HCL CDC Project Report Final Copy
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Transcript of HCL CDC Project Report Final Copy
PROJECT REPORT SUBMITED
TO
For 2 Years Full Time Course of PGDM
POST GRADUATION DIPLOMA IN MANAGEMENT
2010
PREPARED BY
RAVI JAIN
41 / B
1
PREFACE
Practice makes a man perfect. Training in a one of the major player of
IT Institute, has indeed been very interesting and a good learning
process for me. This practical training makes it easy job to understand
the work methodology of the company and candidate can get detailed
knowledge about specific specialization area.
It is a famous saying in Japan that the person who has read 1000’s
of pages is not worth that the person who has traveled for 100’s of
meters. This indicates the importance of exposure to the practical life.
Knowing the importance of practical knowledge this P.G.D.M program
is having an integral part training of two months as a practical
fulfillment of the course and that’s why we get the opportunity of
working with HCL CDC One of the members of HCL.
2
DECLARATION
I, hereby declare that the summer project titled " HCLCDC is a player and
where it stands in IT Sector " is original to the best of my knowledge and has
not been published elsewhere. This is for the purpose of partial fulfillment of Parul
Institute of Management requirements for the award of the title of Post Graduate
Diploma in Management (PGDM) only.
(Ravi Jain.)
Roll No. 41 (B)
3
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Acknowledgement
I would like to devote Mr.Harun Malmala (Corporate guide) for his valuable
suggestion, necessary guidance and cooperation for helping of this project.
Without his help compilation of this research study would not been possible.
I am also thankful to the Faculty member Mr. Anirudh Tambe and our respected
principle sir Dr. N.K.Kapoor (Parul Inst. Of Management) for his support and vital
guidance. I sincerely acknowledge each and every individual who has helped me in
preparation, of this project.
5
INDEX
S. NO. Title Page No.
* CERTIFICATE
1. PREFACE 2
2. DECLARATION 3
3. ACKNOWLEDGEMENT 4-5
4. EXECUTIVE SUMMERY 8-10
6. LITRRATURE REVIEW 11-12
7. COMPANY PROFILE 13-14
8. INTRODUCTION OF COMPANY 15-18
9. OBJECTIVES OF THE STUDY 19-20
10. PROJECT TITLE-
i. Where do you find ITii. Information Technology Today
iii. The A-B-C of IT Options Understanding
iv. Current Opportunities in ITv. The objectives of the Executive
Training at HCL (CDC Ltd.)vi. Steps of Action Plan
21-32
11. COMPETITORS OF HCL CDC 33-34
12. PRODUCT OF HCL CDC 35-38
13. Our Alliances and Partnerships 39-41
14. REASERCH METHODOLOGY 42-47
6
15. DATA ANALYSIS 48-54
16. SWOT ANALYSIS 55-57
17. FINDINGS & LIMITATIONS 58-59
18. SUGGESTIONS & RECOMENDATIONSSUGGESTIONS & RECOMENDATIONS 60-61
17. CONCLUSION 62-63
18. BIBILOGRAPHY 64-65
19. ANNEXURE 66-67
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EXECUTIVE SUMMARY
HCL Info systems, India's premier information enabling and integration company, has received the ISO 9001:2000 certification specifies requirements for a quality management system where an organization needs to demonstrate its ability to consistently provide product and services that meets customer and applicable regulatory requirements. ISO 9001:2000 also aims to enhance customer satisfaction through the effective application of the system, including processes for continual improvement of the system and the assurance of conformity to customer and applicable regulatory requirements.
The menu of HCL Insys global services broadly covers IT consulting and professional services in the area of vertical applications, technology integration, ERP implementation and software development. This also includes a complete portfolio of systems and network services for development. This also includes a complete portfolio of systems and network services for Facilities Management, Helpdesks, Systems Supports and network and Internet Implementation.
HCL Insys’global customers include Samsung, Government of Singapore, and AMAL insurance Jurong Port in Singapore and Malaysian’s BSN commercial bank, SIA, DBS bank, Maybank life assurance charted semiconductors.
