It’s time to UPGRADE!George Pletea - CTO

Chisinau –May 2016

About usPerfect Broadcast – Baia Mare, Romania

• Established 2002 – former 2M Prima Telecom

• Privately owned S.R.L. company

• Business: System integrators :Radio & TV antenna systems, Radio & TV transmitters, Radio and TV broadcast studios equipments

• Highly qualified personnel

RomaniaBaia Mare is a municipality in northwestern Romania and the capital of Maramureş County. The city is situated about 600 kilometers from Bucharest, the capital of

Romania, 70 kilometers from the border with Hungary and 50 kilometers from the border with Ukraine.

It’s Time to UPGRADE - Presentation www.perfectbroadcast.ro

About usPerfect Broadcast – Baia Mare, Romania

• we have equipped more than 150 radio and TV stations

• We are system integrators for radio and tv

It’s Time to UPGRADE - Presentation www.perfectbroadcast.ro

Privat site – Ignis - Baia Mare

Radio : PAR – 100kW

TV : PAR –600kW

Client - AGECOM Baia Mare

About usPerfect Broadcast – Baia Mare, Romania

• we have equipped more than 150 radio and TV stations

• We are system integrators for radio and tv

It’s Time to UPGRADE - Presentation www.perfectbroadcast.ro

•TV 5 kW transmitter • Liquid cooled• client - Prima TV-• site Comanesti

About usPerfect Broadcast – Baia Mare, Romania

• we have equipped more than 150 radio and TV stations

• We are system integrators for radio and tv

It’s Time to UPGRADE - Presentation www.perfectbroadcast.ro

• We organize first DVB-H experimental tansmission in Romania

• Baia Mare 28-30 iunie 2006

About usPerfect Broadcast – Baia Mare, Romania

• we have equipped more than 150 radio and TV stations

• We are system integrators for radio and tv

It’s Time to UPGRADE - Presentation www.perfectbroadcast.ro

• We organize first HD Radio experimental tansmission

in Romania

• Baia Mare 23-24 october 2008

PartnersPerfect Broadcast – Baia Mare, Romania

It’s Time to UPGRADE - Presentation www.perfectbroadcast.roIt’s Time to UPGRADE - Presentation www.perfectbroadcast.ro

What We DoYou make it SIMPLE

It’s Time to UPGRADE - Presentation www.perfectbroadcast.ro

We don’t just sell a technology . . . we sell a proven business

solution for broadcasters that’s technology-based

PERFECT BROADCAST – SYSTEM INTEGRATORS

How HD RadioTM Technology WorksIt’s Time to UPGRADE

It’s Time to UPGRADE - Presentation www.perfectbroadcast.ro

HD Radio technology uses the In-Band, On Channel (IBOC) method

Digital signal currently transmitted at a power level of 1% of licensed analog power (potential increase of up to 10% pending authoritty approval)

Employs existing broadcast infrastructure – no new spectrum, dial positions, towers, etc.

0 50-50 100-100 150-150 200-200 250-250

Existing

Analog

Signal

Frequency kHz

FM Mask

Digital

SignalDigital

Signal

10,000 Watts

100 Watts

(Not to scale)

HD Radio tech benefitListeners advantage

It’s Time to UPGRADE - Presentation www.perfectbroadcast.ro

HD Radio technology offer for the listeners, and

also for broadcasters a lot of advantage

HD Radio tech benefitPSD

It’s Time to UPGRADE - Presentation www.perfectbroadcast.ro

Info about artist, program, etc

HD Radio tech benefitMULTCASTING

It’s Time to UPGRADE - Presentation www.perfectbroadcast.ro

Aditional programs on the same freqvency

RADIO MOLDOVA ACTUALITATI / Chisinau 100.6fm

HD Radio tech benefitDigital Sound

It’s Time to UPGRADE - Presentation www.perfectbroadcast.ro

No static. No hiss. Only the good stuff.

April 24, 2006

WZLX to Begin 24-hour Surround Sound Broadcasting

CBS Radio's WZLX in Boston will become the first 24-hour surround radio broadcaster in the United States. The transmissions will be carried on WZLX's digital HD Radio channel.

HD Radio tech benefitiTunes Tagging

It’s Time to UPGRADE - Presentation www.perfectbroadcast.ro

Song tagging – buy song direct from iTunes

HD Radio tech benefitArtist Experience

It’s Time to UPGRADE - Presentation www.perfectbroadcast.ro

Station Logo/Cover album/Advertise

HD Radio tech benefitArtist Experience

It’s Time to UPGRADE - Presentation www.perfectbroadcast.ro

Pause/Play the audio

HD Radio tech benefitDigital Trafic

It’s Time to UPGRADE - Presentation www.perfectbroadcast.ro

Real-Time Updates

• Traffic/accident info

• News/Sport/Weather info

• Predictive traffic

• Optimal route

• Faster then RDS/RBDS

• Better coverage

HD Radio tech benefitDigital Trafic

It’s Time to UPGRADE - Presentation www.perfectbroadcast.ro

Save the tracks you love with Bookmark

HD RadioWhat’s In It For Your Station

It’s Time to UPGRADE - Presentation www.perfectbroadcast.ro

Better audio quality

AM sounds like today’s FM

FM sound approaches CD quality

Improved reception performance

Digital broadcasting eliminates the

interference of static, hiss and pops

More choices for you and your listeners

Through FM “multicasting” you use your same dial position to offer additional digital audio and data streams

Ability to send artist and song title data with the broadcast

Advanced information availability

Data content like traffic, weather, and news

It’s not about the delivery

system . . . It’s about what

you deliver with that system

How HD RadioTM

It’s Time to UPGRADE

It’s Time to UPGRADE - Presentation www.perfectbroadcast.ro

1 Frequency =

Multi-Program

• Multicasting is radio’s first “killer application”

in 40 years

• Provides additional content that may increase

listenership and / or time spent listening

• Helps you bracket your target demographic to

make you more attractive to advertisers

• On-air platform to try new formats and

programming

• A way to extend your brand and increase your

station’s reach and market presence

1 Frequency = 1 Program

Analog Radio

Digital Simulcast Of

Analog FM

HD1

Channel

Classic RockHD2

Channel

80’s MusicHD3

Channel

Target Demo:

Adults 18 +

Target Demo:

Adults 25-54

Target Demo:

Adults 35+

Kids Radio HD4

Channel

Consumer Receiver AvailabilityBrand Partners receivers manufacturer

It’s Time to UPGRADE - Presentation www.perfectbroadcast.ro

HD Radio in RomaniaHD Radio – Romania coverage

Baia Mare

150.00068% 32%

Timisoara

450.10058% 42%

Cluj- Napoca

350.00070% 30%

Ploiesti

300.25565% 35%

HD Radio cover more than 6.800.000 listener

Oradea

300.00070% 30%

Pitesti

200.00070% 30%

Iasi

480.00065% 35%

Constanta

550.00070% 30%

Craiova

450.00070% 30%Bucuresti

3.500.00070% 30%

It’s Time to UPGRADE - Presentation www.perfectbroadcast.ro

more than 60 site are ready to broadcast in HD Radio

Thank you for your attentionSee you on our next meeting