Hbo

Why Study Human Behavior?

1. Management needs to understand and influence the mental process of others

2. Young leaders arises in the industry and they are demand in the market.


3. Understand ourselves and others skills and desires which will prepare you to work with increasing cooperation and effectiveness.


Understanding Human Behavior…

Two Basic Categories:1. Internal Perspective – factors inside the

person to understand behavior

2. External Perspective – factors outside the person to understand behavior

1. Behavioral Science in Accounting

- develop a better managerial accounting techniques

- improved the communication and develop general principles in their behavior

Perspective in Behavioral Science

2. Behavioral Science in Marketing- influencing or motivating consumers to buy a certain product

3. Behavioral Science in Economics- demands for consumer goods- occupational choice- level of savings and expenses



4. Behavioral Science in Management Have contributed the following:

- motivation- interpersonal dynamics- group behavior- leadership- organizational behavior- personality theory

Personality Theory by Myers Briggs

Where we FOCUS our attention

Extrovert Introvert

Events Reactions

External Internal

Wide Deep

Extensive Intensive

Use Energy Save Energy

Sociability Territorial

Interaction Concentration

How we receive INPUT

Sensor Intuitive

Experience Hunches

Actual Possible

Past Future

Perspiration Inspiration

Sensible Imagination

Realistic Speculative

How we DECIDE

Thinking Feeling

Principles Values

Objective Subjective

Impersonal Personal

Laws Circumstances

Firmness Persuasion

Analysis Sympathy

Categories Harmony

Our dominant STYLE

Judger Perceiver

Plan Adapt

Close Open

Fixed Flexible

Settled Pending

Decide Forming

Complete Wait

Urgency

Case StudyA group of sociologists undertook a study to determine the relationship between the worker’s productivity and the supervisory behavior of two foremen. Jason Smith is 1st foreman supervisor was placed in one of the workers group who was described as employee-oriented in his attitude and exerted less pressure for production. Matt Chan is the 2nd foreman supervisor placed in another workers group and was described as production-oriented. He exerted greater pressure for production

Questions

1. Base on Myers Biggs four types of personality, describe each supervisor’s towards the worker’s.

2. Which supervisor who will succeed in its productivity?

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Technology

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