Health contents and services

Authored by Pasquale TaralloSome Preliminary Notes -- 11 --

Benvenuti !Benvenuti !Benvenuti !

Some Preliminary Notes Useful to start Discussion

How Health Contents and Services

can be used to Attract, Retain and Profile

CUSTOMERS by gathering Interests,

specific Needs, Behaviors and/or Aptitudes


How Your How Your COMPANYCOMPANY

cancan LEVERAGELEVERAGE

Healthcare Interests and AttitudesHealthcare Interests and Attitudes

of its (potential and effective)of its (potential and effective)

CUSTOMERSCUSTOMERS

To offer new solutions To offer new solutions

and and createcreate VALUE VALUE

for all Stakeholdersfor all Stakeholders

What we are going to discuss


Last TrendsLast TrendsLast Trends

A Paradigm ShiftA Paradigm ShiftA Paradigm Shift

How succeed ?How succeed ?How succeed ?

A Starting PointA Starting PointA Starting Point

Agenda


Health is a state of complete physical, Health is a state of complete physical, Health is a state of complete physical, Health is a state of complete physical, mental, and social wellmental, and social wellmental, and social wellmental, and social well----being being being being

and and and and NOT MERELY NOT MERELY NOT MERELY NOT MERELY the absence of the absence of the absence of the absence of

disease or infirmity.disease or infirmity.disease or infirmity.disease or infirmity.

(World Health Organization (World Health Organization (World Health Organization (World Health Organization ---- 1946)1946)1946)1946)

Health is a state of complete physical, Health is a state of complete physical, Health is a state of complete physical, Health is a state of complete physical, mental, and social wellmental, and social wellmental, and social wellmental, and social well----being being being being

and and and and NOT MERELY NOT MERELY NOT MERELY NOT MERELY the absence of the absence of the absence of the absence of

disease or infirmity.disease or infirmity.disease or infirmity.disease or infirmity.

(World Health Organization (World Health Organization (World Health Organization (World Health Organization ---- 1946)1946)1946)1946)

Health Definition A Starting PointA Starting Point


We are moving Towards a healthier Europe

(Health 2020)

A Starting PointA Starting Point


QUALITYQUALITYQUALITYQUALITY SAFETYSAFETYSAFETYSAFETY

ACCESSIBILITYACCESSIBILITYACCESSIBILITYACCESSIBILITY

PharmacyPharmacyPharmacyPharmacy

HomecareHomecareHomecareHomecare

Emergency Emergency Emergency Emergency ServicesServicesServicesServices

Public Public Public Public and and and and

Private HospitalsPrivate HospitalsPrivate HospitalsPrivate Hospitals

Medical DoctorsMedical DoctorsMedical DoctorsMedical Doctorsand Health and Health and Health and Health

Professionals Professionals Professionals Professionals

AmbulatoriesAmbulatoriesAmbulatoriesAmbulatoriesAnd And And And

LaboratoriesLaboratoriesLaboratoriesLaboratories

Research Research Research Research CentersCentersCentersCenters

AdministrationAdministrationAdministrationAdministrationOfficesOfficesOfficesOffices

Central Central Central Central and and and and

Local GovernmentLocal GovernmentLocal GovernmentLocal Government

Other Other Other Other Care giversCare giversCare giversCare givers



Health IT lays the Foundation for New Payment and Delivery Models to Enable the Three-Part Aim

Health Information Technology

Improving patients’ experience of care within the 6 domains of

quality: Safety, Effectiveness, Patient-Centeredness, Timeliness,

Efficiency, and Equity.

Better healthcare

Keeping patients well so they can do what they want to do.

Increasing the overall health of populations: address behavioral

risk factors; focus on preventive care.

Better health

Lowering the total cost of care while improving quality, resulting

in reduced monthly expenditures for Medicare, Medicaid, and

other beneficiaries.

Reduced costs

€

7

Everyone agree on 3 Dimensions



HIT is NOT only this !



What are Last Trends? Last trendsLast trends

Look at http://www.youtube.com/watch?v=WnmCvj0mxYA


Many experiences to knowWe carefully examined Challenges, Best Practices, We carefully examined Challenges, Best Practices, We carefully examined Challenges, Best Practices, We carefully examined Challenges, Best Practices,

and Relevant Technologies effects on the Healthcare Environment.and Relevant Technologies effects on the Healthcare Environment.and Relevant Technologies effects on the Healthcare Environment.and Relevant Technologies effects on the Healthcare Environment.

