Healthcare Toursim
Transcript of Healthcare Toursim
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HEALTHCARETOURSIM/MEDICAL
TOURSIMPRESENTED TO,
PROF. LALIT SHARMAPRESENTED BY,
Brajesh kumarG.S.B.A, GREATER NOIDA
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What it is all about Medical Tourism is traveling abroad for
healthcare services. Medical Tourism is not emergency or critical
care travels: While out of country Expatriate care
Reasons medical tourists go abroad: Real or perceived lack of services at home Treatment protocols, equipment, or
services Prolonged waiting periods Lower costs of care Personal reasons
AffordableAccessibleAvailableAcceptableAdditional MedicalTourism
Magazine, #6, August2008
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Medical Tourism DefinitionsMedical travel The travel portion of the trip. When an
individual travels across the border andoutside ones customary environment to seekhealthcare services.
Medicaltourist
Upon arrival, such individual is called amedical tourist.
Medicaltourism
Activities which include utilization of healthcare services by the medical tourist,directly or indirectly, e.g. hospitality, culturalexposure, sightseeing
Medicaltourismoperator (MTO)
Facilitator and coordinator of medical traveland tourism services on behalf of the medicaltourist
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Healthcare Business
Facts & Figures
Medical tourism could account for 3-5% of the totalhealthcare delivery market.
India is rated amongst the worlds must see top tendestination by Conde Naste (international magazine)
A study by CII Mckinsey estimates that country could
earn 5000-10,000 crore by 2012 Health procedures across world show 200-800% cost
difference
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MedicalMedical
Leisur
Well
Sick
Medical TreatmentMedical Treatment
Spa treatment
Wellness retreats
Check ups
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Concept of Medical Value Tourism
Is it a new concept ? - NoDates back > thousands of years.Greek pilgrims travelled in Saronic Gulf called Epidauria, sanctuary of the healinggod Asclepius
Yes. Marketing of Medical Value Tourismisrelatively new concept.
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Quality
Large pool of doctors, nurses & paramedics
Strength: - Over 650,000 doctors;
- Highly skilled experts, and- Possess English speaking skills
Comfort Level
NRI doctors recognized as amongst best in adopted countries(First World)
Usage of EnglishIndian Nurses increasingly getting international exposure
First World Treatment at Third World Costs
Contd..
Advantage India(Core Competencies )
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Alternative Medicine Proposition :
Ancient Ayurvedic stream of medicines
Rejuvenation alternatives: Keralas healthretreats
Naturopathy and Yoga
Advantage India(Core Competencies )
First World Treatment at Third World Costs
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Changing Consumer Patterns
Increased visibility & ease of access to leading hospitals,doctors and surgeons who post their skills & specialties,
pricing etc on websites has made available a wide choice of
treatment to the overseas patients
Media is showcasing Indias ability to treat overseas patientsin a comparable environment
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Economics of tourism Tourism third largest net earner of foreign
exchangeIndias share in International Tourist arrival 2002 - 0.34 percent
2005 - 0.49 percent total 3.92 millionThe World Travel Tourism Council - India
as one of the foremost growth centre in theworld in coming yrs. Travel & Tourism sector creates more jobsper million rupees of investment plan, thanany other sector of the economy.
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The size of Indian Medical Tourism sector estimated in2002 to be min 1,00000 to 1,50,000 foreign patients per
year (Medical Tourists) . The annual growth rate of Medical Tourism in India
2000 15% per year
2007 30% per year
Kerala - > 8000 patients annually.Cardiac, Ortho & Ayurveda treatment
- KIMS (2007) 40,000 medical tourism patients
Hospital A in Bangalore - reported 900 medical touristsper year.
