Welcome to Hazzir

• Executive summary / elevator pitch

• Market opportunity and value proposition

• Competitive environment

• Key partners, activities and resources

• Customer segments

• Customer relationships and relevant channels

• Revenue streams

• Cost structures

Executive summary / elevator pitch

Presenting - Hazzir App

“Find the service people in nearby area.”

Hazzir App service is entering its first year of business as a start-up organization. The mobile app offers a comprehensive database for UAE residence that is both reliable and trustworthy. The idea will be developing a mobile application for tablet devices, exploiting the simple usability and the large diffusion of the App Store and Google Play Store.

healthE.com

Market Opportunity

• Like many expats, when I arrived in Dubai few years ago which is the most populous city and emirate in the United Arab Emirates, I was surprised to discover that everybody especially young professionals used a regular services like maid, car washer or temporary cook. But to permanently get these service is very expensive. For example, An average maid salary is $400 in Dubai. A maid's visa can be obtained by the head of the family or a sponsor, whose salary is not less than $3000 a month or $2500 + accommodation. Government application fee for a maid’s residence visa is about $1400. Bachelors are not eligible to sponsor a maid. You can only sponsor a maid from limited countries: India, Sri Lanka, Philippines, Ethiopia, Bangladesh, and Indonesia.

• The market trend in providing service has shifted from individual service providers to companies. The market research shows that service industry has two primary market groups: consumer and commercial. We believe the app Hazzir provides the most effective solution to the local community. With individuals reviews, eco-friendly products and in-app payment our customers can use service without hassle . It will be also a huge recruitment drive via the app.

• Market growing year by year

• Consumers spending more and more time on social networks

• Global app economy: 25 billion $ and growing

Value proposition Best place to find a service for hourly basis.

• On-Demand Service

• Green Cleaning

• Effortless Payment

We offer wide range of trusted professionals via app. Our eco-friendly products, screened professionals, convenience in-app payment all you need*. Terms and conditions apply - UAE only.

What we do?

On-Demand Service

Hazzir is a unique service app through which a person can find a maid, cook or laundry in nearby area by using smartphone GPS. A temporary service for an hour with a fixed cost. Professionals and homemakers busy with too many things to do and too little time to get them all done can use Hazzir app to get things done.

Green Cleaning

A service performed by well-trained, well-treated individuals using eco-friendly products. You might be able to get someone in for less, but you'll find that these people don't work for a company or are on someone else's visa, or maybe don't have a visa at all. There's no real security for you. If something gets broken or goes missing, you are protected.

Effortless Payment

Hiring part-time maids may be costly, but is convenient for some families in Dubai. Simple Pricing $10 monthly membership. With your credit card in-app payment, you just need to open the door.

Profile hazzir.com 2015

helping.ae 2015

topshine.ae 2012

justmop.com 2014

maids.ae 2010

maidcv.com 2012

Overview

We offer wide

range of trusted

professionals

via app.

At Helpling we

make cleaning

services easily

accessible to all

homes in

Dubai.

Cleaning of

apartments &

offices in Dubai Everyday

cleaning and

tidiness in your

home takes away

your precious

time.

Book a maid

service in 60

seconds,

because there

are better ways

to spend your

weekends.

Maid.ae is the

one maid

service that

simplifies life by

taking care of

everything.

MaidCV.com

proposes the

largest ever

database of

Maids looking

for a job in UAE.

Key Features

Trained Staff Yes Yes Yes No Yes Yes

Secure Online

payment Yes Yes No No Yes Yes

Online Booking Yes Yes Yes Yes Yes Yes

Open 24/7 Call

Center No No No Yes No No

App Available iOS, Android No No No iOS No

Target Market Whole UAE 11 Countries Dubai, UAE 5 Popular

Region Dubai,

UAE

throughout

Dubai and Abu

Dhabi, UAE

Dubai, UAE

Products &

Services eco-friendly

products,

database for

maid,

carwasher,

cook

customers with

independent

cleaning

providers.

Maids and

Cleaning Services

people

Home

Cleaning, Maid Service

Hire the dubai's

best services

you can get.

Maid, nanny,

driver CV

database

Pricing & Costs $10 /month $10 /hour n/a $10 /hour $ 17 /hour $125 /month

Competitive

advantage(s) eco-friendly

products, and

service people

database.

We are an

online

marketplace

matching

Certified range of

professional

services

Certified range

of professional

services

Well known

service and

Market

Experience

8000 maids and

served more

than 2000

clients.

Our

advantage(s)

and/or

differences

Service Accessible via

App

all equipment

provided

customer.

No cost advice or

online payment.