Last trendsLast trends


Where are you?

Latest technologies promise to transform healthcare organizations by bringing information to the point of care.

But how can you bypass the hype and create a healthcareenvironment that empowers clinicians to improve workflow, patient interaction, and care delivery efficiency by using mobile devices?

Last trendsLast trends

You need to think about yourself as at the Starting Point to Put Maximum Efforts to get the desired results !

You need to think about yourself as at the Starting Point to Put Maximum Efforts to get the desired results !


How behave as a Triple A A Paradigm ShiftA Paradigm Shift

AccessGive Patients secure, timely electronic

access to their health information

AttitudeHelp expectations about several stakeholder

roles to evolve

Support the development of tools that help

different users to take action using

informationAction


From Medical to Patient Centric Model

Go rarely

to the doctors

Will be

more informed and

demanding

Will be

less loyal

Will rate

doctors behaviors

and prescriptions

Patients

A Paradigm ShiftA Paradigm Shift


• Specific and Scientific Contents are more available (Dedicated Sites, Blogs, Social networks, etc)

• Self care solutions are more affordable

• It is simpler to find and select care givers

• Etc

• Specific and Scientific Contents are more available (Dedicated Sites, Blogs, Social networks, etc)

• Self care solutions are more affordable

• It is simpler to find and select care givers

• Etc

We found some preliminary results

KnowledgeKnowledgeKnowledgeKnowledgeKnowledgeKnowledgeKnowledgeKnowledge



Some other results

•Timing (Timing (Timing (Timing (24/7)24/7)24/7)24/7)

•Communication CostsCommunication CostsCommunication CostsCommunication Costs

•Privacy RightsPrivacy RightsPrivacy RightsPrivacy Rights

•Etc.Etc.Etc.Etc.

•Timing (Timing (Timing (Timing (24/7)24/7)24/7)24/7)

•Communication CostsCommunication CostsCommunication CostsCommunication Costs

•Privacy RightsPrivacy RightsPrivacy RightsPrivacy Rights

•Etc.Etc.Etc.Etc.

AwarenessAwarenessAwarenessAwarenessAwarenessAwarenessAwarenessAwareness



Some other results

•Ability to recognize branding Ability to recognize branding Ability to recognize branding Ability to recognize branding

•Ability to filter communicationsAbility to filter communicationsAbility to filter communicationsAbility to filter communications

•New self care devices and servicesNew self care devices and servicesNew self care devices and servicesNew self care devices and services

•Etc.Etc.Etc.Etc.

•Ability to recognize branding Ability to recognize branding Ability to recognize branding Ability to recognize branding

•Ability to filter communicationsAbility to filter communicationsAbility to filter communicationsAbility to filter communications

•New self care devices and servicesNew self care devices and servicesNew self care devices and servicesNew self care devices and services

•Etc.Etc.Etc.Etc.

CapabilitiesCapabilitiesCapabilitiesCapabilitiesCapabilitiesCapabilitiesCapabilitiesCapabilities



Some other results

•Global experiences vs. Local attitudesGlobal experiences vs. Local attitudesGlobal experiences vs. Local attitudesGlobal experiences vs. Local attitudes

•Expenses Behaviors based on own experiencesExpenses Behaviors based on own experiencesExpenses Behaviors based on own experiencesExpenses Behaviors based on own experiences

•Etc.Etc.Etc.Etc.

•Global experiences vs. Local attitudesGlobal experiences vs. Local attitudesGlobal experiences vs. Local attitudesGlobal experiences vs. Local attitudes

•Expenses Behaviors based on own experiencesExpenses Behaviors based on own experiencesExpenses Behaviors based on own experiencesExpenses Behaviors based on own experiences

•Etc.Etc.Etc.Etc.

DiversityDiversityDiversityDiversityDiversityDiversityDiversityDiversity



“Power shift”

by health professionals

to patients and/or caregivers

“Power shift”

by health professionals

to patients and/or caregivers

The most important trend

These effects …

Lead toLead toLead toLead to

KnowledgeKnowledgeKnowledgeKnowledgeKnowledgeKnowledgeKnowledgeKnowledge AwarenessAwarenessAwarenessAwarenessAwarenessAwarenessAwarenessAwareness CapabilitiesCapabilitiesCapabilitiesCapabilitiesCapabilitiesCapabilitiesCapabilitiesCapabilities DiversityDiversityDiversityDiversityDiversityDiversityDiversityDiversity



How Engage Patients: there is an App for that!



