Healthcare Landscape in Indonesia

STUDY ABOUT HEALTHCARE LANDSCAPE

IN INDONESIA

November, 2017

1DI Marketing Co., Ltd.

SURVEY DESIGN

❖ This survey was conducted to study Healthcare landscape in Indonesia

❖ Methodology: Online survey

❖ Fieldwork time: 5 days (15/08/2017 – 19/08/2017)

❖ Sample size: N = 925

❖ Geography: Nationwide


RESPONDENTS SELECTION

Respondents of this survey had to be qualified below criteria

❖ Age : Above 30

❖ Gender : Female and Male


KEY FINDINGS

1) How to be healthy:

• Drink enough water, getting enough sleep and not drinking alcohol are top 3 methods to improve the health

• Drinking enough water is perceived the most effective way to be healthier rather than doing exercise

2) Health check habit:

• 57% often have a periodic health examination

• 6 ~ 12 months is the average time for a periodic health examination

• $32 is the average cost for a periodic health examination

3) Doing exercise habit:

• 68% often do exercise to improve the health

• 26 minutes per day is the average time for doing exercise

• 18% usually do exercise in fitness/ gym center or sport club

• $32 is the average spending on fitness/ gym/ sport club per month

4) Eating habit:

• 88% usually cook at home for the main meals

• 82% perceived breakfast the most important meal of the day

• Eating more vegetables, not drinking much alcohol and soft drinks are perceived good eating habit to be

healthier

5) The usage of organic food:

• 65% are using organic food

• No harmful chemicals and pesticides and high nutritional content are top 3 reasons for choosing organic food

• 39% definitely use organic food in the future (4.09 points out of 5)

6) The usage of functional food:

• 61% are using functional food to improve their health

• Nutritional supplement is the most used type of functional food


KEY FINDINGS VIETNAM INDONESIA

Top 3 healthy lifestyle • Drink enough water

• Eat nutritious food

• Having enough sleep

• Drink enough water

• Getting enough sleep

• Not drinking alcohol

Health check up 6-12 months • 85% often have a periodic health

examination

• $51 is the average cost spent

• 57% often have a periodic health

examination

• $32 is the average cost spent

Exercise habit • 77% often do exercise to

improve health; 34% usually do

exercise in fitness/ gym center or

sport club

• 32 minutes is the average of

doing exercise per day

• $28 is the average spending on

gym/ sport club per month

• 68% often do exercise to improve

health; 18% usually do exercise in

fitness/ gym center or sport club

• 26 minutes is the average of doing

exercise per day

• $32 is the average spending on gym/

sport club per month

Main reasons using organic food • No pesticides and clear origin

• Certification of safety

• No harmful chemicals and pesticides

• Higher nutritional content

Organic food major consumers 81% consumers are female 68% consumers are male

VIETNAM AND INDONESIA COMPARISON


7%

8%

25%

60%

Over 45

41-45

36-40

30-35

44%

56%

Male

Female

7%

10%

11%

19%

22%

30%

Medan

Bandung

Yogyakarta

Surabaya

Bodetabek

Jakarta

N = 925

DEMOGRAPHIC INFORMATION

GenderAge

OccupationLiving Place

4%

0%

2%

7%

10%

24%

26%

27%

Other

Student

Job seeker / Retired

Engineer / doctor / teacher

Worker

Self-employed

Officer

Housewife


1) How to be healthy

2) Health check habit

3) Doing exercise habit

4) Eating habit

5) The usage of organic food

6) The usage of functional food

CONTENT


THERMOMETER, SCALE AND EAR CLEANER TOOLS

ARE TOP 3 POPULAR HEALTHCARE EQUIPMENTS AT INDONESIAN HOUSE

Which of the following healthcare equipment / appliances do you have?

