Hazel's new directions
Transcript of Hazel's new directions
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HazelHeba Ali s2045206Fyne Breevoort s2163632
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Overview• Development recent years• SWOT analysis• New programo New imageo New design
• Mission statement
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Background information
• Largest direct sellers of cosmetics & beauty products• Sales in the US and Europe declined• Sales sold door-to-door declined• Little appeal with teenagers and young women
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1981 1991 2001 20110
102030405060
Europe
US
Door-to-door
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Sales
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Hazel’s net sales by geograph-ical region
North America
Asia pacific
Europe
South America
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SWOT
Strengths• Staff• Market position• Financial resources• Products & services
Weaknesses• Profit margin declining• Competitive vulnerability• Lack of new products• Sales
Opportunities• New market niche• Cosmetics market likely to grow• More demand for hazel products
Threats• Economy• Lack of financial resources &
investment• Increased competition
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New Directions
New image
New face
New campaign
New design
New website
New products
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New image
Campaign
• Appeal to all ages.• Age is a question of mind
over matter. If you don't mind, it doesn't matter. Leroy Paige
Face
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New design • New websiteo Online webshop
• New line of productso From head-to-toeo Test packages
• Endorsments
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New website launch
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Concluding mission statement
Our priority is to deliver premium cosmetic and beauty products at obtainable prices to women of all ages.
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Thank you for your attention
Are there any questions?
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