen in this country

must have; this is required for the legal business authority.

b. Step by Step to make NPWP

i. Fill the Form

ii. Copy of ID Card

iii. Letter of authority from local government to make sure

that your business exist.

2) SIUP (Surat Ijin Perdagangan)

a. The main function of this letter, that we can run this business

legally. Issued by industrial department.

Step by Step to make SIUP

i. Fill the Form

ii. Copy of NPWP

iii. Copy of SIT/UUG

iv. Copy of ID Card

v. Copy of Family Card

vi. Company Sign & Stamp

3) SDU (Surat Ijin Domisili Usaha)

a. SDU is one of the letters of authority for province level. This

letter describes about investment, and to measure big or small

SDU by depens on the building and investment.

4) SITU (Surat Ijin Tempat Usaha)

This letter, provide about government give us the authority to

build a business.

5) Health Department (Dep.kes RI No. 739/13.01/94)

a. Halal Certificate

For most than 90% of food industry in indonesia, must

have halal certificate, as we know that 90% of our

population is Muslim, so we must produce food that

have halal certificate.

Step by step to issued “Halal Certificate”

1. The Raw Material Should be Halal

2. Letter from local “MUI”

3. Halal Guarantee

b. TDB (Tanda Daftar Perusahaan)

This letter is the prove, that your business is running in

good condition, as our regulation at UU no 3 1982

about “Registered Company”

c. IMB (Ijin Mendirikan Bangunan)

This letter is a proved that our building is registered and

has the authority to run business.

EXPENDITURE CYCLE OF GREEN PALACE

Purchasing materials will be conducted periodically. For the new

supplier, he/she will send a proposal or catalogs related with their products.

Then, the warehouse staff and purchasing will discuss it together with owner

whether accepting or rejecting the proposal.

Before purchasing material from supplier, warehouse and purchasing

staff will inspect the availability of materials. If there are some enough stocks,

production process will be conducted. Otherwise, if shortage happened

purchasing department creates two (2) copies of Purchase Requisition (PR)

manually and gives it to the owner. Owner is the one who authorize about the

purchasing of materials. In this case, there are two conditions: PR will be

accepted or rejected. For the rejected PR, it will be carried back to warehouse

staff and discuss it further. But, for the accepted one, owner will sign it, the

original will be archived and for the second one will go to the purchasing

department.

Purchasing will make a Purchase Order (PO) and call certain supplier

(assumes that supplier has the material needed). After that, supplier will

prepare the materials ordered and deliver it to the Green Palace’s warehouse.

When the materials arrive, warehouse and purchasing staff will check whether

the materials are proper or not. If the materials aren’t proper or damaged,

purchasing staff will give it back to supplier and changes it with the proper

one. For the proper one, warehouse staff will sign the shipping notice (SN)

from suppliers. Later, the warehouse staff will keep the second copy of SN

and the original one belongs to supplier. Warehouse staff also gets the second

copy of invoice and directly gives it back to the owner. The original one will

be obtained after settlement.

Payment will be conducted via transfer, considering the material

amount. When the payment reaches the due date, supplier will confirm the

owner to do payment. After transferring, owner will fax their transfer slip to

supplier. The original one will be archived by owner and then the supplier will

give the original invoice with PAID stamp to owner and directly archives it.

After partial and full payment have finished, then owner gives it to accounting

to be recorded.

REVENUE CYCLE OF GREEN PALACE

Green Palace has to systems, first is customers go to Green Palace and

directly buy all their needs, and the rest is delivery service. But, the delivery

service is limited with minimum purchase of Rp 200,000. Customers can call

the marketing reps of Green Palace, and then they will note all of customer’s

orders. After that, marketing reps give their notes (form of memo) to the

production site to process it further. After customer’s orders are finished,

marketing reps make two (2) copies of shipping notice with invoice and then

courier is ready to deliver those products. When products have already come

to the customer, he/she (customer) will see the shipping notice, sign it, gives

the money to the courier. Later, customer will get second copy of shipping

notice accompanied with their orders. Then, courier will give the original

shipping notice with money to the cashier and archive it.

For the customers who directly come to the store, they can pick a tray

and looking for breads, cookies, cakes, and etc. After fulfilling all of their

needs, they have to go to cashier to do payment. Payment is divided into two

(2): cash and using debit card. For the cash one, cashier will give the invoice

and packaged products after customers finish their payment. Whereas the

debit one, customers have to give their card to the cashier, cashier will input it

to the computer, customers type password into debit machine, and finally

cashier will carry back the debit card along with products, invoice, and debit

slip to customers.

Pre-Operational Scheduling

At the beginning of our business of Green Palace, we arrange some of

activities which related with our operational activities, they are:

1. Survey (STP and surveying the competitor) Green Palace

Survey done in order to look for and determine the target market of

Green Palace, therefore at the level of development and

implementation of Green Palace business will be straight to the

targeted customers. Besides survey which done directly by the

company, the survey also done by some steps of analysis regarding

about strength, weakness, opportunity, and threat. Green Palace also

analyze of whomever to be the competitors which will be any

obstacles of Green Palace’s business. By doing the survey for its

competitors then the obstacles will be able to be minimized easily by

showing our company competitive advantages and uniqueness to our

customers therefore, Green Palace will grow, develop and sustain even

though within certain time of period there will be competitors who

will make the similar business in Surabaya.

2. Selecting the Location

Green Palace is located in Jl. Ir.H.Soekarno, beside Soto Ayam

Lamongan Cak Har, telp: (031) 5936721. As the owner consider about

cost and efficiency, place for production and café are located in the

same place. This location is chosen because we see the potential

market in this new place. Since Jl.Ir.H.Soekarno is a new business

district in East Surabaya, Green Palace will get the attention of

Surabaya people, moreover this location is close with the residential

like Semolowaru, Nginden, Timpotika and there will also the coming

apartment building of The Kertajaya Apartment and Resident etc

which will add more possibility of customers.

3. Permission

In making a business entity it is a must with a legal permission from

the government. The management of the company has to take care of

all the regulation requirements in order to support and make the

business will run smoothly. For example: handling the NPWP (Nomor

Pokok Wajib Pajak) which is needed in getting the permission to build

the business. NPWP is an evidence that the applicant is legally and

approved tax registered by the government and country. Then,

handling for the SIUP (Surat Izin Perdagangan) after it go for SDU

(Surat Izin Domisili Usaha), SITU (Surat Izin Tempat Usaha), An

approved from the Health Department, Halal approved, TDP (Tanda

Daftar Perusahaan), IMB (Izin Mendirikan Bangunan) and

Advertisement Permission.

4. Building

Making the building is a must for the business implementation. The

construction of the Green Palace will be done by the selected

architects whom are the owner’s colleagues therefore the cost will be

not that expensive. Land of Green Palace is 1000 m2 which consists

of: Parking lot for vehicles and motorcycles; Security post, a place for

security officers who monitor and control safety of Green Palace;

Service area, a place for customer to dine in; Display bakery;

Restroom for customer only; Management office, a place for

management to do administrative activities, monthly meeting, etc;

Raw material warehouse, a warehouse for raw material of bakery and

beverages.

5. Interior Design

Green Palace will be designed as its name with the green ambiance like in the

park. The floor will be made from the stones, and the separators of the walls

will be made from the wood. And also with the green grass and the fountain

with water flows. In the middle section of the building there will be an open

kitchen concept which customers can see through the transparent separators.

At the cafe section which located on the upper floor, there will be some

wooded chairs and tables with some green trees and flowers, with green grass

on the floor. In the evening or in the dark, there will be cozy lighting which

will make the atmosphere warm and friendly.

6. Employees Recruitment and Selection

Employees recruitment conducted in two ways, there are:

a. Make advertisement on mass media like newpapers

b. Use the network system which is trusted for example: information

taken from the business relation or business network

7. Selecting the Suppliers, Buying the Equipments and Raw Materials

Before buying the tools and equipments we firstly done a survey to some

qualified stores and suppliers with reasonable price. After determining the

right suppliers that we need, then the buying transaction will be soon

conducted.

8. Launching (Opening)

Symbols Activities

Optimistic

Time

In

week

Normal

Time

in

week

Optimistic

Time

in

week

ET

(week) Previously

A Survey (STP & Surveying

Competitors) Green Palace 3 4 5 4 -

The grand opening and launching wil be held in one day with fireworks

attraction on Sunday to the society as the opening and introduction ceremony

of Green Palace. After all the preparations of the grand opening and launching

get prepared then the last point to do is doing an intense promotion, which

Green Palace will come up with design and product which are new and offer

new products and with healthy, quality and taste delicious and the location

which sets as a cozy café. The concept that we have is different and we will

do promotion for the external parties so then customers will recognize Green

Palace’s existence. Promotion will be done by making some advertisement in

mass media like newspaper and billboards in some points of crowded areas

and neighborhood.

Some efforts can be done by Green Palace to avoid the construction project

becoming late especially on the critical line that is when the contruction of the

building which takes normal time of 48 weeks or equal with 1 year, the owner

does the recruitment in another places and looks for another alternatives of

B Selecting the Location 2 3 5 4 A

C Permission 2 3 4 3 B

D Contructing the Building 24 48 72 48 C

E Design Interior 2 3 5 4 C

F Employees Selection &

Recruitment 5 7 8 7 C

G

Selecting the suppliers,

Buying equipments, & raw

materials

4 5 7 6 C

H Launching (Opening) 5 7 9 7 D, E. F.

G

suppliers of the raw materials, equipments, tools of Green Palace so when the

contruction of the building done then all the processes are ready with the

situation of sufficient employees and get the right suppliers.

The environment impact (social and economy)

1. Employees Safety

In production process there is no dangerous risks that can put the

employees in danger but, is there is incident happens in the production

process then the owner will bear the cost till employees get cured and

can get back to work. In production process, it is available for hand

gloves and mask. Besided mask and hand gloves, Green Palace also

provide the estinguisher tubes in case of fire. Exhaust fans also

available for good air circulation in the Green Palace therefore the

employees will get fresh air and feel comfortable while working inside

the Green Palace. For those employees whom are expecting there will

be given a leave for 2 months. This is given to avoid the risks on doing

the job. The company will cut the salary of the employees when they

leave more than the stated policy. Moreover, when the employees

come into the production area, their hands have to be clean and steril

so then the higienic of the production process maintained. All

employees will be given THR based on the policy.

2. Environmental Impact

Green Palace has no negative impacts towards the environment

because there is no toxic wastes which made from the production

process. Some wastes are used cooking oils, plastic bags from the

cooking oil, powder, and butter. All these wastes are not toxic for the

environment. Usually the cleaning staffs will take the garbages in the

early morning.

3. Social-Economy Impact

if there are some unsold products of Green Palace, then Green Palace

will give it to the orphanage house, or another social institution in

Surabaya, for example: the orphanage house Rumah Singgah Sekar

and Rumah Singgah Jagir in Surabaya. And also give some to the

employees.

FINANCIAL ASPECT

A. FINANCING

Green Palace (GP) is a sole proprietorship and it will be built in 2013. The

financial structure of GP consists of seven (7) investors. Total capital is as much as

Rp3.728.606.500, so that each investor contributes Rp 532.658.071. Seven investors

who involve on the opening of GP are Mr.Lim, Ms. Rolanda, Ms.Surya, Ms.Jayanthi,

Ms.Santika, Ms.Tsi, and Ms.Zaenab. Capital of Rp3.728.606.500 uses to construct

the building and decoration, buy some equipment and supplies for production

process, and be used for the purposes of marketing activities and other operational

costs such as for promotion, training and human resource development as well as

maintenance for machinery.

Profit sharing will be based on the amount of capital paid by each investor.

Because of the same amount of paid capital so that the profit sharing has the same

ratio for each of them. In the event of increasing costs in the company's operations,

GP has certain amount of reserve collected by each investor during a certain period.