(Comparison by Age Group)

N = 925 N = 558 N = 229 N = 75

30-35 group care more about health by owning more healthcare equipment than other age group

14%

1%

3%

5%

8%

9%

12%

19%

20%

38%

56%

60%

0% 50% 100%

Does not have any of above

Other

Breathing machine

A heart rate monitor

Personal steam inhaler

Oral hygiene tools

Blood glucose meter

Massage machine

Blood Pressure Instruments

Ear cleaner tools

The scales

Thermometer

Total

15%

1%

3%

6%

9%

9%

13%

19%

19%

40%

53%

62%

0% 50% 100%

30-35

10%

2%

2%

3%

7%

9%

12%

20%

19%

38%

61%

61%

0% 50% 100%

36-40

20%

1%

3%

4%

5%

9%

7%

20%

20%

29%

56%

52%

0% 50% 100%

41-45

16%

2%

5%

2%

3%

6%

13%

24%

32%

25%

60%

51%

0% 50% 100%

Over 45

N = 63


Which of the following healthcare equipment / appliances do you have?

(Comparison by Gender Group)

N = 925 N = 410 N = 515

Female care more about health by owning more healthcare equipment than male

THERMOMETER, SCALE AND EAR CLEANER TOOLS

ARE TOP 3 POPULAR HEALTHCARE EQUIPMENTS AT INDONESIAN HOUSE

14%

1%

3%

5%

8%

9%

12%

19%

20%

38%

56%

60%

0% 50% 100%

Does not have any of above

Other

Breathing machine

A heart rate monitor

Personal steam inhaler

Oral hygiene tools

Blood glucose meter

Massage machine

Blood Pressure Instruments

Ear cleaner tools

The scales

Thermometer

Total

14%

1%

4%

6%

7%

12%

14%

22%

23%

40%

54%

56%

0% 50% 100%

Male

14%

1%

2%

5%

9%

7%

11%

17%

17%

37%

57%

64%

0% 50% 100%

Female


DRINK ENOUGH WATER, GET ENOUGH SLEEP AND NOT DRINKING ALCOHOL

ARE TOP 3 METHODS TO IMPROVE THE HEALTH

Are you using the following methods to improve your health?


Over 35 group care more about eating nutritious foods to improve the health than below 35 group

1%

1%

37%

41%

49%

64%

62%

70%

70%

90%

0% 50% 100%

30-35

%

2%

45%

45%

47%

62%

69%

72%

74%

90%

0% 50% 100%

36-40

%

%

39%

47%

45%

60%

76%

67%

73%

91%

0% 50% 100%

41-45

2%

3%

32%

49%

46%

62%

68%

75%

75%

86%

0% 50% 100%

Over 45

%

2%

39%

43%

48%

63%

66%

70%

72%

90%

0% 50% 100%

Other

I do not apply any of above

Use food supplements

Sports

Do exercise regularly

No smoking

Eat nutritious foods

Do not drink any alcohol

Get enough sleep

Drink enough water

Total

N = 925 N = 558 N = 229 N = 75 N = 63


Are you using the following methods to improve your health?


Female care more about eating nutritious foods and no smoking to improve the health than Male

DRINK ENOUGH WATER, GETT ENOUGH SLEEP AND NOT DRINKING ALCOHOL

ARE TOP 3 METHODS TO IMPROVE THE HEALTH

N = 925 N = 410 N = 515

1%

1%

41%

54%

56%

55%

61%

68%

69%

87%

0% 50% 100%

Male

%

2%

37%

35%

42%

70%

69%

72%

74%

92%

0% 50% 100%

Female

%

2%

39%

43%

48%

63%

66%

70%

72%

90%

0% 50% 100%

Other



Sports


No smoking



Get enough sleep

Drink enough water

Total


SURPRISINGLY, DRINKING ENOUGH WATER IS PERCEIVED THE MOST

EFFECTIVE WAY TO IMPROVE THE HEALTH OF INDONESIAN

Which is the most effective method to improve your health?


N = 925 N = 558 N = 229 N = 75 N = 63

%

2%

2%

3%

4%

5%

10%

12%

14%

48%

0% 50% 100%

Other



Sports

No smoking



Get enough sleep


Drink enough water

Total

%

1%

2%

3%

4%

5%

10%

11%

15%

49%

0% 50% 100%

30-35

%

2%

4%

3%

4%

3%

11%

14%

14%

45%

0% 50% 100%

36-40

%

%

%

4%

7%

4%

12%

12%

15%

47%

0% 50% 100%

41-45

2%

3%

3%

2%

6%

8%

5%

14%

8%

49%

0% 50% 100%

Over 45


Which is the most effective method to improve your health?


