HealthySkin Revolution

S K I N C A R E T R A I N I N G G U I D E

This guide will equip you with the knowledge you’ll need to confidently share MONAT Skincare with your customers. By familiarizing yourself with the information contained here, you’ll gain an understanding of the products and the recommended routines for different skin types. Your path to becoming a MONAT Skincare expert—knowing how to describe, demonstrate and recommend MONAT Skincare products to your customers—begins here!

This guide is intended to help you:

• Provide skincare solutions for your customers

• Guide your customers to a transformational skincare routine

• Build brand loyalists & enthusiasts for the full array of healthy aging solutions

The Healthy Skin Revolution has begun!

1. Ask questions2. Use the tools3. Make recommendations4. How to use5. Guide to a decision

Creating the customer connection

C O N S U LT A T I O N S K I L L S

1 . A S K Q U E S T I O N S

Take the time to know your customer’s needs by asking questions. Listen carefully to the key words they use to describe their skin.

Consultation questions:

• Do you know your skin type?

• If you could change anything about your skin what would it be?

• What do you like or dislike about the skincare products you are using now?

• How and how often do you cleanse your skin?

• Do you exfoliate your skin? If so, how often?

• Do you use any facial polishes or masques?

• Do you use any at-home beauty devices?

• If you could have it all, how would your skin look and feel?

2 . U S E T H E T O O L S

Use the following tools to help you discover their perfect skincare routine.

• Beauty Quiz: Invite them to take the online Beauty Quiz then discuss their results. CLICK HERE TO LEARN MORE

• Skin Routine Tester: Determine their skin type by using the Skin Routine Tester strips. CLICK HERE TO LEARN MORE

• Demonstrations: Invite them to try the products by doing demonstrations on their hands.

• Samples: Offer to send a sample through the Connect App if your customer is in a different location. Ask if you can contact them in a week to learn about their experience and answer any questions they may have about product application.

• Reinforce: Discuss the specific key ingredients and results for each product. Connect the results back to their primary concerns using the key words they used during the consultation questions.

C O N S U LT A T I O N S K I L L S

3 . M A K E R E C O M M E N D A T I O N S

We believe in the power of a daily 4-step skincare routine:

1. Cleanse / 2. Prepare / 3. Target / 4. Replenish

Recommend a routine that includes a product in each of the steps. This will give them optimal results and address the concerns they discussed during the consultation questions. To make it easy, we’ve created two routines based on skin type:

1. Be Gentle™ Routine for dry, sensitive skin

- Be Gentle™ Creamy Cleanser

- Skin Revitalizing Essence™

- Rewind™ Age Control Nectar

- Be Gentle™ Nourishing Moisturizer

2. Be Balanced™ Routine for normal, combination skin

- Be Balanced™ Foamy Cleanser

- Skin Revitalizing Essence™

- Rewind™ Age Control Nectar

- Be Balanced™ Lightweight Moisturizer

C O N S U LT A T I O N S K I L L S

4 . H O W T O U S E

Explain how to use each product by describing their morning and night routine step by step.

1. Cleanse

2. Prepare

3. Target

4. Replenish

5 . G U I D E T O A D E C I S I O N

The natural next step is to ask them how they’d like to get started. MONAT offers three ways to join our Healthy Aging Revolution:

1. SPEND: Purchasing retail is one option that enables them to get all the MONAT they want, with a nominal shipping fee. And now, the more they spend, the more they save! Say hello to Purchase +, our new spend threshold discount which allows them to rack up the savings as they load their cart with new products!

2. SAVE: As a VIP Customer, they’ll enjoy a minimum 15% savings and free shipping on all qualified Flexship orders, exclusive free “Only for You” products, plus access to Purchase + discounts.

3. EARN: By becoming a Market Partner, they can earn extra money as they share their new favorite beauty secret with their friends.

Discuss the specific key ingredients and the results for each product. Connect the results back to their primary concerns using the key words they used during the consultation questions.

Remember to add products to their routine that will help target more specific concerns, such as the eye area and healthy exfoliation.