City popular

regions No Online

booking or

payment, only

on Call.

No online

booking and

mobile app

Competitive Environment

Customer Segments

In the customer segmentation section, people are dividing into groups of individuals that are similar in specific ways relevant to marketing, interests, spending habits and so on. We have

broken this down further into micro segments to make reaching this audience simpler

The market trend in house cleaning has shifted from individual service providers to companies. Years ago, most families had a single housekeeper who was responsible for the cleaning of their home(s). This individual was often considered a member of the family. Less and less families these days are serviced by an individual housekeeper. The trend is moving toward having a cleaning service come into the home weekly.

Target Market

Mothers Well Educated, Healthy,

Convenience

Young Arabs Those interested in new

emerging technology,

Heavy mobile user

IT Professionals Wealthy one-income

families

Restaurants Those interested in new

emerging technology

Home markers Affluent two-income

households

Construction Industry Seek latest technology Socially conscious

Key Partnerships

Our distinctive client-focused approach and insightful strategic thinking separate us from others in the traditional list management service industry. This allows us to build long-standing client partnerships that continue to grow based on evolving customer needs, a proven reputation of trust, innovation, experience, and bottom line results.

Our partnerships as a company will allow us to survive and grow in our market environment. Logistical partnerships will provide us with the best competitive prices. Our commercial partnerships will allow us to market the company and effectively gain paid memberships. Our social and community links will allow us to keep those members through our corporate responsibility, and finally our acquisition partnerships will allow us to grow and expand our reach in the future.

Logistical Commercial Acquisitions Social and Community

Contacts within industry Manufactures with same

mind set. Word of mouth.

Office Building Restaurants

Health Centers

Cleaning companies Tech companies

Construction companies

Sports Complex Local Malls

Residential car parking area, Blogs, Forums

Key Resources & Activities

To attract our target market we have added lots of features designed to create an augmented product.

Resources

Activities

What unique strategic assets must the business have to compete?

• Strong relationships with services providers • Marketing (Online- market, Social Networks) • Software development • Commitment (contracts) • Huge Data of attractions and services • Team

What uniquely strategic things does the business do to deliver its proposition?

• Web Design and Development • Creating Mobile apps • Marketing and Promoting • Creating Networking Partnership • Getting sponsors

Customer Relationships and Relevant Channels

Customer Relationship

How do you interact with the customer through their ‘journey’? In order to provide effective service we will use customer models alongside abiding to the care quality commission's code of practice. The first model shown here will ensure we deliver effective care. Customer relationship management at Hazzir will: • Proactively manage customers 24x7. • Coordinate the delivery of customer care. • Improve community relations by e-newsletters. • Continuous improvement through feedback form • Social Network

Channels

How are these propositions promoted, sold and delivered? Why? Is it working? The second will allow us to sustain that relationship. Keeping customers in the zone of empowerment will guarantee they want to keep using the service but also recommend it to others.

Customer Relationships and Relevant Channels

Our marketing campaign will focus on return on investment through generating

memberships and website visits. The campaign will have a annual budget and will be reviewed comprehensively in the first 6 weeks to measure effectiveness and ongoing changes may be made to meet the targets mentioned.

Achieving KPI’s Through Digital

• Goal: More Usage

• put thought into your design and UX

• provide simple and clear app design

• Goal: Re-engage with users that do not take action on app

• Offer fresh, engaging content.

• Use event based promotions.

• Goal: Get more downloads

• app store management.

• app specific incentives.

• cross-promote with your loyalty program.

• give first-time registrants something different.

• show the value of the app

• Goal: Creating discoverability that your app exists.

• Go cross-channel.

• use email marketing.

• use your website

• get your customers to help spread the word

• optimize search in the app stores.

Create Awareness

Quality traffic

Drive Customer Sign ups

Retarget wandering prospects

Revenue streams

Freemium I Transaction fee Phase1: Ads: 100,000 users will result in a minimum of 30,000 $ per month

(this would be the strict minimum). Monthly membership for users without ads

Phase 2: Suggesting users and business by localization. Same model as Facebook ads (cpc, cpm…)

Endless possibilities of monetization!

Basic Plus Premium

Subscribe to recruit your maid,

car washer, driver, chef,

caregiver or even Laundry. Free starter pack with tips and

guidelines for your recruitment.

Free posting in the classifieds

to get candidates to call you Monthly membership for users

without ads Customer support Online and telephone

Unlimited access to phone

numbers and emails of All

service providers for 1 month Daily email with all new

candidate CVs Monthly membership for users

without ads

FREE $9.99 $24.99

Revenues Vs Costs Years 1-3