HCL Insys’ chosen platform of total technology integration lends itself to some very significant alliances with the global leaders. Among its partner are HP for high end AISCE/UNIX services and workstation and HP Open view network management solution; Intel for PC and PC server building blocks; Microsoft,novell and SCO AG solutions; Red hat ;Linux; Samsung; Pivotal for CRM solution and ORACLE Sybase and Informix for RDBMS platform.
Today the company has aligned its operations into five entities that offer seamless linkages for the customers seeking entry into the wired world through total them. ‘Integration solution and services’.
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HCL Info systems focus on the ever-growing segment in Imaging, Telecom and Communication products solutions and services. Now it has an exclusive sale and support partnership with Toshiba Corporation, Japan, for sales and servicing of its imaging and photocopier products. HCL Info systems product portfolio covers a range of other office automation and communication products through alliances with world leaders.
The Managed Network Service offerings for corporate include VPNs, ASP offerings, Co Location/ hosting, CDNs, security, corporate internet telephony solutions, technical and consumer help desks, 24/7 Network Operations Centre monitoring and a host of value added networking services. Consumer services include dialup PSTN/ISDN Internet access, Valufon calling cards and VoIP telephony devices.
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LITERATURE REVIEW
Doing training was really an opportunity before me when I could convert my
theoretical knowledge into practical and of real world type. Fortunately, the
company I got is a true follower of the various principles of management and also
one of the leading companies in its segment of the industry. The working
environment that I was being provided was extraordinary and helped me a lot in
delivering my work properly and with full potency of mine. HCL is one of the
renowned names in the Software and Hardware sector of computer industry.
The graph of sales of these respective product lines is the best in the industry as
compared to their competitors. I did my summer training project at HCL Career
Development Center, Vadodra, where I found all the professionals are very much
committed to their work as well as they were all professionals enough. This helped
me a lot in getting a good deal of exposure. As I had to consult the Channel
partners, I felt myself, in the beginning, in a bit problem. But the cooperation of
my superiors at the work induced confidence in me to deal with my problems
whenever they came.
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Company Profile
Born in 1976, HCL has a 3 decade rich history of inventions and innovations. In 1978, HCL developed the first indigenous micro-computer at the same time as Apple and 3 years before IBM's PC. During this period, India was a black box to the world and the world was a black box to India. This micro-computer virtually gave birth to the Indian computer industry. The 80's saw HCL developing know-how in many other technologies. HCL's in-depth knowledge of UNIX led to the development of a fine grained multi-processor UNIX in 1988, three years ahead of Sun and HP.
HCL's R&D was spun off as HCL Technologies in 1997 to mark their advent into the software services arena. During the last eight years, HCL has strengthened its processes and applied its know-how, developed over 28 years into multiple practices - semi-conductor, operating systems, automobile, avionics, bio-medical engineering, wireless, telecom technologies, and many more.
Today, HCL sells more PCs in India than any other brand, runs Northern Ireland's largest BPO operation, and manages the network for Asia's largest stock exchange network apart from designing zero visibility landing systems to land the world's most popular airplane.
HCL Info systems Ltd is one of the pioneers in the Indian IT market, with its origins in 1976. For over quarter of a century, we have developed and implemented solutions for multiple market segments, across a range of technologies in India. We have been in the forefront in introducing new technologies and solutions.
In the early 70’s a group of young and enthusiastic and ambitious technocrats embarked upon a venture that would make their vision of IT revolution in India a reality. Shiv nadir and five of his colleagues got together and 1975 set up a new company MICROCOMP to start with; they started to capitalize on their marketing skills. Micro comp marketed calculators and within a few month of starting operation, the company was out selling its major competitors.
On 11th August, 1976 HINDUSTAN COMPUTERS LIMITED was incorporated as joint venture between the entrepreneurs and UPSCE, with an initial equity of Rs.1.83 Lacs.
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Introduction of company
HCL CDC. Dominates the IT space as a leader 58000 gifted professionals, a colossal US $5.0 billion turnover an international presence in 19 countries, and most impotently, a deep- rooted commitment to innovate makes it a true technology giant.
As the fountainhead of the most significant pursuit of human mind, HCL believes only a leader can transform me into a leader HCL CDC. Is an initiative that enables individuals to be benefit industry ready IT.
