Health & Palm Oil in France: how to stop and prevent ... Laure d astorg... · Health & Palm Oil in...
Transcript of Health & Palm Oil in France: how to stop and prevent ... Laure d astorg... · Health & Palm Oil in...
Health & Palm Oil in France:
how to stop and prevent
misleading information?
Laure d’Astorg, Secretary General
EPOC, October 29
Our Members
The situation in France since 2013 :
both health and environmental issues
2010: Greenpeace campaign
2010: Fierce criticism led by a few nutritionists
Heard it’s bad for health (CV disease, cancer…)
Parliamentary ‘Daudigny’ amendment in 2012
Will to increase the tax on Palm Oil because it is bad for health
No-palm oil’ growing trend at the supermarket Label “no palm oil” on products
Retailers TV Ads on “no palm oil” products in their supermarkets
=> Lead French consumers to think that Palm Oil is bad for health.
Negative media coverage on both on health and environmental aspects Bad for health
Don’t know where Palm Oil comes from
Destroying rainforest in the Far-East and Africa
A negative consumer perception about palm oilAn ingredient which could be avoided
Paris International Agricultural Show2014
Visitors15,000 to
20,000*
Mean time
spent5 mn
*Estimation from host and hostesses counting
A major event:
signature of a “Zero deforestation” Commitment Charter
Official signature of a “Zero deforestation”
Commitment Charter countersigned by
Carrefour, in presence of the Ministry of
Agriculture:
Committing companies to use in their
products 100% RSPO certified Palm Oil by
the end of 2015.
Committing companies to use in their
products 100% sustainable palm oil by 2020.
A sustainable palm oil is:
An oil which respects all the RSPO criteria
An oil which the origin is known and consequently which is traceable back
to the plantation
An oil without impact on deforestation from high conservation value forest
An oil without impact on deforestation from high carbon stock forest and
peat lands
An oil which doesn’t come from burn field agriculture
An oil which protects workers, populations and local communities’ rights,
respecting the “free and informed consent” principle for these
communities
An oil which encourage the development of small independent producers
2014 : Launch of a consumer website at the SIA
www.huiledepalmedurable.org
Showcasing palm oil’s naturalness
Providing visitors with an easy-to-
understand information
Responding to their concern on both health
and environment
2014 : Go live with an advertising print campaign
A print advertising was deployed from April, 28 until July, 21 across a series
of outlets.
Provide the French market with key facts and figures
regarding the consumption of palm oil in France
Elaboration of a study in
partnership with the CREDOC
on the consumption of palm oil
in France
=> The level of consumption does not
justify the actual controversy.
Evolution of the palm oil image in 2014
45%
31%
26%
18%
21%
13%
8%
46%
31%
28%
21%20%
14%
5%
50%
38%
33%
25%
22%
16%
9%
0%
10%
20%
30%
40%
50%
60%
Produit 100% naturel Provient d'un fruit Intéressante pour latexture qu'elle
apporte
Intéressante pour laconservation des
produits
Part modeste dansl'alimentation
Pas d'effet négatif surla santé
Productionrespectueuse des
hommes et del'environnement
Février
Juillet
Décembre
Image
Barometer
IFOP
Environment remains the main concern for consumers
In France, the health issue dominated the online conversations at the
beginning of 2014. The trend reversed a the end of the year with mainly online
conversations on the environmental aspect (71%).
Organization of a workshop on
Zero deforestation at the Forum ConvergencesSeptember 2015
More than 130 participants (NGOs, companies, retailers, scientifics,
journalists…)
Representative of different sectors (palm oil, soy, rubber, paper pulp and timber)
commited in sustainability
Participation of French consumers with a live tweet during the workshop
Provide information to doctors and their patients
in waiting roomsOctober 2015 to March 2016
Outreach of 302 500 brochures to patients …
…in 6 000 waiting rooms in France
An information
document
for doctors !
An information
document
for their patients !
An online quiz
for patients !