INITIAL INVESTMENT FOR PRODUCTION AREA DURING 2013-2017

No Item Supplier Amount Useful Life/

Year Price/ Unit Total

1 Convection Oven PT Mesin Maksindo

Surabaya 3 20 Rp 30.100.000 Rp 90.300.000

2 Mesin Mixer Horizontal

(Capacity: 45 kg)

PT Mesin Maksindo

Surabaya 2 8 Rp 5.200.000 Rp 10.400.000

3 Dough Moulder PT Mesin Maksindo

Surabaya 1 15 Rp 15.000.000 Rp 15.000.000

4 Dough Divider PT Mesin Maksindo

Surabaya 2 14 Rp 14.000.000 Rp 28.000.000

5 Dough Sheeter PT Mesin Maksindo

Surabaya 2 16 Rp 20.000.000 Rp 40.000.000

6 Up Right Freezer PT Mesin Maksindo

Surabaya 1 10 Rp 9.500.000 Rp 9.500.000

7 Chest Freezer -28 °C PT Mesin Maksindo

Surabaya 1 10 Rp 6.200.000 Rp 6.200.000


Surabaya 3 5 Rp 700.000 Rp 2.100.000

9 Bread Slicer PT Mesin Maksindo

Surabaya 2 10 Rp 5.100.000 Rp 10.200.000

10 ”Tube Gas” 60 kg UD. WONOKOYO

PRIMA GAS 3 5 Rp 390.000 Rp 1.170.000


Surabaya 1 5 Rp 1.500.000 Rp 1.500.000


Surabaya 10 5 Rp 85.000 Rp 850.000

13 TV 21” Hartono Elektronika 1 8 Rp 700.000 Rp 700.000

Surabaya

14 Stand Fan

Hartono Elektronika

Sby 2 5 Rp 200.000 Rp 400.000

15 Exhaust Fan

Hartono Elektronika

Sby 2 8 Rp 350.000 Rp 700.000

TOTAL Rp 217.020.000

INITIAL INVESTMENT FOR CAFE DURING 2013-2017



1 Air Conditioner Hartono Elektronika

Surabaya 8 2 Rp 1.500.000 Rp 3.000.000

2 Table Toko Panca Jaya Surabaya 5 8 Rp 150.000 Rp 1.200.000

3 Chair Toko Panca Jaya Surabaya 5 20 Rp 85.000 Rp 1.700.000

4 Sofa Toko Panca Jaya Surabaya 8 3 Rp 2.500.000 Rp 7.500.000

9 TV Flat Hartono Elektronika

Surabaya 10 1 Rp 5.175.000 Rp 5.175.000

10 Freezer Hartono Elektronika

Surabaya 10 1 Rp 2.500.000 Rp 2.500.000

11 Stove PT Mesin Maksindo

Surabaya 10 1 Rp 2.500.000 Rp 2.500.000

12 Microwave PT Mesin Maksindo

Surabaya 8 1 Rp 1.250.000 Rp 1.250.000

13 Frayer PT Mesin Maksindo

Surabaya 5 1 Rp 1.250.000 Rp 1.250.000


Surabaya 5 1 Rp 960.000 Rp 960.000


Surabaya 5 2 Rp 700.000 Rp 1.400.000

16 Meat Cutting Machine PT Mesin Maksindo

Surabaya 8 1 Rp 3.750.000 Rp 3.750.000

11 Vacum Cleaner PT Mesin Maksindo

Surabaya 3 3 Rp 250.000 Rp 750.000

TOTAL Rp 32.935.000

INITIAL INVESTMENT FOR OFFICE ROOM DURING 2013-2017



1 Bookcase Toko Panca Jaya

Surabaya 8 1 Rp 500.000 Rp 500.000

2 Owner Table Toko Panca Jaya

Surabaya 5 1 Rp 1.500.000 Rp 1.500.000

3 Owner Chair Toko Panca Jaya

Surabaya 5 1 Rp 1.250.000 Rp 1.250.000

4 Staff Table Toko Panca Jaya

Surabaya 5 2 Rp 750.000 Rp 1.500.000

5 Staff Chair Toko Panca Jaya

Surabaya 5 2 Rp 150.000 Rp 300.000

7 Guest Chair Toko Panca Jaya

Surabaya 5 2 Rp 85.000 Rp 170.000

8 Fax Machine Hartono Elektronika

Surabaya 8 1 Rp 1.500.000 Rp 1.500.000

9 Telephone Hartono Elektronika

Surabaya 5 2 Rp 250.000 Rp 500.000

10 TV 21” Hartono Elektronika

Surabaya 9 1 Rp 1.500.000 Rp 1.500.000

11 Printer Hartono Elektronika

Surabaya 5 2 Rp 700.000 Rp 1.400.000

12 Computer Hartono Elektronika

Surabaya 10 2 Rp 5.000.000 Rp 10.000.000


Surabaya 5 1 Rp 960.000 Rp 960.000

15 Paper Shredder Hartono Elektronika

Surabaya 5 1 Rp 750.000 Rp 750.000

TOTAL Rp 21.830.000

EQUIPMENT YEAR 2013

No Item Amount Unit Price / Unit Total

1 Ink Supplies 18 Bottle Rp 150.000 Rp 2.700.000

2 A4 Paper(Bola Dunia 80 gr) 5 Ream Rp 30.000 Rp 150.000

3 A3 Brown Envelope 10 Pcs Rp 30.000 Rp 300.000

4 Ballpoint 50 Pcs Rp 2.300 Rp 115.000

5 Receipt book 100 sheets 10 Unit Rp 2.500 Rp 25.000

6 Scissors 5 Unit Rp 3.000 Rp 15.000

7 Glue 5 Unit Rp 5.000 Rp 25.000

8 Office tapes 100 Unit Rp 2.000 Rp 200.000

9 Staples 5 Unit Rp 15.000 Rp 75.000

10 Drinking Water Gallons (refill) 25 Gallons Rp 8.000 Rp 200.000

11 Hand Soap 30 Pcs Rp 3.600 Rp 108.000

12 Sabun Cuci Piring 50 Pcs Rp 8.000 Rp 400.000

13 Toilet Deodorizer 24 Box Rp 7.500 Rp 180.000

14 Straw 25 Wraps Rp 5.500 Rp 137.500

15 Box (for bread) 60 Ream Rp 11.000 Rp 660.000

16 Box (for meal) 40 Ream Rp 14.000 Rp 560.000

17 Tissue 10 Box Rp 85.000 Rp 850.000

18 Lamp 100 Pcs Rp 35.000 Rp 3.500.000

19 Table cloth 20 Pcs Rp 8.100 Rp 162.000

20 Kitchen cloth 20 Pcs Rp 9.500 Rp 190.000

21 Tissue Box 10 Pcs Rp 10.000 Rp 100.000

22 Soap Case 10 Pcs Rp 3.500 Rp 35.000

24 Mirror 1 Pcs Rp 150.000 Rp 150.000

25 Clock 5 Pcs Rp 60.000 Rp 300.000

26 Ex banner 1 Pcs Rp 60.000 Rp 60.000

27 Door mat 4 Pcs Rp 20.000 Rp 80.000

28 Trash bin 10 Pcs Rp 50.000 Rp 500.000

29 Mop 10 Pcs Rp 7.500 Rp 75.000

30 “MCK”/Bath, wash, toilet

Equipment 3 Set Rp 100.000 Rp 300.000

31 Toilet Tissue 6 Box Rp 85.000 Rp 510.000

32 Bucket 5 Pcs Rp 8.900 Rp 44.500

33 Fork 30 Pcs Rp 5.000 Rp 150.000

34 Tea spoon 20 Pcs Rp 3.000 Rp 60.000

35 Spoon 30 Pcs Rp 3.500 Rp 105.000

36 Plate 30 Set Rp 10.000 Rp 300.000

37 Saucer 5 Pcs Rp 10.000 Rp 50.000

38 Salt and pepper shaker 10 Pcs Rp 5.000 Rp 50.000

39 Stainless thermos 1 Pcs Rp 450.000 Rp 450.000

40 Ice cube tongs 3 Pcs Rp 5.000 Rp 15.000

41 Bowl 15 Pcs Rp 7.500 Rp 112.500

42 Soup spoon 20 Pcs Rp 20.000 Rp 400.000

43 Food Pan 1 Pcs Rp 110.000 Rp 110.000

44 Big plate 15 Pcs Rp 20.000 Rp 300.000

45 Cutting board 2 Pcs Rp 35.000 Rp 70.000

46 Knife 5 Pcs Rp 89.000 Rp 445.000

47 Pan 2 Pcs Rp 125.000 Rp 250.000

48 Bamboo tray 5 Pcs Rp 45.000 Rp 225.000

49 Soy sauce bottle 5 Pcs Rp 60.000 Rp 300.000

50 Sponges 10 Pcs Rp 2.000 Rp 20.000

51 Electric home fragrance 4 Pcs Rp 60.000 Rp 240.000

52 Glass cleaner (refill) 5 Pcs Rp 12.000 Rp 60.000

53 Porcelain cleaner 5 Pcs Rp 10.000 Rp 50.000

54 Dish soap 10 Pcs Rp 15.000 Rp 150.000

55 Floor cleaner 10 Pcs Rp 15.000 Rp 150.000

56 Drinking water 5 Box Rp 14.000 Rp 70.000

57 Broom 5 Pcs Rp 15.000 Rp 75.000

58 Plastics(1 kg per pcs) 5 Pcs Rp 5.000 Rp 25.000

59 Plastic bag 10 Pcs Rp 7.500 Rp 75.000

60 Water dispenser 3 Pcs Rp 50.000 Rp 150.000

61 Bread, Pastry & Cup Cake

baskets 100 Pcs Rp 20.000 Rp 2.000.000

62 Tray 15 Pcs Rp 15.000 Rp 225.000

63 Tongs 15 Pcs Rp 35.000 Rp 525.000

64 “Tube Gas” 1 Pcs Rp 95.000 Rp 95.000

65 Frayer 1 Pcs Rp 1.250.000 Rp 1.250.000

66 Mask 20 Pcs Rp 35.000 Rp 700.000

67 Gloves 240 Pcs Rp 9.000 Rp 2.160.000

68 Cool Box 3 Pcs Rp 200.000 Rp 600.000

69 Glass 100 Pcs Rp 10.000 Rp 1.000.000

70 Sauce bowl 50 Pcs Rp 10.500 Rp 525.000

71 Salad bowl 50 Pcs Rp 65.000 Rp 3.250.000

72 Ice Cream spoon 200 Pcs Rp 2.200 Rp 440.000

Total Revenue – Pessimistic Condition

POTATO BUN (BEEF) Year Total Production (Unit) Total Sales (Unit) Average Price per Unit Total

1 18,210 13,510 10,000 135,100,000

2 20,605 16,115 10,000 161,150,000

73 Ice Cream glass 200 Pcs Rp 9.000 Rp 1.800.000


TOTAL Rp 31.834.500

INITIAL INVESTMENT OF GREEN PALACE

No Description Unit Useful Life / Year Total Cost

1 Land 1000 m2 - Rp 1.850.000.000

2 Building 300 m2 25 Rp 750.000.000

3 Car 1 unit 10 Rp 150.000.000

Total Rp 2.750.000.000

3 29,405 24,760 10,000 247,600,000

4 32,740 28,105 12,500 351,312,500

5 34,545 29,960 12,500 374,500,000

POTATO BUN

(CHICKEN) Year Total Production (Unit) Total Sales (Unit) Average Price per Unit Total

1 18,210 13,510 10,000 135,100,000

2 20,605 16,115 10,000 161,150,000

3 29,405 24,760 10,000 247,600,000

4 32,740 28,105 12,500 351,312,500

5 34,545 29,960 12,500 374,500,000

POTATO BUN (TUNA)

