HealthPartners East metro/west WI portal plan

October 2014

Web portal vanity site strategy– Strategy

• Create web portal microsite for care delivery in east metro/western WI (Amery, Hudson, Lakeview/SMG, Westfields)

• Shared url, online content strategy, brand awareness, expand market reach

– Goals• Shared online content; single CMS for streamline approach – news,

blogs, classes, events, shared service lines, ad campaigns• Cost savings through limited external development; internal talent

to manage, html build out, write, maintain

– Budget• External initial setup/architecture/mobile responsive design -

$18,000• Cost per entity - $4,500

– Timeline• Phase I – Shared portal vanity site - Q4 design/content

development/build; Q1 2015 rollout• Phase II – Full integrated website RFP process Q2 2015 budget; Q1

2016 build

Prototype

Discussion:How to integrate links to HP, PN, Regions

Project planTask Responsible TimelineValley web vanity portal kickoff Valley marketing team JulyValley writers/sm online content summit Valley writers/sm/web team July/AugustWeb vanity portal initial brainstorming, design discussion, high level strategy

Valley web team August/September

Executive Strategy Brief, budget review, prototype review, slides for leadershipFinal signoff

Melissa/Pat September October 2

Naming brainstorming Valley writers/sm/web team October 15Web vanity portal content writing Valley web team October/November

Web vanity portal mapping architecture CareTech/Valley web team October/November

Web vanity portal design/creative CareTech/Valley web team October/November

Web development initial structure CareTech October/November

Web html build/development Valley web team November/December

Web content review/user testing Valley writers/sm/web team November/December

Web technical testing/server /security issues HealthPartners IS&T Security, Web & New media, CareTech, Valley web team

December

Web rollout communications plan Valley web team January

Web CMS development/training Valley web team January

Launch new valley web vanity portal Valley web team January/February

Measurement – Quarterly dashboard report Valley web team February 2015

HealthPartners East metro/west WI portal roadmap

Platform 2014 2015 Beyond

Public web portalhttps://www.hpeast_westwi.com/

(url draft – final tbd)

Develop strategy, cost, timeline for combined web portal/microsite – east metro/west WI care delivery

Limited functionality build/testing in Q4:rollout Q1 2015

Purchase single domain url Online content sharing, ad

spaces on portal Online class registration/

payment –multiple platforms; merge to single platform

Limited SEO No search Links to entity websites IS&T security review Google analytics for

measurement, review

• Q2 – Develop strategy, cost, timeline for fully enhanced web portal, combined website

• Q2 - Vendor RFP process selection, review, create wireframe

• Usability testing – user groups• Q3 - Content audit all sites• Single CMS system - microsite• Google analytics for

measurement, review• Online content sharing,

campaigns, ad spaces - portal• Capital request – August 2015

• Single website – east metro/west WI care delivery – user-centric experience; design/build 2016

• Incorporate new brand • Web design, development, full site

search, content development• Single platform e-commerce (retail

- class reg/payment; HP Pharmacy; gift shops; integrate with Online Patient Services)

• Single CMS system, training• Web testing, security review• Build for maximum SEO

optimization, Google ad words• Single web maintenance contract• Create opportunities to integrate

with regions.com; healthpartners.com and parknicollet.com – consistent user experience across all mediums

• Communications plan for rollout

Public sites:hudsonhosptial.orglakeviewhealth.orgwestfieldshospital.orgameryhospital.org

Online content sharing – multiple sites

Web Maintenance contracts – multiple sites

Individual platforms Separate CMS systems

Online content sharing – begin migration of shared service line content to portal

Web Maintenance (Q1 – Q3) No web enhancement, builds

on entity sites

• Phase out single websites• Discontinue entity web

maintenance contracts

HealthPartners East metro/west WI portal roadmap (cont.)

Platform 2014 2015 Beyond

Mobile web portal Responsive design web portal across limited mobile platforms

Some entity websites are responsive; some are not

Single web portal – expanded mobile responsive design across all platforms

Explore apps

Enhanced mobile design Fully integrate with

myHP.com; HealthPartners; Regions; and PN sites

Social channels(integrated on portal)

Valley online content sharing campaigns, promo posts – multiple sites

Local engagement – multiple entity channels

Social maintenance – multiple entity channels

Evaluate single social access landing page from web portal

Determine social channels to merge, discontinue in Valley

Valley online content sharing, campaigns, promo posts – using portal launch

Local engagement – single channels

Determine, develop single social channel from web portal (fb, twitter, YouTube, Pinterest, etc…) for brand recognition, maximum reach, integration with web portal, efficiencies

Social maintenance – single channels, site admins

Single social CMS system Evaluation tools

• Utilize consistent policies, processes and evaluation tool across enterprise social channels

• Online content sharing across enterprise