Telemedicine,

eHealth, etc.

and mHealth

is revolutionizing

the healthcare industry

across the globe

with mobile phones

playing a pivotal role

in its uptake.

Telemedicine,

eHealth, etc.

and mHealth

is revolutionizing

the healthcare industry

across the globe

with mobile phones

playing a pivotal role

in its uptake.

That’s why Top 10 Giants is jumping…

Hospitals and physician groups spend a significant portion of their operational budget trying to connect with patients to communicate relevant health information.

Despite these efforts, providers are regularly faced with revenue losses when patients fail to engage.

And resource constraints make it hard to reach patients in a timely or cost-effective manner.

Hospitals and physician groups spend a significant portion of their operational budget trying to connect with patients to communicate relevant health information.

Despite these efforts, providers are regularly faced with revenue losses when patients fail to engage.

And resource constraints make it hard to reach patients in a timely or cost-effective manner.

Personalized automated

interactions

CAN CLOSE THIS GAP

informing, reminding

and engaging patients

on

• screenings,

• immunizations,

• clinical measures

• disease

• wellness management

programs,

• discharge instructions

• appointments

• medications

• prescribed therapies.

Personalized automated

interactions

CAN CLOSE THIS GAP

informing, reminding

and engaging patients

on

• screenings,

• immunizations,

• clinical measures

• disease

• wellness management

programs,

• discharge instructions

• appointments

• medications

• prescribed therapies.

How succeed ?How succeed ?


… in The mHealth Market

The world’s best mHealth solutions recognize the value of using mobile phones and devices as the basis for innovative.

They also offer practical solutions that create a gateway to the cost effective provision of modern healthcare services.

Telehealth is transforming the way healthcare is provisioned on a global scale.

It’s no surprise then

that many of the

world’s telecom giants

are jumping on the

telehealth bandwagon

and offering their own

e-health solutions to

customers

It’s no surprise then

that many of the

world’s telecom giants

are jumping on the

telehealth bandwagon

and offering their own

e-health solutions to

customers



There more than a sector opportunity

Communications are an opportunity to rise to tomorrow's challenges in the healthcare sector: aging populations, increased user demand and budget limitations.

The right communications solutions put the patient at the heart of the system by creating a better healthcare system.

Telecom providers are increasingly noticing this opportunity and understanding how they can work alongside all players in the healthcare ecosystem to develop technology that will alleviate some of the pressure in the industry.

At the same time they can partner with other Companies interested in this wide and huge market, plenty of customers with different needs.

In a sense, customers can be attracted, monitored and profiled by health and wellness needs and services required.



Looking at Popular Mobile Activities …

Social Networking Performing Searches

Using Mobile Apps Listening to Music

Sending and Reading Emails

Watching VideosBrowsing Websites

Checking News and Weather

Sending and Reading Text Messages

Source: This Slide has been made by Graham Player



Patient Compliance and Alerts

DiagnosisVs Self Checking Up

Remote Data Access

Informationand Prevention

Self CareVs Wellness

Don’t forget Privacy Rights

…we can understandHow to Engage Customers



What about these new devices ?

Useful to

Gather Biometric Data

and Communicate them to

Doctors, Care Givers and

Patients

Useful to

Gather Biometric Data

and Communicate them to

Doctors, Care Givers and

Patients


iHealthiBaby Monitor

iHealthDigital Scale

iHealthBlood Pressure


Here there is an example How succeed ?How succeed ?

Look at https:/www.youtube.com/watch?v=u49tY-Y55d8



Look at https://www.youtube.com/watch?v=Q9mEenPX7s8



Look at https://www.youtube.com/watch?v=Q8mwaCNVt5Y



If you prefer to consider some other (many others will be announced for both consumer and professional market at Duesserdolf Medica Trade fair to be held in November) such as new Cardiolab or old products that you can fin here

ihealth glucometer http://www.youtube.com/watch?v=UQTEKRh3jqs

As matter of facts these products could be a good tool to attract, retain and profile new potential customers (for example you can use them as a GADGET).

Moreover you can improve you workforce results by helping them to self assess and monitor Health conditions.