Year Total Production (Unit) Total Sales (Unit) Average Price per Unit Total

1 18,210 13,510 10,000 135,100,000

2 20,605 16,115 10,000 161,150,000

3 29,405 24,760 10,000 247,600,000

4 32,740 28,105 12,500 351,312,500

5 34,545 29,960 12,500 374,500,000

RAINBOW CAKE


1 18,210 13,510 30,000 405,300,000

2 20,605 16,115 30,000 483,450,000

3 29,405 24,760 30,000 742,800,000

4 32,740 28,105 35,000 983,675,000

5 34,545 29,960 35,000 1,048,600,000

CUPCAKES


1 18,210 13,510 25,000 337,750,000

2 20,605 16,115 25,000 402,875,000

3 29,405 24,760 25,000 619,000,000

4 32,740 28,105 27,500 772,887,500

5 34,545 29,960 27,500 823,900,000

SUNKIST JUICE

Year Total Production (unit) Total Sales (Unit) Average Price Per Unit Total

1 18,210 14,705 15,000 Rp 220,575,000

2 20,605 17,355 15,000 Rp 260,325,000

3 29,405 25,510 15,000 Rp 382,650,000

4 32,740 29,120 17,000 Rp 495,040,000

5 34,545 30,515 17,000 Rp 518,755,000

AVOCADO JUICE


1 18,210 14,705 24,000 352,920,000

2 20,605 17,355 24,000 416,520,000

3 29,405 25,510 30,000 765,300,000

4 32,740 29,120 30,000 873,600,000

5 34,545 30,515 30,000 915,450,000

STRAWBERRY JUICE


1 18,210 14,705 35,000 Rp 514,675,000

2 20,605 17,355 35,000 Rp 607,425,000

3 29,405 25,510 35,000 Rp 892,850,000

4 32,740 29,120 40,000 Rp 1,164,800,000

5 34,545 30,515 40,000 Rp 1,220,600,000

TOMATO JUICE


1 18,210 14,705 18,000 Rp 264,690,000

2 20,605 17,355 18,000 Rp 312,390,000

3 29,405 25,510 18,000 Rp 459,180,000

4 32,740 29,120 25,000 Rp 728,000,000

5 34,545 30,515 25,000 Rp 762,875,000

PEAR JUICE


1 18,210 14,705 18,000 Rp 264,690,000

2 20,605 17,355 18,000 Rp 312,390,000

3 29,405 25,510 18,000 Rp 459,180,000

4 32,740 29,120 25,000 Rp 728,000,000

5 34,545 30,515 25,000 Rp 762,875,000

GUAVA JUICE


1 18,210 14,705 15,000 Rp 220,575,000

2 20,605 17,355 15,000 Rp 260,325,000

3 29,405 25,510 15,000 Rp 382,650,000

4 32,740 29,120 20,000 Rp 582,400,000

5 34,545 30,515 20,000 Rp 610,300,000

KIWI JUICE


1 18,210 14,705 35,000 Rp 514,675,000

2 20,605 17,355 35,000 Rp 607,425,000

3 29,405 25,510 35,000 Rp 892,850,000

4 32,740 29,120 45,000 Rp 1,310,400,000

5 34,545 30,515 45,000 Rp 1,373,175,000

MANGO JUICE


1 18,210 14,705 18,000 Rp 264,690,000

2 20,605 17,355 18,000 Rp 312,390,000

3 29,405 25,510 18,000 Rp 459,180,000

4 32,740 29,120 25,000 Rp 728,000,000

5 34,545 30,515 25,000 Rp 762,875,000

DRAGON FRUIT JUICE

Year Total Production (Unit) Total Sales (Unit) Average Price (Unit) Total

1 18,210 14,705 15,000 Rp 220,575,000

2 20,605 17,355 15,000 Rp 260,325,000

3 29,405 25,510 15,000 Rp 382,650,000

4 32,740 29,120 18,000 Rp 524,160,000

5 34,545 30,515 18,000 Rp 549,270,000

CARROT JUICE


1 18,210 14,705 15,000 Rp 220,575,000

2 20,605 17,355 15,000 Rp 260,325,000

3 29,405 25,510 15,000 Rp 382,650,000

4 32,740 29,120 18,000 Rp 524,160,000

5 34,545 30,515 18,000 Rp 549,270,000

DUTCH EGGPLANT

JUICE


1 18,210 14,705 15,000 Rp 220,575,000

2 20,605 17,355 15,000 Rp 260,325,000

3 29,405 25,510 15,000 Rp 382,650,000

4 32,740 29,120 18,000 Rp 524,160,000

5 34,545 30,515 18,000 Rp 549,270,000

STAR FRUIT JUICE


1 18,210 14,705 15,000 Rp 220,575,000

2 20,605 17,355 15,000 Rp 260,325,000

3 29,405 25,510 15,000 Rp 382,650,000

4 32,740 29,120 18,000 Rp 524,160,000

5 34,545 30,515 18,000 Rp 549,270,000

SOURSOP JUICE


1 18,210 14,705 15,000 Rp 220,575,000

2 20,605 17,355 15,000 Rp 260,325,000

3 29,405 25,510 15,000 Rp 382,650,000

4 32,740 29,120 18,000 Rp 524,160,000

5 34,545 30,515 18,000 Rp 549,270,000

JAPANESE MUSTARD JUICE


1 18,210 14,705 15,000 Rp 220,575,000

2 20,605 17,355 15,000 Rp 260,325,000

3 29,405 25,510 15,000 Rp 382,650,000

4 32,740 29,120 18,000 Rp 524,160,000

5 34,545 30,515 18,000 Rp 549,270,000

CUCUMBER JUICE


1 18,210 16,010 15,000 Rp 240,150,000

2 20,605 19,880 15,000 Rp 298,200,000

3 29,405 28,370 15,000 Rp 425,550,000

4 32,740 31,060 18,000 Rp 559,080,000

5 34,545 34,215 18,000 Rp 615,870,000

BROCCOLI JUICE


1 18,210 16,010 15,000 Rp 240,150,000

2 20,605 19,880 15,000 Rp 298,200,000

3 29,405 28,370 15,000 Rp 425,550,000

4 32,740 31,060 18,000 Rp 559,080,000

5 34,545 34,215 18,000 Rp 615,870,000

Total Revenue – Normal Condition

POTATO BUN (BEEF)

Year Total Production

(Unit) Total Sales (Unit) Average Price per

Unit Total

1 18,210 16,010 10,000 160,100,000

2 20,605 19,880 10,000 198,800,000

3 29,405 28,370 10,000 283,700,000

4 32,740 31,060 12,500 388,250,000

5 34,545 34,215 12,500 427,687,500

POTATO BUN (CHICKEN)



Unit Total

1 18,210 16,010 10,000 160,100,000

2 20,605 19,880 10,000 198,800,000

3 29,405 28,370 10,000 283,700,000

4 32,740 31,060 12,500 388,250,000

5 34,545 34,215 12,500 427,687,500

POTATO BUN (TUNA)



Unit Total

1 18,210 16,010 10,000 160,100,000

2 20,605 19,880 10,000 198,800,000

3 29,405 28,370 10,000 283,700,000

4 32,740 31,060 12,500 388,250,000

5 34,545 34,215 12,500 427,687,500

RAINBOW CAKE



Unit Total

1 18,210 16,010 30,000 480,300,000

2 20,605 19,880 30,000 596,400,000

3 29,405 28,370 30,000 851,100,000

4 32,740 31,060 35,000 1,087,100,000

5 34,545 34,215 35,000 1,197,525,000

CUPCAKES



Unit Total

1 18,210 16,010 25,000 400,250,000

2 20,605 19,880 25,000 497,000,000

3 29,405 28,370 25,000 709,250,000

4 32,740 31,060 27,500 854,150,000

5 34,545 34,215 27,500 940,912,500

SUNKIST JUICE

Year

Total Production (unit)

Total Sales (Unit) Average Price Per

Unit Total

1 18,210 16,010 15,000 240,150,000

2 20,605 19,880 15,000 298,200,000

3 29,405 28,370 15,000 425,550,000

4 32,740 31,060 17,000 528,020,000

5 34,545 34,215 17,000 581,655,000

AVOCADO JUICE


(unit) Total Sales (Unit)

Average Price Per Unit

Total

1 18,210 16,010 24,000 384,240,000

2 20,605 19,880 24,000 477,120,000

3 29,405 28,370 30,000 851,100,000

4 32,740 31,060 30,000 931,800,000

5 34,545 34,215 30,000 1,026,450,000

STRAWBERRY JUICE

Year



Unit Total

1 18,210 16,010 35,000 560,350,000

2 20,605 19,880 35,000 695,800,000

3 29,405 28,370 35,000 992,950,000

4 32,740 31,060 40,000 1,242,400,000

5 34,545 34,215 40,000 1,368,600,000

TOMATO JUICE




Total

1 18,210 16,010 18,000 288,180,000

2 20,605 19,880 18,000 357,840,000

3 29,405 28,370 18,000 510,660,000

4 32,740 31,060 25,000 776,500,000

5 34,545 34,215 25,000 855,375,000

PEAR JUICE




Total

1 18,210 16,010 18,000 288,180,000

2 20,605 19,880 18,000 357,840,000

3 29,405 28,370 18,000 510,660,000

4 32,740 31,060 25,000 776,500,000

5 34,545 34,215 25,000 855,375,000

GUAVA JUICE




Total

1 18,210 16,010 15,000 240,150,000

2 20,605 19,880 15,000 298,200,000

3 29,405 28,370 15,000 425,550,000

4 32,740 31,060 20,000 621,200,000

5 34,545 34,215 20,000 684,300,000

KIWI JUICE




Total

1 18,210 16,010 35,000 560,350,000

2 20,605 19,880 35,000 695,800,000

3 29,405 28,370 35,000 992,950,000

4 32,740 31,060 45,000 1,397,700,000

5 34,545 34,215 45,000 1,539,675,000

MANGO JUICE




Total

1 18,210 16,010 18,000 288,180,000

2 20,605 19,880 18,000 357,840,000

3 29,405 28,370 18,000 510,660,000

4 32,740 31,060 25,000 776,500,000

5 34,545 34,215 25,000 855,375,000

DRAGON FRUIT JUICE


(Unit) Total Sales (Unit) Average Price (Unit) Total

1 18,210 16,010 15,000 240,150,000

2 20,605 19,880 15,000 298,200,000

3 29,405 28,370 15,000 425,550,000

4 32,740 31,060 18,000 559,080,000

5 34,545 34,215 18,000 615,870,000

CARROT JUICE



1 18,210 16,010 15,000 240,150,000

2 20,605 19,880 15,000 298,200,000

3 29,405 28,370 15,000 425,550,000

4 32,740 31,060 18,000 559,080,000

5 34,545 34,215 18,000 615,870,000

DUTCH EGGPLANT JUICE



1 18,210 16,010 15,000 240,150,000

2 20,605 19,880 15,000 298,200,000

3 29,405 28,370 15,000 425,550,000

4 32,740 31,060 18,000 559,080,000

5 34,545 34,215 18,000 615,870,000

STAR FRUIT JUICE



1 18,210 16,010 15,000 240,150,000

2 20,605 19,880 15,000 298,200,000

3 29,405 28,370 15,000 425,550,000

4 32,740 31,060 18,000 559,080,000

5 34,545 34,215 18,000 615,870,000

SOURSOP JUICE



1 18,210 16,010 15,000 240,150,000

2 20,605 19,880 15,000 298,200,000

3 29,405 28,370 15,000 425,550,000

4 32,740 31,060 18,000 559,080,000

5 34,545 34,215 18,000 615,870,000




1 18,210 16,010 15,000 240,150,000

2 20,605 19,880 15,000 298,200,000

3 29,405 28,370 15,000 425,550,000

4 32,740 31,060 18,000 559,080,000

5 34,545 34,215 18,000 615,870,000

CUCUMBER JUICE



1 18,210 16,010 15,000 240,150,000

2 20,605 19,880 15,000 298,200,000

3 29,405 28,370 15,000 425,550,000

4 32,740 31,060 18,000 559,080,000

5 34,545 34,215 18,000 615,870,000

BROCCOLI JUICE

Year Total Production Total Sales (Unit) Average Price (Unit) Total

(Unit)

1 18,210 16,010 15,000 240,150,000

2 20,605 19,880 15,000 298,200,000

3 29,405 28,370 15,000 425,550,000

4 32,740 31,060 18,000 559,080,000

5 34,545 34,215 18,000 615,870,000

Total Revenue – Optimistic Condition

POTATO BUN (BEEF)



Unit Total

1 18,210 18,010 10,000 180,100,000

2 20,605 20,505 10,000 205,050,000

3 29,405 29,105 10,000 291,050,000

4 32,740 32,560 12,500 407,000,000

5 34,545 34,020 12,500 425,250,000




Unit Total

1 18,210 18,010 10,000 180,100,000

2 20,605 20,505 10,000 205,050,000

3 29,405 29,105 10,000 291,050,000

4 32,740 32,560 12,500 407,000,000

5 34,545 34,020 12,500 425,250,000

POTATO BUN (TUNA)



Unit Total

1 18,210 18,010 10,000 180,100,000

2 20,605 20,505 10,000 205,050,000

3 29,405 29,105 10,000 291,050,000

4 32,740 32,560 12,500 407,000,000

5 34,545 34,020 12,500 425,250,000

RAINBOW CAKE



Unit Total

1 18,210 18,010 30,000 540,300,000

2 20,605 20,505 30,000 615,150,000

3 29,405 29,105 30,000 873,150,000

4 32,740 32,560 35,000 1,139,600,000

5 34,545 34,020 35,000 1,190,700,000

CUPCAKES



Unit Total

1 18,210 18,010 25,000 450,250,000

2 20,605 20,505 25,000 512,625,000

3 29,405 29,105 25,000 727,625,000

4 32,740 32,560 27,500 895,400,000

5 34,545 34,020 27,500 935,550,000

SUNKIST JUICE

Year



Unit Total

1 18,210 18,100 15,000 271,500,000

2 20,605 20,490 15,000 307,350,000

3 29,405 29,215 15,000 438,225,000

4 32,740 32,485 17,000 552,245,000

5 34,545 34,105 17,000 579,785,000

AVOCADO JUICE

Year



Unit Total

1 18,210 18,100 24,000 434,400,000

2 20,605 20,490 24,000 491,760,000

3 29,405 29,215 30,000 876,450,000

4 32,740 32,485 30,000 974,550,000

5 34,545 34,105 30,000 1,023,150,000

STRAWBERRY JUICE




Total

1 18,210 18,100 35,000 633,500,000

2 20,605 20,490 35,000 717,150,000

3 29,405 29,215 35,000 1,022,525,000

4 32,740 32,485 40,000 1,299,400,000

5 34,545 34,105 40,000 1,364,200,000

TOMATO JUICE




Total

1 18,210 18,100 18,000 325,800,000

2 20,605 20,490 18,000 368,820,000

3 29,405 29,215 18,000 525,870,000

4 32,740 32,485 25,000 812,125,000

5 34,545 34,105 25,000 852,625,000

PEAR JUICE




Total

1 18,210 18,100 18,000 325,800,000

2 20,605 20,490 18,000 368,820,000

3 29,405 29,215 18,000 525,870,000

4 32,740 32,485 25,000 812,125,000

5 34,545 34,105 25,000 852,625,000

GUAVA JUICE




Total

1 18,210 18,100 15,000 271,500,000

2 20,605 20,490 15,000 307,350,000

3 29,405 29,215 15,000 438,225,000

4 32,740 32,485 20,000 649,700,000

5 34,545 34,105 20,000 682,100,000

KIWI JUICE

Year



Unit Total

1 18,210 18,100 35,000 633,500,000

2 20,605 20,490 35,000 717,150,000

3 29,405 29,215 35,000 1,022,525,000

4 32,740 32,485 45,000 1,461,825,000

5 34,545 34,105 45,000 1,534,725,000

MANGO JUICE

Year



Unit Total

1 18,210 18,100 18,000 325,800,000

2 20,605 20,490 18,000 368,820,000

3 29,405 29,215 18,000 525,870,000

4 32,740 32,485 25,000 812,125,000

5 34,545 34,105 25,000 852,625,000

DRAGON FRUIT JUICE



1 18,210 18,100 15,000 271,500,000

2 20,605 20,490 15,000 307,350,000

3 29,405 29,215 15,000 438,225,000

4 32,740 32,485 18,000 584,730,000

5 34,545 34,105 18,000 613,890,000

CARROT JUICE



1 18,210 18,100 15,000 271,500,000

2 20,605 20,490 15,000 307,350,000

3 29,405 29,215 15,000 438,225,000

4 32,740 32,485 18,000 584,730,000

5 34,545 34,105 18,000 613,890,000




1 18,210 18,100 15,000 271,500,000

2 20,605 20,490 15,000 307,350,000

3 29,405 29,215 15,000 438,225,000

4 32,740 32,485 18,000 584,730,000

5 34,545 34,105 18,000 613,890,000

STAR FRUIT JUICE



1 18,210 18,100 15,000 271,500,000

2 20,605 20,490 15,000 307,350,000

3 29,405 29,215 15,000 438,225,000

4 32,740 32,485 18,000 584,730,000

5 34,545 34,105 18,000 613,890,000

SOURSOP JUICE



1 18,210 18,100 15,000 271,500,000

2 20,605 20,490 15,000 307,350,000

3 29,405 29,215 15,000 438,225,000

4 32,740 32,485 18,000 584,730,000

5 34,545 34,105 18,000 613,890,000




1 18,210 18,100 15,000 271,500,000

2 20,605 20,490 15,000 307,350,000

3 29,405 29,215 15,000 438,225,000

4 32,740 32,485 18,000 584,730,000

5 34,545 34,105 18,000 613,890,000

CUCUMBER JUICE


(Unit)

