HCM vs Hanoi - values and characteristics
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![Page 1: HCM vs Hanoi - values and characteristics](https://reader036.fdocuments.in/reader036/viewer/2022081401/5595582d1a28ab25618b4579/html5/thumbnails/1.jpg)
Vietnamese value and characteristic survey
- comparison between HCM vs Hanoi
![Page 2: HCM vs Hanoi - values and characteristics](https://reader036.fdocuments.in/reader036/viewer/2022081401/5595582d1a28ab25618b4579/html5/thumbnails/2.jpg)
Executive summary
• Family (50%), making efforts(46%) are the two important factors for Vietnamese. People in HCM value more in the success in business
• HCM people regard themselves as open (28%) and easy-going (22%), while Hanoi regard themselves as polite (25%).
• HCM view of Hanoi is quite different from the view of Hanoi people. HCM see Hanoi people rather as hard-working, and care for the detail.
• Both expects their partner to care family (48%) and kind (36%)
![Page 3: HCM vs Hanoi - values and characteristics](https://reader036.fdocuments.in/reader036/viewer/2022081401/5595582d1a28ab25618b4579/html5/thumbnails/3.jpg)
What is important in your life?
50%46%
35% 35% 34%31%
26% 24% 24%19%
0%
10%
20%
30%
40%
50%
60%
Family, effort are the two important factors for Vietnamese
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What is important in your life? (HCM, Hanoi)
34%
36%
37%
47%
49%
0% 20% 40% 60%
Promoted inbusiness
Be honest
Be hard-working
Make effort
Take care offamily
HCM put more value in business promotion while Hanoi choose hardworking as more priority
33%
34%
37%
44%
51%
0% 20% 40% 60%
Be honest
Be hard-working
Promoted inbusiness
Make effort
Take care offamily
HCM Hanoi
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What is important in your life? (gender)
31%
33%
36%
43%
47%
0% 20% 40% 60%
Be honest
Promoted inbusiness
Be hard-working
Take care offamily
Make effort
Male put family as No.1 importance while female put making effort
35%
36%
36%
46%
53%
0% 20% 40% 60%
Be hardworking
Be honest
Promoted inbusiness
Make effort
Take care offamily
Male Female
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How are HCM and Hanoi people described?
17%
17%
17%
22%
25%
0% 10% 20% 30%
Quiet
Honest
Open
Emotional
Polite
HCM sees themselves as open, easy-going, while Hanoi regards themselves as polite and emotional
19%
20%
20%
22%
28%
0% 10% 20% 30%
Hard-working
Humorous
Kind
Easy-going
Open
HCM view of HCM Hanoi view of Hanoi
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How are HCM and Hanoi people described?
PoliteEmotional
Open
Honest
Kind
Humorous
Hard-working
ReliableSeriousEasy-going
Patient
Cold
Shy
Cunning
Stubborn
Quiet
Picky
HCM view of HCM Hanoi view of Hanoi
HCM
Hanoi
Open Kind Humorous Easy going
Polite Quiet Emotional Picky
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How are HCM people described?
17%
18%
18%
23%
23%
0% 10% 20% 30%
Clever
Easy-going
Serious
Humorous
Open
Open, easy-going, and humorous are the common words to describe HCM people
19%
20%
20%
22%
28%
0% 10% 20% 30%
Hard-working
Humorous
Kind
Easy-going
Open
HCM view of HCM Hanoi view of HCM
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How are HCM people described?
PoliteEmotional
Open
Honest
Kind
Humorous
Hard-working
ReliableSeriousEasy-going
Patient
Cold
Shy
Cunning
Stubborn
Quiet
Picky
HCM view of HCM Hanoi view of HCM
Same kind of view both from HCM and Hanoi people
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How are Hanoi people described?
17%
17%
17%
22%
25%
0% 10% 20% 30%
Quiet
Honest
Open
Emotional
Polite
Polite is the common words. HCM view Hanoi as hard-working and serious people
18%
18%
18%
21%
23%
0% 10% 20% 30%
Serious
Stubborn
Polite
Hard-working
Picky
HCM view of Hanoi Hanoi view of Hanoi
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How are Hanoi people described?
PoliteEmotional
Open
Honest
Kind
Humorous
Hard-working
ReliableSeriousEasy-going
Patient
Cold
Shy
Cunning
Stubborn
Quiet
Picky
Hanoi Hanoi from HCM
View are quite different from HCM and Hanoi
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Who had affected your decision makings in life?
46%
38% 36%
21% 19% 18%11% 9%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Mother Father Husband /Wife
Boyfriend /girlfriend
Brother /Sister
Grandparents
Friend Teacher
Father and mother are the most influential, followed by husband/wife
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Who had affected your decision makings in life?
(HCM, Hanoi)
49%
38%
34%
18% 17% 17%
10% 10%
44%
38% 37%
24%22%
19%
13%
7%
0%
10%
20%
30%
40%
50%
60%
Mother Father Husband /Wife
Boyfriend /girlfriend
Brother /Sister
Grandparents
Friend Teacher
HCM
Hanoi
HCM has the higher ratio for mother, less for husband/wife
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Who had affected your decision makings in life?
(gender)
46%
38%36%
21%19% 19%
14%
9%
47%
39%36%
21% 20%
14%
5%7%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Mother Father Husband /Wife
Boyfriend /girlfriend
Brother /Sister
Grandparents
Friend Teacher
Male
Female
Same trend regardless of the gender
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What is important to be your partner?
“Care family well” is the most important followed by being kind, and economical stability
48%
36%
29% 27% 27% 26%23%
19% 17% 17%13%
0%
10%
20%
30%
40%
50%
60%
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What is important to select your partner? (HCM, Hanoi)
24%
27%
32%
34%
45%
0% 20% 40% 60%
Good familybackground
Same interests
Good economicalstability
Kind
Care family well
Both put family care as No.1, kindness as No.2
27%
28%
29%
39%
50%
0% 20% 40% 60%
Good economicalstability
Good academicbackground
Good familybackground
Kind
Care family well
HCM Hanoi
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What is important to select your partner? (male, female)
25%
31%
32%
39%
50%
0% 20% 40% 60%
Good academicbackground
Good economicalstability
Good familybackground
Kind
Care family well
Both put family care as No.1, kindness as No.2
26%
29%
29%
36%
46%
0% 20% 40% 60%
Good academicbackground
Good economicalstability
Same interests
Kind
Care family well
Male Female
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Survey information
• Vietnamese value and characteristic survey -
comparison between HCM vs Hanoi
• 500 people above 18 years old, living in HCM and Hanoi
• Conducted on Oct 27-Nov 1
• The figure in this presentation is the ratio who has
answered “strongly agree” to 5 score questions