Health and Wellness Content Platform.. Organic Living $5.8 Billion 3.5% Annual growth Preventive...
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Transcript of Health and Wellness Content Platform.. Organic Living $5.8 Billion 3.5% Annual growth Preventive...
Health and Wellness Content Platform.
Organic Living
$5.8 Billion3.5% Annual growth
Preventive Care
$4 Billion4.2% Annual growth
Health and Wellness
Industry overview
Nutrition$6 Billion4% Annual growth
80% of Internet Users look online for health
information.
Americans spend 520 Billion Minutes a day online.
Scope of Internet in Health Industry
81% of consumers click on a sponsored link when looking for health information.
Health related Google searches are up 47% from last
year.
20% search for health related content on mobile devices.
23 % use social media to follow health experiences of friends.
Our Business Model Canvas – Health and Wellness
Top Competitors Analysis
Greatist CureJoy MindBodyGreen WellandGood Deepak
chopra Well
Offering Books Products Video Course Affiliate Sales Products Print Mags
Feature 1Easily Readable Content
Expert Doctor Advice
Neat Content and Website
Health + CelebsEstablished Figure
Established Media Brand
Feature 2Sophisticated Design and Images
Cures from Ayurveda
Multiple Categories
Events in L.AEvents across Globe
Multiple Categories
Feature 3 Unique ArticlesCommon Problem Cure
Multiple Guest Authors
Women Oriented
Socially interactive
Clean Design
Unique Visitors 4M 3.5M 4M 60K 80K 3M
Duration 1.24Mins 2.21Mins 1.40Mins 2.00Mins 1.24Mins 1.04Mins
Return Visits 90K 90K 1M 15K 19K 90K
Bounce Rate 79% 73% 81% 89% 71% 81%
¬
SearchEngine
SocialAffiliates
Platforms
Blogs
à
Go to Market Strategy
Social – Pinterest, Facebook and twitter(40% of total traffic)
Search Engines- Google, Yahoo and Bing (40% of traffic)
Affiliates – Sell our products for commissions to their existing database.(20% of Revenue)
Email Marketing- To retain Acquired users and to sell to own database.
Blogs- For acquiring traffic from other established sources.(5% of total Traffic)
Platform- To spread the word or to communicate with existing audience. (5% of total Traffic)
Others (10% of total Traffic)
01
02
03
04
05
06
AdvertisingOwn Ebooks /Products
Selling servicesAffiliate marketing
Sponsored Content Coaching/mentorship/Consulting
Money– How internet start up earns
1 Unique Visitors – 60k
2 Page Views – 120k
3 Duration – 1.5 – 2.5 Mins
9
Website Target
Valuation Indicators
4 Return Visitors – 12K
5 Revenue- $45,000
6 Bounce Rate – 80%
Monthly Unique Visitor(UV) and Revenue($) Estimate
JAN FEB MARMAY JUNE JULY AUG SEP OCT NOV DEC
2000
15000
45000
65000
$500
$2000
$8000
$12000
UV $$
APR
Month 1Hiring + Product Development +
Content Creation
Month 2Website Creation +Buffer Content
creation for launch
Month 3Launch of website +
Promotions
Month 4Product Launch
+Promotions
Apr May June July
Year Overview
Implementation Plan
Month 7
Optimizations + Promotions
Month 8New Product Launch
Month 9
Product Promotions + Optimizations
Sept Oct Nov
Year Overview
Month 5Monetization with
Affiliate or Sponsored Content
Aug
Implementation Plan
Month 11New Product
Launch
Month 12
Optimizations + Promotions
Month 13Monetization with
Affiliate or Sponsored Content
Jan Feb Mar
Year Overview
Month 10Monetization with
Affiliate or Sponsored Content
Dec
Implementation Plan
2 Digital Marketer and 1 U.S Blogger / Market Research
4 Content Writers
2-5 Industry Expert for affiliation
1 Website/ Product Engineer
The Team
Brain of the company- Team structure
C.E.O
Money DistributionMonth Quantity Amount in INR
Type of Investment
Content Writer 4 00,00,000 People Resources
Project Head1 00,00,000 People Resources
Product Manager 1 0,00,000 People Resources
Digital Marketer 2 0,00,000 People Resources
Us Based Market Researcher and
Blogger1 0,00,000 People Resources
Designer 1 0,00,000People Resources
Logistics 000,000 Operational Expense
Advertisement 0,00,000 Sales and Marketing
IT Tools 00,000 Technology Expense
Total ,00,000
Contingency 10% 0,000
Grand Total 0,0,000
ScheduleMonth Investment Total
Investment Revenue Total Revenue User Base Return
User
April 5,00,000 500000 0 0 0 0
May 7,00,000 1200000 0 0 0 0
June 8,80,000 2080000 24800 24800 2000 500
July 8,80,000 2960000 49600 74400 4000 1000
August 8,80,000 3840000 74400 148800 6000 1500
September 8,80,000 4720000 111600 260400 9000 2250
October 8,80,000 5600000 148800 409200 12000 3000
November 9,80,000 6580000 223200 632400 18000 4500
December 8,80,000 7460000 310000 942400 25000 6250
January 10,80,000 8540000 471200 1413600 38000 9500
February 10,80,000 9620000 620000 2033600 50000 12500
March 9,40,000 10560000 744000 2777600 60000 15000
Requirements that we would need
Reference from
physicians and Industry
Expert
Incorporation in USA
and Office Space for address
PR
Celebrities
Office And IT Infrastructur
e
1.Platform for promotions of
brands
2.Platform for co-creation of content
3.Platform for personalized nutrition consultancy
Scope – What we can grow into?
Majority Audience womenMajor hangout places?• Pin-intrest, Blogs & Facebook
Saturated Market, Why?Low barrier to entry, Inspired readers who Start their own websites
Nutrition Market-Content Existence- Very HighReadership - High
Organic MarketContent Existence- Very LowReadership - Low
Industry Insights
Read My story at https://in.linkedin.com/in/akshatkharbandaContact - [email protected] to say Thanks Personal Website -Bizamps.com
Looking for a Management/Operations Consultant ? Visit Sookshm.co.in with SlideShare’s Reference.
Looking for a Kick Ass Brand/Design Consultant ? Check out https://au.linkedin.com/pub/chahat-aggarwal/80/b9b/13a