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Confederation of Indian Industry (C II) sponsoredMc Kinsey & Co. study.Healthcare in India : The
Road Ahead report:-
1.3 million medical tourists visit Asia / year
Nos. of US patients seeking cheaper careabroad - grew to 7,10,000 / year
Over 1, 50000 medical tourists travelled to Indiain 2002 bringing in earnings of $ 300 million.2006-07 > 3,00000
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Micro Economics - Comparative Cost AnalysisMetal Free Dental Bridge
India US
$ 500 $ 5500 Bone Marrow Transplant India US UK
$ 30,000 $ 250,000- $40,000 $ 150,000
Cosmetic Surgery India Thailand US Singapore$ 2000 $ 35,00 $ 10,000 -
Spinal Fusion $ 5500 $ 7000 $ 62,000 $ 9000
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India has number of World Heritage Monuments &India has number of World Heritage Monuments &Archeological sites attracting tourists /medicalArcheological sites attracting tourists /medicaltourists Requirement strategic marketing fortourists Requirement strategic marketing for
MedicalMedical Tourism Tourism
World heritage sites- Taj Mahal, Ajanta & Ellora,World heritage sites- Taj Mahal, Ajanta & Ellora,
Khajuraho, Bhimbetica rockKhajuraho, Bhimbetica rockpaintingspaintingsBuddhist sites Shravasti, KushinagarBuddhist sites Shravasti, Kushinagar
Ancient & religious places Varanasi, Udaipur,Ancient & religious places Varanasi, Udaipur,
Cultural /Festival tourism Ladakh festival,Cultural /Festival tourism Ladakh festival,KhajurahoKhajuraho festivalfestival
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Apollo Hospital Hyderabad Max Hospital Delhi Fortis Hospital, Delhi
Jaslok Hospital, MumbaiBreach Candy Hospital Wokhardt Hospital
Bangalore
Growth of International StandardHospitals
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Industry Issues
Doctors
Hygiene awareness in medical attendantsUnhygienic Food handling
Heterogeneous Pricing of servicesService
Standardized education in Medical InstitutionsStrong regulatory mechanism to curb quacksNo communication and inter-personal skills teaching
Nurses &Paramedical
Deficient Language skills
Lack of StandardizationAttrition
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PATH FORWARD(Potential + Improvements)
Doctors & Paramedics
Expertise Recognized
Cost Advantage
Language Skills
Vibrant Industries
IT Strength
Management Skills
Pharmaceutical Industry
Tourism Potential
Service Industry Mindset
POTENTIALUniform Medical Education StandardsIndustry Accreditation StandardsMandatory Accreditation of all Colleges &HospitalsTarget-oriented Infrastructure Investment
More Medical, Nursing colleges and Hospitals
Regulatory Bodies with Teeth
Government soft loan to Private PlayersTax Holiday & Further Duty Roll BackApex Industry body under Union ListGreater Industry & Govt. InteractionMedical Insurance ReformsSeamless Single-Window Facility to TouristsGovt. sell India as Medical Tourism Destination
FUTURE FOCUS
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Can we have similar Map for Medical Tourism for India ?
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Economic Crisis, Credit Crisis &Recession in USA - Will it affect Medical
Tourism market in India ? NoNo There are almost 50 million Americans with There are almost 50 million Americans with
no health insuranceno health insurance Canada - > 700000 patients waiting forCanada - > 700000 patients waiting for
procedures/surgery for > 6 months- 1yrprocedures/surgery for > 6 months- 1yr It can have a very positive impact onIt can have a very positive impact on
tourism industry in India for hospital & alliedtourism industry in India for hospital & alliedhealthcare industry who positionhealthcare industry who positionthemselves in the right direction .themselves in the right direction .
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Planning Commission Report -
Govt will provide M Visa to Medical Tourists onpriority.Most patients visit from SAARC + US &UK Lowest cost -
o Heart Bypass Surgery - India Thailand Singapore US / UK $ 6000 $ 7894 $ 23,983 $19,700
o Heart Valve Replacement Surgery
$ 8000 $ 10,000 $ 12500 US $ 20000UK & 90,000
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Medical Tourism OperatorsFacilitate
Client assessment Compilation of all pertinent records Recommend/match providers abroad Scheduling treatment Making all travel arrangements Handling payment Follow-up care upon return
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Foreign tourists: criticisms of amajor medical tourism destination
Obstacles % of Respondents
Maltreatments, such as over-charging by taxi drivers, lack of manners and ill-informed tourist guides and tour operators,cheating, etc, in many tourist destinations such as Agra, Delhi,Mumbai and Jaipur
63%
Delays at immigration counters due to lack of space and inadequatecomputerization
90%
Bad condition of roads in tourist destinations 55%
High cost of travel from far away countries, including those inWestern Europe, North America, Japan, and Australia
30%
Dual pricing of airfares for foreign nationals and domesticpassengers (40.5% higher for foreigners)
30%
Entry fees to monuments and heritage sites were higher for foreigners than Indian nationals 30%
Difficulty in obtaining fast connectivity to certain tourist spots or centers
28%
Dissatisfaction with airport facilities like ambience, toilets,cleanliness, cafeteria, baggage and customs clearance, andsecurity
80-90%
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REALIZED POTENTIAL
INDIAEMERGES
AS MAJORMEDICALTOURISM
DESTINATION
SPIN-OFFGDP Growth
Employment in Healthcare Sector
Employment in Tourism Industry
Overall Growth in Commerce
Reversal & Arrest of Brain Drain
Stimulus to Pharmaceuticals Industry
Growth in Insurance Industry
Better medical facilities for larger populationCatalyzes India to the Club of Global Leaders
PATH FORWARD(For Success)
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Reposition Healthydestinations
Sell destinations for whatthey can do to improve health
and wellbeing Offer full range of products
and services Package
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CONCLUSION
Opportunity to create a new travel segment inhealth using spas and medical tourism as anchors
Travel industry should focus on low risk, value
added services and retreats that focus on lifestyleand disease management
Everyone is looking for new businessopportunities
Travel understands how to package, healthcarefacilities dont