Twitter 101

Learn how to make an

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Network Centrality Jan 1 to July 17

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Top Chapters By Tweets Jan 1 – July 17

1. Boston

2. Indy

3. Metro

4. Ohio

5. Philly

6. Mid-Atlantic

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Top Influencers By Tweets Jan 1 – July 17

1. @HBAnet

2. @TheHealthMaven

3. @jessicaapfennig

4. @nicole_tsp

5. @tgrom

6. @jimenezorgaz

7. @hbaboston

8. @hba_Indy

9. @betsylane

10. @p_c_george

Influencers By Mentions Jan 1 – July 17

1. @HBAnet

2. @denicetorres

3. @nicole_tsp

4. @TheHealthMaven

5. @jnjnews

6. @Jessicaapfennig

7. @hbaboston

8. @hbagp

9. @pfizer

10. @HBA_Indy

Influencers by RT’s Jan 1 – July 17

1. @nicole_tsp

2. @jnjnews

3. @hbanet

4. @TheHealthMaven

5. @HBAnet_metro

6. @hba_Indy

7. @Jessicaapfennig

8. @Betsylane

9. @Insigniam

10. @hbaohio

Jessica Pfennig

global digital governance director

AstraZeneca Pharmaceuticals

@JessicaAPfennig

Nicole Plant

marketing manager

Taylor Strategy Partners

@nicole_tsp

• 300 million active users

• 6000 tweets / second

• Fastest growing social network at 44%

• 63% of users access social on mobile

• 24% of users check their feed 2+ times / day

Welcome to the

Twitterverse

Twitter 101 Let’s chat agenda…

• Sign-up and set-up

• Craft your voice – Who is your audience

• Who should I follow?

• How to join the conversation

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Sign-up and set-up steps

• Create an account; select username

• Select profile picture

• Select header picture

• Write 140-character profile; add a website (LinkedIn profile or blog)

• Select background picture for desktop use

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Profile set-up tips

• Professional headshot or candid headshot

• Header and background photo – fit to audience

- Cityscapes

- Crisp, clean graphic design

• Profile content – who (you), what, where (employer and geography)

- Who – professional and personal #coffeeaddict

- Employer is optional – ask your media team (tweets are my own)

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Tweet: a 140-character message

Handle: your username

Craft your voice: Who is your audience 1. HBA – specific content

2. Women in the workforce and/or leadership

3. Healthcare, pharma, biotech, med device – industry news / Co.’s

4. Women in healthcare, pharma, biotech, med device

5. Job function – (e.g. recruiting)

- @TalentCulture

- @RecruiterDotCom

- @CAREEREALISM

- @ FistfulOfTalent

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Who should I follow?

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HBA chapters and

influencers Industry companies Government and

news @HBAnet

@hbanet_eur

@HBABoston

@HBA_metro

@HBAgp

@HBAnetMA

@HBA_RTPChapter

@HBAatl

@HBAFL

@HBAOhio

@HBAnet_Indy

@HBA_Chicago

@HBA_TX

@HBAnetSF

@HBAnet_SOCAL

@lcooke9

@CarolMeersch

@p_c_george

@thehealthmaven

@JessicaAPfennig

@nicole_tsp

@JimenezOrgaz

@SBRouzi

@KelleyConnors

@karima_sharif

@JackieBooz

@RizkManagement

@BetsyLane

@liz_coyle_hbagp

@Linda_Brock_PhD

@tgrom

@JNJNews

@JNJCares

@JanssenUS

@Insigniam

@GSK

@NovoNordisk

@pfizer

@Boehringer

@Novartis

@Bayer

@BayerHealthCare

@Merck

@AstraZeneca

@ucb_news

@LillyPad

@Genentech

@AbbottNews

@Abbvie

@biogen

@GileadSciences

@Roche

@GenzymeCorp

@SanofiUS

@baxter_intl

@AstellasUS

@TakedaOncology

@LundbeckUS

@Amgen

@bmsnews

@actavis

@TevaUSA

@US_FDA

@FDA_Drug_Info

@FDADeviceInfo

@FDAWomen

@CDCgov

@CDC_ehealth

@NIH

@WHO

@PharmaVoice

@PharmExecutive

@HMExchange

@RfwrightLSL

@MedAdNews

@MMMnews

@PM360online

@SharpHeels

@pharmalive

@PharmaTimes

@FierceBiotech

@FierceMedDev

@FiercePharma

@fwpharma

@medcitynews

@MedDevicesDaily

@NYTHealth

@PRNHealth

@harvardbiz

@FastCompany

@Forbes

@Inc

@WSJ

How to join the conversation

• Favorite

• Reply

• Retweet (RT)

• Direct message (DM)

• Mention (@)

• .Mention (.@)

• Hashtag (#)

• Impression

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Feed: stream of tweets you see on your homepage; it’s

comprised of tweets from people you follow

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Favorite: notifies owner when you favorite; archives tweet in

favorites in your profile, future reference capability

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Reply: looks similar to a mention, but is in direct response to

a specific tweet in a public forum

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Retweet (RT): : re-sharing or giving credit to someone else’s

tweet

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Mobile retweet (RT)

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Direct Message (DM): a private 140 character message

between two people; you can decide to accept DMs from any

Twitter users or just the ones you follow

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Mention (@): a way to reference another Twitter user in a

tweet; it’s a way to conduct discussions in a public forum;

shows up only to people who follow you

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.Mention (.@): same as mention; but will be sent to your

followers and to all followers of the person you .mentioned

Mobile direct message (DM) and mention

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Hashtag (#): a way to denote a topic of conversation or participate in a larger linked

discussion; a hashtag is a discovery tool that allows others to find your tweets, based

on topics; you can also click on a hashtag to see all the tweets that mention it in real

time - even from people you don't follow

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Our Goal

To Hit 50 Million Impressions

By End Of Annual Conference

Impression: delivery of a tweet to a users Twitter Feed

YTD as of July 17th:

11,270,514

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Let’s

make

an

#HBAImpact