Hazel Cosmetics presentation
Transcript of Hazel Cosmetics presentation
“Hazel”Improvement suggestions from the marketing team
1. About “Hazel” 2. S.W.O.T. analysis 3. A New Image 4. New business outline 5. Mission statement 6. New top product 7. New product name 8. Advertisement
Content overview
- Leading position for more than 50 years- Main markets: US, Western Europe, South
America- Serious problems: annual sales growth of
less than 1.5%- Door-to-door sales
1. About “Hazel”
Global sales cosmetics, fragrances and toiletries
93% Deparment stores, super-markets and other retail out-lets7%, Direct sales
Global sales
Hazel's percentage of company sales by key sectors
Sun care Skin careFragrances Men grooming
productsColour cosmetics Hair careDeodorants Bath and shower
products
Hazel’s percentage of company sales by key sectors
Hazel's net sales by geographical region
Asia PacificEuropeSouth-AmericaNorth-America
Hazel’s net sales by geographical region
Strenghts:- high recognition value- broad product range
Weaknesses: - focus only on adults and older people- old-fashioned selling method
Opportunities:- expansion of customer base- sales opportunities with anti-ageing products
Threats:- established competition- high costs for R&D, advertisements
2. S.W.O.T. analysis
3. New Image
•Hazel was slowly dying
•Smine is rapitly expanding
•Global leadership awaits
4. New business outline
Three target groups:- Women- Men- Teenagers
Season-bound products
Internet sales
Modern advertisements
We offer products which fit with the customer needs,
which are affordable and offer quality that makes you smile.
5. Mission statement
6. The new top product
Brilliant shine smine
• Three different formulas• Three different looks• One product• All products are there for you
to “smine”!
My smile, smile mine!
See you smilingSmine
My smile, smile mine
8. Advertisement
Brilliant shine smine
Brilliant shine, to
make your skin smile“SMINE
”