SURPRISINGLY, DRINKING ENOUGH WATER IS PERCEIVED THE MOST

EFFECTIVE WAY TO IMPROVE THE HEALTH OF INDONESIAN

%

2%

2%

3%

4%

5%

10%

12%

14%

48%

0% 50% 100%

Other



Sports

No smoking



Get enough sleep


Drink enough water

Total

%

1%

3%

5%

7%

6%

8%

12%

21%

37%

0% 50% 100%

Male

%

2%

2%

2%

2%

4%

12%

12%

8%

56%

0% 50% 100%

Female

N = 925 N = 410 N = 515





4) Eating habit



CONTENT


43% 44% 41% 43%

35%

57% 56% 59% 57%

65%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

Yes No

57% OFTEN HAVE A PERIODIC HEALTH EXAMINATION

Do you often go for a periodic health examination?

(Comparison by Age Group & Gender Group)

N = 925 N = 558 N = 229 N = 75

Over 45 group have a periodic examination more often than other age groups

43%

34%

50%

57%

66%

50%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

Yes No

N = 925 N = 410 N = 515N = 63


17%12%

22%

1%

1%

2%3%

1%

4%

27%

28%

26%

32%

34%

29%

21% 24%18%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

Every 3 months

Every 6 months

Every 12 months

Every 18 months

Every 24 months

Only when I donot feel good

17%20%

13% 12% 12%

1%1%

0% 5% 2%

3%3%

2%2%

2%

27%27%

25%

37%

24%

32%32%

37%

23%

24%

21%17%

24% 21%

34%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

Every 3 months

Every 6 months

Every 12 months

Every 18 months

Every 24 months

Only when I donot feel good

How often do you go for a periodic health examination?


N = 529* N = 311 N = 134 N = 43 N = 529* N = 272 N = 257

*Who chose “Yes” in Q: “Do you often go for a periodic health examination?”

6 ~ 12 MONTHS IS THE AVERAGE TIME FOR A PERIODIC HEALTH EXAMINATION

Over 45 group have a periodic health examination every 3 months more than other younger groups

N = 41


4% 5% 2% 0%5%

8%9%

6%7%

5%

12%14%

10% 12%10%

15%13%

17%21% 22%

28% 25% 37% 28%20%

33% 34%28%

33%39%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

Polyclinics

District Hospital

City Hospital

Private clinic

The centralhospital

Other

POLYCLINICS ARE THE PRIORITY FOR A PERIODIC HEALTH EXAMINATION

Where do you usually go for a periodic health examination?


Over 45 and female groups prioritize Polyclinics for a periodic health examination more than male and other age groups


4% 4% 4%

8% 6%10%

12%12%

13%

15% 19% 11%

28%28%

27%

33% 31%35%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

Polyclinics

District Hospital

City Hospital

Private clinic

The centralhospital

Other

N = 529* N = 311 N = 134 N = 43 N = 529* N = 272 N = 257N = 41


4% 5%3% 7% 2%

16% 16%19% 16%

15%

51% 48% 54%58%

56%

25% 27%22%

19%24%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

Under $8

$8 - $38

$39 - $77

$78 - $115

$116 - $155

Over $1554% 5%

4%

16% 17% 16%

51% 53% 49%

25% 24% 26%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

Under $8

$8 - $38

$39 - $77

$78 - $115

$116 - $155

Over $155

$32 IS THE AVERAGE COST FOR A PERIODIC HEALTH EXAMINATION

What is the average cost for your periodic health examination?


