RED: a multi-disciplinary

approach to experience design

City University London

19 April 2011

Jarnail Chudge

User Experience Architect

Microsoft Consulting Services

Fred Warren

Industry Architect

Microsoft Consulting Services

Social Computing

Systems Mgmt

Gaming

HPC

Email

Cloud Sustainability

Mobility

Search Trends

User Experience

Openness

Globalisation

Agility

Security

CRM

Data

Workflow

Research, Envision, Design

NHS Common User Interface Patient Journey Demonstrator Woodgrove Bank Examples

User Experience Data Security Openness

Powered by Moore's Law and leapfrogging emerging market adoption, mobile devices will surpass PC's to become the dominant personal computing platform

Natural user interfaces - shift from machine centric commands to human centric interactions Lowering our learning curve to work with evolving technologies, visualizing and revealing insights and patterns Increasing consumerisation of the enterprise Trends

Evolution of interfaces

1985

1990

1995

2000’s

2010

2020?

Hypothesis, capabilities & values

Research

Design

Delivery

Data Security Openness Your data will be in the cloud, whether you allow it or not…

Bring your own Identity Federation of Access Increasing threats Internet / Intranet / Extranet blurring

Trends

Transparency becomes critical Your old boundaries may cease to exist A digital relationship with employees, partners and customers Systems and services become platforms for users to build on

Trends

Democratisation of data Search inspired interactions, inclusive vs exclusive! Storage – anywhere and everywhere! Market leaders have their own visualisation departments

Trends

Data Security Openness Who defines your identity, who owns your data..?

Bring your own Identity Federation of Access Increasing threats Internet / Intranet / Extranet blurring

Trends

Transparency becomes critical Your old boundaries may cease to exist A digital relationship with employees, partners and customers Systems and services become platforms for users to build on

Trends

Democratisation of data Search inspired interactions, inclusive vs exclusive! Storage – anywhere and everywhere! Market leaders have their own visualisation departments

Trends

Data Security Openness Society will demand greater openness

Democratisation of data Search inspired interactions, inclusive vs exclusive! Storage – anywhere and everywhere! Market leaders have their own visualisation departments

Trends

Bring your own Identity Federation of Access Increasing threats Internet / Intranet / Extranet blurring

Trends

Transparency becomes critical Your old boundaries may cease to exist A digital relationship with employees, partners and customers Systems and services become platforms for users to build on

Trends

The RED Approach

80%

20%

Hypothesis, capabilities & values

Research

Design

Delivery

Hypothesis driven

Capability modelling

Scenario planning

Value prioritisation

Primary and secondary research

Environmental and constructive

Qualitative and quantitative

Concept and Product design

Workload definition

User centred and comparative design

Scenario based proof of concept and Architectural design

Scenario based vision demonstrator

Investment case and elegant path to move forward

Research

Reflect

Realise with real eyes

Envision

Experiment

Evolve

Design

Deliver

Demonstrate

“We can't solve problems by using the same kind of thinking

we used when we created them.” Einstein

“There is a way to do it better. Find it.”

Thomas Edison

“Learn the rules so you know how to break them properly.”

The Dalai Lama

“We always overestimate the change that will occur in the next two

years and underestimate the change that will occur in the next ten.”

Bill Gates

Now you see it…

… but it will never look the same again!

Research, Envisioning, and Design

External industry and

domain specialists.

Specialist market or

segment research groups

Microsoft Consumer and

Online, Entertainment and

Devices, Research and

Product Groups

Customers, employees

and stakeholders

Microsoft capability

analysis, TOM and “as is”

assessments

Vision and definition

The business, technology, and service design

The elegant path

The acceleration opportunities

Business

concept

innovation

Technical

innovation

Design

innovation

“You can use an eraser on the drafting table or a sledge

hammer on the construction site.” — Frank Lloyd Wright

Business – BAs, SMEs Architects, Engineers

End Users

UX Team

Design team focuses on understanding

users’ goals, tasks and environment

Business goals, and objectives are

carefully analyzed from consumer

perspective

Technical and UX teams work

together to ensure technically

feasible designs

Stakeholders review depictions of the product before a line of code is written

Multi-disciplinary working (design perspective)

Assisted Living Innovation Platform

Example

Near-term vision demonstrator highlighting

digital inclusion through the empowering use

of technology

The link to the ALIP (Assisted Living Innovations platform) work is at: http://www.dapforum.org/page.jsp?id=19

Tangible returns

We’ve already helped change regulations in one of the worlds largest

economies to benefit millions of migrant workers and helped them

realise value from technology

We’ve helped a company work out how it can leapfrog it’s competition

with technology and

We’re starting to help another global organisation envision a

breakthrough customer experience…

…and we’re helping another organisation promote digital literacy in a

commercially viable way to 10’s of millions of it’s countries citizens.

Social Computing

Systems Mgmt

Gaming

HPC

Email

Cloud Sustainability

Mobility

Search Trends

User Experience

Openness

Globalisation

Agility

Security

CRM

Data

Workflow

So what will the

future really hold

?

We don’t know…

…but it will be about people

© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market

conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.

MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.