Practice hygienic demonstrations

C O N S U LT A T I O N S K I L L S

Protecting your customers’ safety is at the center of the MONAT experience.

At MONAT, we care about the safety and health of our community. As a company committed to leading the healthy skin revolution, maintaining the integrity of the brand is paramount to all we do. Using unhygienic practices can lead to a number of health issues and an overall unhappy customer experience.

Below are some best practices to ensure safety while enjoying MONAT products.

C L E A N H A N D S

Clean hands before handling products is an industry best practice.

Always be sure to wash your hands or use hand sanitizer before product demonstrations. This helps to protect against any potential impurities that can affect the integrity of the formula and product performance.

We recommend carrying a hand sanitizer when you are on the go.

We don’t recommend touching a customer’s face unless you are a licensed aesthetician.

P R O D U C T H Y G I E N E

We recommend you handle each product for your customer.

As a best practice, use a MONAT spatula to pass out product or pump product onto your customer’s hands for them.

We recommend sanitizing the outside of product jars and bottles with 70% rubbing alcohol and wiping them off with a tissue. Ensure the product jar or bottle is completely dry before handling.

S K I N C O N D I T I O N S

Product demonstrations could further aggravate skin conditions.

Instruct customers not to apply any MONAT Skincare to open wounds, blisters, lacerations, or any other medical skin conditions present.

MONAT products are not meant to diagnose or treat any medical conditions. Skin conditions should be addressed by a medical professional. If anyone is concerned about the safety of MONAT products, they are encouraged to consult their doctor.

T O O L H Y G I E N E

MONAT offers a variety of tools and we believe that trying is the key to believing.

We recommend sanitizing tools between customers with 70% rubbing alcohol and wiping them off with a tissue. Ensure the tool is completely dry before each use.

1. Natural Fruit Acids (AHAs)

Brighten. Refine. Renew. An alarm clock for the skin. Natural fruit acids increase cellular turnover by improving the functionality of skin, helping to lift age spots, and reduce fine lines and wrinkles.

2. Age Spots

These dark patches or areas on the skin can be the result of overexposure to the sun, underuse of SPF, or may be hereditary.

3. Allergy Tested

Products that have been tested on a repeat Insult Patch test. This test is supervised by a dermatologist.

4. Antioxidants

These superhero ingredients help protect skin from free radical and oxidative damage caused by sun, stress and pollution.

5. Blackheads

The result of dead skin cells and sebum (oil) sticking together and becoming trapped inside pores. When exposed to oxygen, the dead skin and sebum take on a darkened appearance.

6. Brightness

This term is used to describe skin that is glowing, fresh and radiant.

7. Cell Turnover

The natural cycle of skin cells dying and shedding from the skin’s surface while being replenished by new cells. Lasting approximately one month, the cycle gradually takes longer as we age.

8. Ceramides

Naturally occurring compounds related to lipids (fats) in skin’s outer layer that are a major component of skin’s protective moisture barrier. When used in skincare products, ceramides help repair the moisture barrier and keep skin looking healthy, plump and hydrated.

Skincare Glossary Terms

9. Clinically Tested

Tested by independent researchers in a controlled lab setting for the efficacy to support and substantiate product claims.

10. Collagen

Naturally found in the skin, hair and nails, this protein decreases as we age. Collagen, together with elastin, is responsible for skin’s elasticity, resilience and overall strength.

11. Combination Skin

Skin that has some oily areas, most commonly the T-zone, combined with some dry areas, most commonly the cheeks.

12. Cruelty-free

Not tested on animals.

13. Dermatologist Tested

Dermatologists have supervised some or in some cases all the testing.

14. Dry Skin

Skin that has a low balance of oil and moisture, often causing tightness and itchiness.

15. Elasticity

The quickness with which skin returns to its natural state.

16. Even Skin Tone

Skin tone refers to one global color depth and pigment all over the skin. Even skin tones have very little transition from one skin depth of color to the next, free from blotches or discoloration.

17. Exfoliation

The process of removing dead skin cells from the skin’s surface. Exfoliation can be performed by chemical exfoliants (alpha hydroxy acid and beta hydroxy acid), physical exfoliants (scrubs), or devices (cleansing brushes).