1 18,210 18,100 15,000 271,500,000

2 20,605 20,490 15,000 307,350,000

3 29,405 29,215 15,000 438,225,000

4 32,740 32,485 18,000 584,730,000

5 34,545 34,105 18,000 613,890,000

BROCCOLI JUICE



1 18,210 18,100 15,000 271,500,000

2 20,605 20,490 15,000 307,350,000

3 29,405 29,215 15,000 438,225,000

4 32,740 32,485 18,000 584,730,000

5 34,545 34,105 18,000 613,890,000

POTATO BUN (BEEF)



Unit Total

1 18,210 16,010 10,000 160,100,000

2 20,605 19,880 10,000 198,800,000

3 29,405 28,370 10,000 283,700,000

4 32,740 31,060 12,500 388,250,000

5 34,545 34,215 12,500 427,687,500




Unit Total

1 18,210 16,010 10,000 160,100,000

2 20,605 19,880 10,000 198,800,000

3 29,405 28,370 10,000 283,700,000

4 32,740 31,060 12,500 388,250,000

5 34,545 34,215 12,500 427,687,500

POTATO BUN (TUNA)



Unit Total

1 18,210 16,010 10,000 160,100,000

2 20,605 19,880 10,000 198,800,000

3 29,405 28,370 10,000 283,700,000

4 32,740 31,060 12,500 388,250,000

5 34,545 34,215 12,500 427,687,500

RAINBOW CAKE



Unit Total

1 18,210 16,010 30,000 480,300,000

2 20,605 19,880 30,000 596,400,000

3 29,405 28,370 30,000 851,100,000

4 32,740 31,060 35,000 1,087,100,000

5 34,545 34,215 35,000 1,197,525,000

CUPCAKES



Unit Total

1 18,210 16,010 25,000 400,250,000

2 20,605 19,880 25,000 497,000,000

3 29,405 28,370 25,000 709,250,000

4 32,740 31,060 27,500 854,150,000

5 34,545 34,215 27,500 940,912,500

SUNKIST JUICE

Year



Unit Total

1 18,210 16,010 15,000 240,150,000

2 20,605 19,880 15,000 298,200,000

3 29,405 28,370 15,000 425,550,000

4 32,740 31,060 17,000 528,020,000

5 34,545 34,215 17,000 581,655,000

AVOCADO JUICE




Total

1 18,210 16,010 24,000 384,240,000

2 20,605 19,880 24,000 477,120,000

3 29,405 28,370 30,000 851,100,000

4 32,740 31,060 30,000 931,800,000

5 34,545 34,215 30,000 1,026,450,000

STRAWBERRY JUICE




Total

1 18,210 16,010 35,000 560,350,000

2 20,605 19,880 35,000 695,800,000

3 29,405 28,370 35,000 992,950,000

4 32,740 31,060 40,000 1,242,400,000

5 34,545 34,215 40,000 1,368,600,000

TOMATO JUICE

Year



Unit Total

1 18,210 16,010 18,000 288,180,000

2 20,605 19,880 18,000 357,840,000

3 29,405 28,370 18,000 510,660,000

4 32,740 31,060 25,000 776,500,000

5 34,545 34,215 25,000 855,375,000

PEAR JUICE




Total

1 18,210 16,010 18,000 288,180,000

2 20,605 19,880 18,000 357,840,000

3 29,405 28,370 18,000 510,660,000

4 32,740 31,060 25,000 776,500,000

5 34,545 34,215 25,000 855,375,000

GUAVA JUICE

Year Total Production Total Sales (Unit) Average Price Per Total

(unit) Unit

1 18,210 16,010 15,000 240,150,000

2 20,605 19,880 15,000 298,200,000

3 29,405 28,370 15,000 425,550,000

4 32,740 31,060 20,000 621,200,000

5 34,545 34,215 20,000 684,300,000

KIWI JUICE




Total

1 18,210 16,010 35,000 560,350,000

2 20,605 19,880 35,000 695,800,000

3 29,405 28,370 35,000 992,950,000

4 32,740 31,060 45,000 1,397,700,000

5 34,545 34,215 45,000 1,539,675,000

MANGO JUICE




Total

1 18,210 16,010 18,000 288,180,000

2 20,605 19,880 18,000 357,840,000

3 29,405 28,370 18,000 510,660,000

4 32,740 31,060 25,000 776,500,000

5 34,545 34,215 25,000 855,375,000

DRAGON FRUIT JUICE



1 18,210 16,010 15,000 240,150,000

2 20,605 19,880 15,000 298,200,000

3 29,405 28,370 15,000 425,550,000

4 32,740 31,060 18,000 559,080,000

5 34,545 34,215 18,000 615,870,000

CARROT JUICE



1 18,210 16,010 15,000 240,150,000

2 20,605 19,880 15,000 298,200,000

3 29,405 28,370 15,000 425,550,000

4 32,740 31,060 18,000 559,080,000

5 34,545 34,215 18,000 615,870,000




1 18,210 16,010 15,000 240,150,000

2 20,605 19,880 15,000 298,200,000

3 29,405 28,370 15,000 425,550,000

4 32,740 31,060 18,000 559,080,000

5 34,545 34,215 18,000 615,870,000

STAR FRUIT JUICE



1 18,210 16,010 15,000 240,150,000

2 20,605 19,880 15,000 298,200,000

3 29,405 28,370 15,000 425,550,000

4 32,740 31,060 18,000 559,080,000

5 34,545 34,215 18,000 615,870,000

SOURSOP JUICE



1 18,210 16,010 15,000 240,150,000

2 20,605 19,880 15,000 298,200,000

3 29,405 28,370 15,000 425,550,000

4 32,740 31,060 18,000 559,080,000

5 34,545 34,215 18,000 615,870,000




1 18,210 16,010 15,000 240,150,000

2 20,605 19,880 15,000 298,200,000

3 29,405 28,370 15,000 425,550,000

4 32,740 31,060 18,000 559,080,000

5 34,545 34,215 18,000 615,870,000

CUCUMBER JUICE


(Unit)

1 18,210 16,010 15,000 240,150,000

2 20,605 19,880 15,000 298,200,000

3 29,405 28,370 15,000 425,550,000

4 32,740 31,060 18,000 559,080,000

5 34,545 34,215 18,000 615,870,000

BROCCOLI JUICE



1 18,210 16,010 15,000 240,150,000

2 20,605 19,880 15,000 298,200,000

3 29,405 28,370 15,000 425,550,000

4 32,740 31,060 18,000 559,080,000

5 34,545 34,215 18,000 615,870,000

Cost of Goods Sold – Green Palace

NO. PRODUCT NAME AMOUNT RAW MATERIALS NEEDED RAW MATERIALS PRICE

1 Potato bun (beef) 5 300 gr low-protein flour Rp2,700

100 gr potato Rp900

1.5 teaspoon instant yeast Rp134

0.5 teaspoon baking powder Rp124

40 gr flour sugar Rp544

100 ml coconut milk Rp2,975

25 ml mineral water (cold) Rp50

20 gr white butter Rp480

0.5 teaspoon salt Rp1

0.5 clove onion Rp200

3 cloves garlic Rp350

110 gr minced meat Rp7,520

1 piece carrot Rp845

1 tablespoon oyster sauce Rp723

1 tablespoon soy sauce Rp295

0.5 teaspoon pepper Rp6

sufficient salt, sugar, cooking oil Rp250

TOTAL Rp18,096.72

TOTAL PER 1 PRODUCT Rp3,619.34

Equipment allocation Rp7.95

Salary allocation Rp314.06

Product Price Rp3,941.35

Selling Price Rp7,000.00


2 Potato bun (chicken) 5 300 gr low-protein flour Rp2,700

100 gr potato Rp900










100 gr minced chicken Rp5,000






TOTAL Rp15,576.72







3 Potato bun (tuna) 5 300 gr low-protein flour Rp2,700

100 gr potato Rp900










90 gr tuna water Rp8,752






TOTAL Rp19,328.72







4 Carrot cake 10 250 gr unsalted butter Rp22,320

slices 250 gr light brown soft sugar Rp5,130

or 5 eggs Rp31,248

d = 22 cm 170 gr self-raising flour Rp17,000

1 teaspoon baking powder Rp248

100 gr ground almonds Rp11,905

100 gr shelled walnuts Rp92,487

1 teaspoon ground cinnamon Rp738

a pinch ground cloves Rp1,054

a pinch ground nutmed Rp398

0.5 teaspoon ground ginger Rp491

250 gr carrot Rp845

sea salt Rp18,600

zest and orange juice Rp10,000

100 gr mascarpone cheese Rp22,000

200 gr full-fat cream cheese Rp19,150

85 gr icing sugar Rp534

zest and limes juice Rp20,000

TOTAL Rp274,148.00





Selling Price / slice Rp35,000.00

Selling Price / tart Rp350,000.00


5 Cupcakes 10 1.25 kg flour Rp8,250

5 pcs eggs Rp8,073

250 gr sugar Rp2,375

50 gr chocolate powder Rp785

300 gr Margarine Rp3,750

200 gr milk Rp2,000

200 gr chocolate powder Rp3,140

75 gr White Springkle Rp374

100 gr food coloring Rp7,000

TOTAL Rp35,747.00






6 Sunkist juice 1

2 fresh orange 1500

1/2 glass mineral water 200

50 gram sugar 500

100 gram ice cube 200

TOTAL Rp2,400.00







7 Avocado Juice 1 0.5 avocado 3500

1 tablespoon sweetened condensed milk 500


50 gram sugar 500


50 gram mocca 1000

TOTAL Rp5,900.00







8 Strawberry Juice 1 5 strawberry 4200

2 tablespoon sweetened condensed milk 1000


100 gram sugar 1000


TOTAL Rp6,600.00






Expenses of Green Palace 2013-2017 2013

SUPPLIES EXPENSE YEAR 2013

No Supplies Amount

Price/unit Total

1 Ink 18 bottle Rp 150.000 Rp 2.700.000

2 Paper BOLA

DUNIA FC 80gr A4

5 rim

Rp 30.000 Rp 150.000

3 Envelope A3 10 pack Rp 30.000 Rp 300.000

4 Ballpoint Faster 50 unit Rp 2.300 Rp 115.000

5 Receipt book (100

pages)

10 unit

Rp 2.500 Rp 25.000

6 Scissors 5 unit Rp 3.000 Rp 15.000

7 Glue 5 unit Rp 5.000 Rp 25.000

8 Tape 100 unit Rp 2.000 Rp 200.000

9 Stapler 5 unit Rp 15.000 Rp 75.000

10 Drinking water

(Refill)

25 gallon

Rp 8.000 Rp 200.000

11 Hand soap 30 unit Rp 3.600 Rp 108.000

12 Dishes soap 50 unit Rp 8.000 Rp 400.000

13 Toilet deodorizer 24 pack Rp 7.500 Rp 180.000

14 Straw 25 wrap Rp 5.500 Rp 137.500

15 Bread package 60 rim Rp 11.000 Rp 660.000

17 Tissue 10 pack Rp 85.000 Rp 850.000

18 Lamp 100 unit Rp 35.000 Rp 3.500.000

19 Desk lap 20 unit Rp 8.100 Rp 162.000

20 Kitchen lap 20 unit Rp 9.500 Rp 190.000

21 Tissue package 10 unit Rp 10.000 Rp 100.000

22 Soap 10 unit Rp 3.500 Rp 35.000

23 Mirror 1 unit Rp 150.000 Rp 150.000

24 Clock 5 unit Rp 60.000 Rp 300.000

25 X-banner 1 unit Rp 60.000 Rp 60.000

26 Mat 4 unit Rp 20.000 Rp 80.000

27 Trash can 10 unit Rp 50.000 Rp 500.000

28 Mop 10 unit Rp 7.500 Rp 75.000

29 Toilet supplies 3 set Rp 100.000 Rp 300.000

30 Toilet tissue 6 carton Rp 85.000 Rp 510.000

31 Bucket 5 unit Rp 8.900 Rp 44.500

32 Fork 30 unit Rp 5.000 Rp 150.000

33 Tea spoon 20 unit Rp 3.000 Rp 60.000

34 Spoon 30 unit Rp 3.500 Rp 105.000

35 Plate 30 set Rp 10.000 Rp 300.000

36 Sauce plate 5 unit Rp 10.000 Rp 50.000

37 Salt and pepper

place

10 unit

Rp 5.000 Rp 50.000

38 Thermos stainless 1 unit Rp 450.000 Rp 450.000

39 Ice cubes brace 3 unit Rp 5.000 Rp 15.000

40 Bowl 15 unit Rp 7.500 Rp 112.500

41 Food Pan 1 unit Rp 110.000 Rp 110.000

42 Big plate 15 unit Rp 20.000 Rp 300.000

43 Chopping block 2 unit Rp 35.000 Rp 70.000

44 Knife 5 unit Rp 89.000 Rp 445.000

45 Pan 2 unit Rp 125.000 Rp 250.000

46 Wood nap 5 unit Rp 45.000 Rp 225.000

47 Ketchup place 5 unit Rp 60.000 Rp 300.000

48 Dishes sponge 10 unit Rp 2.000 Rp 20.000

49 Room perfume 4 unit Rp 60.000 Rp 240.000

50 Glass cleaner 5 unit Rp 12.000 Rp 60.000

51 Cleaner for café

equipment

10

unit

Rp 15.000

Rp 150.000

52 Floor cleaner 10 unit Rp 15.000 Rp 150.000

53 Mineral water (glass) 5 carton Rp 14.000 Rp 70.000

54 Brush 5 unit Rp 15.000 Rp 75.000

55 Plastic (1 kg) 5 pack Rp 5.000 Rp 25.000

56 Package 10 unit Rp 7.500 Rp 75.000

57 Gallon 3 unit Rp 50.000 Rp 150.000

58 Basket for bread 100 unit Rp 20.000 Rp 2.000.000

59 Nap 15 unit Rp 15.000 Rp 225.000

60 Clamp 15 unit Rp 35.000 Rp 525.000

61 Gas 1 unit Rp 95.000 Rp 95.000

62 Fryer 1 unit Rp 1.250 Rp 1.250

63 Mask 20 unit Rp 35.000 Rp 700.000

64 Glove 240 unit Rp 9.000 Rp 2.160.000

65 Cool box 3 unit Rp 200.000 Rp 600.000

66 Glass 100 unit Rp 10.000 Rp 1.000.000


TOTAL Rp 23.560.750

Operational expense

No

Name Amount Useful life Amortization/year

1 Patent expense Rp 50.000.000 20 Rp 2.500.000

2 Company

establishment CV

Rp 4.000.000

3 SIUP expense Rp 2.750.000

4 SDU expense Rp 2.250.000

5 SITU expense Rp 8.000.000

6 Expense for health

department

Rp 8.500.000

7 Expense for “Halal”

right

Rp 5.050.000 2 Rp 2.525.000

8 TDP expense Rp 1.000.000

9 IMB expense Rp 7.356.500

Total Rp38.906.500

Marketing expense year 2013

No Name Amount

1 Advertising expense Rp 32.620.000

2 Sales Promotion Rp 183.000.000

3 Direct Marketing Rp 6.800.000

Total Rp 222.420.000

2014


No Supplies Amount Price/unit Total

1 Ink 24 bottle 150,000 3,600,000

2 Paper BOLA

DUNIA FC

80gr A4

rim

200,000 5 40,000

3 Envelope A3 7 pack 35,000 245,000

4 Ballpoint

Faster

50

unit

2,500

125,000

5 Receipt book

(100 pages)

