Health Total 2016

The No.1 solution provider in our category in India

20 years of experience and expertise

The largest and Oldest wellness organization in Mumbai

About the Company …

Eat Healthy…Be Fit

The Mission …

Mission

At Anjali Mukerjee Health Total, we believe in using food as medicine. When this is combined with Ayurveda, Food supplements, mild exercise and lifestyle changes, it can restore health, reduce dependency on drugs enhance energy levels and bring about good health.

The Core offering …

Anjali Mukerjee Health Total offers services in the form of Nutritional Consultancy helping in Lifestyle Behavior Modification. Where the clients are given a customized “Food & Herbal Plan” based on individuals

1. Genetics

2. Lifestyle

3. Prakruti( body composition)

4. Age.

The Type of health Plan, Weight loss program, or a combination of both recommended to the client depending on the time required to manage the Symptoms of Concern.

The Simple Process …

We work on natural body cycle and our programs are designed on a unique four-step process

Detoxification The body needs to be detoxified to improve receptivity and to increase the bioavailability of nutrients in the human body. This is done by the foods, which are rich in antioxidants which arrest premature aging.

Rejuvenation Once the body has been detoxified, it absorbs nutrients from food more easily and efficiently. Therefore the food that you eat at this stage actually rejuvenates your system.

Nourishment After ensuring that the body is now effectively absorbing nutrients from the food, it is automatically nourished by way of reaching its optimum metabolism.

Maintenance Once through the entire process and you have achieved the desired result, we teach you to maintain the same throughout your life.

The Plans …

Health & Weight Loss Plans

1. Energy Booster2. Immunity Booster3. Good Digestion4. Cholesterol management5. Diabetes Management6. Blood Pressure Management7. Knee/Joint Pain Management8. Menopause Management9. Fit after Forty10.Skin Improvement11.Detoxification with Weight-Loss

The Plan Details …

Energy booster • For those who feel tired and exhausted all day• Ideal for working Individuals• Helps building immunity• Keeps you energetic all day• Build intrinsic body energy • Shield against environment pollution

Immunity booster • The natural way of building the body’s resistance to common ailments • Get rid of morning sickness, frequent cold n cough • Ensures everyday good heath of mind and body

Good Digestion • Strengthens the digestive tract• Prevents recurring indigestion leading to acidity & Gases • Cures constipation• Ensures optimum nutrient absorption • Your shield against food pollution


Cholesterol management Scientific and natural way to maintain Cholesterol levels Helps manage/ reduce cholesterol Fights Bad cholesterol at its cause Non drug therapy, preventing long /short term side effects

Diabetes management

Manage healthy levels naturally Helps remove/ titrate drug dependency Inexpensive method of disease Management

Blood pressure control Manage healthy BP levels naturally Helps remove/ titrate drug dependency Inexpensive method of disease Management


Knee/joint pain management Natural way to prevent continued degradation Quick and easy pain relief Program Designed to target root cause of over weight Compliments surgery and other treatments

Fit after forty Ideal to turn around to a healthy lifestyle. Wellness solution Helps building immunity to fight routine ailments Build intrinsic body energy thus ability to fight internal ageing Your shield against stress, over work and pollutant. Stops organ ageing

Menopause management Unique solution to manage symptoms away from drug therapy Helps fight against mood swings and food cravings.


Skin improvement Helps restore skin health Genuine skin treatment from within Treatment without chemicals Long lasting results and therapy

Detoxification with weight loss Weight management the healthy way Natural weight loss therapy away from any surgical procedure. Non machine /Non drug non side effect program Natural safe & healthy pace of weight loss Program that is customized rather than standardized approach. Restores Self confidence Non starving food plans Enable Lifestyle modifications for long lasting results

The Position & The Vision …

Current position

AMHT is the only market player which successfully delivers Lifestyle Behavior Modification and corrects most lifestyle issues using Food as Medicine customized to each individual body type.

Currently AMHT has a footprint of 20 centers across Mumbai, 19 Delhi, 11 Bengaluru, 6 Pune 1 Indore and 1 in Nasik, and an online delivery Model.