18. Fine lines & Wrinkles: These develop over time due to the muscles beneath the skin stretching and moving with normal facial expressions. Fine lines and wrinkles also develop due to aging, and can become more prominent in dry or dehydrated skin.

19. Hyaluronic AcidA material found naturally in our bodies that can hold 1000 times its molecular weight in water, offering superb hydrating capability.

20. HyperpigmentationDark patches, discoloration or brown spots that develop when excess melanin forms deposits in the skin. Excess melanin production can be triggered by unprotected sun exposure.

21. HydrationA common reference to the level of skin’s hydration. Hydrated skin has an adequate balance of water retention throughout the surface.

22. Normal SkinSkin that has an even balance or oil and moisture in all areas.

23. Ophthalmologist Tested Products for the eyes or eye area that have independently tested and approved by an ophthalmologist.

24. PeptideThe building block of proteins that are responsible for bringing nutrients to cells and providing structure to skin’s proteins.

25. Plant-based Stem CellsRegenerating phyto-elements that help strengthen skin, helping create a tighter and more “lifted” appearance. Infused with antioxidants, plant-based stem cells also help protect against inflammation and sun damage.

Skincare Glossary Terms

26. REJUVENIQE S™This clinically proven proprietary ingredient combines the nourishing and revitalizing powers of 17 botanical oils and extracts with a patented, activated oil from olive and jojoba seed extract to help increase hyaluronic acid expression and maintain optimum hydration.

27. Human Repeat Insult Patch Test (HRIPT)A stringent test done on human participants’ skin to assess the potential of skin sensitization and allergy potential of a particular product by repeated topical applications.

28. Sensitive SkinSkin that is easily reactive and responsive, often quick to turn red or become irritated.

29. Skin Type The categorization of skin is based on hereditary oiliness or dryness levels. Skin type is categorized into four different types: Oily, Normal, Dry, and Combination. Combination skin is the most common type of skin.

30. T-ZoneThe zone on the face across the forehead and down the nose to the chin, forming the letter “T.” It is often oily and may have larger pores.

31. VeganUsing or containing no animal products or ingredients.

Get the most from your Product Information Pages

You do not need to memorize everything about MONAT’S skincare products. The Product Information Pages will be one of your main resources to learn about each product, its ingredients and why you’ll love the product. You can share the Product Information Pages through the Connect App or through the Resource Library.

Each product in the MONAT Skincare line has a dedicated double-sided page to give you all of the information you need when you talk to a customer or perform a live demonstration.

Below are the sections you can expect to find on the Product Information Pages:

T A R G E T S

This section will help you listen for keywords or concerns a customer has and will lead you to help choose the best product. For example, if your customer tells you they are concerned with fine lines and wrinkles, this section will help you recommend the Rewind™ Age Control Nectar by learning exactly what this product does and who the product is for.

R E S U L T S

Before/after results are listed here to give you, and your customers, confidence in your skin care recommendations. These are great to add to your social media posts and share with your customers.

W H Y Y O U ’ L L L O V E I T

It’s important to have the right words to say, and this section can help you share the products in your own way. Feel free to use these words or leverage them as a starting point to rework them into your own reach outs to customers. Either way, these are sure to get the conversation started.

W H A T P O W E R S I T

We’ve highlighted the most important ingredients and what they do to help take the guesswork out of what makes each product powerful.

Navigate the Training Guide

C O N S U LT A T I O N S K I L L S

H O W T O U S E I T

Your customers rely on you to know exactly how to use each product. These instructions, along with the “How To” videos from the website, will help them feel confident about using MONAT Skincare.

R E C O M M E N D W I T H

When products are recommended as a routine, the results are multiplied. Use these to create the perfect product pairing. We always recommend selling a 4-step routine to ensure your customer’s skin receives the full benefits of MONAT Skincare.

D E M O N S T R A T I O N T I P S

Invite them to try the products by doing demonstrations on their hands. Use these tips to help bring your demonstration to life.