WeightedAverageCost

WeightedAverageCost

$31.85 $33.12 $30.08 $30.95 $31.85 $30.94 $32.80

41-45 and female groups spend on periodic health examination more than other groups


$28.89

N = 529* N = 311 N = 134 N = 43 N = 529* N = 272 N = 257N = 41


23%

1%

5%

6%

6%

6%

9%

11%

14%

17%

23%

28%

29%

30%

36%

0% 50% 100%

I don’t know

Other

Diseases of ear and throat

Reproductive diseases

Osteoarthritis

Skin issue

Diseases related to liver

Eye issue

Kidney disease

Diseases related to lungs

Digestive diseases

Blood pressure issue

Heart issue

Cancer

Diabetes

Total

25%

1%

5%

5%

6%

6%

9%

12%

14%

17%

24%

27%

28%

29%

33%

0% 50% 100%

30-35

19%

1%

4%

5%

5%

5%

8%

9%

14%

17%

21%

27%

29%

32%

41%

0% 50% 100%

36-40

20%

0%

4%

11%

8%

13%

12%

8%

17%

23%

23%

39%

35%

35%

44%

0% 50% 100%

41-45

22%

0%

6%

6%

6%

6%

6%

11%

16%

16%

25%

29%

30%

22%

30%

0% 50% 100%

Over 45

DIABETES, CANCER AND HEART DISEASE ARE TOP 3 HEALTH PROBLEMS

BELIEVED TO BE INCREASED IN THE FUTURE

According to you, in the future what health / disease problems will increase?


Over 40 group suppose diabetes and cancer to be increased in the future more than other age groups

N = 925 N = 558 N = 229 N = 75 N = 63


According to you, in the future what health / disease problems will increase?


Female suppose diabetes, cancer and digestive disease to be increased in the future more than male

23%

1%

5%

6%

6%

6%

9%

11%

14%

17%

23%

28%

29%

30%

36%

0% 50% 100%

I don’t know

Other

Diseases of ear and throat

Reproductive diseases

Osteoarthritis

Skin issue

Diseases related to liver

Eye issue

Kidney disease

Diseases related to lungs

Digestive diseases

Blood pressure issue

Heart issue

Cancer

Diabetes

Total

20%

0%

5%

6%

7%

9%

12%

12%

17%

19%

19%

32%

31%

28%

35%

0% 50% 100%

Male

25%

1%

5%

6%

5%

4%

7%

10%

12%

16%

27%

25%

27%

31%

37%

0% 50% 100%

Female

DIABETES, CANCER AND HEART DISEASE ARE TOP 3 HEALTH PROBLEMS

BELIEVED TO BE INCREASED IN THE FUTURE

N = 925 N = 410 N = 515





4) Eating habit



CONTENT


5% 3%7%

17%18%

16%

53%

46%

62%

24%

32%

14%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

Very often

Often

Sometimes

Rarely

Never

20% 20% 20%

15%

24%

34% 35% 33%

32%

40%

34% 34%33%

45%

29%

9% 9% 11%8% 8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

Very often

Often

Sometimes

Rarely

Never

68% OFTEN DO EXERCISE TO IMPROVE THE HEALTH

Do you often do exercise to improve your health?


N = 925 N = 588 N = 229 N = 75 N = 925 N = 410 N = 515N = 63


8% 9% 9% 6%2%

5% 6% 5%5%

2%

86% 85% 86% 89%96%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

at Morning

at Noon

at Night

8% 10%7%

5%5%

5%

86% 84%88%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

at Morning

at Noon

at Night

86% OFTEN DO EXERCISE IN THE MORNING

If yes, which time do you often do exercise?


* Who chose “Very often”, “Often”, “Sometimes” in Q: “Do you often do

exercise to improve your health?”

N = 722* N = 433 N = 177 N = 64 N = 722* N = 352 N = 370N = 48


3% 3% 2% 3%

6%

21% 22%18%

23%19%

40% 39%40%

45% 44%

27% 28%28%

23%21%

8% 7% 10%3% 6%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

5 - 10 minutes

10 - 15 minutes

15 - 30 minutes

30 - 60 minutes

60 - 90 minutes

Over 90 minutes 3% 3% 3%

21% 22%20%

40% 39%41%

27% 27% 27%

8% 7% 8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

5 - 10 minutes

10 - 15 minutes

15 - 30 minutes

30 - 60 minutes

60 - 90 minutes

Over 90 minutes

26 MINUTES PER DAY IS THE AVERAGE TIME FOR DOING EXERCISE

How much time do you spend on exercise?




