Health IT Summit Boston 2014 – Keynote Presentation “Making Health Addictive” with Dr. Joseph...
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Transcript of Health IT Summit Boston 2014 – Keynote Presentation “Making Health Addictive” with Dr. Joseph...
LET’S MAKE HEALTH ADDICTIVEJoseph C. Kvedar, MD
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
©
ABOUT THE CENTER FOR CONNECTED HEALTH
Technology is an enabler to provide care remotely
Benefits include improved engagement, outcomes, and efficiencies
Mission is to facilitate the adoption of Connected Health
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
CONNECTED HEALTH GOAL
Integrate care into the
day-to-day lives of our patients
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
WE CHECK OUR SMARTPHONES >100 TIMES A DAY!
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
SMARTPHONE ADDICTION
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Tourist walks off Australia pier while checking Facebook
“Melbourne police warned
people to pay attention
when using social media
around water.”
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
BUT PUSHING A BUTTON FOR HEALTH IMPROVEMENT IS TOO HARD.
Photos: Center for Connected Health, Alere Connect© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
• Always on and connected
• In the moment messaging
• Capture your health data
• Display information
• SMARTPHONES ARE ADDICTIVE!
MOBILITY IN HEALTH
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
HOW DO WE TAKE ADVANTAGE OF CONNECTED HEALTH
TO IMPROVE PATIENT ENGAGEMENT?
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3 STRATEGIES
Photo: iStockPhoto© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
1. MAKE IT ABOUT LIFE©
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MAKE IT ABOUT LIFE: OB TEXTING
Photo: iStockPhoto© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
• 74% — Helped to learn totake care of themselves andtheir babies
• 85% — Felt supported bythe OB team
MAKE IT ABOUT LIFE: OB TEXTING
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
2. MAKE IT PERSONAL
Photo: iStockPhoto
©
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Customized
Program DesignReadiness
To Change
Connected
Health Data
Practice
Location
Analytic
Engine
MAKE IT PERSONAL: TEXT 2 MOVE
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
MAKE IT PERSONAL: TEXT 2 MOVE
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Mean change in daily steps by engagement level
**p= 0.03
MAKE IT PERSONAL: TEXT 2 MOVE
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Mean change in HbA1c by engagement level
3. REINFORCE SOCIAL CONNECTIONS
Photo: iStockPhoto
©
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
MAKE IT SOCIAL: CONNECT 2 MY ACT
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
MAKE IT SOCIAL: CONNECT 2 MY ACT
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
*Study ongoing. Results are preliminary.
** Traditionally, similar control sample has about 18% engagement in the clinic.
•79%**Engagement
•21/25Final ACT
•1.47 pointsACT Improvement
Results*
3 TACTICS
Photo: iStockPhoto© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
1. EMPLOY SUBLIMINAL MESSAGING
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.Image: truth.com
Reminder group
No Reminder Group
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SUBLIMINAL MESSAGING : SUNSCREEN REMINDERS
Arch Dermatol. 2009;145(11):1230-1236.
2. USE UNPREDICTABLE REWARDS ©
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
UNPREDICTABLE REWARDS : UBER
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
3. USE THE SENTINEL EFFECT©
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Average drop of HbA1c: 1.5
69% achieved a drop in BP
SENTINEL EFFECT: DIABETES & BLOOD PRESSURE CONNECT
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
GOOGLE FIELD TRIP
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ARGUS
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Cancer Pain Management Mobile App
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Tailored Messaging Program: Empowers patients to address barriers to pain management
when possible/appropriate
Supports patients through pain management
Report Pain Score
Follow Decision Tree
Appropriate Coaching
1) Education & Coaching messages
2) Immediate help with breakthrough
pain
3) Pain Score Algorithm:
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
WAYS TO CONNECT
The cHealth Blog:
chealthblog.connectedhealth.org
www.connectedhealth.org
Annual Symposium:
October 23-24 2014; Boston
LinkedIn Group:
Connected Health Community
Twitter:
@connectedhealth
@jkvedar
Contact Me: