Health Improvement Public Health, Year 4, MMS Yr 4 PH Paediatrics 1.

Health Improvement

Public Health, Year 4, MMS

Yr 4 PH Paediatrics 1

What is Health?What is Health?

"Health is a state of "Health is a state of complete physical, mental complete physical, mental and social well being and and social well being and not merely the absence of not merely the absence of

disease"disease"

World Health Organisation World Health Organisation 19481948

Dahlgreen and Whitehead Model


How does Health How does Health Improvement fit?Improvement fit?

Faculty of Public Health - it's one of the three domains of public health and includes:

Ladder of Ladder of interventionintervention

Do nothing / monitor

Provide information, inform and educate

Guide choice through incentives: financial or otherwise

Guide choice through disincentives: use financial or other disincentives to guide choice

Restrict choice: regulate to restrict the options available

Eliminate choice: regulate to eliminate choice

Guide choice through changing the default: make healthier choices easier

Enable choice: enable people to change their behaviours

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6 Yr 4 PH Paediatrics

Individualistic

Social MarketingSocial Marketing


Consider these four questions

1 Do I really understand my target audience and see things from their perspective? 2 Am I clear about what I would like my target audience to do? 3 For my target audience, do the benefits of doing what I would like them to do outweigh the costs or barriers to doing it? 4 Am I using a combination of activities in order to encourage people to achieve the desired action?

The nudge theoryThe nudge theory


TASK- are these any good?

PEP 9


Community

What is an asset based What is an asset based approach?approach?

“A health asset is any factor or resource which enhances the ability of individuals, communities and

populations to maintain and sustain health and wellbeing and to help to reduce health inequalities.

These assets can operate at the level of the individual, family or community and population as protective and promoting factors to buffer against

life’s stresses” Morgan and Ziglio, 2007



Societal

For example childhood For example childhood immunisationimmunisation

• Immunisation is the most important way of protecting people from vaccine preventable diseases.


Social Determinants of HealthSocial Determinants of Health

Yr 4 PH Paediatrics14

Corporate Determinants of Corporate Determinants of HealthHealth

Corporate activities can affect health in many ways: •Living wage•Health and Safety Policies•Unhealthy products•Marketing to unsuitable audiences•Balance of profit, planet and people•Waste removal


Health Improvement Public Health, Year 4, MMS Yr 4 PH Paediatrics 1.

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