WeightedAverageCost

WeightedAverageCost

26 min 26 min 24 min 28 min 26 min 25 min 26 min30 min

N = 722* N = 433 N = 177 N = 64 N = 722* N = 352 N = 370N = 48


3% 2% 3% 6% 4%

9% 11%5%

6%4%

9% 8%

10%9%

8%

32%33%

30% 25%29%

48% 45%51% 53% 54%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

At Home

At Park

Sports club in thedistrict

Fitness / fitness /gym centers

Other3% 5% 2%

9% 8%9%

9%12%

6%

32%

33%

30%

48%43%

53%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

At Home

At Park

Sports club in thedistrict

Fitness / fitness /gym centers

Other

70% USUALLY DO EXERCISE IN NON-SPORT PLACES

Where do you usually do exercise?




30-35 prefer doing exercise at park more than other age group

Male prefer at park and sports club while female prefer doing exercise at home

N = 722* N = 433 N = 177 N = 64 N = 722* N = 352 N = 370N = 48


$32 IS THE AVERAGE SPENDING ON FITNESS/ GYM/ SPORT CLUB PER MONTH

* Who chose “Sport club in the district” and “Fitness/ gym centers” in Q: “Where do you usually do exercise?”

** Small sample

5% 5%7%

17%19%

7% 20%

33%

50%46%

63%

40%

50%

25% 25% 22%

40%

17%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

Under $8

$8 - $38

$39 - $77

$78 - $115

$116 - $154

$155 - $192

$193-$230

Over $2305% 4%

5%

17%20%

14%

50%50%

49%

25%21%

30%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

Under $8

$8 - $38

$39 - $77

$78 - $115

$116 - $154

$155 - $192

$193-$230

Over $230

N = 127* N = 84 N = 27 N = 10 N = 127* N = 70 N = 57N = 6

WeightedAverageCost

WeightedAverageCost

$32.47 $35.07 $27.64 $23.85 $32.47 $35.16 $29.15$32.05

Over 45 and male groups spend more cost on fitness/gym/sport club than other groups

How much do you spend on exercise every month?



7%4%

11%

2%3%

1%8%

9%

7%

9%6%

12%

22%25%

19%

50% 52%48%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

I practice alone

Friends

Brothers / sisters

Lover

Colleague

Parents

Other7% 7% 7% 8% 8%

8% 8% 9%8%

9%11%

6% 8%

8%

22%22%

24%19%

17%

50% 48% 50%56%

67%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

I practice alone

Friends

Brothers / sisters

Lover

Colleague

Parents

Other

50% OFTEN DO EXERCISE ALONE

Who do you exercise with?


30-35 and female groups do exercise with their brothers/ sisters and their lover more often than other groups

While 36-40 and male groups do exercise with their friends more than other groups



N = 722* N = 433 N = 177 N = 64 N = 722* N = 352 N = 370N = 48





4) Eating habit



CONTENT


12% 13% 11%8% 8%

88% 87% 89%92% 92%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

Cooking athome

Eating out

12%19%

6%

88%81%

94%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

Cooking athome

Eating out

88% USUALLY COOK AT HOME FOR THE MAIN MEALS

For main meals, do you usually cooking at home or eating out?


30-35 group eat out for the main meal more often than other age groups

N = 925 N = 588 N = 229 N = 75 N = 925 N = 410 N = 515N = 63


1% 1% 1% % %

17% 18% 16% 16%13%

82% 80% 83% 84%87%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

Breakfast

Lunch

Dinner

1% 1% 1%

17%21%

14%

82%78%

85%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

Breakfast

Lunch

Dinner

82% PERCEIVED BREAKFAST THE MOST IMPORTANT MEAL OF THE DAY

For you, which meal is the most important of the day?


