BUSINESS & MARKETING

SOLUTIONS

SOLUTIONS THAT MAKE GOOD BUSINESS SENSE.

WHO IS HYGRADE BUSINESS GROUP?

We provide multi- channel solutions to streamline,

support and strengthen your marketing efforts.

At Hygrade Business Group, we’ve been helping

businesses find solutions that harness multi channel media

for positive results and returns within your budget.

Marketing and printing is what we do. It’s all about helping

an organization improve their processes by finding cost

savings and focus on your bottom line results.

From campaign recommendations, strategy and execution

to tracking and analysis, we help you implement cost-

effective, creative and effective business programs.

We want to be your single resource provider for business solutions!

WHAT DO WE DO?

Since our beginnings in 1920, we have built a dynamic, collaborative network of specialists,

customers, and trade partners with an uncompromising commitment to excellence. We are proud to be

an integral part of each client's team, and are known for developing innovative strategies aimed at

achieving effective synergy between organization, your target audience, and return on investment.

Hygrade Business Solutions Include:

• Direct Marketing Management

• Data Analytics and Strategy

• Multi-Channel Media Marketing

• Creative and Graphic Design

• Promotional Branded Products

• Incentive Programs & Company Store

• Print and Production Management

• Document Management

We provide a multi-channel, data-driven direct marketing service whose hallmark is a unique approach

to combining data, design, and delivery. By analyzing and leveraging data to best target your marketing

efforts, its a combination of science and creativity in the most effective way possible.

• 5th largest privately held direct marketing company in U.S.

• Data security & confidentiality: SOC1, PCI and HIPAA

certified

• 1.1 billion/year production volume

• 480 employees at 6 locations

• Primary markets : healthcare, insurance, automotive,

financial services, government, retail, travel/entertainment

and utilities

Ranked in Top 20(7 consecutive years)

Top CRM/Direct

Marketing AgenciesAd Age Agency Rankings 2006-2012

Ranked #14

Top US DM Agencies

Direct Marketing News, 2012

Awards and Rankings

MARKETING SOLUTION

DIRECT MARKETING

Success begins with quality data. To insure that you are making the best marketing decisions to reach

your business goals and to streamline your budget, we utilize the modeling and analytics available

through our service to transform data into insight. By gaining a detailed understanding of the

overlapping characteristics of your target consumer or business demographic, you are better able to

channel your marketing efforts.

MARKETING SOLUTION

DATA ANALYTICS

• 200 Million Records

• Over 500 demographic and lifestyle elements

• Demographics on 9 geographical layers

• Proprietary data elements and characteristics

• Aggregated credit statistics

• National deed file

• New mover feeds

MARKETING SOLUTION

MULTI CHANNEL

DISTRIBUTION CHANNELS

In today's increasingly competitive marketplace, it is more important than ever to utilize as many

means as possible to reach your target audience. By incorporating digital elements from mobile and

web to email and social media into your marketing plan, you greatly increase your chances of not

only reaching your audience, but engaging with them.

MARKETING SOLUTION

CREATIVE & GRAPHIC DESIGN

Creative Design Solutions Include:

• Direct Mail and Invitations

• Web Design and Email

• Brochures and Collateral Materials

• Print Ads and Magazines

• Signage and Graphics

• Billboards and Outdoor Ads

• Social Media

• Brand Design and Identity

Because there are countless ways to reach your target audience, we stay up to date with the latest

methodologies. Whether your campaign includes print, digital, broadcast, outdoor, or signage

elements, we will craft your campaign in a way which best maximizes each vehicle.

Finally, our service team is second to none. We will work with you from concept to launch to make

sure you stay ahead of the competition and connected to the market you want to reach.

BRAND SOLUTION

PROMOTIONAL PRODUCTS

Place an effective branding message directly into

the hands of consumer and employees; Hygrade

will work diligently to research the latest trends and

newest products available to find the perfect

promotional item which fits both your occasion and

budget.

Promotional Product Solutions Include:

• Recognition and Years of Service Awards

• Corporate Branded Items

• Fundraiser and Event Giveaways

• Golf Outing Souvenirs and Awards

• Wellness and Fitness Awareness

• Gift Shop Items

• Employee Holiday Gifts

Takeaway Products to Enhance The Consumer Experience

BRAND SOLUTION

INCENTIVE PROGRAM

Recognizing Your Most Valuable Resource

At Hygrade, we know that your employees are dedicated individuals whose efforts are the very

backbone of the facilities in which they work. To help you offer recognition for quality output and retain

talented professionals, we will work closely with you to develop and manage comprehensive, successful

employee recognition and incentive programs.

Incentive Program Solutions Include:

• Corporate Branding

• Employee Incentive Programs

• Employee Appreciation Programs

• Performance Recognition Awards

• Years of Service Awards

• Branded Promotional Products

• High End Non-Branded Products

Message Presentation to Attract Consumers

Even in our digital world, there is nothing like a printed piece to insure your audience can hold

your message in their hand, referring to it again and again. By creating well written, visually

appealing pieces, we will help you get the most from your print marketing investment.

Print Solutions Include:

• Brochures

• Posters and Signage

• Postcards and Envelopes

• Event Collateral

• Stationary and Business Cards

• Digital – Print On Demand

PRINT SOLUTION

COMMERICAL

CONTACT:

Barry Bilzerian

Sales Representative

3 Mercury Drive

Worcester, MA 01605

(508) 792-9463

bbilzerian@hygradebusiness.com