C O N S U LT A T I O N S K I L L S

MONAT transformed haircare, developing innovative, award-winning products that revolutionized how we care for our hair. As the leading expert in combining modern science and nature, we are driven by the vision to be the global leader in naturally based, anti-aging product innovation.

It’s only natural that MONAT would develop the next generation of advanced skincare products that deliver youth-preserving, radiant results.

NATURALLY BASED, CRUELTY-FREE, VEGAN FORMULAS. DERMATOLOGIST

& OPHTHALMOLOGIST-APPROVED. CLINICALLY TESTED. POWERFUL

INGREDIENTS. PROVEN RESULTS.

Trusted worldwide, we hold ourselves to a global standard that ensures MONAT products are safe and efficacious. MONAT elevates the boundaries of science and incorporates the best of nature to support a healthy, more vibrant you.

Here’s to celebrating the individuality and confidence that come with looking and feeling your best at any age. Grounded in nature, tested by science, trusted from our family to yours.

The Healthy Skin Revolution

N A T U R A L . P O W E R F U L . P R O V E N .

MONAT Skincare is tested, vetted, and proven to be safe. Our dedication to healthy aging means that our products adhere to highest global standards. MONAT’s research team has searched the earth for the most amazing and efficacious natural ingredients and complemented them with the marvels of modern science. From the wonders of exotic fruits to next-generation stem cell technology, the MONAT Skincare collection includes products that feature four of the most advanced, essential and efficacious technologies in skincare today.

MONAT Skincare ingredients

R E J U V E N I Q E S ™

Hydrates. Plumps. Nourishes.

MONAT’s famed proprietary signature is a cornerstone of skin looking its best at every age. This clinically proven ingredient combines the nourishing and revitalizing powers of 17 botanical oils and extracts with a patented, activated oil from olive and jojoba seed extract to infuse skin with immediate and long-lasting moisture, hydration, youthful resilience and instant luminosity.

P L A N T S T E M C E L L S

Repair. Regenerate. Hydrate.

These regenerating phyto-elements extracted from moss help lift, tighten, support collagen and defend skin by providing antioxidant protection to guard against oxidative stress caused by the sun and other environmental elements. This powerhouse ingredient offers a full spectrum of benefits for luminous, youthful, healthy-looking skin.

N A T U R A L F R U I T A C I D S ( A H A S )

Brightens. Refines. Renews.

MONAT’s superfruit AHAs from sugar, mango, banana and cajá to energize, brighten, and refine skin. This blend of glycolic, malic, citric, mandelic and tartaric acids, has different molecular weights that help support more rapid natural cellular turnover to diminish the appearance of age spots, fine lines and wrinkles while simultaneously refining the appearance of pores and promoting radiance for healthy-looking skin.

P E P T I D E

Tighten. Plump. Smooth.

Known for its skin rejuvenation ability, bio-active building block help support skin’s natural collagen to reveal tighter skin, improved texture and an overall ageless appearance. MONAT’s exclusive peptide helps skin to appear more cushiony, plump, supple and youthful from within.

R E S U L T S W I T H O U T T O X I N S O R C O M P R O M I S E .

What’s not included in MONAT Skincare is as important as what is. Healthy aging doesn’t rely solely on what’s in our products; it also means adhering to the highest global standards. MONAT believes in extracting the healing power of natural ingredients to preserve and rejuvenate skin and is clinically tested and dermatologist-approved to be both effective and safe. In addition to being vegan, cruelty-free (we never test on animals), and naturally based, the MONAT Standard is exemplified by our NO list. Here’s what you won’t find in MONAT products:

THE MONAT NO WAY LIST:

NO Parabens

NO SLS/SLES

NO Cyclic Silicones

NO BHT

NO DEA/MEA

NO Phthalates

NO Petrolatum, Mineral Oil, or Paraffin Wax

NO Triclosan

NO Plastic Microbeads

NO Formaldehyde Releasers

No Gluten

No Harmful Colors

No Harmful Fragrances

No Animal Testing

MONAT Skincare standards

To learn more about MONAT Skincare, please contact your MONAT Market Partner or visit

www.monatglobal.com/skincare