30-35 group and male perceived lunch the most important meal of the day more than other groups

N = 925 N = 588 N = 229 N = 75 N = 925 N = 410 N = 515N = 63


4%

0%

8%

14%

21%

21%

26%

33%

38%

39%

52%

58%

60%

63%

65%

66%

0% 50% 100%

I have no requirement of eating

Others

Do not eat too much fish

Do not eat dark colored foods

Do not eat too much starch

Do not eat food left over

Do not eat too much meat

Do not eat too sour

Do not eat too spicy

Do not eat too salty

Do not eat too much sweet

Do not eat fried foods

Do not eat street food

Do not drink much soft drinks

Do not drink much alcohol

Eat more vegetables, fruits

Total

4%

0%

11%

15%

21%

22%

26%

32%

37%

37%

49%

56%

60%

62%

63%

63%

0% 50% 100%

30-35

5%

0%

3%

11%

20%

17%

24%

33%

39%

41%

55%

59%

58%

64%

71%

70%

0% 50% 100%

36-40

7%

3%

7%

19%

23%

21%

25%

32%

35%

43%

56%

65%

64%

67%

61%

67%

0% 50% 100%

41-45

5%

0%

5%

13%

27%

29%

41%

35%

49%

48%

57%

65%

62%

63%

67%

78%

0% 50% 100%

Over 45

EAT MORE VEGETABLES, DO NOT DRINK MUCH ALCOHOL AND DO NOT DRINK

MUCH SOFT DRINKS THE GOOD EATING HABITS TO HAVE A GOOD HEALTH

According to you, in order to have a good health, how you should eat?


Over 45 group are more concern about eating spicy and meat too much rather than other group

N = 925 N = 558 N = 229 N = 75 N = 63


4%

0%

8%

14%

21%

21%

26%

33%

38%

39%

52%

58%

60%

63%

65%

66%

0% 50% 100%

I have no requirement of eating

Others

Do not eat too much fish

Do not eat dark colored foods

Do not eat too much starch

Do not eat food left over

Do not eat too much meat

Do not eat too sour

Do not eat too spicy

Do not eat too salty

Do not eat too much sweet

Do not eat fried foods

Do not eat street food

Do not drink much soft drinks

Do not drink much alcohol

Eat more vegetables, fruits

Total

6%

0%

9%

17%

19%

24%

29%

33%

38%

38%

54%

56%

55%

59%

66%

60%

0% 50% 100%

Male

3%

0%

7%

11%

23%

19%

24%

33%

39%

40%

50%

60%

64%

66%

64%

72%

0% 50% 100%

Female

According to you, in order to have a good health, how you should eat?


Female eat more vegetable/ fruit to have a good health and not drinking too much alcohol beverage to have a good health more than

male

EAT MORE VEGETABLES, DO NOT DRINK MUCH ALCOHOL AND DO NOT DRINK

MUCH SOFT DRINKS THE GOOD EATING HABITS TO HAVE A GOOD HEALTH

N = 925 N = 410 N = 515





4) Eating habit



CONTENT


2% 2% 3% 0% 2%3% 4% 2%

3% 2%

18% 19%

14%15%

27%

53% 51%57% 56%

51%

24% 24% 25% 27%

19%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

Very often

Often

Sometimes

Rarely

Never heardabout it

2% 3% 1%3% 4%

2%

18% 16%19%

53% 52% 54%

24% 24% 24%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

Very often

Often

Sometimes

Rarely

Never heardabout it

95% ARE AWARE OF ORGANIC FOODS

Have you ever heard about organic foods?


N = 925 N = 588 N = 229 N = 75 N = 925 N = 410 N = 515N = 63


2%

1%

7%

11%

13%

16%

51%

0% 50% 100%

I never hear about it

Other

Newspapers, magazines

E-Newspapers, E-magazines

Your Relatives

TV, radio

Social media

Total

2%

1%

6%

9%

13%

16%

52%

0% 50% 100%

30-35

2%

2%

8%

12%

13%

13%

51%

0% 50% 100%

36-40

0%

1%

7%

12%

5%

16%

59%

0% 50% 100%

41-45

2%

0%

6%

14%

19%

27%

32%

0% 50% 100%

Over 45

51% ARE AWARE OF ORGANIC FOOD THROUGH SOCIAL MEDIA

N = 925 N = 558 N = 229 N = 75 N = 63

Over 45 group are more aware about organic food through TV and radio rather than other social medias

Where did you hear about organic food?



