“IT’S CONNECTED!“

HbbTV Deployements Innovation Day 2015 - Praha

Patrick Rabu

VP Sales EMEA & APAC

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Technology and solution provider for Connected TV

International implementation French Headquarter since 1999 Office in Singapore

End to End Digital TV Product Line Head End Play Out Servers STB Software products Connected TV solution based on HTML5 and HbbTV

HbbTV Expert 2014 CSI-IBC award for best HbbTV technology and products

Company background

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HTTV global offer

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HbbTV WorldWide DeployEments

in regular operation announced / trials under consideration

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38,5 Mio Households

TV reception: - DTT 10,0 %

- Sat 46,1 %

- Cable 46,3 %

- IPTV 4,9 %

- Pay TV total 2,2 %

Germany

• Technical profile

- mainly HbbTV Version 1.0

- ca. 18% HbbTV Version 1.5

- Moving to HbbTV 2.0

• Available in all broadcast networks

Satellite, Cable, Terrestrial, IPTV

• Penetration and forecasts

- Over 15 Mio HbbTV receivers

- 10 Mio active HbbTV devices

• market driven adoption with no strong moderating organization

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Broad Range of Applications

EPG

Gaming

Shopping /

„sales through“ Social networks

Targeted

advertisement

Catchup / VoD

portals

Timeshift / replay

voting

Children / youth

Live TV

streams Second screen

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HbbTV Usage

Connected and activated

HbbTV devices in Mio.

2010 2012 2011 2014 2013

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HbbTV adopters

Most german broadcasters support HbbTV

90% of TV manufacturers

support HbbTV

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HbbTV is used by people from any Age

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HbbTV by Gender

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HbbTV usage

50% of HbbTV usage with 2 or more persons in font of the TV set

Smart TV / HbbTV provide an average of 1,85 viewers per ad impression

27% of video usage on Connected TVs is streaming online (non-linear)

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27 M Households

• TV reception:

- DTT 59%

- IPTV 44%

- Sat-FTV 13%

- Sat-Pay 12%

- Cable 8%

- Operator’s STB in 70 % HHs

•Technical profile

- HbbTV 1.0/1.5

- Terrestrial & Satellite FTV

•Penetration and forecasts

- Today: o Over 6M deployed HbbTV TVs

o Over 1M active HbbTV TVs

o HbbTV in 80% of TV lineup

France

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HbbTV Services D

TT

Sate

llite

• France Television (5 channels): Start-Over, Catchup, EPG, Weather, I-Advertising, Live events

•TF1: Pay VoD, I-Advertising, E-Commerce

•Arte: EPG, Catchup, Free VoD

•NRJ 12: EPG, Catchup, Web radios

•M6: EPG, News, I-Advertising, E-Commerce

•D8, D16, iTélé (Canal+): Catchup, News feed

•Gully: Catchup and VOD for Kids

• LCP, Senat: T-Government Start- Over

• Fransat (Eutelsat Subsidiary) :

All DTT HbbTV services

•Fransat Connect

"network operator" services:

- EPG

- Catchup TV / VoD

- Radio

- News, Weather, Infotrafic

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Population : 3.6 Mio HHs

TV reception:

– DTT 6 %

– Sat 50 %

– Cable digital 25% (incl. IPTV)

– Cable analog 19%

– Pay TV total 9 %

Austria

• Technical profile

• HbbTV 1.1-- 1.5

• Target network(s)

• Satellite

• Terrestrial

• Cable (partly)

• Penetration and forecasts

• EOY14: ~1 Mio HbbTV devices

• Market moderating organization

• None

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Austria

Early availability of HbbTV Services in Austria

Because of German broadcasters: ARD, ZDF, RTL Group, Pro7Sat1, …

Pro7/Sat1: first HbbTV Services with specific Austrian Content (4 channels)

Launch of ORF HbbTV Services since Nov 2013

Several trials from 2012 onwards.

Today: Portal, Catch-Up, Weather, News, Sports, Teletext (avail. on all 4 ORF Channels)

Planned (short-term): Video Ad Integration (Q4 2015).

