Healthcare Marketing - Digital Marketing - Managed Care - Brand Marketing - Content Marketing -...

John G. Baresky - MarketingHealthcare Brand Management - Healthcare Digital Marketing - Healthcare Product ManagementManaged Care Marketing

[email protected]

Summary

Healthcare marketing leader at HMPD, AbelsonTaylor, Hospira, Takeda / Abbott (TAP), Walgreens and Pfizer.

My experience spans advanced medical specialties and healthcare industry sectors. I am the interconnection of

brand marketing, digital marketing, managed care marketing and sales...

Visit my healthcare website - www.healthcaremedicalpharmaceuticaldirectory.com - I am seeking a healthcare

marketing opportunity...

Marketing Skills:

• Cross-Functional Leadership, Branding, Product Marketing, Product Management, Strategy

• Product Launches, Market Access, Reimbursement, Product Development, Competitive Analysis

• Digital Marketing (Google Certified), High Level Digital Design, Websites, SEO, SEM, Google Analytics

• Email marketing (HubSpot Certified), Crowdfire, Hootsuite, Buffer, Start A Fire, Social Media

• Market Segmentation, Market Research, Advisory Boards, Vendor Management

• Marketing Communications, Collateral, Content Marketing (HubSpot Certified)

• Value Propositions, Inbound Marketing (HubSpot Certified)

• Budgeting, Forecasting, Pricing, P&L

Healthcare Products & Services:

• Pharmaceutical Marketing: biological, injectable, oral, brand, generic

• Health Services Marketing: disease management, clinician & patient programs, Rx benefits

• Medical Device Marketing: IV pumps, disposables

Customer Sector Experience:

• Physicians, Nurses, Pharmacists, HCP, KOL

• Primary Care, Consumer, Patient, DTC, B2C

• Health System, Hospital, ACO, MTF, Surgery Center

• Managed Care Organizations, Insurers, BCBS, MCO, Payers

• Retail, Mail Order, Compounding, Specialty Pharmacy, SP

• Employers, Employee Benefit Consultants, B2B

• Pharmacy Benefit Management, PBM

• Contract Research Organizations, CRO

• Group Purchasing Organizations, GPO

• Home Infusion, Long Term Care, LTC

• Medicare, Medicaid, 340B, TRICARE

• Trade Relations, Distributors, OEM

[email protected]

847-650-5548

Twitter@JohnGBaresky

Skills & ExpertiseMarketing StrategyManaged CareDigital MarketingMarketingContent MarketingOnline MarketingProduct LaunchDigital StrategyGoogle AnalyticsMobile MarketingAnalyticsPharmaceutical IndustryMedical DevicesSocial Media MarketingMarketing ManagementMarketing CommunicationsMarket Accessintegrated marketingLeadershipCross-functional Team LeadershipManagementLoyalty MarketingLoyalty ProgramsProduct ManagementGo-to-market StrategyStrategyStrategic PlanningChannel StrategyMulti-channel MarketingMarketing ResearchProduct DevelopmentProject ManagementBrand ManagementBrand Awareness

Brand DevelopmentBrandingAdvertisingPharmacy Benefit ManagementMedicareMedicaidBusiness DevelopmentHospital SalesSalesforce.comSales EnablementforecastingBudgetingTrainingCardiologyGastroenterologyEndocrinology

ExperienceManager, Business Development Marketing at Healthcare Medical Pharmaceutical Directory.com - AHealthcare Marketing ResourceSeptember 2015 - Present (1 year 7 months)

• A healthcare industry brand marketing, digital marketing and managed care marketing resource

• Development, commercialization of a healthcare industry business and clinical digital publication

• Branding, design, content creation / management, technical operation, analytics, business development

• 17 healthcare business sectors; brand / digital / managed care discussion topics; over 400 directory links

Associate Director | Healthcare Marketing | Healthcare Advertising | Digital Marketing at AbelsonTaylorApril 2015 - September 2015 (6 months)

• AbelsonTaylor is the world's largest independent healthcare advertising and marketing agency

• Led development of brand identity and clinical / promotional marketing communications for multiple

medical specialties; establish brand / product recognition among doctors, nurses, pharmacists, patients,

consumers, payers, B2B, B2C, DTC, HCP

• Managed promotional strategy, market research, launch preparation, brand messaging, print, digital (social

media, content development, content marketing, inbound marketing, SEO, SEM, mobile, ISA), exhibit

communications; coordinated partnerships

Channel Marketing Manager | Brand Manager | Product Manager | Marketing Manager at HospiraMarch 2008 - April 2015 (7 years 2 months)

