Lemon-aid: using Lemon to aid quantitative historical linguistic analysis
HCMC, Aug 26 Presented by Nguyen Tam Hoang CC Lemon Brand ...€¦ · CC Lemon Brand Manager...
Transcript of HCMC, Aug 26 Presented by Nguyen Tam Hoang CC Lemon Brand ...€¦ · CC Lemon Brand Manager...
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HCMC, Aug 26
Presented by Nguyen Tam Hoang
CC Lemon Brand Manager
Suntory PepsiCo Vietnam Beverage
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LAUNCH
TARGET CONSUMER
WITH
VIA
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Social Networks
TVC
Mobile Activation
PR
Trade Activities
Out Of Home
Instore merchandising
Consumer Trial
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LEADER SCREEN DIGITAL POSTER
Digital Poster at location will display brand images and drives customer engagement on Mobile phones Wifi Marketing cover 10 most crowded Co.opmart and 4 big shopping mall ( Bitexco, Crescent mall , Vincom B , Union Square )
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CC LEMON
Customer choose Wi-Fi connection Branded name WIFI connection to attract users attention “CC LEMON WIFI” Priority on top of other networks
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After Wi-Fi selection : - Instant Application load automatically : CC LEMON
GAME - The instant app Display Brand Messages , Call-To-
Action as well as Game Rewards - Interactive point : Pull and drop CC Lemon the Noo
Phuoc Thinh to make him happy
ACTION
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