GROUP MEMBERS• Name Roll No.

• Charmi Dharod 6

• George D’souza 8

• Shraddha Gaur 10

• Yash Gupta 11

• Pratik Manjrekar 21

• Dilkhush Parmar 30

• Abhishek Tanna 39

BANKING• A Bank is a financial institution whose primary activity is

to act as a payment agent for customers and to borrow and lend money.

• Banks are important players in financial markets and offer financial services such as investment funds.

• In some countries such as GERMANY, banks are the primary owners of industrial corporations .

• While in other countries such as the UNITED STATES banks are prohibited from owning non-financial companies. 

BANKING IN INDIA

• Banking in India originated in the last decades of the 18th century.

• The first banks were THE GENERAL BANK OF INDIA, which started in 1786, and BANK OF HINDUSTAN, both of which are now defunct.

• The oldest bank in existence in India is the STATE BANK OF INDIA, which originated in the BANK OF CALCUTTA in June 1806.

• The first fully Indian owned bank was the ALLAHABAD BANK, established in 1865

MAJOR PLAYERS IN INDIA

• State Bank of India

• HDFC Bank

• ICICI Bank

• HSBC Bank

• IDBI Bank

• City Bank

• Axis Bank

• Punjab National Bank

• ING Vysya Bank

• Union Bank of India

INTRODUCTION• HDFC Bank Limited  is an Indian financial

services company based in Mumbai , Maharashtra that was incorporated in August 1994.

• The first largest bank by Market Capitalization as of November 1, 2012.

• As on May 2013, HDFC Bank has 3,062 branches and 10,743 ATMs, in 1,568 cities in India.

• It was among the first companies to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector.

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• Times Bank  Limited (owned by Bennett, Coleman & Co./The Times Group) was merged with HDFC Bank Ltd., on February 26, 2000. This was the first merger of two private banks in India.

• On May 23, 2008 HDFC Bank acquired Centurion Bank of Punjab taking its total branches to more than 1,000.

• HDFC Bank was the first bank in India to launch an International Debit Card in association with VISA (Visa Electron) and issues the Master Card Maestro debit card as well.

VISION & MISSION

• Vision

To be customer driven best managed enterprise that enjoys market leadership in providing housing related finance. 

• Mission

To provide a package of attractive financial services for housing purposes through a competent and motivated team of employees using the state of the art technology to maintain financial stability and growth of the organization whilst contributing to the national goal of providing decent housing to all.

BUSINESS STRATEGY

• Increasing market share in India’s expanding banking.

• Delivering high quality customer service.

• Delivering more products to more customers.

• Maintaining current high standards for asset quality through disciplined credit risk management.

• Develop innovative products and services that attract targeted customers and address inefficiencies in the Indian financial sector.

PRODUCT & SERVICES

• Travellers Cheques

• Credit card

• Home loan

• Personal loan

• Foreign Currency Cash

• Foreign Currency Demand Drafts

• Cheque Deposits

• Remittances

• Trade Services

• Mutual funds

• Insurance

CONTINUE…….• Travellers Cheques : Travellers Cheques are a safe and

easy way to protect your money when you travel. You can encash them only when you need to, and only against your signature, unlike cash which can be stolen and misused by anybody, immediately.

• Credit Card : Credit Card can be used for all your requirements, be it shopping, eating out, holidaying, fuelling up your vehicle, railway ticket reservations - just about any financial requirement, planned .

• Home loan : Home loans for individual to purchase or construct houses. 

• Personal Loans : The procedure of personal loan is simple, documentation is minimal and approval is quick.

CONTINUE…….• Foreign Currency Cash : Foreign Currency Cash is a convenient

way of meeting personal expenses along your journey, paying for taxis / internal travel, food expenses etc.

• Foreign Currency Demand Drafts : Demand Drafts are issued in seven currencies like United States Dollars (USD), Great Britain Pounds (GBP), EURO, Japanese Yen (JPY), Australian Dollars (AUD), Canadian dollars (CAD) and New Zealand Dollars (NZD).