Where did you hear about organic food?


Male are aware of organic food through e-newspaper and e-magazines more than female

51% ARE AWARE OF ORGANIC FOOD THROUGH SOCIAL MEDIA

2%

1%

7%

11%

13%

16%

51%

0% 50% 100%

I never hear about it

Other

Newspapers, magazines

E-Newspapers, E-magazines

Your Relatives

TV, radio

Social media

Total

3%

1%

7%

15%

13%

16%

46%

0% 50% 100%

Male

1%

1%

6%

7%

13%

16%

55%

0% 50% 100%

Female

N = 925 N = 410 N = 515


SUPERMARKET, ORGANIC SPECIALITY STORES AND ONLINE STORES

ARE TOP 3 CHANNELS SEEN ORGANIC FOODS

Where have you seen organic food?


2%

1%

4%

6%

16%

18%

54%

0% 50% 100%

I never hear about organic food

Other

Convenience store

Market

Online (on social networks, ecommercesites, ..)

Specialty stores sell organic food

Supermarkets

Total

2%

1%

3%

5%

18%

19%

52%

0% 50% 100%

30-35

2%

1%

6%

5%

11%

17%

58%

0% 50% 100%

36-40

0%

1%

4%

12%

15%

15%

53%

0% 50% 100%

41-45

2%

0%

6%

6%

16%

14%

56%

0% 50% 100%

Over 45

N = 925 N = 558 N = 229 N = 75 N = 63


Where have you seen organic food?


N = 925 N = 410 N = 515

SUPERMARKET, ORGANIC SPECIALITY STORES AND ONLINE STORES

ARE TOP 3 CHANNELS SEEN ORGANIC FOODS

2%

1%

4%

6%

16%

18%

54%

0% 50% 100%

I never hear about organic food

Other

Convenience store

Market

Online (on social networks,ecommerce sites, ..)

Specialty stores sell organic food

Supermarkets

Total

3%

1%

5%

8%

16%

17%

51%

0% 50% 100%

Male

1%

1%

3%

4%

16%

19%

56%

0% 50% 100%

Female


35% 36% 36%

27%32%

65% 64% 64%

73%68%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

Yes No

35%32%

38%

65%68%

62%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

Yes No

65% ARE USING ORGANIC FOOD

Are you using organic food?


41-45 group are using organic food more than other age groups

N = 925 N = 588 N = 229 N = 75 N = 925 N = 410 N = 515N = 63


NO HARMFUL CHEMICALS, NO PESTICIDES, AND HIGH NUTRITIONAL

CONTENT ARE TOP 3 REASONS FOR CHOOSING ORGANIC FOOD

Why did you choose organic food ?


41-45 group use organic food due higher nutritional content than other age groups

12%

16%

18%

18%

19%

20%

26%

26%

29%

42%

49%

58%

58%

0% 50% 100%

I do not use organic food

Recommended by friends

Recommended by a doctor

Good reviews

More delicious

Fear of cancer

Products are certified

Origin of the product is clear

Contribute to protect environment

Hygiene during Production

Nutritional content is high

Not contain pesticides

No harmful chemicals

Total

14%

16%

17%

18%

21%

19%

26%

26%

28%

40%

49%

54%

54%

0% 50% 100%

30-35

11%

14%

21%

15%

14%

18%

25%

25%

30%

42%

46%

61%

63%

0% 50% 100%

36-40

9%

16%

16%

24%

20%

28%

21%

31%

32%

43%

57%

67%

63%

0% 50% 100%

41-45

8%

22%

14%

25%

22%

25%

32%

30%

38%

51%

44%

63%

71%

0% 50% 100%

Over 45

N = 925 N = 558 N = 229 N = 75 N = 63


Why did you choose organic food ?