YOUR COMPANY

But do not forget thatYour focus and attention Should be Based on …

Managing market competitiveness4

Small price premium3

2 Image and quality

5 Values based culture

6 Best team

1 ConsistencyProfitable

GrowthProfitable

Growth

Brand Preference

Brand Preference

Cost Containment& Synergies


ManagementCapabilities




Profitable Growth

Profitable Growth

Brand Preference

Brand Preference





Grow market at appropriate costGrow market at appropriate costGrow market at appropriate costGrow market at appropriate costFocus on valueFocus on valueFocus on valueFocus on valueGrow adjacent market Grow adjacent market Grow adjacent market Grow adjacent market

Grow market at appropriate costGrow market at appropriate costGrow market at appropriate costGrow market at appropriate costFocus on valueFocus on valueFocus on valueFocus on valueGrow adjacent market Grow adjacent market Grow adjacent market Grow adjacent market

Network quality and coverageNetwork quality and coverageNetwork quality and coverageNetwork quality and coverageFirst to market with key productsFirst to market with key productsFirst to market with key productsFirst to market with key productsExcellence in customer serviceExcellence in customer serviceExcellence in customer serviceExcellence in customer serviceRelevant brand for the people of EgyptRelevant brand for the people of EgyptRelevant brand for the people of EgyptRelevant brand for the people of Egypt

Network quality and coverageNetwork quality and coverageNetwork quality and coverageNetwork quality and coverageFirst to market with key productsFirst to market with key productsFirst to market with key productsFirst to market with key productsExcellence in customer serviceExcellence in customer serviceExcellence in customer serviceExcellence in customer serviceRelevant brand for the people of EgyptRelevant brand for the people of EgyptRelevant brand for the people of EgyptRelevant brand for the people of Egypt

Synergies from the GroupSynergies from the GroupSynergies from the GroupSynergies from the GroupCost conscious cultureCost conscious cultureCost conscious cultureCost conscious cultureNo compromise on qualityNo compromise on qualityNo compromise on qualityNo compromise on quality

Synergies from the GroupSynergies from the GroupSynergies from the GroupSynergies from the GroupCost conscious cultureCost conscious cultureCost conscious cultureCost conscious cultureNo compromise on qualityNo compromise on qualityNo compromise on qualityNo compromise on quality

Experienced management teamExperienced management teamExperienced management teamExperienced management teamHiring the bestHiring the bestHiring the bestHiring the bestEmphasis on trainingEmphasis on trainingEmphasis on trainingEmphasis on training

Experienced management teamExperienced management teamExperienced management teamExperienced management teamHiring the bestHiring the bestHiring the bestHiring the bestEmphasis on trainingEmphasis on trainingEmphasis on trainingEmphasis on training

…Value and Differentiation


YOUR COMPANY


Any Kind of Content, Device or Service should be coherent with

the brand Name to preserve Corporate Image, Visibility

and Reputation

Any Kind of Any Kind of

Content, Device or Service Content, Device or Service

should be coherent with should be coherent with

the brand Name to preserve the brand Name to preserve

Corporate Image, Visibility Corporate Image, Visibility

and Reputationand Reputation

Any Customer Behavior should be tracked to gain

useful information to adopt multichannel strategies

Any Customer Behavior Any Customer Behavior

should be tracked to gain should be tracked to gain

useful information to adopt useful information to adopt

multichannel strategiesmultichannel strategies

What does it mean? How succeed ?How succeed ?


A Final Point

Customer Generator Customer Attractor

Customer Data

CollectionReal Time Profiler

Multichannel

Presence

Shops & StoresShowrooms

& 3 D Stores

Augmented RealitySmart Promotion &

Loyalty

Multichannel

StrategiesMobile Payments

Analytics &

Economics


What Do You Need to

Implement ?

What Do You Need to

Implement ?

YOUR COMPANY


Where can you find best experiences?We already discussed with Ministers, C-level

Managers and reported their

experiences in these books.

However we prefer to compare Data


Would you like to share Your Needsand/or Point of views?

What about your DATA ?

Feel free to contact and/or follow me

Pasquale TaralloEmail [email protected]. +39 02-90377918 Mobile +39 339 456 14 69

Pasquale TaralloEmail [email protected]. +39 02-90377918 Mobile +39 339 456 14 69

Health contents and services

Business

Transcript of Health contents and services