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Population : 25 M TV HHs

TV reception :

– DTT 70 %

– Sat 28 %

– Cable 0%

– IPTV 2 %

– Pay TV total 32 %

Italy

•Technical profile

•MHP 1.1.3

•Moving to HbbTV 2.0 in 2016

•Target network(s) DTT and tivùsat (SAT)

•Penetration and forecasts

Out of 73 MDTT receivers sold in Italy since 2004 (43M iDTVs, 30M STBs)

- Connectable HD STBs: 360k

- Connectable TV sets: 2.240k

- Over 10M first-generation SD STBs without broadband capability

•Market moderating organization CRTV , HDFI

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Hybrid TV operation

Broadcast MHP applications have been on air in Italy since 2003, addressing almost any possible domain (T-Government, T-Banking, T-Betting, T-Tourism, ...).

Today 15 stable operational MHP Services are currently offered by broadcasters in Italy, including:

- 2 Bouquet EPGs

- 3 Free Catch-up TV Services.

- Free VoD thematic Services(Sport, News, ...)

- 1 freemium catch-up TV Services (free high quality contents with Marlin DRM protection)

- 2 VoD pay Services

- First Service Program Guide for all free/pay MHP applications will be launched in the next months by tivùsat

MHP has ended-up being an almost Italian-only game whilst HbbTV has spread across Europe and beyond.

Thanks to the forthcoming adoption of HTML-5 among others technology, HbbTV 2.0 core has been recognized as the best solution for the future in Italy

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18,5 Mio Households

TV share: – DTT 81 %

– Sat 3 %

– Cable/IPTV 15%

Spain

Source: Kantar Media

Profile

– HbbTV 1.5 and 1.1

Target network(s)

– Terrestrial

Penetration

– EOY14: 3 Mio HbbTV devices

– TDT Hibrida is a Spec based on the Spanish Industry requirements

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Hybrid TV Operation

National services: RTVE and GolTV

Regional services: TeleMadrid, TV3, EITB, Canal Sur, IB3, 7RM, TVG, RTVC

Local services: BadalonaTV, la información TV, LUX Mallorca and more coming

Radio services: Vaughan Radio, Radio Maria, Marca Radio

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Population : 38 485 779

TV reception:

- DTT N/A data

- Sat 7 212 000

- Cable (DVB-C) 2 150 251

- Cable (Analog) 1 300 358

- IPTV 295 980

HbbTV is by default disabled in new Samsung TV devices offered for sale in Poland.

TVP uses HbbTV for Ultra HD (4K + HEVC + MPEG-DASH) tests

Poland

•Technical profile: HbbTV 1.1 •Target network(s): - Terrestrial - Satellite (partly) - Cable (partly) • HbbTV: active unique devices: 1.3M

• Market moderating organization: Unofficially by ARBG via hbbtv.pl and HbbTV Summit Poland and Pawel Tutka (hybra.tv)

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Poland

HbbTV apps available on TV channels:

HbbTV tests / HbbTV signaling available on TV channels in DVB-T:

ZPR Media Group: TVP

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Population : 814.000 HHs

TV reception:

– DTT 18 %

– Sat 4,2%

– Cable 48,7 %

– IPTV 45,3 %

– MMDS 2 %

Slovenia

•Technical profile

-HbbTV Version 1.5

•Target network(s)

-DTT , Sat, Cable & IPTV

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Hybrid TV operation-RTVSLO

Planning HbbTV services on air in 2015

Developing HbbTV infrastructure in 2015

Move 4d.rtvslo.si web portal to HbbTV

Aim for all platforms

Set-top box market

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Population : 2 235 000 HHS

TV reception:

- DTT : 10%

- Sat : 31%

- Cable/IPTV: 59%

- Pay TV: 37%

Nordic region - Norway

•Technical profile HbbTV 1.5 •Target network(s): - Terrestrial - Cable & IPTV

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Hybrid TV operation NRK

Planning HbbTV services on air in 2016

Developing HbbTV infrastructure from 2014

Waiting for DASH support at CDN (Betatest with Akamai in June 2015)

In close cooperation with TV2 (Technology / strategy) and SVT (player)

Will start with catch up

Aim for all platforms

Set-top box market

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Hybrid TV operation NRK Red button access Streamevent access