Opportunities and beyond:
HCL takes students to the core of IT fundamentals and the most advanced cutting problems. Its course modules are structured to give me the best of both worlds, academic and hands-on. Whether anybody are a beginner or a working professional, HCL CDC. Can make a difference to our learning curve and thereby to our curve.
Empowering students to bring out the best:
As the fountainhead of the most significant pursuit of human mind (IT), HCL, strongly believes “only a leader can transform me into a leader “HCL CDC. Is a formalization of this experience and credo which has been perfected over three decades?
It is an initiative that enables aspiring individuals to benefit from HCL’s longstanding expertise in the space and become industry ready IT professionals.
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SCOPE OF THE STUDY
MISSION
To create Industry Ready Computer Hardware and Networking Professionals
VISION
To Endeavour for rapid expansion and growth of knowledge based economy in the state.
Quality Policy Statement
“We will deliver defect-free products, services and solutions to meet the
requirements of our external and internal customers the first time, every time.”
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HCL-CDC’s Vision for Gujarat
Help create ICT professionals at all skill levels to meet the demand on account of ICT growth in the state. -An employment opportunity for all, not just for the privileged few.
Help provide trained manpower for BPO segment by training the prospective candidates on Voice / Technical and Process. -A huge saving for the BPO industry on training costs. A solution to attrition related costs.
Help provide placement assistance and opportunities for aspiring candidates, who avail the HCL CDC advantage. -An initiative which is un-paralleled in the IT Industry
HCL CDC to act as an enabler for the Government’s vision and in the process help other major IT companies fined readymade manpower.-Again a new initiative “by” the IT leader HCL “for” the industry.
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OBJECTIVES OF THE STUDYOBJECTIVES OF THE STUDY
Management Objective
To fuel initiative and foster activity by allowing individuals freedom of action and innovation in attaining defined objectives.
People Objective
To help HCL CDC people share in the company’s success, which they make possible; to provide job security based on their performance; to recognize their individual achievements and to help them gain of satisfaction and accomplishment from their work.
Core ValuesCore Values
It is uphold the dignity of individual It is honors all commitments It is committed to quality, Innovation and growth in every endeavor It is responsible Corporate Citizens.
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Project Title
“HCLCDC is a player and where it stands in IT Sector”
Project title is “HCL is a player and where it stands in IT Sector” this title tell me the about HCL CDC that how much market it has because it includes the competitive study of all the IT Institutes those are providing the same course and have a very good reputation in market. I choose this title because i want to study that market share of HCL CDC and where it stands.
In IT education it has been said that if education is a kingdom than Students is its king. Education involves only servicing to students, so satisfying them ultimately makes the business will be profitable.
Objective
The objective of the project is to increase the market share of HCLcdcBy delivering the best service to the students. This project also deals with theConsumer behavior towards the HCLcdc.
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How is IT so Nice?
IT Lets You Live Today
The Big Wide World of Information Technology
Where do you find Information Technology?
The answer is: Wherever you look. In fact, everywhere! Connects you to your friends over Voice, SMS and email Plays your favorite TV serials and FM, brings you a Jinga-La-
La Life Works the Traffic Signals, turns on Street Lights every evening Brings Power to your Homes, Schools and Colleges, generates
Electricity Bills Regulates Fuel Usage in Cars, Drives Trains and Aircraft Books your railway journey, gets your gas cylinder replaced, Lets you enjoy video games, play music on your iPod Measures your blood pressure, computes your ECG, gives you
a chance to see unborn babies, regulates environments in incubators and respirators, works dialysis,
Launches satellites, fires missiles.
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Information Technology Today
Today, Information Technology goes much beyond just providing Sales Records and Factory Workers’ Productivity Report
As you can see, all of today’s life around us is enabled by Information Technology
The A-B-C of IT Options Understanding
As per the common person’s understanding, IT means programming of computers
Just like Medicine today, which has grown into various branches of specialization like Dentistry, Ophthalmology, Cardiology and Orthopedics – IT has also grown into a vast area of knowledge.
Let us discuss a few important aspects of IT
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SOFTWARE SOFTWARE
SOFTWARE
SOFTWARE
General Mindset about IT
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SOFTWARE
Reality about IT – The 3 Major Spheres
1. Software2. Hardware and3. Networking
1.