unit

25,000 10 2,500

6 Scissors 2 unit 3,000 6,000

7 Glue 5 unit 5,000 25,000

9 Stapler 8 unit 15,000 120,000

10 Drinking

water (Refill)

gallon

270,000 30 9,000

11 Hand soap 30 unit 3,700 111,000

12 Dishes soap 50 unit 8,800 440,000

13 Toilet

deodorizer

24

pack

8,000

192,000

14 Straw 25 wrap 5,500 137,500

15 Bread package 60 rim 11,000 660,000

16 Tissue 6 pack 85,000 510,000

17 Desk lap 10 unit 8,600 86,000

18 Kitchen lap 10 unit 10,000 100,000

19 Tissue

package

10

unit

10,000

100,000

20 Soap 10 unit 3,500 35,000

21 Toilet supplies 3 set 100,000 300,000

22 Toilet tissue 6 carton 85,000 510,000

23 Bucket 5 unit 8,900 44,500

24 Dishes sponge 10 unit 2,000 20,000

25 Room perfume 4 unit 60,000 240,000

26 Glass cleaner 5 unit 12,000 60,000

27 Cleaner for

café

equipment

10

unit

17,000

170,000

28 Floor cleaner 10 unit 16,000 160,000

29 Mineral water

(glass)

5

carton

14,000

70,000

30 Plastic (1 kg) 5 pack 7,000 35,000

31 Package 10 unit 7,500 75,000

32 Gallon 3 unit 50,000 150,000

33 Basket for

bread

100

unit

20,000

2,000,000

34 Gas 1 unit 95,000 95,000

35 Fryer 1 unit 1,250 1,250

36 Mask 12 unit 35,000 420,000

37 Glove 250 unit 9,000 2,250,000

39 Toothpick 50 pack 2,000 100,000

TOTAL 13,688,250


No Name Amount




Total Rp 173.820.000

2015



1 Ink 24 bottle 150,000 3,600,000

2 Paper BOLA

DUNIA FC

80gr A4

rim

200,000 5 40,000

3 Envelope A3 7 pack 35,000 245,000

4 Ballpoint

Faster

50

unit

2,500

125,000

5 Receipt book

(100 pages)

unit

25,000 10 2,500


7 Glue 5 unit 5,000 25,000

9 Stapler 8 unit 15,000 120,000

10 Drinking

water (Refill)

gallon

270,000 30 9,000

11 Hand soap 30 unit 3,700 111,000

12 Dishes soap 50 unit 8,800 440,000

13 Toilet

deodorizer

24

pack

8,000

192,000

14 Straw 25 wrap 5,500 137,500


16 Tissue 6 pack 85,000 510,000

17 Desk lap 10 unit 8,600 86,000

18 Kitchen lap 10 unit 10,000 100,000

19 Tissue

package

10

unit

10,000

100,000

20 Soap 10 unit 3,500 35,000



23 Bucket 5 unit 8,900 44,500




27 Cleaner for

café

10

unit

17,000

170,000

equipment


29 Mineral water

(glass)

5

carton

14,000

70,000

30 Plastic (1 kg) 5 pack 7,000 35,000

31 Package 10 unit 7,500 75,000

32 Gallon 3 unit 50,000 150,000

33 Basket for

bread

100

unit

20,000

2,000,000

34 Gas 1 unit 95,000 95,000

35 Fryer 1 unit 1,250 1,250

36 Mask 12 unit 35,000 420,000

37 Glove 250 unit 9,000 2,250,000

39 Toothpick 50 pack 2,000 100,000

TOTAL 13,688,250


No Name Amount




Total Rp 188.720.000

2016



1 Ink 24 bottle 150,000 3,600,000

2 Paper BOLA

DUNIA FC

80gr A4

rim

200,000

5 40,000

3 Envelope A3 7 pack 35,000 245,000

4 Ballpoint

Faster

50

unit

2,500

125,000

5 Receipt book

(100 pages)

unit

25,000 10 2,500


7 Glue 5 unit 5,000 25,000

9 Stapler 8 unit 15,000 120,000

10 Drinking

water (Refill)

gallon

270,000 30 9,000

11 Hand soap 30 unit 3,700 111,000

12 Dishes soap 50 unit 8,800 440,000

13 Toilet

deodorizer

24

pack

8,000

192,000

14 Straw 25 wrap 5,500 137,500


16 Tissue 6 pack 85,000 510,000

17 Desk lap 10 unit 8,600 86,000

18 Kitchen lap 10 unit 10,000 100,000

19 Tissue

package

10

unit

10,000

100,000

20 Soap 10 unit 3,500 35,000



23 Bucket 5 unit 8,900 44,500




27 Cleaner for

café

equipment

10

unit

17,000

170,000


29 Mineral water

(glass)

5

carton

14,000

70,000

30 Plastic (1 kg) 5 pack 7,000 35,000

31 Package 10 unit 7,500 75,000

32 Gallon 3 unit 50,000 150,000

33 Basket for

bread

100

unit

20,000

2,000,000

34 Gas 1 unit 95,000 95,000

35 Fryer 1 unit 1,250 1,250

36 Mask 12 unit 35,000 420,000

37 Glove 250 unit 9,000 2,250,000

39 Toothpick 50 pack 2,000 100,000

TOTAL 13,688,250


No Name Amount




Total Rp 188.720.000

2017



1 Ink 24 bottle 150,000 3,600,000

2 Paper BOLA

DUNIA FC

80gr A4

rim

200,000 5 40,000

3 Envelope A3 7 pack 35,000 245,000

4 Ballpoint

Faster

50

unit

2,500

125,000

5 Receipt book

(100 pages)

unit

25,000

10 2,500


7 Glue 5 unit 5,000 25,000

9 Stapler 8 unit 15,000 120,000

10 Drinking

water (Refill)

gallon

270,000 30 9,000

11 Hand soap 30 unit 3,700 111,000

12 Dishes soap 50 unit 8,800 440,000

13 Toilet

deodorizer

24

pack

8,000

192,000

14 Straw 25 wrap 5,500 137,500


16 Tissue 6 pack 85,000 510,000

17 Desk lap 10 unit 8,600 86,000

18 Kitchen lap 10 unit 10,000 100,000

19 Tissue

package

10

unit

10,000

100,000

20 Soap 10 unit 3,500 35,000



23 Bucket 5 unit 8,900 44,500




27 Cleaner for

café

equipment

10

unit

17,000

170,000


29 Mineral water

(glass)

5

carton

14,000

70,000

30 Plastic (1 kg) 5 pack 7,000 35,000

31 Package 10 unit 7,500 75,000

32 Gallon 3 unit 50,000 150,000

33 Basket for

bread

100

unit

20,000

2,000,000

34 Gas 1 unit 95,000 95,000

35 Fryer 1 unit 1,250 1,250

36 Mask 12 unit 35,000 420,000

37 Glove 250 unit 9,000 2,250,000

39 Toothpick 50 pack 2,000 100,000

TOTAL 13,688,250


No Name Amount




Total Rp 188.720.000

SALARY EXPENSE (in rupiah)

SALARY EXPENSE

Permanent Employees

2013 2014 2015 2016 2017

Operational staff (1)

32,000,000 32,960,000 33,948,800 34,967,264 36,016,282 Marketing staff (1)

26,400,000 27,192,000 28,007,760 28,847,993 29,713,433

waiter and waitress (10)

264,000,000 271,920,000 280,077,600 288,479,928 297,134,326

courier (2)

31,200,000 32,136,000 33,100,080 34,093,082 35,115,875 Purchasing staff (2)

41,328,000 42,567,840 43,844,875 45,160,221 46,515,028

Warehouse staff (1)

24,000,000 24,720,000 25,461,600 26,225,448 27,012,211 Security officer (2)

36,000,000 37,080,000 38,192,400 39,338,172 40,518,317

Executive chef (1)

84,000,000 86,520,000 89,115,600 91,789,068 94,542,740 Chef (2)

153,792,000 158,405,760 163,157,933 168,052,671 173,094,251

Accounting staff (1)

30,000,000 30,900,000 31,827,000 32,781,810 33,765,264 Cashier (2)

79,600,000 81,988,000 84,447,640 86,981,069 89,590,501

TOTAL SALARY EXPENSE/YEAR

802,320,000 826,389,600 851,181,288 876,716,727 903,018,228

BONUS AT THE

END OF THE YEAR

- 20,000,000 20,000,000 20,000,000 20,000,000

HOLIDAY ALLOWANCE Permanent Employees

Operational staff (1)

2,700,000 2,746,667 2,829,067 2,913,939 3,001,357

Marketing staff (1)

2,200,000 2,266,000 2,333,980 2,403,999 2,476,119 waiter and waitress (10)

22,000,000 22,660,000 23,339,800 24,039,994 24,761,194

courier (2)

2,600,000 2,678,000 2,758,340 2,841,090 2,926,323 Purchasing staff (2)

3,444,000 3,547,320 3,653,740 3,763,352 3,876,252

Warehouse staff (1)

2,000,000 2,060,000 2,121,800 2,185,454 2,251,018

Security officer (2)

3,000,000 3,090,000 3,182,700 3,278,181 3,376,526 Executive chef (1)

7,000,000 7,210,000 7,426,300 7,649,089 7,878,562

Chef (2)

12,816,000 13,200,480 13,596,494 14,004,389 14,424,521 Accounting staff (1)

2,500,000 2,575,000 2,652,250 2,731,818 2,813,772

Cashier (2)

6,635,000 6,832,333 7,037,303 7,248,422 7,465,875 TOTAL HOLIDAY

ALLOWANCE

66,895,000 68,865,800 70,931,774 73,059,727 75,251,519

HEALTHY

INSURANCE

48,000,000 48,000,000 48,000,000 48,000,000 48,000,000

EMPLOYEES TRAINING

7,800,000 7,800,000 7,800,000 7,800,000 7,800,000

UNIFORM

13,200,000 13,200,000

TOTAL BUDGET

FOR SALARY (HUMAN

RESOURCE)