Total 60 centers

Vision

To be the leading National player in nutritional counseling across India

The Company History …

1997 Created the brand Anjali Mukerjee Health Total for diet plans

1998 Brought in a second line of nutritionists and herbalists to reach out to a wider client base under the Anjali Mukerjee method.

1999 Ran brand campaigns, their poster being a finalist at Cannes, France.

2000 0pened 4 health centers in Mumbai

2001 Tied-up with renowned academic Prof Y K Bhushan, of Narsee Monjee Institute of Management Studies to help formulate long term strategies.

2002 Opened a total of 6 centers in Mumbai.

2003 Consultant for 8 years from 1996 - 2003 to Femina Miss India contestants on diet advisory & providing healthy snacking foods from their range.

2005 Introduced programs other than slimming, e.g. cholesterol buster, diabetes management, fit at forty, menopause management, etc.

The Company History ….

2006 Created a “Do-At-Home” program and set up a separate team which consults clients over the phone/on mail.

2007-2008 Added 9 more centers in Mumbai taking the total to 15.

2009 Initiated customer relationship management (CRM) through dedicated software

2010 Developed in-house ERP systems to acquire new clients, maximize ROI, In line with the current consumer trends, he has even initiated internet and mobile marketing activities through the website, SEO, SEM, SMM, sms, e-mailers

etc.

2012 Do@Home program Nasik franchisee center

2013 Opened 5 more centers in Mumbai, 6 in Pune and 2 for on-line consultations….taking the total numer of centres to 29.

Foot Print

Currently AMHT has a footprint of 20 centers across Mumbai, 19 Delhi, 11 Bengaluru, 6 Pune 1 Indore and 1 in Nasik, and an online delivery Model.

Total 60 centers

On line centers 3

Achievements ….

Achievements Independent Consultant to “Soremartec Italia” – makers of Ferrero Rocher

chocolates, Tic Tac breath mints and Nutella hazel nut spread for her opinions, expertise and advice on nutrition.

Member of the “Brooke Bond Tea Council” - a body formed to promote the health benefits of tea by Hindustan Unilever – India’s largest FMCG Company.

"Official Nutritionist" to the Femina Miss India contestants. Consulted the contestants consecutively for 8 years (1997 – 2004). The food plans of "Miss Universe Lara Dutta, Miss World Priyanka Chopra, Miss India Gul Panag, Neha Dhupia" & many others were designed and sponsored by HEALTH TOTAL.

Yahoo.com has invited to write articles for their fitness section.

regularly blogs on Big Adda – India’s most popular blogging site, carrying the blogs of India’s leading celebrities.

“Healing with Food” is amongst the bestsellers.

Media Presence …

MEDIA Presence on media channels, across health shows, programs and discussions

by ET Now (Times of India Group) on Brand Equity, CNBC TV 18 on Lifestyle Guru, Bloomberg-UTV on Life and Style, UTV-I on Lifestyle and CNBC Awaaz on Lifestyle Guru for her expert views on different topics.

Published more than 1,000 articles in Bombay Times and Hindustan Times – two of India’s top leading dailies.

Regular expert, to answer health concerns / queries in leading magazines like Savvy, Food and Night Life, Harmony – a magazine by Dhirubhai Ambani Group.

Provide columns for magazines like Femina, New Woman, Life Positive, Grihlakshmi, Men’s Health- India Today, The Herald-Pune, The Free Press Journal and has been the health editor for Elan.

Featured by leading newspapers like Asian Age, Deccan Chronicle, DNA After Hours and magazines like Style Speak, Living Etc, Ahlan Masala (Dubai), Beauty & Style, Outlook (Marie Claire) amongst others.

Awards …

AWARDS

Anjali Mukerjee Health Total has been conferred “India’s Best Nutrition and Neutraceuticals Company of the Year 2010” by His Excellency Governor, Maharashtra State, Shri K. Sankaranarayanan and President of FDA, Maharashtra State, Shri Manohar Naik at the 3rd Annual Pharmaceutical Leadership Awards involving Indian and Global Pharma companies.