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Current Opportunities in IT
Which Industry Would Want You?
Each and Every Industry! Each and Every Service Sector! Why? Because IT Controls all Activities in all Industries And also in all Service Sectors – Human Resources, Marketing, Medicine,
Law Enforcement, to Name a Few
A Snapshot of Industries…
… Where IT Enables Business
Research and Development in all Spheres Manufacturing Banking and Finance Business Process Outsourcing (BPO) Healthcare and Pharmaceuticals Infrastructure Projects Travel and Logistics Tourism Telecom Communication and Broadcasting Government Corporate Management Education Retail Textiles and Garment Fishing Oil Exploration and Refineries Dairy Foreign Trade
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The objectives of the Executive Training at HCL (CDC Ltd.) are:
1. To identify the working of the organization.2. To conduct an exhaustive analysis of the marketing department.3. To build a good rapport with the company’s staff.4. To do a practical and live observation of the work place.5. To understand the attitudes and behavior of the customers.
Steps of action plan
The overall project duration is sixty days. Understanding of the project Preparing for the fieldwork Designing data collection methods Data collection Data separation and analysis Project findings Report preparation and submission
Market research
To Study the Marketing Dynamics and how much market share coveredBy HCLcdc this project divide in four phases in all we study step by stepAnd come to know about HCLcdc the four Phases are:
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Phase 1: Data Collection
The objective of phase 1 is to collect data from the designated areaMarket and other sources like schools, colleges and institutes.
Collection of data from market, my regular target of data collectionIs 40 data per day from the market?
In competitor analysis, I have to sort out the competitor of HCLcdcPresent in the Vadodra market, product they are offering,
Phase 2: Comparative study of Company
The objective of this phase to understands the market dynamic andStudies the competitor of HCLcdc and tries to find out the gaps betweenThem. It’s includes the followings steps by me:
Visiting all the IT institute and collect the information about theirCenter, marketing strategies and the extra facility provide by them.
Compare between the core products of HCLcdc and itsCompetitors.
Phase 3: Products Mix
The objective of this phase to finds out the difference between all theProducts of HCLcdc and its competitor in local market. Its include theFollowings steps by me:
Visiting all the IT institute and collect the information about theirProducts.
Fees structure of the same course providing by the entire ITInstitute in Vadodra.
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Phase 4: Conclusion
The objective of this phase to include all the facts and findings and ourSuggestion from which company can increase its sale and came to knowStrategies about their compotator.
What are my Options?
Graduation
Focus only on Old Approach of Too Many Basics, Nothing New in Advancement
Does not leave you Equipped Enough to Stand on your Own Feet Options: Existing University Courses like BBA / B.sc / B.com / BCA
Professional Certification Courses
Correct Focus – Just Enough Basics, Practical Coverage, Stress on what the World Needs Today
Equips you with Required Base Knowledge Options: Other Ordinary Training Institutes or HCL-CDC
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Okay, Now Where Do I Focus My Efforts?
Be Smart: Identify which side of your Bread is Buttered
Software Engineering Hardware and Networking
Decide Smart: Enroll in the Best
A Career Development Center, not just one that imparts Bookish Knowledge
Getting the Centre Business!
Market Penetration Participation Points of Sale Involvement Target Audience Tapping Prospect Counseling and Sales Closing Sales Reporting Campaign Effectiveness Analysis and Realignment Understanding and Use of Franchise Management System
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Key Benefits of Orientation
Hands-on Functional Involvement in the Areas of
Marketing Planning and Brand Positioning
Centre Break-even Understanding and Sales Target Setting Marketing Strategy Management of Timelines
Market Penetration Participation
Establishing Market Presence Publicity Campaigning Data Collection for Walk-ins Inquiry Handling and Sales Closing
Marketing Activity Realignment
Campaign Effectiveness Analysis Field Sales Reports Centre Sales Reports
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Competitors of HCL CDC
In domestic market HCL cdc has many competitors. Some small players also has competition in IT education sector.
Competitors of HCL CDC Vadodra..
i) IIJTii) NIITiii) IIHTiv) JET KING
How Learning with HCL Career Development Center… Makes all the Difference!
