Healthandwellness:ShapingNewBusinessModelsforDigitalWellness

ArnoldBos,Consultant

LuxResearch

arnold.bos@luxresearchinc.com

Primarycare

WherecanmHealthtechnologiesbeused?

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Emergencymedicine

Security&Safety

In-field/remotesettings

Chroniccare

HomeCare

Sport&Fitness

Food&Nutrition

Selfmanagement

Clinicalmarkets Consumermarkets

Pre-people,predisposedtoclinicalconditions,representapromisingmarketopportunity

Pre-people

Discussion:Creatingbusinessmodelsthatstickindigitalhealthandwellness

  Pre-peopleareapromisingmarketopportunity

  Productsforpre-peoplecanhave:

  Moreaddedvaluefortheusercomparedtomassconsumermarkets

  Lowerregulatoryhurdlescomparedtoclinicalmarkets

  But,pre-peopledon'twanttoberemindedthattheyareatriskfordisease

Whatisneededforabusinessmodelstosolveaneedthemarkettriestoignore?

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Discussionstructure

  First15min:exploretheissue  Whatarethedriversbehindgrowthpotentialforpre-people?

  Whoisapositiontodeliver?

  Next15min:identifyapproachestoasolution  Whatkindofstrategiescouldyoudeploytopursuethismarket?

  Whatpartnershipsofcollaboratorscanhelp?

  Finally:Identifykeyopenquestions,andnextsteps/partnerstoanswerthem  Howcanthebestofthediscussedapproachesbeintegrated?

  Whataretheuncertainties,andhowcantheybeunderstoodquickly?

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Keytakeaways:Creatingbusinessmodelsthatstickindigitalhealthandwellness

  Nutritionandtreatmentismovingincreasinglyfromagecategorizationtopersonalization,drivenbyanincreasingawarenessofhealthylivingandhigherprevalenceconstanthealthmonitoring

  Aknownandtrustedbrandservesasastrongbasis,toaddvaluefromhealthbenefitsorfunctionalities

  Immediateanddirectfeedbackwillsolidifyvaluedeliveredofyourproduct.rewardgoodbehavior.Or,penalizenon-compliance.

  Creatingaviablebusinessmodelrequiresintegrationbetweenseveraldifferentplayers.Relevantplayerscouldbee.g.homecareproviders,securitycompanies,utilities,consumerbrands,etc.

  Evaluateifyourtargetpopulationhasthemindsettospendmoneyontheirhealth.Age,generation,culturalbackground,orinsurancecoveragealsoimpactwillingnesstopayfordigitalhealthandwellness

  Ratherthanriskreducing,positionaproducttohavemultiplepositivebenefits(healthandwellnessbeingamongthem)

  Targetthevaluepropositiononthedeviceactualuser.Bekeepinmindmoreplayersareincentivizedbykeepingtheuserhealthy(e.g.lovedones,insurer,healthcareprofessional,employer,etc.)

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