Marketing Panel Discussion: Measuring the Impact of Social Media
H+E Impact discussion 2013
description
Transcript of H+E Impact discussion 2013
Impact
What it is and how to make it happen
Kevin Starr,Lasting Impact
http://poptech.org/popcasts/kevin_starr_lasting_impact
Know your mission.
Measure the right thing.
Measure it well.
Donnella Meadows,Thinking in Systems
“If the goal is defined badly, if it doesn’t measure what it’s supposed to measure, if it doesn’t reflect the real welfare of the system, then the system can’t possibly produce a desirable result.”
Traps andOpportunities
Kevin Starr,Lasting Impact
“Measuring well means taking an honest stab at understanding what change you created—what happened with you and what would've happened without you, because your real impact is the difference between the two.”
Impact from a thing
Is it needed?Does it work?Will it get to those who need it?Will they use it correctly?
“Two things will paralyze our creativity faster than anything else:
1. We haven’t defined success.2. We haven’t defined failure.”
Other Frameworks
http://poptech.org/popcasts/kevin_starr_lasting_impact
Impact from a thing
Is it needed?Does it work?Will it get to those who need it?Will they use it correctly?
Needs
Opportunities
NeedsCapacitiesOpportunities
Panthea Lee
Juliette LaMontagne
Juliette LaMontagne