• Foreign Currency Cheque Deposits : We can directly deposit our foreign currency cheques in to our saving or current account.

• Remittances : HDFC Bank offers the remittance facilities by which we can send and receive money to anyone. They are categorized depending on location and the urgency with which we want the money transferred.

CONTINUE…….• Trade Service : HDFC Bank have people with high level

of expertise and experience in trade services to provide services to suit specific requirements and structure solutions for business needs.

• HDFC Bank have 500 branches for trade services.

• Mutual funds : Mutual funds are funds that pool the money of several investors to invest in equity or debt markets.

• Insurance :  HDFC Bank offers a world of choice in insurance. Like – children future plans, retirements plans, standard life, etc.

MILESTONES !!!!

• HDFC Bank, the second largest private sector Bank in India has been named Organisation of the Year at the Skoch Financial Inclusion Awards 2013

• Bank has been recognised as the Best in the Banking sector by the ‘Dun & Bradstreet – Bharathi Cement Corporate Awards 2012’.

• Mumbai, September 7, 2012: HDFC Bank, India's second largest private Bank has featured in the prestigious Forbes Asia's ‘Fab 50' list of companies.

• Bank has won the NASSCOM CNBC-TV18 IT Innovation Award for the BEST IT DRIVEN INNOVATION IN BANKING (COMMERCIAL) in the VERTICAL category. 

FUTURE PLANS

• Launch 250 new branches.

• HDFC Bank plans to raise Rs 4,200 crore in capital.

• Relocate branches to un-banked rural Punjab.

• HDFC Bank plans to set up NBFC.

SEGMENTATION STRATEGY• Demographics variables

Location

- Metros & divisional cities

Occupation

- Business person

- Salaried class (both govt. & private)

Age

- Senior citizens

- Minor

• psychographic variables

Lifestyle- People who believes in modern banking with higher set of service i. e. internet banking (incontact, mobile refill, travel currency card etc.)

TARGETING STRATEGY

• Target market

• Corporate banking market : this market target the industries & fulfill their financial needs.

• Capital market : this segment is targeted on the long term needs of the individual as well as of industries.

• Retail banking market : this segment is for retail investors & provide them short term financial credit for their personal, house hold needs.

POSITIONING STRATEGY

• HDFC Bank has positioned itself as a bank which gives higher standard of services through product innovation for the diverse need of individual & corporate clients. So they want to highlight following points in their positioning segment :

-Customer centric

-Service oriented

-Product innovation

CAPITAL STRUCTURE

• The authorized capital of HDFC Bank is Rs550 crore (Rs5.5 billion).

• The paid-up capital is Rs424.6 crore (Rs.4.2 billion).

• The HDFC Group holds 19.4% of the bank's equity

• Roughly 28% of the equity is held by Foreign Institutional Investors (FIIs) and the bank has about 570,000 shareholders

SWOT ANALYSIS OF HDFC

Strengths • �One of the leading new age private sector bank

• HDFC Bank has over 1700 branches and over 5000 ATMs, in 780 cities in India,

• Huge employee base i.e more than 51000 employees

• Large collaborations with corporate for employee salary accounts

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Weaknesses• Rural penetration is low.

• Lesser no. of branches when compared with its competitors.

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Opportunities • Mobile banking, Internet banking

• Venturing into rural areas

• Providing more complex products to the ever increasing demands of the industry

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Threats • Competitors

• New banking licenses

• Foreign banks that offer complex products

OPERATION RED SPIDER• On 14 March 2013 an online magazine

named Cobrapost.com released video footage from Operation Red Spider showing high ranking officials and some employees of HDFC bank willing to turn black money into white which is violation of Money Laundering Control Act

• Following this the government of India and RBI have ordered an inquiry

• The enquiry confirmed violation of KYC (Know Your Customer) norms by HDFC Bank. A penalty of Rs 45 million was imposed on the bank by RBI