Health Coaching {re}Defined: What health coaching is And ... · What Health Coaching Is NOT •...

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Health Coaching {re} Defined: What health coaching is... And what it’s not

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What You’ll Discover:• What health coaching is NOT... and what health coaching is• The difference between health coaches and doctors,

registered dieticians, nutritionists and therapists• What health coaches do better than any other healthcare

provider.... and why


Stacey’s Story


What Health Coaching Is NOT

Problem

ASSESSMENT

ACTIONSTEPS

Client/Patient

Habit Change=

+ Re-wiring (TCM)+ Sustained motivation+ Follow-thru

Drugs Surgery Labs Food Lifestyle Relationship toFood/Lifestyle

Space where problem is solved


What Health Coaching Is NOT• Many kinds of healthcare practitioners, like medical doctors, DOs,

chiropractors, registered dieticians, clinical nutritionists spend thousands of hours learning information to become masters of assessment.

• Click the link below for a description of various roles.• A lot of health coaches worry that they have to become one of these

professions to really affect change for people.


What Health Coaching Is NOT

Problem

ASSESSMENT

ACTIONSTEPS

Client/Patient

Habit Change=

+ Re-wiring (TCM)+ Sustained motivation+ Follow-thru

Drugs Surgery Labs Food Lifestyle Relationship toFood/Lifestyle

Space where problem is solved


What Health Coaching Is NOT• But they are forgetting that the knowledge these

practitioners have is only as good as what their patients DO with it, which as you know by now is not much!


What Health Coaching Is NOT• This is where health coaching finds its place and its value in

healthcare.• When you understand what your role as health coach is; then

your personal confidence will soar.• Your role is to become a master of HABIT CHANGE

instead of master of ASSESSMENT.


What Health Coaching Is NOT• You’re becoming the perfect PARTNER to those practitioners because you’re someone who can

help their patients follow through and get RESULTS

• Areas where you can - and will - master in assessment as compared to other practitioners (even doctors and dieticians):

• #1: “Essential Nutrition” Knowledge This is the distilled top 20% of nutrition knowledge that clients can USE and THANK

YOU for.• #2: Lifestyle Changes You’ll learn how to determine which lifestyle changes will have the biggest impact for

your clients.


What Health Coaching Is NOT• Areas where you can - will - master in assessment as compared

to other practitioners (even doctors and dieticians):

• #3: RELATIONSHIP to Food, Body, and Lifestyle➢This is a place where you will master, but you will dominate in your skills in

assessment AND in habit change, as compared to all other healthcare practitioners.


What Health Coaching Is NOT• Health coaches are the ideal professionals to prevent, manage or reverse what we call the

Top 4 Lifestyle Challenges:

• “Lifestyle Challenge”: The line become an official DSM V “eating disorder” and a disordered RELATIONSHIP with eating, food or body, so much so that feeling comfortable in your skin is a DAILY CHALLENGE.

• Top 4 Lifestyle Challenges:• Cravings• Chronic Dieting• Overeating, Emotional Eating, Compulsive & Binge Eating• Body Image Issues


What Health Coaching Is NOT• While some lifestyle challenges are improved by changes in nutrition and

lifestyle habits, they are - at their core - driven by habitual thought patterns and beliefs.

• In other words, THEY ARE NOT ABOUT FOOD.• To be successful at shifting cravings, chronic dieting, overeating, emotional

eating, binge eating and body image issues for yourself and for your clients, you must be skilled at shifting habitual thought patterns and beliefs, so that your clients can overcome these lifestyle challenges even when nothing else they’ve tried has worked.


Recap!• To recap, lots of health coaching schools are selling a “nutrition”

education, as if they are offering you a secret shortcut to becoming a doctor or nutritionist.

• But what we’ve seen over and over again is that graduates from those kinds of programs feel like frauds, like they don’t know enough and can’t really help people.


What Health Coaching Is NOT• Instead of trying to pretend that you “know as much” as doctors, registered

dieticians, nutritionists, clinical nutritionists or naturopaths, when you graduate from BAHC, you’ll understand your value as a MASTER OF HABIT CHANGE so you can work on your own or COLLABORATE with those professionals, which:

• Adds value to their patients.• Creates referral networks and practitioner teams that help patients and clients

get amazing results.• Has a much bigger impact on lowering the cost of healthcare and increasing

the quality of many lives.


What Health Coaching Is NOT• When you’re a masterful health coach, there are so many career opportunities available to you!

• You can:➢Partner with practitioners➢Have your own solo practice and work from home (or anywhere in the world)➢Partner with other health coaches➢Work in doctors offices➢Work in wellness centers➢Work in supplement companies➢Work for health insurance companies who provide health coaching programs to lower their health

coaching costs➢Provide corporations with health coaching and health coaching programs to lower their health coaching

costs.➢And more....!


What Health Coaching IS• What’s the difference between a health coach and a

therapist?

• Great question!• “Why” .vs. “How” framework


What Health Coaching IS•Truth is that you can’t put health in a “box”, separate from love, money, spirituality, etc.

•Difference between BAHC and other health coaching schools:

• Transformational Coaching Method Paradigm:• “How you do one thing is how you do anything.”


“The Big 5”• The areas in your life that reflect back to you whether you’re in

alignment with who you truly are, or not.

• “The Big 5” areas of your life are:a. Healthb. Moneyc. Love & Relationshipsd. Careere. Connection to Something Greater


“The Big 5”•Because when one of the Big 5 is out of whack, another area will be out of whack too. (Why? Because how you do one thing is how you do everything.)

•For example, if you’re a binge eater, that pattern in your eating might show up in:• Your money: you might have credit card debt (spending to try filling a hole, or hunger that is never

satisfied).• Your love relationships: you might attract partners who make you happy at first, but feel like black holes

later (they create drama, are needy and don’t have much to give you).• Your career: you might constantly jump from career to career, or experience constant dissatisfaction or

volatile ups and downs at your workplace.• Your connection to something greater: you probably have a very strong intuition, but you eat to shove it

down because you’re afraid of what it will tell you.


What Health Coaching Is•That means that your health coaching clients WILL come to you with problems outside of health and wellness that they need you to help with.

•That’s why you must master a coaching method that allows you to coach your client on ANY topic in their lives.


What Health Coaching IS• You MUST have a coaching methodology that can help

you change your clients “how” without having to go deeply into their history or the “content” of their problem (like a therapist would).

• AND - because you’ll need to learn how to coach on ALL Big 5 topics, this also means you must be willing to work on your OWN Big 5.


What Health Coaching IS• Why? Because you can only take a client as far as YOU are

willing to go

• Therefore, health coaching is a journey of personal growth as well as professional growth (so for us personal growth junkies, this is the best career ever!)


Let’s continue the conversation in the comment below! What was your biggest aha from this video?

Leave a comment and let us know!


Health Coaching {re}Defined: What health coaching is And ... · What Health Coaching Is NOT •...

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