Heading Towards an End-to-End CRM Cloud Computing Solution for Market Challengers
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Transcript of Heading Towards an End-to-End CRM Cloud Computing Solution for Market Challengers
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Copyright Comarch 2010
Heading Towards an End-to-End CRM Cloud Computing Solution for Market Challengers
Paweł Lamik
CRM and Self Care Product Manager, Comarch
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2 Copyright Comarch 2010
• Founded in 1993, public company since 1999• Stable ownership, organic growth with sustainable annual profit• Global software vendor for the telecommunications industry• Strong BSS and OSS player - top rated by Gartner
• 3 500 employees in the EU and the US
• Customers: T-Mobile, Telefónica O2,
E-Plus Group, Vodafone D2,
Bouygues Telecom, Auchan Telecom
• Innovations: NGOSS ontology (MOST), Fiber optics performance management,Misuse Detection System (MDS), NGIPTV, Open IMS, Billing Cloud,Self-optimizing OSS.
Introducing Comarch
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3 Copyright Comarch 2010
Global Solutions
Managed Services
Convergent BSS OSS Products Portfolio
Professional ServicesInfrastructure Services
Responsibility,Innovation
Responsibility,Innovation
COTS,Integration
COTS,Integration
Readiness,Resources
Readiness,Resources
Domain Knowledge,Experience
Domain Knowledge,Experience
Comarch’s offer
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4 Copyright Comarch 2010
• Market challengers demand more agile CRM
• Cloud computing CRM is an alternative to an on-premise suite
• An end-to-end CRM suite in the cloud is a more comprehensive answer
• What is the opinion of an innovative market challenger?
What you will discover
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5 Copyright Comarch 2010
Market challengers accept no compromises
Small is the new Big!
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6 Copyright Comarch 2010
Getting it right…
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7 Copyright Comarch 2010
...is worth the effort!
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8 Copyright Comarch 2010
Complexity of traditional IT kills marketing dreams
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9 Copyright Comarch 2010
CLOUD COMPUTING CRM IS AN ALTERNATIVE TO ON-PREMISE
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10 Copyright Comarch 2010
On-premise solutions – drawbacks
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11 Copyright Comarch 2010
On-premise solutions - where do they excel?
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12 Copyright Comarch 2010
Cloud computing – the new hope
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13 Copyright Comarch 2010
Cloud computing – models and solution types
Private cloudPublic cloud
Hybrid cloud
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14 Copyright Comarch 2010
• Coexistence of different IT services models
• Besides multi-tenant SaaS CRM, there are also various cloud computing CRM options
Cloud computing - the future and its impact on the CRM market
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15 Copyright Comarch 2010
END-TO-END CRM SUITE IN THE CLOUD IS A BETTER ANSWER
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16 Copyright Comarch 2010
SaaS CRM - pros
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17 Copyright Comarch 2010
SaaS CRM - question marks
• Customization and business rules
• Focus on narrow solutions
• Potentially multiple SLAs to handle
• Integration with legacy systems
• Security, control, ownership of data
• Significant growth expected
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18 Copyright Comarch 2010
On-premise CRM in the cloud
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19 Copyright Comarch 2010
End-to-end CRM suite for market challengers
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20 Copyright Comarch 2010
End-to-end CRM suite for market challengers
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21 Copyright Comarch 2010
End-to-end CRM suite for market challengers
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22 Copyright Comarch 2010
End-to-end CRM suite for market challengers
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23 Copyright Comarch 2010
End-to-end CRM suite for market challengers
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24 Copyright Comarch 2010
Summary