HE MarketingActivity Guide

June ‘14 - August ‘14

ContentsProspectus

Press Advertising

Outdoor Advertising

Radio Advertising

Online Advertising

Social & Search

Out & About

Videos

Mailings

Miscellaneous

Progression

Press Coverage

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ProspectusA new prospectus for 2015/16 entry was completed in June and copies have been distributed around Blackburn College as well as to all key schools. Schools further afield have been sent careers copies. Any people attending an Open Event or enquiring about a course at a UCAS Fair for 2015 entry have been sent a personalised copy. This includes a book mark with the Open Event dates on it. The prospectus has been signed off by all partner institutions. Total Cost: £8,800

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Press Advertising

or further study within six months9 out of 10 in employment

*

* Destinations of Leavers of Higher Education, 2013 data.

01254 292929 | blackburn.ac.uk/apply

Apply now or drop in to our Advice Events

Drop in Advice Events:

7th - 10thJuly 2014

The Beacon Centreat Blackburn College

Apply now foryour degree!

Danny Byrne

BSc (Hons) Community Coaching & Sports Development

Danny called time on his pub career to take a big step into a sports and teaching career. Danny undertook a Foundation Degree, Honours degree and PGCE at University Centre at Blackburn College and is now teaching on the sports degrees himself.

“I used to run a series of pubs but, with the recession, it took an unfortunate turn. I decided I needed a change of career and that’s why I went back into education. I always had an interest in sport so I decided to study a degree.

It was hard work juggling family life and intense study but it has been worth it and I would recommend going back to education for anyone.”

June/JulyIn June, Press Advertising took place in the Lancashire Telegraph, Asian Image, Asian Leader and the Citizen group of newspapers. 96 people attended the Drop in Sessions in the Beacon Centre – many going on to complete applications to UCBC.Total Cost of Press Advertising: £2,000

Clearing Press AdvertisingExtensive Clearing Advertising took place around A Level Results day and included the details of the Open Event on the 28th August. Newspapers these adverts appeared in included: Lancashire Telegraph, Asian Image, Accrington Observer, Chorley Guardian, Clitheroe Advertiser and as part of the Citizen.

The Citizen newspaper included a ‘wrap’ of the paper including courses available and more information about UCBC. This is distributed to 50,000+ households as well as in supermarkets. Total Cost of Clearing Press Advertising: £7,500

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APPRENTICESHIPADVANCED88%PASS RATE

VS 72% NATIONAL AVERAGE

99%A LEVELPASS RATE

(2013)

Did you know you can do your degree in Blackburn?

Want to know more?Speak to us at: Tesco Chorley – Buckshaw Superstore

Tuesday 29th –Thursday 31st July | 10:30 – 6:30pm

Friday 1st August - Saturday 2nd August | 9:30 – 4:30pm

• 85% of degrees validated/approved by Lancaster University – in the Top 10 of Universities in the UK

• 9 out of 10 graduates in work or further study*

• 1 in 5 students achieve a First Class degree

• New £14million University Centre

• Small class sizes and outstanding support

• £1,000 Bonus for full-time students**

Why travel further when you can get a world-class degree on your doorstep?

We have places available in September 2014.You can apply using our online application form. Visit: www.blackburn.ac.uk/apply or call 01254 29 29 29 to book an appointment with our dedicated career advisors.

or further study within six months9 out of 10 in employment

*

01254 292929 | blackburn.ac.uk/apply

Apply now. Enrol September 2014.

Speak to our team:29th July - 2nd August

Tesco Chorley – Buckshaw Superstore

Danny Byrne

BSc (Hons) Community Coaching & Sports Development

Danny called time on his pub career to take a big step into a sports and teaching career. Danny undertook a Foundation Degree, Honours degree and PGCE at University Centre at Blackburn College and is now teaching on the sports degrees himself.

“I used to run a series of pubs but, with the recession, it took an unfortunate turn. I decided I needed a change of career and that’s why I went back into education. I always had an interest in sport so I decided to study a degree.

It was hard work juggling family life and intense study but it has been worth it and I would recommend going back to education for anyone.”

Apply now foryour degree!

* Six months after graduation. Destinations of Leavers of Higher Education, 2013 data.

** Attendance and terms and conditions apply.

Foundation Degrees, HNDs & HNCs

Get into TeachingWe have a range of courses to help start your career in teaching students aged 16+.