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Population : 5.639.719

TV reception:

- DTT : 13.6 %

- Sat : 8.2 %

- Cable: 71.3 %

- IPTV: 2.8%

- Other: 1.9 %

- Pay TV: 45%

Nordic region - Denmark

•Technical profile HbbTV 1.1 --- 1.5 •Target network(s): - Terrestrial - Cable - IPTV

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Hybrid TV Operation DR 270.000 unique HbbTV users Launch of enhanced catch-up HbbTV service in June 2015: -150 channel EPG -Log in services -Mobile and Social -Favourites -Recomendations -Continued play across devices

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Population : 4.500.000 HHs

TV reception:

- DTT : 25 %

- Sat : 15 %

- Cable: 50 %

- IPTV: 10 %

- Pay TV: 60 %

Nordic region - Sweden

•Technical profile HbbTV 1.5

- SVT is currently exploring the possibilities to build an OTT service using HbbTV 1.5 and MPEG-DASH. - Player development in cooperation with NRK - Mainly catch-up (Probably something similar to DRs HbbTV)

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Population : 2.443.000 HHs

TV reception (Received in parallel):

- DTT : 52 %

- Sat : 3 %

- Cable: 49 %

- IPTV: 9 %

- Pay TV: 27%

Nordic region - Finland

•Technical profile HbbTV 1.1 and 1.5 •Target network(s): - Terrestrial - Working for must carry of HbbTV signaling on cable (Ficora)

DIGITA • General platform for all FTA channels in terrestial network

• Common EPG for all channels 2013

• Channel specific services (news)

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UK Freeview Play is the next evolution of UK’s popular DTT service providing

complimentary on-demand content to the core linear service The Freeview Play platform combines Freeview HD and HbbTV 2.0 It just launched

Hungary Antenna Hungaria has developed HbbTV 1.5 services on Terrestrial for past 2

years

Switzerland Radio Télévision Suisse, has launched RTS+ an HbbTV service with SuperText,

Catch up and dedicated offerings for people with disabilities Accessible over Cable and Satellite Swisscom just announced some HbbTV services

The Netherlands Dutch broadcasters NPO and SPS have deployed HbbTV services Cable Operators have accepted to carry thru the HbbTV signalisation

Others coming up : Baltics, Croatia, Slovakia, …

HbbTV deployments in Europe

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Outside of Europe

USA

HbbTV is referenced in ATSC3.0 for DTT

ASEAN Malaysia , Thailand and Vietnam are specifying HbbTV as part of their

DVB-T2 launches Other countries… are actively considering HbbTV for their Terrestrial

Analog Switch Off

Australia and New Zealand Freeview in Australia has launched HbbTV 1.5 and New Zealand has

moved from MHEG5 to HbbTV 1.5 in 2014 on Terrestrial and Satellite

Middle East ASBU (Arabic States Broadcast Union) has specified HbbTV 1.5 for

their DSO

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Australia

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Freeview Plus

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Freeview Plus

51%

19%

21%

9%

Key Feature Page Views

iPlate

Synopsis

Menu

TV Guide

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HbbTV for Digital Switch-Over in Emerging Markets

Transform an obligation in a Value proposition

Value for the consumer: Easy access to more content and services

Value for the government: Minimize the “Digital Divide” Deploy countrywide T-Government, Education and Health services Implement Early Warning System

Value for the broadcasters: Enhance TV programs Measure the Audience

Value for the business: Pay on demand services Interactive Advertising

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Some Examples

ECOWAS countries (Africa) have specified HBBTV 1.5 in their DSO document

HbbTV is deploying in Gambia, Namibia, Madagascar, Mauritius

South Africa has selected HbbTV for their DSO Satellite coverage, then for terrestrial

HbbTV will replace MHEG-5 later on

Senegal : 1 M STBs to be deployed (300 K STBs deployed already) – Conax, HbbTV 1.5

Malaysia : 6 M STBs to be deployed starting in 2016 – HbbTV 1.5

Ivory Coast : POC with HbbTV 1.5 + Push VOD

Vietnam, Thailand, ….

“IT’S CONNECTED!“

Thank You

Patrick.rabu@httv.fr