HCL in India
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Product of HCL CDC
HCL is an IT company and it is an Indian company and it produce computers & laptop.HCL CDC is the subsidy of the HCL LTD that’s growing in service sector. HCL CDC provides the training to students & employees in the field of Hardware, Software, Networking and Telecommunication.
HCL products:-
To join the pampered tribe of IT whiz kids, the Career Development Centre or CDC offers a number of industry relevant courses.
Hardware Software Data Base Course Soft skill course
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1. HARDWARE COURSES :-
a. HCE+ (HCL CERTIFIED ENTERPRISE ENGINEER.b. HCNE (NETWORK ENGINEER)c. HCSA (SYSTEM ADMINISTRATOR)d. HCSP (SYSTEM PROFESSIONAL)e. HCTS (TECHNOLOGY SPECILIST)f. Basic Hardware MODULAR
Basic Modular:-
I. Basic HardwareII. CCNA
III. MCSEIV. RHCEV. Server security
2. SOFTWARE COURSES :-
A. HCSE+ (.NET track)B. HCSE + (JAVA track)C. HCSE+ (ORACLE track)D. HCSE+ (ORACLE developer track)
(3) DATA BASE COURSE :-
1. ORACLE 9i 2. ORACLE 10g UPGRADE3. SQL SERVER 2008
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Structured program provide by HCL CDC:-
HCL Certified Enterprise Engineer (HCE+)
HCL Certified Network Engineer (HCNE)
Basic Hardware
Advance Networking
Network Technology and Devices
System Engineer
Linux Administrator
HCL Certified Software Engineer (HCSE Dot Net Track)
HCL Certified Software Engineer (HCSE Java Track)
HCL Certified Software Engineer (HCSE Oracle Developer Track)
Implementing Windows Application using VB.Net
Implementing Windows Application using C#.Net
Core Java 1.5
Advance Java 1.5
Basics of IT Hardware
MS Office
C
C++
HTML
Internet and Mail
HCL Certified Service Pro (HS Pro)
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Our Alliances and Partnerships
To provide world-class solutions and services to all our customers, they formed Alliances and Partnerships with leading IT companies worldwide.HCL Info systems has alliances with global technology leaders like Intel, AMD, Microsoft, Bull, Toshiba, Nokia, Sun Microsystems, Ericsson, nVIDIA, SAP, Scan soft, SCO, EMC, Veritas, Citrix, CISCO, Oracle, Computer Associates, Red Hat, In focus, Duplo, Samsung and Novell.
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Computing
Software
Security
Networking
Office Automation
Telecom
Global Technology Partners in Every Field
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RESEARCH PROBLEM
HCL CDC Corporate selling and feedback and market share of HCL and
compared to other IT companies.
The business of HCL CDC and the company through its researchers
wants to know the potential in order to expand and retain its market share.
RESEARCH DESIGN
Determined the Information Sources: The researcher gathered data
through secondary sources.
PRIMARY DATA is collected through questionnaire, search and
research through place where today's computer has been mostly used.
SECONDARY DATA is being search sites like magazines, newspapers,
journals, websites and the data has been collected through other
approaches.
DATA COLLECTION
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The researcher collected information through the official websites, magazines
and journals.
DEVELOPED THE RESEARCH FRAME
This included deciding upon various aspects for the project on which the entire
research is based. The research frame included:
NATURE OF STUDY
The project on which the researcher worked is descriptive and inferential in
nature.
DATA SOURCE
The researcher took the help of both primary as well as secondary sources.
Secondary sources being interaction with various IT people of the selected and
has been chosen for the research by the researcher. Secondary sources being the
internet as the medium and the official sites of the companies of IT sectors and
corporate selling and feedback of HCL.
INSTRUMENT USED
The researcher for the research used a Questionnaire cum Schedule for market
research for both the segments horizontal and vertical. The Questionnaire was
prepared by the researcher and Schedule was provided by the company in
which the researcher did its research report
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Strategy
A marketing strategy is a process that can allow an organization to concentrate its (always limited) resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.