Course title

Certificate in Education & Training, Preparatory UCLan 12 weeks www.blackburn.ac.uk/PCET Certificate in Education & Training, Introductory UCLan 24 weeks www.blackburn.ac.uk/ICET Postgraduate Certificate in Education (PGCE) UCLan 1 Year FT, 2 Years PT www.blackburn.ac.uk/PGCE FdA Teaching & Learning Support (Primary) Lancaster University 2 Years PT www.blackburn.ac.uk/TLS FdA Coaching & Mentoring Lancaster University 1 Year FT, 2 Years PT www.blackburn.ac.uk/B940

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Arts

Contemporary Textiles FdA Lancaster University 2 Years www.blackburn.ac.uk/W231 Contemporary Fashion FdA Lancaster University 2 Years www.blackburn.ac.uk/W230 Contemporary Design for Interiors FdA Lancaster University 2 Years www.blackburn.ac.uk/W250 Photographic Media FdA Lancaster University 2 Years www.blackburn.ac.uk/W640

Business

Accounting FdA Lancaster University 2 Years www.blackburn.ac.uk/N401 Business FdA Lancaster University 2 Years www.blackburn.ac.uk/N102 Financial Services FdA Lancaster University 2 Years www.blackburn.ac.uk/NM31 Retail Management FdA Lancaster University 2 Years www.blackburn.ac.uk/N240

Catering & Hospitality

Hospitality Management FdA Lancaster University 2 Years www.blackburn.ac.uk/N862 Hospitality Management (Events Management) FdA Lancaster University 2 Years www.blackburn.ac.uk/N820

Sports, Health & Counselling

Sports Coaching & Performance FdSc University of South Wales 2 Years www.blackburn.ac.uk/C610 Community Coaching & Sports Development FdSc University of South Wales 2 Years www.blackburn.ac.uk/C620 Health & Personal Training FdA UCLan 2 Years www.blackburn.ac.uk/BC96 Complementary Therapies FdSc University of Cumbria 2 Years www.blackburn.ac.uk/B300 Counselling (Brief Interventions) FdA Lancaster University 2 Years www.blackburn.ac.uk/B990 Health HND Edexcel 2 Years www.blackburn.ac.uk/8L50

Child & Social Care & Disability Studies

Disability Studies (Inclusive Practice) FdA Lancaster University 2 Years www.blackburn.ac.uk/L591 Early Childhood Studies FdA Lancaster University 2 Years www.blackburn.ac.uk/LX53 Positive Practice with Children & Young People FdA Lancaster University 2 Years www.blackburn.ac.uk/LS20 Social Care FdA Lancaster University 2 Years www.blackburn.ac.uk/L510

Public Services & Criminology

Paralegal Studies FdA University of South Wales 2 Years www.blackburn.ac.uk/8L36 Criminology & Criminal Justice FdA Lancaster University 2 Years www.blackburn.ac.uk/LM32 Fire & Rescue Service Management FdA Lancaster University 2 Years www.blackburn.ac.uk/L492 Public Service Management (Housing) FdA Lancaster University 2 Years www.blackburn.ac.uk/2B89 Public Service Management (Uniformed Services) FdA Lancaster University 2 Years www.blackburn.ac.uk/2W69

Science and Technology

Construction & the Built Environment HNC/D Edexcel 1/2 Years www.blackburn.ac.uk/HNCC or 002K Computing (Business Information Systems) FdSc Lancaster University 2 Years www.blackburn.ac.uk/G500 Computing (Networking & Forensics) FdSc Lancaster University 2 Years www.blackburn.ac.uk/GG4M Computing (Software Development) FdSc Lancaster University 2 Years www.blackburn.ac.uk/GG46 Electrical / Electronic Engineering HNC/D Edexcel 1/2 Years www.blackburn.ac.uk/HNCEE or 006H Mechanical Engineering HNC/D Edexcel 1/2 Years www.blackburn.ac.uk/HNCME or 003H

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You can study a degree from as little as £7,000 per year, with part-time options on some courses, you’ll be sure to find the perfect one for you.

Honours DegreesCourses validated by:

Arts

Graphic Communication BA (Hons) Lancaster University 3 Years www.blackburn.ac.uk/W210 Illustration & Animation BA (Hons) Lancaster University 3 Years www.blackburn.ac.uk/WW26 Fine Art (Integrated Media) BA (Hons) Lancaster University 3 Years www.blackburn.ac.uk/W101

Social Sciences & English

Social Science BA (Hons) Lancaster University 3 Years www.blackburn.ac.uk/L300 English Language & Literary Studies BA (Hons) Lancaster University 3 Years www.blackburn.ac.uk/Q300 Applied Psychology (Counselling and Health) BSc (Hons) Lancaster University 3 Years www.blackburn.ac.uk/C810 History & Politics BA (Hons) Lancaster University 3 Years www.blackburn.ac.uk/Y001 Politics & Sociology BA (Hons) Lancaster University 3 Years www.blackburn.ac.uk/Y001 Sociology & History BA (Hons) Lancaster University 3 Years www.blackburn.ac.uk/Y001

