Health care innovation and the experience of aging

| DMD Experience Design | April 2009

We care about health care because we care about us.


This is called enlightened self-interest.


Which is not this.


They just had self-interest.


It looks more like:

| DMD Experience Design | April 2009 [dramatization]


This was pretty bad.

This was pretty bad.


This sucked too.This sucked too.


This was the worst.This was the worst.


I want better care.


Seriously.


We all do.


For young


and old.


Its up to us to change the conversation.


- Atul Gawande M.D., The Checklist, The New Yorker

“We have a thirty-billion-dollar-a-year National Institute of Health...

which has been a remarkable powerhouse of discovery. But we have

no billion-dollar National Institute of Health Care Delivery studying

how best to incorporate those discoveries into daily practice.”


Scientists provide valuable primary researchDesigners change perceptionPeople create demand


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So we should ask the experts?


“We need to give engineers the right question and they may already have the answer.” - Dr. Andrew Denton, Materials Connexion


“The future is already here, its just unevenly distributed.” - William Gibson, Author,

NPR


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firebrands instigatorscreatorscatalysts


The right question comes from understanding people


There is a lot of talk about innovation, but …


innovation is not something you talk about. It is something you do.


And the doing is messy.


Think big. Start small. Act fast.


Designers need to speak the language of business


in order to create meaningful change in the world.


We must scale our expectations


SPARC Innovation Group


Find: Map and analyze activities1

Recognize: concept illustrations2

Prototype3


Stakeholder interviews

Patient interviews

Phone interviews

Site visits

Elicitation activities

Camera study

Secondary research

Online survey


Principle 1: Provide the right information at the right time

Principle 2: Recognize the individual and tailor services to them

Principle 3: Maintain excellent communication between physicians

Principle 4: Provide the “right” level of support

Principle 5: Patients want to be as normal as possible

Principle 6: Patient confidence in their care is crucial

Principle 7: Give patients as much control as possible

Principle 8: Patients prize convenience in treatment


We have to be really smart stupid people.


We have to be curious about the obvious


So what have you found out about the silver tsunami?


What are OLD people really like?


What is too OLD?


Do OLD people act like they should?


How were your assumptions challenged?

Health care innovation and the experience of aging

Design

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