Technical proficiencyEnvironments: Mac, Windows

Tools: Microsoft Office Suite, Adobe Creative Suite Salesforce, various CMS platforms

Creative Head of Design and UX Professional with 15 years of experience leading cross-functional teams in developing, designing and delivering high-quality print and digital projects under demanding deadlines.

I pride myself for having strong creative vision, deep understanding of customer and client needs and passion for emerging technologies, I lead the design of products, services and processes, transforming ideas and requirements into solutions and cohesive designs while maintaining brand consistency.

Areas of emphasis• Team management and mentoring

• Full life cycle of project management

• Public and media relations support

• Budget development & administration

• Research, UX and UI

• Social media asset production ownership

• Digital and video producer

• Brand development & management

• Excellent relationship building and stakeholder engagement skills

Educational background1999 Diploma in Graphic Design2001 Certificate in Web Design & Multimedia2o15/16 Digital video editing: stage 1,2 and 32018 Adobe After Effects: film and video effects2021 Professional Diploma in UX Design

Pr

IG11 7PX, London, UK

+44 (0) 7857 166 223

a.boaretto1981@gmail.com

www.alessandroboaretto.com

AlessandroBoaretto

Head of Design and Brand UX Professional

PRI Association (UK)

Head of Design & Brand, 2013 - presentBegan tenure as a Publication Officer in 2013. Due to my dedication and drive I advanced through a number of specialised leadership roles in recognition of exceptional results.

Oversaw and managed the development of print and digital graphic projects and brand identities for stakeholders such as Financial Times, Wall Street Journal, Climate Action 100+, European Union High Expert Level Group (HLEG) for Sustainable Finance, among others.Conducted full operational accountability for all video production processes. Coached and mentored a high-calibre design team. Maintained brand consistency across all social media, event, and video channels. Managed full project life cycle of multiple concurrent initiatives; ensured utmost quality on all created assets. Developed and administered project budgets; identified and acted upon opportunities to control costs. Amassed a diverse portfolio of web, advertising, magazine, and event materials. Forged and maintained positive lines of communication with executive-level decision makers throughout project life cycles. As of March 2021, I am also a certified UX Designer.

• Led the design and creation of content for publications such as Wall Street Journal and FT.

• Oversaw and autonomously managed the creation of microsites production of company videos (10th anniversary and Blueprint) and overall structure of the company main site.

• Coordinated with the European Union High Expert Level Group (HLEG) for sustainable finance on the design of a comprehensive report (Financing a Sustainable European Economy).

• Achieved 90K impressions and 120 new followers per month, and averaged 6,000 impressions per month in 2018. In 2019 increased our engagement rate for our flagship event by 32%, and 34% for our digital forums in 2020.

• Provided hands-on guidance and creation of user interface elements by using front-end code in HTML and CSS.

• Built and successfully managed working relationships with global initiatives such as Climate Action 100+ (logo and promotional video) and The Investor Agenda (website and brand Identity).

T Communication Swiss (CH)

Graphic Designer, 2011 to 2012Fostered and cultivated open and collaborative lines of communication with clients throughout the conceptualisation and creation of aesthetically-pleasing graphics.

Leveraged design expertise and brand savvy to steer clients in the development and execution of impactful marketing strategies. Planned and executed small to large-scale events; provided onsite event leadership to achieve swift operations.

• Designated as a project manager for a complex, multi-layered initiative on behalf of a keyclient.

• Provided graphic design and guerrilla marketing services to such clients as Mercedes, Orange,and JTI.

Laghi Arti Grafiche (IT)

Graphic Designer | Pre Press Manager, 2007 to 2011Single-handedly created and delivered assets for a diverse portfolio of clients.

Built ongoing relationships with clients; provided design vision on magazine, flyers, posters, and banners. Kept up to date on all current graphic design and quality assurance best practices. Proactively initiated efforts to optimise workflows.

• Delivered assets for both print and digital mediums; ensured utmost quality and adherence tobrand standards.

• Generated innovative strategies and brainstorming sessions to cultivate and collect creativecontent.

Additional professional experiences as a Graphic Designer (2001 to 2007)

Professional Experience