Healthy Living Megatrend in India: How Will it Shape Packaged Food and Beverages?
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HEALTHY LIVING MEGATREND IN INDIA HOW WILL IT SHAPE PACKAGED FOOD AND BEVERAGES? FI INDIA, MUMBAI, 10 TH NOVEMBER 2017 ABHINAV ANAND
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Transcript of Healthy Living Megatrend in India: How Will it Shape Packaged Food and Beverages?
HEALTHY LIVING MEGATREND IN INDIA
HOW WILL IT SHAPE PACKAGED FOOD AND BEVERAGES?
FI INDIA, MUMBAI, 10TH NOVEMBER 2017
ABHINAV ANAND
GLOBAL PERSPECTIVE
INDIA IN FOCUS
CURRENT TRENDS
FUTURE OUTLOOK
KEY TAKEAWAYS
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Healthy Living is one of our eight focus megatrendsGLOBAL PERSPECTIVE
Experience More Shifting Market
Frontiers
Healthy Living Shopping
Reinvented
Ethical LivingMiddle Class
Retreat
Premiumisation Connected
Consumers
GLOBAL PERSPECTIVE
INDIA IN FOCUS
CURRENT TRENDS
FUTURE OUTLOOK
KEY TAKEAWAYS
800 India Health and Wellness market size in INR bn 2016
10.0%Forecast CAGR HW packaged food, 2016-21
7.0%Forecast CAGR HW beverages, 2016-2021
GLOBAL PERSPECTIVE
INDIA IN FOCUS
CURRENT TRENDS
FUTURE OUTLOOK
KEY TAKEAWAYS
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Better for you: Sugar reduction becomes a key priority for manufacturersCURRENT TRENDS
Consumer perception about health drives low salt packaged food
Indian market opens up to sugar less alternatives
Reduced fat milk dominates packaged food category
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Fortified Functional: Opportunity to address vitamins’ deficiencyCURRENT TRENDS
FSSAI encourages fortification, announces new standards
Vitamins and minerals lead Fortified Functional ingredients
Probiotic drinking yoghurt remains the most dynamic product
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Naturally Healthy: Affordability and consumer preference drive growthCURRENT TRENDS
Consumers move from unpackaged to packaged F&B
Juice brands introduce newer flavours to attract consumers
Demand for Naturally Healthy olive oil grows in India
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Organic: Organic products gets a push from government’s supportCURRENT TRENDS
India produces wide range of organic products
Government’s support boosts organic production
Organic milk a segment to watch out for
GLOBAL PERSPECTIVE
INDIA IN FOCUS
CURRENT TRENDS
FUTURE OUTLOOK
KEY TAKEAWAYS
© Euromonitor International
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Increase in demand for skimmed milk pushes growth in “Better for You”FUTURE OUTLOOK
52.9%
25.0%
21.5%
0.4%
HW Retail value RSP in 2021 - INR 1,300 bn
Better for You Naturally Healthy
Fortified Functional Organic
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0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
2016 2017 2018 2019 2020 2021
RSP
sal
es in
mill
ion
INR
Growth in RSP sales in modern retail
Continued progress of modern grocery retailers to boost HW segmentFUTURE OUTLOOK