A marketing strategy is most effective when it is an integral component of corporate strategy, defining how the organization will engage customers, prospects and competitors in the market arena for success. It is partially derived from broader corporate strategies, corporate missions, and corporate goals. They should flow from the firm's mission statement. They are also influenced by a range of micro environmental factors.
Survey Research
A survey research is defined as the method of collecting information by asking a set of pre formulated questions in a predetermined sequence in a structured questionnaire to a sample of individuals drawn so as to be representative of a defined population. These questionnaires are administered to an individual or a group of individuals through interviews. Typical survey objectives involve describing or learning from an ongoing activity by studying the changes in behavioral patterns of the subjects of interest to the researcher.
Plan for achieving the same with weekly time line
I have to collect the data from 280 customers (students) in a week. I will get fill the form of students those are interested in HCL CDC
Hardware, software networking, courses
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I will try my best to achieve the weekly target and above the target
Identification of segments:-
My customer segments are of two types:
I) Technical students (those students they are doing or done Engineering and any technical courses.).
II) Non technical students (those students they are 12th passed and graduate in any stream or those are pursuing graduation.
Plan on how to approach segments:
My plan for how to reach the target customers are as follows:-
I have door to door contact with the customers. I have contact with many educational institutes for contact to students. I have organized the seminar with my group at the schools and college
campus. I have use reference to reach the customers
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Communication strategy
When I did interact with customers then I used my soft skills and Interpersonal skills. I tried to familiar with the customer because when we get more familiar with the customer then customer feels comfort and He believes that we are giving them a right suggestion. I should know English for get better corporate exposure but I should Know Hindi and local language for capture the rural area to understand The customer needs and convince the customer in their language.
Limitation
The data collected is totally dependent on respondents’ views,
Which could be bias in nature?
Sometimes respondents do not give a response or give partial
Response. It is called non response error. The reason may be lack
Of knowledge or unwillingness to answer.
The sample size is small and it may not actually represent the
Whole population.
During the survey I came across unfavorable weather conditions
Like scorching heat and dust storm.
There is limited time available each day and lot of tasks have to
Completed in a day like preparing reports, conducting surveys,
Spend time at the office to gain knowledge, etc.
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SAMPLE SIZE
0
50
100
150
200
250
300Series7
M.A
BCA
BBA
B.SC
B.COM
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What is your qualification?
pursuing 12thundergradutepost graduate
According to survey I got many of students are interested in computer education among them most of are under graduate and they are seeking for good institute and carrier development centers.
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Why would you like computer training?
general interestfor jobother
I asked many of students about their preferences in computer programs and most of them answered for Job.
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Required training?
basic computer knowledgenetworkinghardwaresoftware engineeringother
From above question I came to know that many students are interesting in software engineering in spite of networking, hardware, or other computer knowledge.
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Which IT institute you prefer most?
HCL CDCNIITIIHTJETKINGOTHER
I got that many students are unknown about HCL and they are well known about JETKING and other IT institutes and to make people aware about HCL we have to use promotion strategy in branding of HCL CDC…
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Why you prefer it most?
for job assurance for job assistance for good quality training Affordable
And reason is JETKING providing many short term and affordable program for the students.
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STRENGTHS:
HCL’s strengths are many, to mention a few:
a) Global Presence: Its collaborations and joint ventures with international companies such as Perot System, and partnership with world leaders like Ericsson, Toshiba, Nokia, Oracle and Microsoft, enable it to bring the best technology available worldwide to its consumers. 24 locations in 16 countries.
b) Fast paced and flexible work culture which provides its employees autonomy to accomplish the task without much pressure from the higher authorities. Thus, employees are motivated to give their best to the organization.
c) The core strength of HCL is the talent and innovativeness of its people which enables it to provide the “right solution at the right time.”
d) The mass markets handled through a chain of dealers, resellers and retailers which help bring technology usage closer to the individual. It has very strong distribution network.
e) Its pool of competencies: Hardware, Software, Training, Networking, Telecom and System Integration.
f) Ability to understand customer's business and offer right technology.
g) Long standing relationship with customers.
h) Best-value-for-money offerings.
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WEAKNESSES:
a) After sales service.b) Less promotional campaigns.