Business

Business Studies BA (Hons) Lancaster University 3 Years www.blackburn.ac.uk/N101 Business Accounting BA (Hons) Lancaster University 3 Years www.blackburn.ac.uk/N400 Business with Human Resource Management BA (Hons) Lancaster University 3 Years www.blackburn.ac.uk/NN16

Law

Law LLB (Hons) University of South Wales 3 Years www.blackburn.ac.uk/M100 Law (Accelerated Route) LLB (Hons) University of South Wales 2 Years www.blackburn.ac.uk/M101

Education

Education Studies BA (Hons) Lancaster University 3 Years www.blackburn.ac.uk/X300

Science & Technology

Mechanical Engineering BEng (Hons) Lancaster University 3 Years www.blackburn.ac.uk/H302 Electrical / Electronic Engineering BEng (Hons) Lancaster University 3 Years www.blackburn.ac.uk/H622 Robotics & Mechatronics BEng (Hons) Lancaster University 3 Years www.blackburn.ac.uk/H3C0

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If you know the course you want to do you can apply online atwww.blackburn.ac.uk/apply using any of the web links above.

If you need a little help in choosing the right course for you and understanding the process call our friendly team on 01254 292929 for an advice and guidance chat. Don’t worry the process is quick and we try to make it as easy as possible for you. We can also help you apply!

Catherine HarringtonBA (Hons) Education Studies

Catherine graduated with an Upper Second Class BA (Hons) Education Studies degree and is now Head of Brand Development at Peter Jackson’s jewellers.

“One day my partner, who was at UCBC, told me to have a look at the courses and I saw one I wanted to do and it fit in perfectly. The course was hard as the one day a week I was in UCBC were long days and I was still working five days a week.

My qualification has helped me to move up to a different role. I remember feeling nervous about coming back to education and all my friends already had degrees - I really needn’t have worried.”

Iain & Emily HargreavesFdA Public Service Management

Dad Iain Hargreaves followed in daughter Emily’s footsteps and signed up to the same course! Emily said: “We have always been a close family and we just get on with it. We did sit together at first but now we have our own set of friends. Everyone loves him on the course and calls him ‘Pops’ and I am secretly proud of him going back into education. We are quietly competitive but we both want different things and it works well for us.”

Emily is set on becoming a teacher while, for Iain, it’s preparing him for his return to the job market. Iain said: “I want to do a Top-Up qualification at University Centre at Blackburn College after this and it should make me more employable in the current climate. It’s great that Emily and I can do this together.”

What to donext?

(Other combinations of subjects are available)

01254 292594 | blackburn.ac.uk/apply

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Outdoor AdvertisingOutdoor Advertising has been used throughout the summer period. This has included Billboard Advertising and Bus Stop Advertising in and around places with a BB postcode. Through the Clearing period an AdVan was used – travelling around Blackburn, Accrington, Chorley, Rossendale, Burnley, Clitheroe and Great Harwood.Total Cost: £9,000

Bus Stops

Ad Van

Billboards

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Outdoor Advertising

Upbeat, optimistic

It’s the time of year when we start thinking about a far away dream holiday.

But when it comes to preparing for your dream career, you can stay local and go far, with University centre at Blackburn College.

9 out of 10 of our graduates go into work or further study within sixmonths of graduating, and 1 in 5 of our students graduate with a firstclass degree.

Courses start this September, so apply now at Blackburn.ac.uk.

University Centre at Blackburn College – Stay local, go far.

VO:

MUSIC:

Title: Stay Local Go Far | Duration: 30”

Radio AdvertisingRadio Advertising has taken place throughout the summer period using The Bee and 2BR. The scripts for these adverts are below.Total Cost: £3,000

Improving your chances of a better career isn’t about when in life you decide to do it, it’s where you decide to do it. University Centre at Blackburn College offers small class sizes, outstanding support, flexible time tables…and it’s right on your doorstep.

Plus, 9 out of 10 graduates are in work or further study within 6 months of graduating.

Find out about studying for a Lancaster University approved degree at our open event on Thursday the 28th August 3.00pm till 8pm or visit Blackburn.ac.uk.

VO:

Title: When, where, why? | Duration: 30”

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Online AdvertisingDuring Summer online advertising took place using the Lancashire Telegraph website. This included a Homepage Takeover and series of smaller adverts including MPUs (Mid-Page Units), leaderboards and skyscraper adverts. Total Cost: £2,000

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Online Advertising

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Social & SearchThroughout the Clearing period a range of Facebook advertising and PPC (Pay per Click) adverts were used to drive traffic and enquiries to specific course areas online.