Asia week - A leading international magazine featured us as one of “Asia’s

Leading Campaigners of Health”.

received numerous awards like ‘Women Achievers’ Award, ‘IJM’ Award, ‘Bharat Nirman’ Award and recently ‘Pantene Shine’ Award for her outstanding contribution in the field of health and nutrition.

The Current Operations …

OPERATIONS Market positioning of “100% Natural” with “No Scary Diets, No Gadgets” unlike

any other player in the market.

Successfully established and marketed HEALTH TOTAL as a category leader across Mumbai to treat obesity and other lifestyle related health problems like stress, skin problems, diabetes, BP, cholesterol etc.

Serviced more than 4,00,000 clients with a program success rate in excess of 90%.

Adopted and implemented ERP & CRM systems to retain, recall clients and acquire new clients.

With appropriate “Consumer research and analytic tools”, understands trends and thus target Marketing efforts to maximize ROI for all activities done.

The Current Operations …

OPERATIONS

In line with the current consumer trends, initiated internet and mobile marketing activities through the website, SEO, SEM, SMM, sms, e-mailers etc.

Successfully used public relations to build the Health Total brand image.

Conceptualized and successfully executed models of workshops across Mumbai for corporate audience and interested catchments

Clientile …

We have a standard price list all across the organization, differentiated on the bases of local service clients and distance program clients

Local Serviced clients – Standard price list prices includes program herbsall health foods extra at actual

Distance clients (National) – Standard price list including herbs + Health foods +

Freight

Distance clients (international) – standard price list including herbs + Health foods Freight extra at actual

The Competitive Advantage …. Products

No. Attribute Anjali Mukerjee Competitive Advantage

1Daily dedicated time & effort: Of applying / consuming products etc

Does not need daily time & effort: Needs just 30 minutes, once a week

2 Is standardized for all: May / may not work with all body types

Is customized: For each individual based on his / her lifestyle, genetics etc & hence works for all

3 Is artificial: So definite side effects Is 100% natural, so no side effects

4Is a temporary solution: Due to weight regain post product use stoppage

Is a permanent solution, as based on foods from your kitchen, so no weight regain post program if followed

5 Success rates: Are a question mark

Proven success rates of 90% plus on delivery of promised results as can be confirmed with more than 3 lakh clients

Products

The Competitive Advantage …. Services

No. Attribute Health Total Competitive Advantage

1 Is focused on weight loss: So may trigger other un-necessary effects

Is focused on weight loss along with better health (Side Benefits), improves skin, digestion, energy etc.

2 Is standardized for all: May / may not work with all body types

Is customized: For each individual based on his / her lifestyle, genetics etc & hence works for all

3Is done using: Products / machines/ gels / tucks etc - artificial, so definite side effects

Is 100% natural, so no side effects

4Is a temporary solution: Due to weight regain post services use stoppage

Is a permanent solution, as based on foods from kitchen, so no weight regain post program if followed

5 Daily dedicated time & effort: Of applying / working out etc

Does not need daily time & effort: Needs just 30 minutes, once a week

Services

Preventive care is a nascent stages of business growth where you correct problems in a way that they do not progress to Critical care like obesity etc serving as market for Gyms, Yoga etc. The awareness of preventive care is rapidly building up across the globe. For example: The growth of pathological labs - gives us an indication of an impending critical care problem through tests of blood, urine etc is phenomenal..

The Target Group ….

