Hbo communication ch 11

Prepared by Charlie Cook

The University of West Alabama

© 2012 South-Western, a part of Cengage Learning

All rights reserved.

Communication

in Organizations

Chapter 11

11–2 © 2012 South-Western, a part of Cengage Learning

After studying this chapter you should be able to:

• Discuss the nature of communication in organizations.

• Identify and describe the primary methods of

communication.

• Describe the communication process.

• Note how information technology affects communication.

• Identify and discuss the basic kinds of communication

networks.

• Discuss how communication can be managed in

organizations.

Chapter Learning Objectives


The Nature of Communication

in Organizations

• Communication

–The social process in which two or more parties

exchange information and share meaning

• Purposes of Communication in Organizations

–Achieve coordinated action

–Information sharing

–Express feelings and emotions


11.1 Three Purposes of Organizational Communication


Communication Across Cultures

Interpersonal Relations

Issues in Communications

Language

• Different word

meanings

• Nonverbal

communication

Coordination

• Time zones

• Communication

systems


Methods of Communication

• Primary Organizational Communication Methods

–Written

–Oral

–Nonverbal

• Choice Considerations

–Audience (physical or not physical presence)

–Nature of the message (urgency and secrecy)

–Costs of transmission


11.2 Methods of Communication in Organizations


Methods of Communication (cont’d)

• Written

Communication

–Types

• Letter

• Office memorandum

• Email

• Reports

• Manuals

• Forms

• Oral

Communication

–Aspects to Consider

• Changes in tone,

pitch, speed, volume

• Possibilities of

feedback


Methods of Communication (cont’d)

Facial

Expressions

Physical

Movements

Body

Language

Environmental

Elements

Elements of Nonverbal

Communication


Elements of the Communication Process

Source Individual/group/organization interested in communicating

something to another party

Encoding The process by which the message is translated from an

idea/thought into transmittable symbols

Transmission The process through which the symbols that represent the

message are sent to the receiver; the medium is the channel

or path through which the message is transmitted

Decoding The process by which the message receiver interprets its

meaning

Receiver Individual/group/organization that perceives the encoded

symbols

Feedback The process in which the receiver returns a message to the

sender that indicates receipt of the message

Noise Any disturbance in the communication process that

interferes with or distorts communication


11.3 The Communication Process


Electronic Information Processing

and Telecommunications

Workplace

Changes Due to

Technology

Innovation

Organizational intranets

and extranets

The Internet

New types of

telecommunication systems

Computerized information

processing systems

Combinations of all these


Communication Networks

• Communication links individuals

and groups in a social system

–Stages of organizational

communication link development

• Task-related communication links

• Small group communication networks

• Larger organizational networks

–Function of communication networks

• Structure flow/communication content

• Support organizational structure, culture,

beliefs, value systems


11.4 Small-Group Communication Networks


Communication Networks (cont’d)

Small-Group Networks: Information Flow Patterns

Wheel

Network

Information flows between the person at the end of each

spoke and the person in the middle

Chain

Network

Each member communicates with the person above and

below, except for the individuals on each end who

communicate with only one person

Circle

Network

Each member communicates with the people on both sides

but with no one else

All-Channel

Network

All members communicate with all other members


Managing Communications

• Improving the Communication Process

–Communication fidelity

• The degree of correspondence between the message

intended by the source and the message understood by the

receiver

–Typical problem areas:

• Source

• Encoding/Decoding

• Receiver

• Feedback


Managing Communications (cont’d)

Area Symptom/Problem Solution

Source Information filtering Understand underlying basis

Encoding-

Decoding

Lack of common

experience base

Improve semantics

Reduce jargon

Receiver Selective attention,

value judgments, source

credibility, overload

Reduce dissonance and overload

Feedback Lack of feedback leads

to improper response

Source must be more concerned

with message, symbols, medium,

receiver feedback. Receiver needs

to be source oriented


Managing Communications (cont’d)

Reduce

noise (rumor grapevine)

Foster

informal

communication

Develop a

balanced

information

network

Improving Organizational

Factors in Communication


Organizational Behavior in Action

• After reading the chapter:

–Which of the communication technologies that

students use now will have the most impact on

communication patterns in organizations in the future?

–What personal privacy issues for workers could arise

from the use of increasingly pervasive and “always-

on” communication networks by employers?

Hbo communication ch 11

Education

Transcript of Hbo communication ch 11