OPPORTUNITIES:
a) IT industry booming at a rate of 45% every year.b) Increasing consumer awareness about IT and its use.c) Tremendous untapped potential of IT products in India.d) Increasing competition.e) Tie ups with various MNCs enable to extract their core competencies.
THREATS:
a) Local assemblers are biggest menace for the company.b) JETKING and other Institute giving direct competition.c) Govt. instability has a long term repercussions affecting company’s
policies & its growth.d) Technological shift as a result of research & development. Daily new
technologies are emerging.
Concluding the S.W.O.T. analysis in words that prosperity lies ahead for HCL. In order to retain its position as India’s No. 1 IT conglomerate, it has to come out with the state of art as well as futuristic technologies to its consumers well before time.
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FINDINGS & LIMITATIONS
Every project has some limitations even the researcher came across some
limitations while working on the project which made the analysis a little
inappropriate at times. Some of the basic limitations faced during the research are
listed below:
Most of the research was based on cold calls, so then visited many places i.e.
local areas and where it had not responded much.
There was a bias on the part of the respondents.
Companies that were contacted through telephone at times did not give
correct information to the researcher.
The manager or the person heading the Department did not have the rights to
give the authorized official information to people other than the members of
the official itself and the high officials.
At times there was a problem of non response from the Institutes, companies
and other authorized and unauthorized areas which affected the result of the
project being done by the researcher.
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Suggestions and RecommendationsSuggestions and Recommendations
HCL is having large number of channel partners but it is not supporting & taking care all of them equally which results in increasing discontentment among new channel partners because it’s not possible for company to support all of them equally. Company should take some positive action against it.
Company executive should visit Institute or centers on regular basis.
They should pay proper attention towards teaching. Otherwise it tends towards defame of brand name in comparison to rivals.
Need to expend customer care center as the consumer base of HCL cdc is increasing with tremendously fast pace.
Proper attention should be paid for advertisement planning otherwise it may lead to problem for center as well as for company.
Company should tie up with some event management company to organize various promotional activities like canopy, Carnival.
Company should make policy for fixed end user fee structure for all HCL cdc center’s so that fair game will be played & franchiser would not to compromise on their margin.
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Conclusion
Marketing is a very crucial activity in every business organization. Every product produced within an industry has to be marketed otherwise it will remain as unsold stock, which will be of no value. I have realized this fact after completion of my summer training project. Despite of various difficulties and limitations faced during my summer training project on the topic “HCL CDC is a player and where it stand’s in IT sector”. I have tried my level best to find out the most relevant information for the organization to complete the assignment that was given to me. After completion of my summer training project I have gained several experiences in the field or sales marketing. I have got the opportunity to meet various people, which fluctuate in different situation and time. This summer training project has given me the opportunity to have first experience in the corporate world.
Theoretical knowledge of a person remains dormant until it is used and tested in the practical life. The training has given to me the chance to apply my theoretical knowledge that I have acquired in my classroom to the real business world. I have completed my summer training project in which are involved in its successful completion. In spite of few limitations and hindrance in the summer training project I found that the work was a challenge and fruitful. It gives enough knowledge about the computers market and the distribution process undertaken by an organization. This summer training project has enabled my capability in order to manage business effectively and in my career in future.
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Bibliography
BOOK
AUTHOR: KOTLER PHILIP
TITLE: MARKETING MANAGEMENT
PLACE OF PUBLICATION: DELHI
PUBLISHER: TATA MC GRAW HILLS PUBLISHING CO. LTD
MAGAZINES / JOURNALS / NEWSPAPERS
Business World
Business Today
The Times of India
WEBSITES :
www.hcl.in
www.hclcdc.in
www.indiainfoline.com
www.google.co.in
www.hclinfosystem.in
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QUSSTIONAIRE
Name:- / /
Address:-
Telephone number(s)
Landline:
Mobile:
Any previous computer experience?
None at all A Little Completed Basic
Course Other (please state
What is your qualification? Pursuing 12th Graduate post graduate
Why would you like computer training?
General Interest For job Other (please state)
Training Required
Basic computer knowledge Networking Hard ware Software engineer Other (please state)
Which IT institute you prefer most?
NIIT IIHT Jet-king HCL CDC Other
Why you prefer it most? for job assurance for job assistance for good quality training Affordable
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