Healthcare and Digital Transformation - Lessons from the Research
-
Upload
stefan-tornquist -
Category
Marketing
-
view
330 -
download
2
Transcript of Healthcare and Digital Transformation - Lessons from the Research
Healthcare Marketing in the Digital Age: New Research
Stefan Tornquist, VP Research, Econsultancy
The Study
Setting the Scene/01
0%
10%
20%
30%
40%
21%
31%34%
14%19%
41%36%
4%
Thinking about how digital technology has disrupted your in-dustry, which statement best describes your organization today?
Healthcare All Sectors (8/2014)
C-suite vs. Everyone Else
0%10%20%30%40%50%60%
30%
51%
14%5%
19%
48%
19% 14%
To what extent does digital permeate your own orga-nization's marketing activities?
Healthcare All Sectors
81% say poor measurement / attribution
5.5 concerns/02
83% say that their organization isn't built to be
digitally effective
Structures and transformation
89% say they suffer from a lack of marketers with digital
skills
People and Skills
66% are unprepared to use data from emerging data
sources
Data
45% are unprepared to use data from emerging data
sources
Data
32% have the technology to achieve their top objective
Technology
20% have incentives in place to encourage innovation
Innovation management
5 things to consider/03
Fear of change is the #1 threat.
Talent: careers not roles.
Use data to serve.
Tech: See talent (or get help)
Innovator? Changing patient behavior is your best friend.
1 cheat code/04
Are trends threats or a chance to take the lead?
Thank you
@SKTornquist
/05