• Global organization, 17,000 employees, $4.5 billion annual sales, manufacturer of injectable

pharmaceuticals, infusion technology, medical disposables, B2B, HCP

• Cross-functional leadership of marketing initiatives: hospitals, health system, ambulatory, EMS, dialysis,

pharmacy (compounding, specialty pharmacy), surgery center, home infusion, long term care, clinical

research organizations, distributors

• Pharmaceutical product management of 10+ categories: anesthesia, antibiotic, cardiac, oncology,

antiemetic, antitoxin, pain management, hematology, nephrology, neurological

• Medical device product management of LifeCare PCA infusion pump, disposables, Carpuject & iSecure

pre-filled syringes, VisIV & ADD-Vantage IV bags, ampules

• Led business unit digital marketing / SEO - SEM / e-commerce development, product launches, marketing

strategy, marketing research, product development, training, CRM, crisis management

• Developed market access strategy for 10+ sectors reaching academic, commercial, managed care, Medicare,

Medicaid, TRICARE, 340B, GPO, OEM, trade, medical customers

• Produced customer loyalty programs; coordinated domestic & international logistics; sales enablement /

marketing communications; budgeting, analytics, forecasting, P&L, pricing

Senior Marketing Manager | Managed Care Marketing | Brand Manager | Product Manager at TakedaSeptember 2004 - February 2008 (3 years 6 months)

• TAP was a Takeda Pharmaceutical / Abbott Laboratories Inc. joint venture, 3,500 employees, $5 billion

annual sales, B2B, B2C, DTC, HCP

• Cross-functional leadership, brand marketing, market access strategy, sales initiatives of injectable Lupron

($800 million annual sales), oral / injectable Prevacid ($4 billion annual sales)

• Develop marketing strategies for consumer, employer, payer, insurers, MCO, PBM, Medicare, Medicaid,

home infusion, hospital, health system, long term care, retail, mail order and specialty pharmacy, TRICARE,

340B; market analytics, digital marketing, content development, SEO

• Led Milliman partnership, world's leading actuary, launched TAP's first HEOR analytics tool, results

published in AMCP's peer-reviewed Journal of Managed Care Pharmacy, increased Lupron Women's

Healthcare market access

• Increased Prevacid market share via Aetna, BCBS, CIGNA, CVS Health, Express Scripts, Kaiser,

TRICARE, UHC, payers / employers; clinical / promotional communications, e-prescribing

• Directed market research (consumer / patient, physician, pharmacist, nurse focus groups / advisory boards)

launched loyalty programs, medical / pharmacy benefit reimbursement programs

• Print, exhibit, digital marketing, SEO / SEM, content development, user analytics reporting, oncology,

gynecology, gastroenterology, endocrinology, internal medicine, pediatrics, rheumatology, urology

Project Manager, Managed Care Strategy | Marketing Manager | Brand Manager at Walgreens1995 - 2004 (9 years)

• Walgreen Co., global brand of retail, mail order & specialty pharmacy and healthcare services provider,

226,000 employees, over $70 billion annual revenue, B2B, B2C, HCP, DTC

• Directed marketing and sales strategy of pharmacy benefit services for retail, mail order, specialty

pharmacy; biological / injectable and disease management programs, clinical / financial data analysis,

consumerization of services, reimbursement administration, loyalty programs

• Developed brand communications, integrated marketing strategy for medical professionals, consumers /

patients, employers; directed market research, budgeting, forecasting, CRM resources

• Created corporate strategic plan segmenting insurers, MCOs, BCBS, benefit consultants, Fortune 1000,

government, unions, Medicare, Medicaid, increased RFP intake over 25%

• Led national Medicare initiative, achieved first round CMS / Federal approval over 100+ applicants,

successfully launched Medicare Part D program nationwide

• Launched E-commerce site, physician e-prescribing interface, client and patient web portals

Medical Representative | Biologicals & Vaccines | Cardiology | IV + Oral Antibiotics | Transdermals at Pfizer1992 - 1995 (3 years)

• Global pharmaceutical enterprise, 70,000 employees, over $50 billion annual revenue

• Promoted biologicals / vaccines, cardiology, IV / IM & oral antibiotics, transdermal products

• Implemented 5 product launches: Acel-Imune - vaccine, ProStep - nicotine transdermal, Tetramune

vaccine, Ziac - hypertension, Zosyn - broad spectrum IV antibiotic

• Called on multiple physician specialties, clinics, community & academic hospitals, pharmacies

• Managed biologicals / vaccine reimbursement administration

• Achievers' Club member

PublicationsAmerican Hospital Association: Hospitals Team Up With Biggest Names In Pro Sports For BrandAwareness, WellnessHospitals & Health Networks - American Hospital Association

Authors: John G. Baresky - Marketing

John Baresky interviewed by Andis Robeznieks for his article about leading health systems forming

marketing promotional partnerships with NBA, NFL, NHL, MLB and MLL affiliates.

