HealthQuest OAP Report (Rev 3)
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Transcript of HealthQuest OAP Report (Rev 3)
• Total Available market: $ 600-800 billion globally; $ 120-150 billion in the US
• Served Available market: $ 300-400 billion globally; $ 60 billion in the US
• Target market (Online Weight loss market): $ 5-6 billion globally $ 900 million in the US
• HealthQuest accessible market: Canada, US, Germany; professional men and women sitting at computers all day long out of shape and over weight, and have a Smartphone: 60-100 million
Market size weight-loss
TotalAvailableMarket
Target Market
ServedAvailableMarket
TotalAvailableMarket
Target Market
ServedAvailableMarket
Our App offers a smart coach and a smart social network for Professional Men and Women who have an iPhone and no time for anything…except sitting & stress. We offer slices of time in a participation game
If you accept the challenge now, “Step away from that computer! And take a mini break in your work day”
Put in a couple healthy behaviors for exercise and weight-
Share HealthQuest victories with friends & invite them to “get in the game and step away from that computer just for the fun, just for the health, just for this break…”
An iPhone coach who knows where you and what you’re up to making happen for your health, who is ready with a small dose of friendly courage
Our Game Design Process
Game testers play for fun, play with a self chosen team, choose the quests they go on
A New Game Design Process and a 1st Prototype Game-play test: Guinea PigFriday May 18, 2012 Guinea Pig + Level up Challenge
Guinea Pig Health Quest:
Work Place guidelines: no disturbance to your work flow or other's work flow including your boss
Team messages to take up a simple newbie challenge
4 short hall walks, 4 glasses of water, a 5 minute lunch break alone on a park-bench, with an apple meditating
Team messages to share accomplishment and tally scores
Live –video chat game-play testing
Hand-off to Development Began May 19 with MVP Mobile wire-frame and game-play stories
*** Web-only text-based game prototype under development ***