938,215,000 971,055,400 997,913,062 1,038,776,454 1,054,069,747

No. Item Supplier Amount Useful life/Year Price/Unit Total Depreciation/year

1 Convection Oven PT Mesin Maksindo Surabaya 3 20 30,100,000 90,300,000 4,515,000

2 Mixer Horizontal (capacity: 45kg) PT Mesin Maksindo Surabaya 2 8 5,200,000 10,400,000 1,300,000

3 Dough Moulder PT Mesin Maksindo Surabaya 1 15 15,000,000 15,000,000 1,000,000

4 Dough Divider PT Mesin Maksindo Surabaya 2 14 14,000,000 28,000,000 2,000,000

5 Dough Sheeter PT Mesin Maksindo Surabaya 2 16 20,000,000 40,000,000 2,500,000

6 Up Right Freezer PT Mesin Maksindo Surabaya 1 10 9,500,000 9,500,000 950,000

7 Chest Freezer -28°C PT Mesin Maksindo Surabaya 1 10 6,200,000 6,200,000 620,000

8 Blender PT Mesin Maksindo Surabaya 3 5 700,000 2,100,000 420,000

9 Bread Slicer PT Mesin Maksindo Surabaya 2 10 5,100,000 10,200,000 1,020,000

10 Tube Gas 60 kg UD Wonokoyo Prima Gas 3 5 390,000 1,170,000 234,000

11 Table Toko Panca Jaya Surabaya 1 5 1,500,000 1,500,000 300,000

12 Chair Toko Panca Jaya Surabaya 10 5 85,000 850,000 170,000

13 TV 21 Hartono Elektronika Surabaya 1 8 700,000 700,000 87,500

14 Stand Fan Hartono Elektronika Surabaya 2 5 200,000 400,000 80,000

15 Exhaust Fan Hartono Elektronika Surabaya 2 8 350,000 700,000 87,500

TOTAL DEPRECIATION FOR PRODUCTION AREA 15,284,000

INITIAL INVESTMENT OF PRODUCTION AREA


1 Air conditioner Hartono Elektronika Surabaya 2 8 1,500,000 3,000,000 375,000

2 Table Toko Panca Surabaya 8 5 150,000 1,200,000 240,000

3 Chair Toko Panca Surabaya 20 5 85,000 1,700,000 340,000

4 Sofa Toko Panca Surabaya 3 8 2,500,000 7,500,000 937,500

5 TV Flat Hartono Elektronika Surabaya 1 10 5,175,000 5,175,000 517,500

6 Freezer Hartono Elektronika Surabaya 1 10 2,500,000 2,500,000 250,000

7 Stove PT Mesin Maksindo Surabaya 1 10 2,500,000 2,500,000 250,000

8 Microwave PT Mesin Maksindo Surabaya 1 8 1,250,000 1,250,000 156,250

9 Frayer PT Mesin Maksindo Surabaya 1 5 1,250,000 1,250,000 250,000

10 Dispenser PT Mesin Maksindo Surabaya 1 5 960,000 960,000 192,000

11 Blender PT Mesin Maksindo Surabaya 2 5 700,000 1,400,000 280,000

12 Meat Cutting Machine PT Mesin Maksindo Surabaya 1 8 3,750,000 3,750,000 468,750

13 Vacum Cleaner PT Mesin Maksindo Surabaya 3 3 250,000 750,000 250,000

TOTAL DEPRECIATION FOR CAFÉ 4,507,000

INITIAL INVESTMENT OF CAFÉ


1 Bookcase Toko Panca Surabaya 1 8 500,000 500,000 62,500

2 Owner table Toko Panca Surabaya 1 5 1,500,000 1,500,000 300,000

3 Owner chair Toko Panca Surabaya 1 5 1,250,000 1,250,000 250,000

4 Staff table Toko Panca Surabaya 2 5 750,000 1,500,000 300,000

5 Staff chair Toko Panca Surabaya 2 5 150,000 300,000 60,000

6 Guest chair Toko Panca Surabaya 2 5 85,000 170,000 34,000

7 Fax machine Hartono Elektronika Surabaya 1 8 1,500,000 1,500,000 187,500

8 Telephone Hartono Elektronika Surabaya 2 5 250,000 500,000 100,000

9 TV 21 Hartono Elektronika Surabaya 1 9 1,500,000 1,500,000 166,667

10 Printer Hartono Elektronika Surabaya 2 5 700,000 1,400,000 280,000

11 Computer Hartono Elektronika Surabaya 2 10 5,000,000 10,000,000 1,000,000

12 Dispenser PT Mesin Maksindo Surabaya 1 5 960,000 960,000 192,000

13 Paper Shredder Hartono Elektronika Surabaya 1 5 750,000 750,000 150,000

TOTAL DEPRECIATION FOR OFFICE ROOM 3,082,667

INITIAL INVESTMENT OF OFFICE ROOM

Taxation – Green Palace

Property Tax (Land, Building, etc.)

PBB Calculation

Tahun 2013 Tahun 2014 Tahun 2015 Tahun 2016 Tahun 2017

Land Rp

1.450.000.000 Rp 1.500.000.000 Rp 1.550.000.000 Rp 1.600.000.000 Rp 1.650.000.000

Building Rp

768.000.000 Rp 736.000.000 Rp 704.000.000 Rp 672.000.000 Rp 640.000.000

Rp

2.218.000.000 Rp 2.236.000.000 Rp 2.254.000.000 Rp 2.272.000.000 Rp 2.290.000.000

NJOPTKP Rp

8.000.000 Rp 8.000.000 Rp 8.000.000 Rp 8.000.000 Rp 8.000.000

NJOP PBB Rp

2.210.000.000 Rp 2.228.000.000 Rp 2.246.000.000 Rp 2.264.000.000 Rp 2.282.000.000

NJKP Rp

884.000.000 Rp 891.200.000 Rp 898.400.000 Rp 905.600.000 Rp 912.800.000

PBB/year Rp

4.420.000,0 Rp 4.456.000,0 Rp 4.492.000,0 Rp 4.528.000,0 Rp 4.564.000,0

Year 2013 2014 2015 2016 2017

Land 1.850.000.000 1.900.000.000 1.950.000.000 2.000.000.000 2.050.000.000

Supplier Expenses

Supplies

Year

Beginning

supplies Ending supplies Differences

2013 Rp 35.000.000 Rp 29.500.000 Rp (5.500.000)

2014 Rp 29.500.000 Rp 33.750.000 Rp 4.250.000

2015 Rp 33.750.000 Rp 51.765.000 Rp 18.015.000

2016 Rp 51.765.000 Rp 45.642.500 Rp (6.122.500)

2017 Rp 45.642.500 Rp 43.000.000 Rp (2.642.500)

Inventory

Building 750.000.000 738.000.000 726.000.000 714.000.000 702.000.000

2.600.000.000 2.638.000.000 2.676.000.000 2.714.000.000 2.752.000.000

NJOPTKP 8.000.000 8.000.000 8.000.000 8.000.000 8.000.000

NJOP PBB 2.592.000.000 2.630.000.000 2.668.000.000 2.706.000.000 2.744.000.000

NJKP 1.036.800.000 1.052.000.000 1.067 200. 000 1.082.400.000 1.097.600.000

PBB/Year Rp

5.184.000 Rp 5.260.000 Rp 5.336.000 Rp 5.412.000

Rp

5.488.000

Year Beg.inventory End. inventory Differences

2013 Rp 504.916.500 Rp 610.780.000 Rp 105.863.500

2014 Rp 610.780.000 Rp 491.050.000 Rp (119.730.000)

2015 Rp 491.050.000 Rp 607.891.000 Rp 116.841.000

2016 Rp 607.891.000 Rp 478.950.000 Rp (128.941.000)

2017 Rp 478.950.000 Rp 512.563.200 Rp 33.613.200

Green Palace Income Statement – Pessimistic

Green Palace Income Statement – Normal

PERIOD 2013 2014 2015 2016 2017

Sales 5,329,440,000 6,319,115,000 9,515,890,000 13,124,780,000 13,834,395,000

COGS 1,806,246,719 2,043,806,351 2,916,676,814 3,247,474,881 3,426,512,516

Gross Profit 3,523,193,281 4,275,308,649 6,599,213,186 9,877,305,119 10,407,882,484

Expenses:

Supplies expenses 23,560,750 13,688,250 13,688,250 13,688,250 13,688,250

Operational expenses 38,906,500 0 0 0 0

Marketing expenses 222,420,000 173,820,000 188,720,000 188,720,000 188,720,000

Salary expenses 938,215,000 971,055,400 997,913,062 1,038,776,454 1,054,069,747

Depreciation expense 67,948,667 67,948,667 67,948,667 67,948,667 67,948,667

Amortization expense 5,025,000 5,025,000 5,025,000 5,025,000 5,025,000

Total expenses 1,296,075,917 1,226,512,317 1,268,269,979 1,309,133,371 1,324,426,664

Operating profit 2,227,117,364 3,048,796,332 5,330,943,207 8,568,171,748 9,083,455,819

PPH 556,779,341 762,199,083 1,332,735,802 2,142,042,937 2,270,863,955

PBB 4,420,000 4,456,000 4,492,000 4,528,000 4,564,000

Net Profit 1,665,918,023 2,282,141,249 3,993,715,405 6,421,600,811 6,808,027,865

GREEN PALACE

INCOME STATEMENT

PESIMIST CONDITION

Green Palace Income Statement – Optimistic

PERIOD 2013 2014 2015 2016 2017

Sales 6,131,830,000 7,614,040,000 11,035,930,000 14,629,260,000 16,115,265,000

COGS 1,806,246,719 2,043,806,351 2,916,676,814 3,247,474,881 3,426,512,516

Gross Profit 4,325,583,281 5,570,233,649 8,119,253,186 11,381,785,119 12,688,752,484

Expenses:




Salary expenses 938,215,000 971,055,400 997,913,062 1,038,776,454 1,054,069,747



Total expenses 1,296,075,917 1,226,512,317 1,268,269,979 1,309,133,371 1,324,426,664


PPH 757,376,841 1,085,930,333 1,712,745,802 2,518,162,937 2,841,081,455

PBB 4,420,000 4,456,000 4,492,000 4,528,000 4,564,000

Net Profit 2,267,710,523 3,253,334,999 5,133,745,405 7,549,960,811 8,518,680,365

GREEN PALACE

INCOME STATEMENT

NORMAL CONDITION

Statement of Owner Equity – Pessimistic

PERIOD 2013 2014 2015 2016 2017

Sales 6,653,150,000 7,541,595,000 10,917,060,000 14,723,205,000 15,441,065,000

COGS 1,806,246,719 2,043,806,351 2,916,676,814 3,247,474,881 3,426,512,516

Gross Profit 4,846,903,281 5,497,788,649 8,000,383,186 11,475,730,119 12,014,552,484

Expenses:




Salary expenses 938,215,000 971,055,400 997,913,062 1,038,776,454 1,054,069,747



Total expenses 1,296,075,917 1,226,512,317 1,268,269,979 1,309,133,371 1,324,426,664


PPH 887,706,841 1,067,819,083 1,683,028,302 2,541,649,187 2,672,531,455

PBB 4,420,000 4,456,000 4,492,000 4,528,000 4,564,000

Net Profit 2,658,700,523 3,199,001,249 5,044,592,905 7,620,419,561 8,013,030,365

GREEN PALACE

INCOME STATEMENT

OPTIMIST CONDITION

Account 2013 2014 2015 2016 2017

Beginning Balance

Lim,Capital 532,658,071 770,646,360 1,096,666,538 1,667,197,311 2,584,568,855

Surya,Capital 532,658,071 770,646,360 1,096,666,538 1,667,197,311 2,584,568,855

Jayanthi,Capital 532,658,071 770,646,360 1,096,666,538 1,667,197,311 2,584,568,855

Rolanda,Capital 532,658,071 770,646,360 1,096,666,538 1,667,197,311 2,584,568,855

Shantika,Capital 532,658,071 770,646,360 1,096,666,538 1,667,197,311 2,584,568,855

Jing,Capital 532,658,071 770,646,360 1,096,666,538 1,667,197,311 2,584,568,855

Zaynab,Capital 532,658,071 770,646,360 1,096,666,538 1,667,197,311 2,584,568,855

Net income 1,665,918,023 2,282,141,249 3,993,715,405 6,421,600,811 6,808,027,865

Lim,Capital 237,988,289 326,020,178 570,530,772 917,371,544 972,575,409

Surya,Capital 237,988,289 326,020,178 570,530,772 917,371,544 972,575,409

Jayanthi,Capital 237,988,289 326,020,178 570,530,772 917,371,544 972,575,409

Rolanda,Capital 237,988,289 326,020,178 570,530,772 917,371,544 972,575,409

Shantika,Capital 237,988,289 326,020,178 570,530,772 917,371,544 972,575,409

Jing,Capital 237,988,289 326,020,178 570,530,772 917,371,544 972,575,409

Zaynab,Capital 237,988,289 326,020,178 570,530,772 917,371,544 972,575,409

Ending Balance

Lim,Capital 770,646,360 1,096,666,538 1,667,197,311 2,584,568,855 3,557,144,264

Surya,Capital 770,646,360 1,096,666,538 1,667,197,311 2,584,568,855 3,557,144,264

Jayanthi,Capital 770,646,360 1,096,666,538 1,667,197,311 2,584,568,855 3,557,144,264

Rolanda,Capital 770,646,360 1,096,666,538 1,667,197,311 2,584,568,855 3,557,144,264

Shantika,Capital 770,646,360 1,096,666,538 1,667,197,311 2,584,568,855 3,557,144,264

Jing,Capital 770,646,360 1,096,666,538 1,667,197,311 2,584,568,855 3,557,144,264

Zaynab,Capital 770,646,360 1,096,666,538 1,667,197,311 2,584,568,855 3,557,144,264

Total ending balance 5,394,524,520 7,676,665,769 11,670,381,174 18,091,981,985 24,900,009,849

GREEN PALACE

Statement of Owner's Equity

Pesimist Condition

Statement of Owner Equity – Normal

Ending Balance

Lim,Capital 770,646,360 1,096,666,538 1,667,197,311 2,584,568,855 3,557,144,264

Surya,Capital 770,646,360 1,096,666,538 1,667,197,311 2,584,568,855 3,557,144,264


Rolanda,Capital 770,646,360 1,096,666,538 1,667,197,311 2,584,568,855 3,557,144,264


Jing,Capital 770,646,360 1,096,666,538 1,667,197,311 2,584,568,855 3,557,144,264

Zaynab,Capital 770,646,360 1,096,666,538 1,667,197,311 2,584,568,855 3,557,144,264


Account 2013 2014 2015 2016 2017

Beginning Balance

Lim,Capital 532,658,071 856,616,717 1,321,378,860 2,054,771,061 3,133,336,891

Surya,Capital 532,658,071 856,616,717 1,321,378,860 2,054,771,061 3,133,336,891


Rolanda,Capital 532,658,071 856,616,717 1,321,378,860 2,054,771,061 3,133,336,891