CertificationsDigital Garage - Google/IAB Digital Marketing CertificationGoogle Content Marketing - HubSpot Digital Marketing CertificationHubSpot Inbound Marketing - HubSpot Digital Marketing CertificationHubSpot Email Marketing - HubSpot Digital Marketing CertificationHubSpot Mobile Marketing StrategyLinkedIn Instagram for BusinessLinkedIn Pinterest for BusinessLinkedIn Social Media Marketing with Facebook and TwitterLinkedIn

EducationSouthern Illinois University, CarbondaleM.A. / B.S., Communications, Marketing & AdvertisingActivities and Societies: WIDB-FM, WSIU-FM, WSIU-TV, American Advertising Federation (AAF), American Marketing Association (AMA), Student Programming Council (SPC)

Courses Independent Coursework

BIOLOGISTICS IN A CHANGING HEALTHCAREWORLD - Industry Workshop conducted byNorthwestern University Transportation Centerand Center for Commercialization of InnovativeTransportation Technology - Bret Johnson, AssociateDirector, Northwestern University

BEYOND FACEBOOK, TWITTER & LINKEDIN;PROFITABLY GROW YOUR BUSINESS USINGSOCIAL SITES YOU NEVER HEARD OF - RandyHlavac, Professor, Northwestern University, MedillIntegrated Marketing Communications

ProjectsDark Social Strategy For Digital Healthcare MarketingMembers:John G. Baresky - Marketing

Click headline, learn how to improve your social media digital healthcare marketing initiatives.Is Amazon Preparing To Flood The Healthcare Industry?Members:John G. Baresky - Marketing

Click headline, find out about all the activity underway at Amazon in Healthcare.A Conversation About Pinterest And Healthcare MarketingMembers:John G. Baresky - Marketing

Click headline, get insights on how to develop a Pinterest healthcare social media strategy.

A Conversation About Employee Benefit Consultants And Pharmaceutical Market AccessMembers:John G. Baresky - Marketing

Click headline, employee benefit consultants impact pharmaceutical market access strategy.The Mechanics of Deductibles, Big Data and Healthcare MarketingMembers:John G. Baresky - Marketing

Click headline, see Deductibles turn gears in consumer choice, plan design, risk management.Healthcare Marketing Social Media Resources: Content Marketing - Digital Marketing - InboundMarketingMembers:John G. Baresky - Marketing

Click headline, evaluate these social media monitoring tools for healthcare marketing initiatives.Healthcare Brand Management Market Access ConceptsMembers:John G. Baresky - Marketing

Click headline for GPO, LTC, MCO, PBM, Specialty Pharmacy and other market access strategies.U.S. Healthcare Business Models: A Tradition Of Change Since 1751

Members:John G. Baresky - Marketing

Click headline above to learn how healthcare is moving away from its traditional business models. A Conversation About Hospital And Health System ConsolidationMembers:John G. Baresky - Marketing

Click headline, see details about hospital / health system consolidation and marketing strategies.A Conversation About Medicare Part A, B, C and DMembers:John G. Baresky - Marketing

Click headline, learn essential basics of Medicare A, B, C, D for healthcare marketing strategy.7 Attributes Of Highly Effective Healthcare MarketersMembers:John G. Baresky - Marketing

Click headline, learn about 7 key attributes of successful healthcare marketers.Healthcare Digital Marketing ROI: Boost It With InfographsMembers:John G. Baresky - Marketing

Click headline to learn how to boost digital healthcare marketing ROI with infographsPinterest: Healthcare Infograph PortfolioMembers:John G. Baresky - Marketing

Click headline, dive into my Pinterest portfolio of healthcare industry infographs.

Instagram: Stethoscope - Healthcare's Iconoclast InstrumentMembers:John G. Baresky - Marketing

Click headline, enjoy the image portfolio of the stethoscope, healthcare's iconoclast instrument.Healthcare Medical Pharmaceutical Directory - An Industry Resource Since 2004Members:John G. Baresky - Marketing

Click headline, visit and bookmark my blog / website for ongoing referenceUHC & SCA: A Super Surgical TandemMembers:John G. Baresky - Marketing

Who Will Amazon Bite In Healthcare?Members:John G. Baresky - Marketing

Click headline above, learn how Amazon's competitors in healthcare may be disruptedThe Buyer's Journey Of A Digital Healthcare ConsumerMembers:John G. Baresky - Marketing

Click headline to experience the buyer's journey of a digital healthcare consumer10 Strategic Healthcare Digital Marketing Actions To Improve ROIMembers:John G. Baresky - Marketing

Click headline for 10 recommendations to improve your healthcare digital marketing's ROI Healthcare Marketing Articles & Presentation Portfolio - John BareskyMembers:John G. Baresky - Marketing

Click headline to access a selection of my healthcare marketing articles and presentationsPinterest Healthcare Marketing PortfolioMembers:John G. Baresky - Marketing

