Health IT Summit Boston 2014 – Keynote Presentation “Making Health Addictive” with Dr. Joseph...

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LET’S MAKE HEALTH ADDICTIVE Joseph C. Kvedar, MD © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE. ©

Transcript of Health IT Summit Boston 2014 – Keynote Presentation “Making Health Addictive” with Dr. Joseph...

LET’S MAKE HEALTH ADDICTIVEJoseph C. Kvedar, MD

© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.

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ABOUT THE CENTER FOR CONNECTED HEALTH

Technology is an enabler to provide care remotely

Benefits include improved engagement, outcomes, and efficiencies

Mission is to facilitate the adoption of Connected Health

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CONNECTED HEALTH GOAL

Integrate care into the

day-to-day lives of our patients

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WE CHECK OUR SMARTPHONES >100 TIMES A DAY!

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SMARTPHONE ADDICTION

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Tourist walks off Australia pier while checking Facebook

“Melbourne police warned

people to pay attention

when using social media

around water.”

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BUT PUSHING A BUTTON FOR HEALTH IMPROVEMENT IS TOO HARD.

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• Always on and connected

• In the moment messaging

• Capture your health data

• Display information

• SMARTPHONES ARE ADDICTIVE!

MOBILITY IN HEALTH

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HOW DO WE TAKE ADVANTAGE OF CONNECTED HEALTH

TO IMPROVE PATIENT ENGAGEMENT?

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3 STRATEGIES

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1. MAKE IT ABOUT LIFE©

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MAKE IT ABOUT LIFE: OB TEXTING

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• 74% — Helped to learn totake care of themselves andtheir babies

• 85% — Felt supported bythe OB team

MAKE IT ABOUT LIFE: OB TEXTING

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2. MAKE IT PERSONAL

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Customized

Program DesignReadiness

To Change

Connected

Health Data

Practice

Location

Analytic

Engine

MAKE IT PERSONAL: TEXT 2 MOVE

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MAKE IT PERSONAL: TEXT 2 MOVE

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Mean change in daily steps by engagement level

**p= 0.03

MAKE IT PERSONAL: TEXT 2 MOVE

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Mean change in HbA1c by engagement level

3. REINFORCE SOCIAL CONNECTIONS

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MAKE IT SOCIAL: CONNECT 2 MY ACT

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MAKE IT SOCIAL: CONNECT 2 MY ACT

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*Study ongoing. Results are preliminary.

** Traditionally, similar control sample has about 18% engagement in the clinic.

•79%**Engagement

•21/25Final ACT

•1.47 pointsACT Improvement

Results*

3 TACTICS

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1. EMPLOY SUBLIMINAL MESSAGING

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Reminder group

No Reminder Group

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SUBLIMINAL MESSAGING : SUNSCREEN REMINDERS

Arch Dermatol. 2009;145(11):1230-1236.

2. USE UNPREDICTABLE REWARDS ©

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UNPREDICTABLE REWARDS : UBER

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3. USE THE SENTINEL EFFECT©

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Average drop of HbA1c: 1.5

69% achieved a drop in BP

SENTINEL EFFECT: DIABETES & BLOOD PRESSURE CONNECT

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GOOGLE FIELD TRIP

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ARGUS

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Cancer Pain Management Mobile App

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Tailored Messaging Program: Empowers patients to address barriers to pain management

when possible/appropriate

Supports patients through pain management

Report Pain Score

Follow Decision Tree

Appropriate Coaching

1) Education & Coaching messages

2) Immediate help with breakthrough

pain

3) Pain Score Algorithm:

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WAYS TO CONNECT

The cHealth Blog:

chealthblog.connectedhealth.org

www.connectedhealth.org

Annual Symposium:

October 23-24 2014; Boston

LinkedIn Group:

Connected Health Community

Twitter:

@connectedhealth

@jkvedar

Contact Me:

[email protected]