Jing,Capital 532,658,071 856,616,717 1,321,378,860 2,054,771,061 3,133,336,891

Zaynab,Capital 532,658,071 856,616,717 1,321,378,860 2,054,771,061 3,133,336,891

GREEN PALACE


Normal Condition

Statement of Owner Equity – Optimistic

Net income 2,267,710,523 3,253,334,999 5,133,745,405 7,549,960,811 8,518,680,365

Lim,Capital 323,958,646 464,762,143 733,392,201 1,078,565,830 1,216,954,338

Surya,Capital 323,958,646 464,762,143 733,392,201 1,078,565,830 1,216,954,338

Jayanthi,Capital 323,958,646 464,762,143 733,392,201 1,078,565,830 1,216,954,338

Rolanda,Capital 323,958,646 464,762,143 733,392,201 1,078,565,830 1,216,954,338

Shantika,Capital 323,958,646 464,762,143 733,392,201 1,078,565,830 1,216,954,338

Jing,Capital 323,958,646 464,762,143 733,392,201 1,078,565,830 1,216,954,338

Zaynab,Capital 323,958,646 464,762,143 733,392,201 1,078,565,830 1,216,954,338

Ending Balance

Lim,Capital 856,616,717 1,321,378,860 2,054,771,061 3,133,336,891 4,350,291,228

Surya,Capital 856,616,717 1,321,378,860 2,054,771,061 3,133,336,891 4,350,291,228


Rolanda,Capital 856,616,717 1,321,378,860 2,054,771,061 3,133,336,891 4,350,291,228


Jing,Capital 856,616,717 1,321,378,860 2,054,771,061 3,133,336,891 4,350,291,228

Zaynab,Capital 856,616,717 1,321,378,860 2,054,771,061 3,133,336,891 4,350,291,228


Account 2013 2014 2015 2016 2017

Beginning Balance

Lim,Capital 532,658,071 912,472,431 1,369,472,610 2,090,128,739 3,178,760,105

Surya,Capital 532,658,071 912,472,431 1,369,472,610 2,090,128,739 3,178,760,105


Rolanda,Capital 532,658,071 912,472,431 1,369,472,610 2,090,128,739 3,178,760,105


Jing,Capital 532,658,071 912,472,431 1,369,472,610 2,090,128,739 3,178,760,105

Zaynab,Capital 532,658,071 912,472,431 1,369,472,610 2,090,128,739 3,178,760,105

Net income 2,658,700,523 3,199,001,249 5,044,592,905 7,620,419,561 8,013,030,365

Lim,Capital 379,814,360 457,000,178 720,656,129 1,088,631,366 1,144,718,624

Surya,Capital 379,814,360 457,000,178 720,656,129 1,088,631,366 1,144,718,624

Jayanthi,Capital 379,814,360 457,000,178 720,656,129 1,088,631,366 1,144,718,624

Rolanda,Capital 379,814,360 457,000,178 720,656,129 1,088,631,366 1,144,718,624

Shantika,Capital 379,814,360 457,000,178 720,656,129 1,088,631,366 1,144,718,624

Jing,Capital 379,814,360 457,000,178 720,656,129 1,088,631,366 1,144,718,624

Zaynab,Capital 379,814,360 457,000,178 720,656,129 1,088,631,366 1,144,718,624

GREEN PALACE


Optimist Condition

Statement Cash flow – Green Palace

GREEN PALACE

Statement of Cash Flow

per 31 December

Pessimistic

Year 2013 2014 2015 2016 2017

Operating activities

Net Income 1,803,168,023 2,401,016,249 4,110,115,405 6,538,000,811 6,924,427,865

Supplies expense (5,500,000) 4,250,000 18,015,000 (6,122,500) (2,642,500)

Raw material inventory expense 105,863,500 (119,730,000) 116,841,000 (128,941,000) 33,613,200



Net cash flow from operating activities 1,976,505,190 2,358,509,916 4,317,945,072 6,475,910,978 7,028,372,232

Ending Balance

Lim,Capital 912,472,431 1,369,472,610 2,090,128,739 3,178,760,105 4,323,478,728

Surya,Capital 912,472,431 1,369,472,610 2,090,128,739 3,178,760,105 4,323,478,728


Rolanda,Capital 912,472,431 1,369,472,610 2,090,128,739 3,178,760,105 4,323,478,728


Jing,Capital 912,472,431 1,369,472,610 2,090,128,739 3,178,760,105 4,323,478,728

Zaynab,Capital 912,472,431 1,369,472,610 2,090,128,739 3,178,760,105 4,323,478,728


Change in cash and cash equivalent 1,976,505,190 2,358,509,916 4,317,945,072 6,475,910,978 7,028,372,232

Beginning cash and cash equivalent 387,500,000 2,364,005,190 4,722,515,106 9,040,460,178 15,516,371,156

Ending balance of cash and cash equivalent 2,364,005,190 4,722,515,106 9,040,460,178 15,516,371,156 21,946,721,650

GREEN PALACE


per 31 December

Normal

Year 2013 2014 2015 2016 2017


Net Income 2,404,960,523 3,372,209,999 5,250,145,405 7,666,360,811 8,635,080,365









GREEN PALACE


per 31 December

Optimist

Year 2013 2014 2015 2016 2017


Net Income 2,658,700,523 3,199,001,249 5,044,592,905 7,620,419,561 8,013,030,365









Asset Amount Liabilities&Equity Amount

Current asset Liabilities

Cash and cash equivalent 2,364,005,190

Raw material inventory 260,879,425

Supplies 75,250,905

Intangible asset

Patent 50,000,000

Acc.amortization-patent (2,500,000)

"Halal " right 5,050,000

Acc.amortization-rights (2,525,000)

Total Current Asset 2,750,160,520 Total Liabilities

Non-current asset Equity

Land 1,450,000,000

Building 800,000,000

Acc.depreciation-building (32,000,000)

Car 150,000,000

Acc.depreciation-car (10,000,000)

Production equipment 217,020,000 Lim,capital 770,646,360

Acc.depreciation- production

equipment (15,284,000) Surya,capital 770,646,360

Café equipment 75,655,000 Jayanthi,capital 770,646,360

Acc.depreciation-café equipment (8,933,500) Rolanda,capital 770,646,360

Office equipment 20,830,000 Shantika,capital 770,646,360

Acc.depreciation-office equipment (2,923,500) Jing, capital 770,646,360

Zaynab, capital 770,646,360

Total Non Current Asset 2,644,364,000 Total equity 5,394,524,520

Total Asset 5,394,524,520 Total L+E 5,394,524,520

Green Palace

Balance Sheet - Pesimistic

31 December 2013

Asset Amount Liabilities & Equity Amount



Raw material Inventory 304,427,663

Supplies 29,500,000

Intangible asset

Patent 50,000,000


"Halal " rights 5,050,000


Total current asset 5,101,442,769 Total liabilities


Land 1,450,000,000



Car 150,000,000

Acc.depreciation-car (20,000,000) Lim,capital 1,096,666,538

Production equipment 217,020,000 Surya,capital 1,096,666,538


equipment (30,568,000) Jayanthi,capital 1,096,666,538

Café equipment 75,655,000 Rolanda,capital 1,096,666,538

Acc.depreciation-café equipment (17,867,000) Shantika,capital 1,096,666,538

Office equipment 20,830,000 Jing, capital 1,096,666,538

Acc.depreciation-office equipment (5,847,000) Zaynab, capital 1,096,666,538

Non-current asset 2,575,223,000 Total equity 7,676,665,769

Total asset 7,676,665,769 Total L+E 7,676,665,769

GREEN PALACE


31 December 2014





Supplies 33,750,000

Intangible asset

Patent 50,000,000






Land 1,450,000,000



Car 150,000,000











GREEN PALACE


per 31 December 2015





Supplies 45,642,500

Intangible asset

Patent 50,000,000






Land 1,450,000,000



Car 150,000,000











GREEN PALACE







Supplies 43,000,000

Intangible asset

Patent 50,000,000






Land 1,450,000,000



Car 150,000,000











GREEN PALACE


31 December 2017

Asset Amount Liabilities&Equity Amount



Raw material inventory 1,997,243,425

Supplies 75,250,905

Intangible asset

Patent 50,000,000


"Halal " right 5,050,000


Total Current Asset 5,088,317,020 Total Liabilities


Land 1,450,000,000 Lim,capital 856,616,717

Building 800,000,000 Surya,capital 856,616,717

Acc.depreciation-building (32,000,000) Jayanthi,capital 856,616,717

Car 150,000,000 Rolanda,capital 856,616,717

Acc.depreciation-car (10,000,000) Shantika,capital 856,616,717

Production equipment 217,020,000 Jing, capital 856,616,717


equipment (15,284,000) Zaynab, capital 856,616,717

Café equipment 75,655,000

Acc.depreciation-café equipment (8,933,500)

Office equipment 20,830,000

Acc.depreciation-office equipment (2,923,500)

Non-current asset 2,644,364,000

Total Non Current Asset 908,000,000 Total equity 5,996,317,020


Balance Sheet - Normal

31 December 2013

Green Palace





Supplies 29,500,000

Intangible asset

Patent 50,000,000






Land 1,450,000,000



Car 150,000,000











GREEN PALACE







Supplies 33,750,000

Intangible asset

Patent 50,000,000






Land 1,450,000,000



Car 150,000,000











GREEN PALACE







Supplies 45,642,500

Intangible asset

Patent 50,000,000






Land 1,450,000,000



Car 150,000,000











GREEN PALACE







Supplies 43,000,000

Intangible asset

Patent 50,000,000






Land 1,450,000,000



Car 150,000,000











GREEN PALACE







Supplies 29,500,000

Intangible asset

Patent 50,000,000






Land 1,450,000,000



Car 150,000,000












Balance Sheet - Optimistic

GREEN PALACE






Supplies 33,750,000

Intangible asset

Patent 50,000,000






Land 1,450,000,000



Car 150,000,000











GREEN PALACE







Supplies 45,642,500

Intangible asset

Patent 50,000,000






Land 1,450,000,000



Car 150,000,000











GREEN PALACE







Supplies 43,000,000

Intangible asset

Patent 50,000,000






Land 1,450,000,000



Car 150,000,000











GREEN PALACE



CVP ANALYSIS “GREEN PALACE”

FINANCIAL RATIO

Normal Condition:

i. Operating Leverage

The meaning of Operating Leverage is percentage that changes

in profit that impacted with company activity.

DOL (Degree of Operating Leverage). The higher value of

DOL means the higher level of sales that impact on profit.

Ratio DOL

2013 1.428

2014 1.282

2015 1.185

2016 1.130

2017 1.490

From this ratio, from the year to the year, we can conclude that

we have stabilize of fluctuation, although in the first year, this

ratio is small, that because lots of items that need to be paid in

this first year.

ii. Liquidity Ratio

A. Cash Ratio

Cash Ratio shows the proportion to us, they

show Cash, total asset that we have in Green

Palace

DOL = CM

Profit

Ratio Cash Ratio

2013 0.4946

2014 0.6806

2015 0.8172

-

Cash proportion from this total asset, grew

every year with the significant changes, but in

this case, is not good for the company that hold

cash too much, this means that the company

doesn’t try to invest in long / short investment.

iii. Activity Ratio

In this Ratio, the purpose to count how effective the company

to manage the overall resources that we have, in this ratio, we

learn to avoid over debt.

i. Fixed Turnover Ratio

This ratio, used to measure Green Palace to use

the asset to increase the overall sales. The

bigger this value, shows that Green palace use

the overall asset that we have, with efficient and

the result we can see the income is higher than

the asset value.

Ratio Fixed asset Turnover

2013 1.023

2014 2.957

2015 4.404

2016 6.003

2017 6.806

2016 0.8826

2017 0.9028

ii. Total Asset Turnover

In this ratio, we use it, to measure the total

active and measure the active income.

Ratio Total Asset Turnover

2013 1.023

2014 0.823

2015 0.767

2016 0.667

2017 0.529

This value of turnover have the up and down in every

year, this caused by purchasing “land” the price of land is

always increasing.

iii. Inventory Turnover

This ratio, measure how many our stock in

Green Palace can be sold in one year, and how

much the turnover ratio within 1 year, the

higher this ratio, the better value.

Ratio Inventory Turnover

2013 0.904

2014 6.714

2015 58.201

2016 61.213

2017 6.591

iv. Profitability Ratio

In this section, we analyze how much percentage that company

can grow their profit. From: Gross profit margin, operating

profit margin, net profit margin, cash return on asset.

This percentage up / down caused by the percentage of sales

that we have, if the percentage raise up, means that our sales is

raise up, and if the percentage go down, means the sales is

lower than before.

iv. Operating Profit Margin

In this section we measure percentage how

many profit that we get after we count it with

our debts, means this our net profit.

This percentage up / down caused by the

percentage of sales that we have, if the

percentage raise up, means that our sales is raise

ratio Gross profit margin

2013 70.54%

2014 73.16%

2015 73.57%

2016 77.80%

2017 78.74%

ratio Operating Profit margin

2013 49.41%

2014 57.05%

2015 62.08%

2016 68.85%

2017 70.52%

up, and if the percentage go down, means the

sales is lower than before.

v. Net Profit Margin

Net Profit Margin measures the whole income

and the debt. The purpose of “Net profit

margin” for identifies the overall efficiency of

our system.

The percentage of sales, impact this percentage,

for up and down, by the year.

vi. Cash Return on Asset

This ratio to measure, how much cash that we

can get from operational using the current asset,

means that with our current asset, how much

money that we can get.

ratio Net Profit margin

2013 36.98%

2014 42.73%

2015 46.52%

2016 51.61%

2017 52.86%

ratio Cash Flow on Asset

2013 15.14%

2014 27.84%

2015 17.42%

2016 17.42%

2017 7.78%

Cash that produced form operation company

have their up or down value, this caused by

inefficiency for the corporation to manage the

overall operation profit.

vii. Return on Asset (ROA)

ROA function to measure the company

effectiveness to process the asset that they have

how they made profit, and the efficient for

investment management.

ROA have their up and down, for the down

value of ROA, maybe that caused by

depreciation of asset that we already buy, that

cause we buy new product by net income asset.

Pessimistic Condition

v. Operating Leverage

The meaning of Operating Leverage is percentage that changes




ratio Return On Asset

2013 58.29%

2014 94.32%

2015 98.96%

2016 99.29%

2017 97.89%

DOL = CM

Profit

Rasio DOL

2013 1.582

2014 1.402

2015 1.238

2016 1.153

2017 1.529




this first year.

vi. Liquidity Ratio

B. Cash Ratio



Palace



this case, is not good for the company that holds



vii. Activity Ratio

Ratio Cash Ratio

2013 0.4382

2014 0.6152

2015 0.7746

2016 0.8576

2017 0.8814










the asset value.


2013 0.988

2014 0.823

2015 0.815

2016 0.725

2017 0.556

ii. Total Asset Turnover




2013 2.015

2014 2.454

2015 3.797

2016 5.386

2017 5.843



always increasing.

iii. Inventory Turnover






2013 0.904

2014 0.728

2015 1.377

2016 1.196

2017 1.315

viii. Profitability Ratio




ratio Gross profit




lower than before.

vii. Operating Profit Margin









viii. Net Profit Margin



margin

2013 66.11%

2014 67.66%

2015 69.35%

2016 75.26%

2017 75.23%


2013 41.79%

2014 48.25%

2015 56.02%

2016 65.28%

2017 65.66%


our system.

The percentage of sales, impact this percentage,

for up and down, by the year.

ix. Cash Return on Asset





Cash

that produced form operation company have

their up or down value, this caused by



viii. Return on Asset (ROA)


2013 31.26%

2014 36.11%

2015 41.97%

2016 48.93%

2017 49.21%

ratio Cash Flow on Asset

2013 49.02%

2014 33.55%

2015 21.47%

2016 21.47%

2017 9.51%









Optimism Condition

ix. Operating Leverage

The meaning of Operating Leverage is percentage that change





2013 85.96%

2014 92.57%

2015 98.65%

2016 99.11%

2017 97.40%

DOL = CM

Profit

Rasio DOL

2013 1.365




this first year.

x. Liquidity Ratio

Cash Ratio



Palace



this case, is not good for the company that hold



xi. Activity Ratio

2014 1.287

2015 1.188

2016 1.129

2017 1.499

Ratio Cash Ratio

2013 0.5041

2014 0.6651

2015 0.7948

2016 0.8623

2017 0.9022





ii.






the asset value.


2013 7.327

2014 2.929

2015 4.356

2016 6.042

2017 6.521

iii. Total Asset Turnover




2013 1.042

2014 0.787

2015 0.746

2016 0.662

2017 0.510



always increasing.

iv. Inventory Turnover






2013 0.846

2014 3.646

2015 6.901

2016 5.992

2017 6.591

xii. Profitability Ratio






ratio Gross profit margin

2013 72.85%

2014 72.90%

2015 73.28%

2016 77.94%

2017 77.81%


lower than before.

x. Operating Profit Margin









xi. Net Profit Margin




our system.


2013 53.37%

2014 56.64%

2015 61.67%

2016 69.05%

2017 69.23%


2013 39.96%

The

percentage of sales, impact this percentage, for

up and down, by the year.

xii. Cash Return on Asset





Cash that produced form operation company

have their up or down value, this caused by



ix. Return on Asset (ROA)





2014 42.42%

2015 46.21%

2016 51.76%

2017 51.89%

ratio Cash Return on Asset

2013 14.22%

2014 26.86%

2015 17.13%

2016 17.13%

2017 7.82%





Economic Analysis

Indonesian economic growth, nowadays have already met lot of

improvement, if we compared before, in our crisis condition we can say that

Indonesia have a good economic growth. But the real problem is

“unemployment” in Indonesia still high, may be this caused by less job, or

lack of individual skills.

This analysis gives in a preview how the company must “sacrifice”

and the profit oriented, and with this analysis we believe that can be useful for

the economic growth in Indonesia. Indonesia has 3 big sectors: agriculture,

marketplace, and Hotel and restaurant has quite big portion about 58% in year

2010.

Assumption Normal Condition

For normal condition, usually the demand of food and beverage

increasing year by year, people in the world always want to find a

better food, better taste, and they start to look for healthy food. For

bread industry, nowadays the bread not only as “desert” but people

like to consume it, as main food, type bread like: hamburger,

Sandwich, hotdog, etc. the challenge for every bread shop not only sell

the testier bread, but also healthy bread and also good in service

(hospitality). Most of us maybe not familiar to eat or enjoy bread


2013 58.76%

2014 90.94%

2015 95.91%

2016 96.83%

2017 97.88%

inside the store, usually we just bring it as “take away”. So in this

case, we “Green Palace” want to offer something different. We build a

place that people can stay, can enjoy the bread with beautiful

environment. In normal condition our sales: 75% or more in the first

year, and kept growing in the future.

Assumption Pessimistic Condition

Although people consume bread as substitution of rice, but in this

simulation, we try to make the sales down, that may be caused by

inflation rate, and because of Green Palace target market is middle up

people, but in inflation condition lots of people get fired, bankruptcy,

so the group of middle low person raise, and automatically the

purchasing power is lower. Because people will choose to buy “cheap”

bread rather than “expensive” one. In this situation, our sales may be

around 50% – 60% only

Assumption of Optimistic Condition

People in Indonesia will consider about healthy food, healthy life, and

people stop buy junk food, and start to buy healthy one, the economic

growth in Indonesia increased up to 40%, means lot of new rich

people in Indonesia, then Green Palace come to place, as the number 1

healthiest bread store in Asia. People in Indonesia like tasty and

healthy, when we can give both of them, we can get the highest profit,

because they never consider about price, And the sales of Green Palace

190% above our expectation.

Investment Analysis Green Palace

1. Payback Period

Payback period give us the information about number, how

long we need to get the first investment from one project, in

other words how long the company can produce money as big

as initial investment. In Green Palace

Payback Expected 8 Year

INITIAL INVESTMENT Rp 3.728.606.500

Payback Period Normal

Initial Investment

(Rp3,728,606,500.00)

Cash Inflow

Year 1 Rp 2,267,710,522.76 -Rp1,460,895,977.24

Year 2 Rp 3,253,334,999.01 Rp1,792,439,021.77

Year 3 Rp 5,133,745,405.31 Rp6,926,184,427.07

Year 4 Rp 7,549,960,810.80 Rp14,476,145,237.87

Year 5 Rp 8,518,680,364.54 Rp22,994,825,602.40

Payback Period 1 year 6 months

2. Net Present Value (NPV)

NPV will explain, how much profit that we can get, or lost that

we get when we choose the project, with the comparison of

time value of money and relevant cash flow in investment

Decision Criteria:

If NPV > 0 = Accepted

If NPV < 0 = Rejected

If NPV met “0” means that we can achieve BEP (Break Even

Point)

All investment in Green Palace is owned by the owner.

NPV Report of Green Palace:

NPV Normal

Initial Investment (Rp3,728,606,500.00)

Year 1 Rp 2,267,710,522.76 Rp2,139,349,549.77

Year 2 Rp 3,253,334,999.01 Rp3,253,334,999.01

Year 3 Rp 5,133,745,405.31 Rp5,133,745,405.31

Year 4 Rp 7,549,960,810.80 Rp7,549,960,810.80

Year 5 Rp 8,518,680,364.54 Rp8,518,680,364.54

Year 6 Rp 0.00 Rp0.00

Total PV Rp26,595,071,129.42

NPV $21,691,127,393.90

3. IRR

IRR is a rate that caused NPV become 0

IRR Normal


Year 1 Rp 2,267,710,522.76

Year 2 Rp 3,253,334,999.01

Year 3 Rp 5,133,745,405.31

Year 4 Rp 7,549,960,810.80

Year 5 Rp 8,518,680,364.54

IRR 91%

4. Discounted Payback Period

Discounted payback period to count number that didn’t

calculated with time value of money, that the reason why we

have the “return” of money. So this is the calculation of Green

Palace

Discounted Payback Period Normal

Initial

Investment (Rp3,728,606,500.00)

Year 1 Rp22,835,850.83 -Rp3,705,770,649.17

Year 2 Rp658,770,678.51 -Rp3,046,999,970.66

Year 3 Rp569,552,712.36 -Rp2,477,447,258.30

Year 4 Rp1,049,057,722.75 -Rp1,428,389,535.55

Year 5 Rp947,555,189.67 -Rp480,834,345.88

Year 6 Rp951,553,288.35 Rp470,718,942.47

Discounted Payback Period Normal 5 years 7 months

And from that calculation, we can accept the business, and also from

Discounted Payback period, can be accepted.

Scenario Analysis

Assumption Pessimistic Condition:

Payback Period

Pessimistic

Initial Investment

(Rp3,728,606,500.00)

Cash Inflow

Year 1 Rp 1,665,918,022.76 -Rp2,062,688,477.24

Year 2 Rp 2,282,141,249.01 Rp219,452,771.77

Year 3 Rp 3,993,715,405.31 Rp4,213,168,177.07

Year 4 Rp 6,421,600,810.80 Rp10,634,768,987.87

Year 5 Rp 6,808,027,864.54 Rp17,442,796,852.40

Payback Period 1 year 11 months

In Payback Period that counted is: 1Year, 11 Months this result

can be considered because the result still lower than our

expectation (5 Years), and this project purposed for long term,

means that met our BEP in short terms is impossible.

NPV Pesimist


Year 1 Rp 1,665,918,022.76 Rp1,571,620,776.19

Year 2 Rp 2,282,141,249.01 Rp2,282,141,249.01

Year 3 Rp 3,993,715,405.31 Rp3,993,715,405.31

Year 4 Rp 6,421,600,810.80 Rp6,421,600,810.80

Year 5 Rp 6,808,027,864.54 Rp6,808,027,864.54

Year 6 Rp 0.00 Rp0.00

Total PV Rp21,077,106,105.83

NPV $17,129,782,601.60

IRR pessimist


Year 1 Rp 1,665,918,022.76

Year 2 Rp 2,282,141,249.01

Year 3 Rp 3,993,715,405.31

Year 4 Rp 6,421,600,810.80

Year 5 Rp 6,808,027,864.54

IRR 72%

Assumption Optimism Condition:

Payback Period

Optimistic

Initial Investment

(Rp3,728,606,500.00)

Cash Inflow

Year 1 Rp 2,658,700,522.76 -Rp1,069,905,977.24

Year 2 Rp 3,199,001,249.01 Rp2,129,095,271.77

Year 3 Rp 5,044,592,905.31 Rp7,173,688,177.07

Year 4 Rp 7,620,419,560.80 Rp14,794,107,737.87

Year 5 Rp 8,013,030,364.54 Rp22,807,138,102.40

Payback Period 1 year 4 month

NPV Optimist


Year 1 Rp 2,658,700,522.76 Rp2,508,208,040.34

Year 2 Rp 3,199,001,249.01 Rp3,199,001,249.01

Year 3 Rp 5,044,592,905.31 Rp5,044,592,905.31

Year 4 Rp 7,620,419,560.80 Rp7,620,419,560.80

Year 5 Rp 8,013,030,364.54 Rp8,013,030,364.54

Year 6 Rp 0.00 Rp0.00

Total PV Rp26,385,252,119.98

NPV $21,614,733,716.54

IRR Optimist


Year 1 Rp 2,658,700,522.76

Year 2 Rp 3,199,001,249.01

Year 3 Rp 5,044,592,905.31

Year 4 Rp 7,620,419,560.80

Year 5 Rp 8,013,030,364.54

IRR 94%

Sensitivity Analysis

Initial Investment View

Normal Capital Increase Capital

100% 717%

(Rp3,728,606,500.00) (Rp26,723,432,102.00)

NPV 22,866,464,629.42 0.40

IRR 91% 0.98%

Initial

Investment (Rp26,723,432,102.00)

Cash Inflow

Year 1 Rp 2,267,710,522.76 Rp2,267,710,522.76

Year 2 Rp 3,253,334,999.01 Rp3,253,334,999.01

Year 3 Rp 5,133,745,405.31 Rp5,133,745,405.31

Year 4 Rp 7,549,960,810.80 Rp7,549,960,810.80

Year 5 Rp 8,518,680,364.54 Rp8,518,680,364.54

Total PV Rp26,723,432,102.40

NPV 0.40

IRR 1%

Sales view

Normal Sales Sales Down

100% 76%

26,723,432,102 21,171,403,352

NPV $22,866,464,629.42 $17,348,499,605.83

IRR 91% 72%


Cash Inflow

Year 1 Rp 1,665,918,022.76 Rp 1,571,620,776.19

Year 2 Rp 2,282,141,249.01 Rp 2,282,141,249.01

Year 3 Rp 3,993,715,405.31 Rp 3,993,715,405.31

Year 4 Rp 6,421,600,810.80 Rp 6,421,600,810.80

Year 5 Rp 6,808,027,864.54 Rp 6,808,027,864.54

Total PV Rp 21,077,106,105.83

NPV 17,348,499,605.83

IRR 72%

Expense View

Normal Expense Increase Expense

100% 150%

6,424,418,248 9636627373

NPV $22,866,464,629.42 $19,782,616,478.24

IRR 91% 77%

Initial

Investment (Rp3,728,606,500.00)

Year 1 Rp 1,619,672,564.26 Rp1,619,672,564.26

Year 2 Rp 2,640,078,840.51 Rp2,640,078,840.51

Year 3 Rp 4,499,610,415.81 Rp4,499,610,415.81

Year 4 Rp 6,895,394,125.37 Rp6,895,394,125.37

Year 5 Rp 7,856,467,032.30 Rp7,856,467,032.30

Total PV Rp23,511,222,978.24

NPV $19,782,616,478.24

IRR


Year 1 Rp 1,619,672,564.26

Year 2 Rp 2,640,078,840.51

Year 3 Rp 4,499,610,415.81

Year 4 Rp 6,895,394,125.37

Year 5 Rp 7,856,467,032.30

IRR 77%

Healty food restaurant

Business

Transcript of Healty food restaurant