PPC Advertising total cost: £800Social Advertising: £750 - 120,716 people saw the adverts generating 1,453 clicks through to our website.

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Facebook Ads

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PPC ‘Pay Per Click’ Ads

Out & AboutA week-long series of events took place in The Mall Blackburn, advising potential students about opportunities available. Advice and Guidance events were also given in Chorley, at the Tesco superstore, Buckshaw Village.

Scan QR code to view the video used at, and produced for,

these events.

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VideosThree different videos have been produced through the summer period. These have been used on the College’s website and as part of the Student Induction carousels. These are the first videos produced in-house by the Marketing Team.

Scan QR code to view our Student

Engagement video

Scan QR code to view our Student

Support video

Scan QR code to view our Disability

Services video

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MailingsKeep WarmA ‘Recommend a Friend’ mailer was used for applicants to UCBC courses which had a dual message. On the one hand it reminded applicants of the reasons to join UCBC and on the other hand encouraged applicants to recommend their friends. At least 4 additional enrolments came from this exercise.Total Cost: £1,000

Direct MailUsing Lancashire County Council’s mailing service, 6,000 A5 postcards we sent out to students aged 16-18 studying A Levels or Level 3 courses to their home addresses. This included reminders about the Open Event on the 28th August.Total Cost £3,300

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Electronic Keep WarmStudents were contacted at various times throughout the summer period. Applicants were reminded about the Open Event as a last opportunity to have a full look around prior to enrolment, an enrolment reminder was sent, reminders for those students not confirming their results were sent and invites were sent to UCAS enquiries to attend the Open Event.

Results

UCBC Open Event (UCAS FAIR & 2015 Enquirers)Sent to 377 – delivered 307 ( 94%). Open Rate - 31.27%

UCBC Open Event (Visit Opportunity Reminder) (Sent to Applicants)Sent to 766 – delivered 762 (99%). Open Rate - 44.75%

UCBC Mailing to those needing to confirm resultsSent 143 – delivered 143 (100%). Open Rate - 56.61%

UCBC Mailing – Enrolment reminder

Sent 747 – delivered 747 (100%). Open Rate - 43.32%

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Average Open Rate -

43.99%

A range of external e-campaigns were sent out. This example to ApplytoUni’s database was sent to 500+ local students not holding offers in UCAS.

Miscellaneous

Pre placement Guide

Support Brochure

Various documents have been created ready for the start of term that are UCBC Specific. These include but aren’t limited to: a Placement Guide, Support Brochure, Student Engagement brochure, enrolment materials, a range of support posters, Induction materials, Student Handbook and a Transitions Guide to support our School Liaison Offer.

Enrolment Letterhead

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Drop-inSessionsUCBC Student Support

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Student Engagement Team Student Engagement Team offer weekly drop-in sessions, these are held on your school floor. For details of the next available drop-in session, please see the drop-in poster located around the lift/stairs area on your school floor.

Disability Services Monday, Tuesday, Wednesday, Thursday & Friday 12pm - 1pm

Student Finance Monday 10am - 12pm & Wednesday 1pm - 3pm

Careers Service Tuesday & Thursday 11am - 1pm

Work-Based Learning Tuesday 11am - 1pm & Thursday 2pm - 4pm

Events & Communication Monday 2pm - 4pm & Wednesday 10am - 12pm

Students’ Union President Monday 10am - 12pm & Thursday 1pm - 3pm

Students’ Union Activities & Communication Officers Wednesday 12pm - 1pm

Students’ Union Disability & Welfare Officers Monday 12pm - 1pm

Students wishing to access the above drop-in sessions should report to the UCBC reception at the time of the drop-in and notify the reception staff of their request to access the service.

Student Engagement Team Materials

Miscellaneous Induction Materials

Enrolment Letterhead

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School Liaison Banners

School Liaison Brochure

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ProgressionA Guaranteed Offer scheme was introduced to Level 3 Blackburn College learners - this will roll out throughout 2014/15. The initial flyer used at A Level Results day to introduce the scheme is below.

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Press CoverageWe’ve put together the press coverage received during June, July and August for UCBC. A lot of the coverage relates to programmes within the School of Arts, Humanities and Social Science. Remember to speak to Ben Taylor (b.taylor@blackburn.ac.uk) for case studies and press opportunities.

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Press Coverage

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Blackburn CollegeFeilden Street, Blackburn, BB2 1LH

www.youtube.com/user/blackburncollegevids

Facebook “f ” Logo CMYK / .eps Facebook “f ” Logo CMYK / .eps

www.facebook.com/bbcol www.twitter.com/bbcollege

The Marketing Team at Blackburn College are here to help with all marketing requests.

Contact:

Ben TaylorT: 01254 292487E: b.taylor@blackburn.ac.uk

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