BEAUTY MARKETDefinition: The market includes segments where results can be seen by othersAMHT programs for the market: Weight loss, Weight Gain, Skin glowTarget Audience Profile: Sex: Both Male & Female Age: 25+Financial: Monthly income = 30,000+ Customer requirement: Is looking for solutions to look beautiful

PREVENTIVE HEALTHCARE MARKETDefinition: The market includes segments where results can be seen / felt by self but not

seen by othersAMHT programs for the market: Cholesterol, Acidity, Diabetes, BP, Detox, Energy,

Immunity etcTarget Audience Profile: Sex: Both Male & Female Age: 30+Financial: Monthly income = 30,000+ Customer requirement: Is looking for solutions to be healthy

Communication …

The Advantages of AMHT …

Advantages

Established brand for nutrition Adequate success stories Measurable results Scalable business model High rate of rejoins and referrals Limited national players in the market Only nutritional based Solution provider Growing health awareness of the target market, increasing the marketable

potential. Fast growing urban centers around the country

The Key Success Factors for AMHT …

International applicability

Advisory expertise New age solution Appeal for GenX & GenY Multicultural in its application High rate of rejoins and referrals Customised to every individual Brand has a proven track record of delivery Current Franchise Center doing well.

Our Alliances


Godrej NATURE’s BASKET Association



Godrej Nature’s Basket teamed up with renowned nutritionist Dr. Anjali Mukerjee for the launch of a new health section, ‘Healthy Alternatives’ at their flagship store in Bandra.

This store offers an array of health foods that are heart-healthy, diabetic-friendly and immunity-boosting.

Speaking on the theme of ‘You are what you eat,’ Dr. Mukherjee shared her insights into maintaining a healthy lifestyle in today’s zippy daily routines.

“We at Health Total, in partnership with GNB, are very proud of the people who make concerted efforts to be healthy in a degenerating urban environment. GNB is bringing them a range of health foods that help fight disease, foods to detox, plan weight management, and much more. This range of functional foods (that is, foods with healthy properties) will be available at the Healthy Alternatives section at Nature’s Basket.”


Dr. Anjali Mukerjee Image cutout in GNB stores



Leaf lets & brochures



Alliance with

‘Food Food’ Association



FOODFOOD, India’s most popular food and lifestyle channel has again tied up with Dr Anjali Mukerjee for the launch of second season of ‘Health Maange More’ to be aired in the month of April 13.The show will be called ‘Health Maange More with Anjali Mukerjee’.

The show is hosted by popular Chef Shantanu Gupte along with Dr Anjali Mukerjee. In this season of ‘Health Maange More, every episode is built around a theme where Dr Anjali Mukerjee and Chef Shantanu Gupte discuss lifestyle problems faced by people in their everyday life.

Anjali Mukherjee will discuss the symptoms and control of these problems through Food while Chef Shantanu cooks tasty yet healthy recipes based on the same theme. Some of the topics that will be discussed include handling sugar cravings, weight loss, detoxifying, cholesterol problems, diabetes, acidity, heart burn and many more.

With Dr. Anjali Mukerjee

Program



15 Episodes -15 weeks telecast

Everyday one repeat for 15 weeks

3 Health Tips everyday for 15 weeksBy Dr. Anjali Mukerjee

Health Total contact details in all Episodes and vignettes

Aston bands in all Episodes

Contest questions in all Episodes


Rice Bran Oil

Fortune RICE BRAN Association



https://www.buchanangroup.com/myad.asp?pwd=96YD609G27DGF

https://www.buchanangroup.com/myad.asp?pwd=96YD609G27DGF


Corporate Social Responsibility ...

Every child in India has the right to free and quality education; yet approximately one out of every two children do not have access to school.

Stepping ahead for the cause, renowned nutritionist Dr. Anjali Mukherjee along with other celebrities like Arbaaz Khan, Huma Qureshi, Farah Khan and Neha Dhupia joined hands to come together on a single platform & participated in a historical ‘Walk for the Love of Shiksha’ along with P&G Shiksha students to express their solidarity for this issue.

In support of the cause, Dr. Anjali Mukerjee said, “Education is one of the most critical issues that India is still facing. However, millions of children in this country today are deprived of this critical opportunity because quality education is only possible when every child has adequate nutrition, proper healthcare, safe surroundings, and doesn’t have to work for a living. I support P&G Shiksha in its endeavours to make a difference and am very happy to be a part of the walkathon for education.”

Health Total 2016

Documents

Transcript of Health Total 2016