Male use organic food due doctor’s recommendation more than female

NO HARMFUL CHEMICALS, NO PESTICIDES, AND HIGH NUTRITIONAL

CONTENT ARE TOP 3 REASONS FOR CHOOSING ORGANIC FOOD

12%

16%

18%

18%

19%

20%

26%

26%

29%

42%

49%

58%

58%

0% 50% 100%

I do not use organic food

Recommended by friends

Recommended by a doctor

Good reviews

More delicious

Fear of cancer

Products are certified

Origin of the product is clear

Contribute to protect environment

Hygiene during Production

Nutritional content is high

Not contain pesticides

No harmful chemicals

Total

9%

17%

25%

23%

20%

17%

26%

30%

29%

43%

48%

55%

58%

0% 50% 100%

Male

15%

15%

13%

15%

18%

22%

26%

24%

30%

40%

49%

60%

58%

0% 50% 100%

Female

N = 925 N = 410 N = 515


28% 29% 28%21%

25%

33%33%

28%

29%

46%

39% 37%44%

49%

29%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

Definitely use

Use

May or May not

Will not use

Definitely will notuse

28% 26% 29%

33%30%

34%

39%42%

36%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

Definitely use

Use

May or May not

Will not use

Definitely will notuse

39% DEFINITELY USE ORGANIC FOOD IN THE FUTURE (4.09 POINTS OUT OF 5)

What is your intention to use organic food in the future?


WeightedAverageScore

WeightedAverageScore

4.09 4.05 4.14 4.28 4.09 4.14 4.09

41-45 and male groups are more willing to use organic food in the future than other groups

4.03

N = 925 N = 588 N = 229 N = 75 N = 925 N = 410 N = 515N = 63





4) Eating habit



CONTENT


39% 39% 36%

47% 44%

61% 61% 64%

53% 56%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 41-45 Over 45

Yes No

39%32%

45%

61%68%

55%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

Yes No

61% ARE USING FUNCTIONAL FOOD TO IMPROVE THEIR HEALTH

Do you use a functional foods to improve your health?


36-40 group are using functional food to improve the health more than other age groups

N = 925 N = 588 N = 229 N = 75 N = 925 N = 410 N = 515N = 63


NUTRITIONAL SUPPLEMENT IS THE MOST USED TYPE OF FUNCTIONAL FOOD

What kind of functional foods were you using?


Over 45 group use supplement for preventing disease more than other age groups

32%

1%

5%

18%

45%

0% 50% 100%

I do not use functional foods

Other

Supplement for disease treatment

Supplement for prevent disease

Nutritional supplement

Total

32%

1%

4%

17%

47%

0% 50% 100%

30-35

32%

0%

3%

18%

46%

0% 50% 100%

36-40

32%

3%

8%

19%

39%

0% 50% 100%

41-45

32%

0%

11%

24%

33%

0% 50% 100%

Over 45

N = 925 N = 558 N = 229 N = 75 N = 63


What kind of functional foods were you using?


NUTRITIONAL SUPPLEMENT IS THE MOST USED TYPE OF FUNCTIONAL FOOD

Male use supplement to prevent and treat disease more than female

32%

1%

5%

18%

45%

0% 50% 100%

I do not use functional foods

Other

Supplement for disease treatment

Supplement for prevent disease

Nutritional supplement

Total

24%

0%

7%

20%

49%

0% 50% 100%

Male

38%

1%

3%

16%

42%

0% 50% 100%

Female

N = 925 N = 410 N = 515


FEEL FREE TO DROP US ANY QUESTION

• Japan

o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan

o Contact person: Mr. Hideyuki Kato (CEO)

o Email: [email protected]

o Contact number: +81 3-5532-3200

• Vietnam

o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1, Ho Chi Minh City,

Vietnam

o Contact person: Mr. Ho Hai Dang (Country Manager)


o Contact number: +84 902-73-9944

• Thailand

o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey, Bangkok

10110, Thailand

o Contact person: Ms. Sariya Achawananthakul (Marketing & Operation Manager)


o Contact number: +66 876 724 832

• Indonesia

o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia

o Contact person: Mr. Hendry Pratama (Country Manager)


o Contact number: +62 21 3005 3541

47

DI Marketing Co., Ltd.

Healthcare Landscape in Indonesia

Health & Medicine

Transcript of Healthcare Landscape in Indonesia