HCID 2012 Bradley Gamage
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Transcript of HCID 2012 Bradley Gamage
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 1
SapientNitro working with NHS Blood & Transplant
HELPING SAVE LIVES
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 2
IN ORGAN DONATION & TRANSPLANT TIME IS EVERYTHING
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 3
ONE SIMPLETHOUGHT CANGO HERE
THE CLOCK IS TICKING
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 4
Organ Survival Times
Heart 4 hours
Lung 6 hours
Liver 12 hours
Kidney 36 hours
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 5
A transplant takes place every 60 minutes in the UK
A new organ donor is identified every 4.5 hours
3 people die every day waiting for a transplant
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 6
Waiting and HopingMore than 10,500 people need an organ transplant in the UK
Last year 3,709 lives were transformed by a transplant
33% of heart transplants were for patients under 18
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 7
“The UK has one of the worst records for organ donation in western
Europe”.
Elizabeth Buggins CBE. Chair of the Organ Donation Task Force – January 2008
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 8
EOS - A ‘New Dawn’ in Organ Donation
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 9
We adopted a user centric approach
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 10
We conducted research
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 11
Insight
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 12
We talked to medical teams& donation Nurses…
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 13
We started with a blank piece of paper
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 14
We used powerful icons
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 15
What we did
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 16
We designed & developed EOS
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 17
IN ORGAN DONATION & TRANSPLANT TIME IS EVERYTHING
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 18
18% increase in annual UK transplants
OR put another way…
700 more lives saved or significantly enhanced per year
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 19
17.1 Million people are on the Organ Donor Register
are you?
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 20
THE IDEA ENGINEERS
BRADLEY GAMAGEDIRECTOR|SAPIENTNITRO