HealthSpaceVideoBUSINESS DEVELOPMENT PLAN

FRAMEWORK

Copyright ©Andrea Macdonald 25 July 2011

CONTENT

• Concept• Target group• Timing plan to launch• Timing years 1-3• Philosophy• Why is there a need?• Objectives• Strategies• Website framework• HealthSpace Foundation• Competitors• Team• Marketing• Funding• Potential sponsors and advertisers

CONCEPT: WHAT IS IT?

INFORMATION GATEWAY• Video host: people and their health stories • Access point :

Meeting place and health spaceInformation sourceMedical researchEvaluation centre

Call to actionMarket place

WHO IS THE TARGET GROUP?

ALL ADULT INTERNET USERS

Patients

Care givers

Medical professionals, scientists and researchers

TIMING PLAN TO LAUNCH

• March 2011-September 2011 Trial concept on Twitter an FB and evaluate response

• Register names HealthSpace.ae, HealthSpaceVideo.com and HealthSpaceVid.com, FB page and names of Apps

• Evaluate cost of Video streaming• Competitive analysis• Register intellectual property rights• Register Copyright• Appoint team of 4 senior partners• Compose Marketing plan and Funding document• Get funding• Appoint web designer• Appoint 2 freelance writers to compile editorial content• Appoint 2 researchers

Timing

Year 1 2011Establish website/platform for users to be allotted space to create a

health blogs to share video and written: health info and stories storiesSign up major subscribers: Health organisations

Year 2 January 2012Technology re-evaluation: video capacity. eHealthLiveLaunch of HealthSpaceWorld Foundation/CharityHealth information: world capital cities

Year 3 April 2013Sell company

OUR PHILOSOPHY

Connect

and make a difference -

Broadcast Your Health!

WHY IS THERE A NEED?

Patients• No internet platform for e-patients to share info• Sharing health experiences and information of

enormous, emotional and practical benefit • Physical limitations of ill people inhibit their

ability to access information to improve their health

• Health information fragmented, often not managed from one place. Keep medical history in one place

• Control presentation of medical history

WHY IS THERE A NEED?Care Givers

• Emotional: Empathize and share problems

• Practical: To ensure that they have access to information so that they can provide the best assistance possible

WHY IS THERE A NEED?Medical professionals

• Enormous cost of medical research makes sharing of information necessary

• Ethics: Lives can be saved

• Culture of sharing information “Open Source” yet to be fully realized within medicine. Opportunity to be pioneer organisation

OUR OBJECTIVE

• To create an organisation which empowers the patient

• To help people achieve optimal quality of life • To help them maximise on the benefits of

healthcare systems and products currently available

• To highlight subjects raised by healthcare professionals and patients to improve standards

STRATEGY• By providing the platform for e-patients• By creating an environment in which people can

share their health stories, to improve not just their own but also other people’s lives

• By providing people with the tools, that is, access to information, to manage their health better

• By not sacrificing quality of information for commercial gain

• By providing a respected platform for Open Source for medical professionals and academics

Business ModelSUBSCRIPTION, ADVERTISING AND PRODUCT

• Medical providers and research institutions pay to subscribe to receive their ‘space’ on Health Space Video to meet their customers

• e-patients, caregivers and users, registered as ‘individuals’ rather than organizations receive free Healthspace to create a blog, video and store health info

HEALTHSPACEVIDEO WEBSITE CONTENT

HEALTH/MEDICAL INFORMATIONSharing: Interface and space for e-patients and medical

professionals.

Access information

Meet your market

Find a product

Links: Gateway to existing health websites/media

Charity: Hub for HealthSpaceWorld Foundation

eHealthLive: On air now

SHARING

Your HealthSpace

• Blog

• Video

• Photo’s

• Groups

• Followers

• Links to other social networks

• Feed back

• Invitations/appointments

HealthSpaceVideo

Video clips of health storiesCatagories

Diet Rehabilitation

Managing Chronic Pain Managing a life threatening Illness

Disability Seasonal illnesses

Fitness Environmental Factors affecting health

Paediatric Health Travel health

Bereavement Rare diseases

First Aid Latest alternative therapies

Female Health Accident survival stories

Male Healthe Children’s stories

Geriatric Health Ancient medicine

Teenage Health Doctors’ stories

Mental Health Scientists’ stories

The e-PATIENT STORIES

YOUR VIDEO STORIES

Triumphing over diversity

Aging gracefully Finding someone the same as you: Curing rare diseases

Beating breast cancer: how I did it

My beauty spot Pensioners swim club

Yoga King: follow these steps

Nirvana: mountain climbing

Beating the odds Secrets to a long life

Feeding my children

My living will

The second opinion which saved my life

Day in the life of an office treadmill

My workout: paraplegic

My blood donor: thank you

MORE OF VIDEO STORIES

Drug barons: who is king now?

95 and still climbing mountains!

My aches and pains: Day in life of a construction worker

Heartache

Bedouin medicine man

Last message: leave one before you die!

Camels milk: don’t you just love it?

B12 might be the answer

Cosmetic surgery, who is that in the mirror?

In love with my veggie juicer!

Ayurveda heaven Its ok to grieve!

Lungs of a pearl diver

Mind over matter

Mumbo jumbo Karma

MORE AND MORERadiation is good for you

How I mapped my DNA

Climbing Mont Blanc barefoot

Human machines

Ethnic drugs Human brain to control computers

Just Chemistry: how I controlled my addiction

My brain scan: watch me think!

The human calculator

The incredible bending man

Bombay blood: rare blood groups

Health checks: non invasive sensor

Olympiads: Day in the life of able 2 athletes. Able bodied and physically challenged

Acupuncture man

Remote surgery The space doctor

ACCESS INFORMATION

Access Information

• Medical research

• Consumer surveys

• Links

MEET YOUR MARKET

TARGET YOUR MARKET

• Develop a space which attracts customers and sell your product on HealthSpaceVideo

• Advertise individual products and services through out the site

• Communicate with your customers within a unique setting

FIND A PRODUCT OR SERVICE

FIND A PRODUCT

• Access online medical supplies within an easy to use and reliable setting

• Meet only trusted providers

HOW TO WRITE YOUR MEDICAL HISTORY

• What is it?• Framework: how to write• Actual report written by patient or relative• Digital and or hardcopy format• For use in emergency and routine visit to doctor• Prompt to use when visiting doctor/physic• Leave with healthcare professional ensuring all

necessary information conveyed

• Local radio and television stations with health programs

• Live on air health conferences: Open access for all users

• Bulletins

• Live discussions

e-HealthLive

HEALTH SPACE WORLD FOUNDATION

• Charity to be created from funds generated by website “charity finance funnel” through which wealthy patients can give to poor patients via the products page and online donation

• HealthSpaceWorld events: Start with Dubai Cares sponsored event offering free vaccinations, physiotherapy and basic general medical treatment for poor people working in Dubai

COMPETITORS

• YouTube.com

• MySpace

• FaceBook

• Google

• Health websites

• MORE…….

• Competitive analysis to follow here

TEAM

• Panel of e-patients and doctors

• Website manager

• Head of technology

• Head of Marketing

• Editor

• Freelancers: writers, computer technicians and researchers

• CEO

FUNDING

MAJOR CONSIDERATION: FIND THE MOST ECONOMIC VIDEO UPLOAD/DOWNLOAD

TECHNOLOGY• Develop cost flow analysis and business plan• Find single investor:YouTube model• Sign up major subscribers, advertisers and

sponsors