Click headline, explore my Pinterest healthcare portfolio of clinical, digital, managed care and promotional

contentHealthcare Medical Pharmaceutical Directory - LinkedIn Company Profile WebsiteMembers:John G. Baresky - Marketing

HMPD is a healthcare industry resource for:

• Healthcare Marketing - Healthcare Digital Marketing - Managed Care Marketing

• Market Access - Healthcare Sales Strategy

• Healthcare Industry Insights

• Patient - Physician - Managed Care Trends

• Business Intelligence - Investment Community

• Career Development - Healthcare Employer Searches

• Academic PurposesHealthcare, Medical, Pharmaceutical Directory On FacebookMembers:John G. Baresky - Marketing

Click headline, visit Healthcare, Medical, Pharmaceutical Directory Facebook Profile

Honors and AwardsE-Catalog Launch - Fueling Success AwardHospira, Inc.

Hospira Contributor AwardHospira, Inc.

Executive Round Table, Marketing Pioneer, Marketing Team Player AwardsTAP Pharmaceutical Products

WAG Corporate Award, PBM Management AwardWalgeen Co.

Achiever's ClubWyeth, Inc.

OrganizationsAmerican College Of Healthcare Executives - ACHEMember

The American College of Healthcare Executives (ACHE) is an international professional society of 40,000+

members building healthcare management excellence.

http://www.ache.org/Chicago Healthcare Executive Forum - CHEFMember

The Chicago Healthcare Executive Forum is an organization for clinical and professional healthcare leaders.

http://chefchicago.org/wp/Healthcare Information Management Systems Society - HIMSSMember

HIMSS is a global organization with 60,000+ members focused on healthcare technology advancements,

clinical and financial analytics, business intelligence, thought leadership, education, communications, market

research, digital and media assets.

http://www.himss.org/

Volunteer ExperienceChief, Recruitment Director, Webmaster at Park Ridge Recreation And Park District

Group Leader at CareerPlace ™

Career development and advancement

Neonatal Intensive Care Unit ( NICU ) at Capital Health Care Network

InterestsFamily, outdoor adventure, biking, angling, academic and healthcare philanthropy; all forms of marketing,

excellence in healthcare and life sciences......My business specialties are healthcare marketing, managed care

marketing, digital healthcare marketing...

John G. Baresky - MarketingHealthcare Brand Management - Healthcare Digital Marketing - Healthcare Product ManagementManaged Care Marketing

[email protected]

3 people have recommended John G.

"As a Senior Financial advisor for Hospira (Pfizer) pharmaceutical, I developed a departmental relationship

and rapport with John Baresky, Hospira’ Marketing Manager. John was a very helpful, instructive company

knowledgeable advisor to me. His overall understanding of Pfizer’s (formally Hospira’s) products, customers,

distribution channels and product services were extremely beneficial; it provided me with a deeper overall

understanding of the pharmaceutical industry as it relates to financial management allowing me to come up

to speed quickly. During my tenure with Hospira it seemed to me that John had a thorough understanding

of the healthcare industry, market sectors and medical specialties. He would be a valued resource to any

organization at strategy execution and product mix determination, guiding the organization in achieving it

sales and financial targets. He has a unique talent for explaining difficult clinical industry concepts to others

outside of the medical, pharmaceutical sales and marketing profession. John’s a very ethical and trusted

professional. "

— Ted Myers , Corporate Finance Leader|Interim CFO|Pharma|Life Sciences|M&A Transactions|TransferPricing, Hamilton Schuyler, LLC. - Financial Advsory|Life Sciences Market , worked with John G. at Hospira

"John combines a keen insight of the pharmaceutical industry along with professional pride and passion

of getting things right. John is an extraordinary team player and becomes the adhesive factor when he is

involved with groups that are challenged to find a common goal. His personality is a magnet for those

seeking advice or direction daily or quite simply as a friend. I am proud to call John a great man not only

professionally, but personally as well."

— Gary Ernster, worked directly with John G. at Takeda

"John Baresky is one of the most creative out of the box thinkers I have ever met. His knowledge of the

industry never ceases to amaze me. His thirst for new information keeps him on a heightened awareness of

industry trends and events. John is a value to any team and I am proud to have been able to work with him on

many an opportunity."

— Tony Bono, worked with John G. at Walgreens

Contact John G. on LinkedIn

https://www.linkedin.com/profile/view?id=AAEAAAEnPQoB7BqVal5D0ybrsSOC4aqsmhR0Nks&authType=name&authToken=L4jv&goback=%2Epdf_ACoAAAEnPQoBSWkUicYgxTmJoUtk1Chy5oqeWjQ_*1_en*4US_name_L4jv_John+G*3Baresky+*5+MarketingProfile_true_*1

Healthcare Marketing - Digital Marketing - Managed Care - Brand Marketing - Content Marketing -...

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